Opening a store in the game is the same as in reality. You also need to know how to experience it in order to do it bigger and better. I won’t go into details about the software and hardware preparations needed to open a store. Boss Qiao from the Kyushu Chamber of Commerce will explain in detail the requirements for opening a store.
, and Lu Feng’s duty-free shop is right next to Boss Qiao. You can imagine how popular such a store is when opening it. It is equivalent to building a brand for free. The value of this store is definitely more than Boss Qiao’s No. 1 store, and the price is at least extremely high.
Xuantian purchased more than ten times the shopkeeper's tips.
As we all know, opening a shop in "Wen Tian" requires the skills of a shopkeeper just like Tianlong, and the shop cannot be full. In other words, the shop is limited. If it exceeds this limit, even if there is a shopkeeper, there will be nowhere to buy a shop.
Now Lu Feng is only over 40 levels, and he is also the first person in the world level list. As a result, the first store to open will definitely attract a large number of customers. In this way, someone must know how to operate, but fortunately Lu Feng has also opened a store before.
After building a shop, combined with the experience of experts, Lu Feng believes that his shop can grow bigger and bigger without having to pay taxes. As long as the goods are not reduced in price, they will make a profit without losing money. If you want to open a boutique shop, there are several main points: store name,
Products, operations, advertising and services.
1. Choose a good store name and at least double your income.
After the player reaches level 50, there will be more and more stores in the Kyushu Chamber of Commerce. When talking to Boss Qiao, a long list of stores will pop up, which is dizzying. My time is very precious, where should I go?
What about visiting a store? At this time, a good store name will achieve a higher click-through rate. The most important thing for a good store name is that it is concise, easy to remember, and easy to understand. A simple name can make consumers easily remember the store.
Store. Linking the store name with the products sold allows consumers to associate the store name with the store's products as needed. Store names that are far from the business scope may offend consumers. At the same time, the store name also needs to contain meaning and
Personality, this can distinguish your store from other stores. After choosing a store name, add a wonderful introduction to the store, so that more people can understand the business direction and management philosophy of the store.
2. Product selection and display
To open a store, first of all, you need to determine the direction of business. According to the settings in Tianlong, it can be mainly divided into two categories: rare animal stores and item stores. Due to the single nature of pet stores, the analysis mainly takes item stores as the object.
.Before opening a store, we must first think about what to sell. Most people will sell whatever is superfluous and whatever makes money. This is always a very unplanned selling method, which is equivalent to a grocery store. Imagine that when the player sees
There are all kinds of products, and the names, prices, and attributes of the items are not displayed. You need to understand their characteristics one by one. Who has the patience to check them one by one with a starry eye? Maybe there are some colleagues who are preparing to Taobao.
, but they are all looking for bargains. Now, the main types of products sold by chambers of commerce and street stalls include: cooking, medicine, Tongbao products, human pet skill books, equipment, raw materials, props for equipment upgrades, and event supplies that appear in each period, etc.
etc., can be divided into two categories: mission supplies and player consumables. Due to the stability of the system, the demand for regular mission supplies generally does not change, while event supplies and player consumables vary in a certain period of time due to the overall level of the player and the player holding rate.
Changes in demand will occur more regularly. Changes in the popular products in the game caused by market changes and the macro-control of game operators mainly rely on personal feelings, and I am not going to analyze it here.
The types of items that can be sold in the game are limited, so it is impossible to operate a single business. You may start with a certain product, and eventually develop in many aspects. At this time, product display is a science.
The general suggestion is to operate in specialized counters. Each Jiuzhou Chamber of Commerce store can open up to 10 counters, and Lufeng’s free store has no limit on the number of counters. Classify various products into categories and set up various counters to facilitate customers’ selection.
It can also facilitate the warehouse management of merchants. Many store owners regard Jiuzhou stores as street stalls that do not require management or warehouses with large storage capacity. They throw all unnecessary equipment and items into the store and ignore it, resulting in store display
It is cluttered and it takes time and effort for consumers to search for goods. Reasonably classifying store counters can avoid this problem and make consumers feel attentive service. The division of counters can be divided into the following categories:
First, the comprehensive counter. It is the counter mentioned above, which displays various loosely related items that the shop owner does not need but that other players may need. To avoid clutter, this type of counter requires the shop owner’s careful attention.
The arrangement is cleverly designed. This type of counter usually sells various authenticated or unapproved equipment. If you want to attract customers, it is recommended to use unified pricing, such as a "dollar store" method of operation.
Second, the specialty counter. The goods sold at this counter are generally of the same type. The main examples are cooking stores, drug stores, double drug stores, locator stores, etc. Such counters give consumers clear directions and can
Attract long-term customers. Chapter
3. Seasonal counters. Due to their particularity, seasonal counters will not exist for a long time, but are sales spaces that are temporarily opened up at a specific time. This type of counter is like the Longzhu store that appeared some time ago. Open a large store with special counters.
A large counter focuses on market segments and carries out differentiated operations, which can show the characteristics of the store, make your store's business direction clearer, enable consumers to understand the business purpose of the store, strengthen consumers' impression, and thus cultivate a fixed consumer group.
With the assistance of comprehensive counters, your store can be more flexible and have greater room for development. At the same time, during system activity times, use your keen business sense to open seasonal counters to maximize profits.
After opening the counter in the store interface and displaying the goods, you still need to mark the prices of the goods and put them on the shelves. Putting the goods on the shelves is a science, because there are some differences in the prices of the things sold by many shop owners. At this time, a price difference is formed, so some
Pricing is very important, it is related to whether something sells well. To set the price, you need to visit street stalls and visit chambers of commerce to set a price that satisfies you and is acceptable to consumers. The rule of thumb is, small profits but quick turnover, give a little in the early stage.
Only by providing benefits to consumers can we bind customers. Of course, if you are in a monopolistic industry, then... well, everyone knows that there is no business without profit, hehe~
3. Large-scale operation
Large-scale operation includes the scale of stores and the standardization of management.
After opening the store, you can increase the number of counters through expansion functions, but this is a lot of money. Even if Lufeng does not have a limit on the number of counters, it cannot expand too many counters. The more expansion, the more funds will be required.
. But if you want to grow your business, you must maximize the size of your store. With many counter stores, the most obvious benefit is that the store list will rank the store at the top. This is the main method to increase exposure. And Lufeng’s duty-free shopping mall
, which is equivalent to free collection. Lu Feng can completely give up the tax profits to the players. Exceptionally, due to the gradual increase in the number of merchants in the Kyushu Chamber of Commerce, the business index will also increase, and the cost of expanding the store will also increase, so the sooner the expansion is needed
The less the cost.
The standardized management of the store is the top priority of store operation. This mainly refers to the management of commodity warehousing. The store is opened, people come and go, watching the products being sold, watching the funds accumulate bit by bit, it is indeed
It is a pleasant thing. When the goods are sold out, replenishing the goods in time is the most critical thing. After establishing a good impression on the customer, if the customer comes for the second time and finds that the goods are out of stock, the customer will slowly be lost. Therefore,
, to gain the trust of customers, we must ensure that the goods are updated. Especially for goods sold at counters, the update of goods is the key to retaining long-term customers. Here, there is a little trick. You can know the latest sales by checking the account books.
products, so that the goods can be updated more timely and accurately.
4. Advertising effect
Jiuzhou Shop, named Jiuzhou, is the most prosperous store in "Wentian" and the only shop street. The biggest difference from Tianlong is that the Jiuzhou Chamber of Commerce has realized the store concreteness. Each store will have an intelligent management NPC, but
You have to pay rent, and Lufeng’s duty-free stores are also equipped with free intelligent management NPCs. As time goes by, there are many stores in the Kyushu Chamber of Commerce. If you want your store to stand out among many stores and be lucky enough to be chosen by others, you need a good one.
Advertising effect, also known as brand effect. Although the world's propaganda is too confusing, it can make your store the focus of attention. Why not? The success of Melatonin tells us that bombing is the fastest and most effective way to increase visibility.
.Don’t waste the opportunity of World Channel. There are several points that need to be paid attention to in the design of advertisements: 1. The appeal point of the advertisement. What information should the advertisement convey to the audience? The store’s business scope, the store’s business philosophy, or one of the store’s promotional activities
Category. A clear theme of appeal can make the audience understand at a glance from the world channel and increase the impression of your store. 2. Expression form of advertising. Using text color and expressions can make your advertisement unique and stand out among many viewers.
Stand out from the screen advertisements and gain recognition from consumers. At the same time, you can carry out various promotional activities in conjunction with system activities, thereby attracting more players to enter your store for consumption.
5. Warm service
Good service can make consumers more willing to enter your store for consumption. It is well known that the quality of service is directly linked to the performance of the store. Why is this issue raised at the end? Mainly
Because in the game now, many people selling things have very bad attitudes, which is fatal to doing business. Even if the other party is a "journalist", he is still a potential customer, and a good service attitude may directly make the other party become a
