After hearing Wang Hongbo's analysis, Liu Qingyu looked gloomy and thought for a while, and his face gradually became serious.
From Wang Hongbo's analysis, he has gradually realized that behind the chaos in Luming City's tourism market, I am afraid that it is definitely not as simple as poor management as he had imagined before. I am afraid that there is a deeper issue of interest distribution, especially Liu Qingyu has not seen the problem of monopoly management by tourism industry associations that Wang Hongbo just mentioned. What he has seen are some cities where tourism is not developed, and the business models there are relatively different. It is relatively simple and crude, but Luming City is different. Luming City is a big tourist city and the core of tourism in Tianya Province. If the tourism industry association uses their semi-official place to engage in monopoly operations, then for normal In terms of tourism resources, it will be a heavy blow. At the same time, it will also greatly disrupt the normal order of the local tourism market, and it is logical that various behaviors of robbing and deceiving customers will occur.
Thinking of this, Liu Qingyu said in a deep voice: "Comrade Wang Hongbo, let's take it step by step. I will give you three days first. During these three days, you first put your plans for the Luming City Tourism Market All the measures have been launched, and the publicity department has been asked to cooperate vigorously and widely advertised in the society, especially the qualification certification matter, so that all merchants should realize that in Luming City, only Only those merchants that pass the certification can become merchants with final profits and a wide range of customers. Only by operating in compliance with the law can they obtain qualification certification. Of course, we can adopt a lenient and strict management strategy for qualification certification. As long as its store area, business amount , store hygiene and many other aspects, they can be issued certification qualifications.
However, we must tell those businesses that it is easy to issue qualifications, but it is not easy to keep them. We must also tell them that although there are many certification qualifications issued in the first year, after the second year, there may not be many that can be left. Many, because under normal circumstances, the number of certified companies that each district, each street, and each industry can accommodate is limited. In the end, the municipal government will re-examine the qualifications of the certified companies in the second year, and ultimately only If a certain number of certified merchants are left, the certification qualifications of other merchants will be withdrawn."
Hearing Liu Qingyu say this, Wang Hongbo was a little puzzled: "Mayor Liu, why do you need to issue more certification qualifications in the first year, but then withdraw them and reduce them on a large scale in the second year?"
Liu Qingyu chuckled: "I call it the combination of temptation mode and hunger marketing."
Wang Hongbo looked at Liu Qingyu with wide eyes.
Liu Qingyu said with a smile: "The reason for adopting the wide-entry strategy is to allow more merchants who meet the qualifications to enter the market first and experience the benefits of qualifications. As long as they obtain the certification qualifications, after our large-scale publicity, In the future, the customer base of those merchants who have obtained qualification certification will definitely increase sharply, while those companies without qualification certification will definitely be affected. This contrast in the situation will make more merchants realize the benefits of obtaining qualification certification. This is one of the reasons. ; Secondly, since it is easy to apply for qualifications in the first year, there will definitely be many people who do not cherish it and still engage in customer rip-offs. At this time, we can take this opportunity to specifically ban those companies based on customer complaints. Qualification certification merchants have deeply felt the pain of reduced customer traffic after being banned, so they will definitely keep this lesson in mind in the future.
As for why the number of qualifications needs to be significantly reduced in the second year, it is to create a competitive atmosphere for these merchants, so that they must compete for service quality, quality of goods sold, quality of food, and tourist satisfaction. Ultimately, through the leading role of these certified merchants who represent all walks of life and have sufficient customer sources, they will influence other merchants, causing them to unconsciously learn from those certified enterprises, and ultimately form a tourism atmosphere that strives for service and quality. At this time, we are appropriately adjusting the certification strategy so that more businesses can obtain certification qualifications. Through this three-step strategy, we will gradually guide Luming City’s tourism market into an active, honest, and well-serviced tourism destination. We have gradually gained a good reputation among tourists.”
Hearing Liu Qingyu's discussion, Wang Hongbo's eyes also flashed with light. Only then did he realize that although the mayor in front of him was young, he was no stranger to the management of the tourism market, and The three-step strategy he just proposed can be said to be an extremely clever strategy. Through the subtle control of the business people's hearts and human nature, he looks down on the other party from a relatively high level and guides the other party to follow Liu Qingyu's wishes. Carry out production and operation, and at the same time, through this three-step strategy, we have greatly planned the tourism market of Luming City.
Gao Ming, this is the real Gao Ming. Although I have seen the problems existing in Luming City before and provided some rectification measures, it is obvious that compared with the three-step strategy given by Liu Qingyu, My own rectification measures are still a little rough.
Wang Hongbo looked at Liu Qingyu again with eyes full of admiration, and said sincerely: "Mayor Liu, thank you very much for your three-step strategy. I am more and more interested in managing the tourism market of our Luming City." I have confidence now.”
Liu Qingyu smiled. Although he spoke this three-step strategy calmly and calmly, how could Wang Hongbo know that this strategy condensed his thinking in his free time for so many days? Even when he was sleeping at night, Liu Qingyu was In my dream, I have been thinking about how to improve the tourism market in Luming City, and how to improve the tourism market atmosphere in Luming City.
"Okay, Comrade Wang Hongbo, go down and implement it as soon as possible. Ai Changting from the Municipal Tourism Bureau has been suspended, and I have temporarily appointed the acting director. Do your own research and investigation to see who has comparable capabilities. Outstanding, more suitable for the position of director of the Tourism Bureau, including deputy director of the Tourism Bureau, you can also draw up a list, and then I will propose personnel adjustments to the Tourism Bureau at the Standing Committee."
After Liu Qingyu finished speaking, Wang Hongbo was stunned again. He did not expect that he had not made up his mind to join Liu Qingyu's camp now. Liu Qingyu actually trusted him so much that he wanted to draft the director and deputy director of the Tourism Bureau. He did not believe that Liu Qingyu did not know how important the position of director of the Tourism Bureau was. You must know that Luming City is a tourist city, and the status of its Tourism Bureau is quite high in Luming City. Generally speaking, Luming City is a tourist city. Every mayor will try to keep the Director of the Tourism Bureau and at least the Executive Deputy Director in his hands, but Liu Qingyu asked himself to directly draw up the team list of the Tourism Bureau. Is this a trust in himself or a trust in himself? A trial.
However, this kind of consideration for Wang Hongbo only happened for a moment. He soon figured out what Liu Qingyu's attitude was. All he had to do was follow Liu Qingyu's wishes first. In the end, he settled on the list Whether Liu Qingyu will support it will be clear at the Standing Committee.
When he came out of Liu Qingyu's office, Wang Hongbo felt a little more fond of the young mayor Liu Qingyu, but he also felt a little more wary. Regardless of whether Liu Qingyu's trust in him now was true. It was fake, but he knew that at least until now, whether it was Shen Hongfei, Zeng Zhentian or Liao Zhicai, they had all sent people to contact him and even blatantly wooed him, especially Liao Zhicai, and even more so with Liao Zhicai. He has been cooperating in Luming City for a while, but from his observation, Liao Zhicai is a person who puts interests first. Cooperation with such a person is limited to some things that he thinks are right, and other matters related to profit distribution. He will never make any statement about the matter.
Because Wang Hongbo has his own ideals in his heart, he wants to be a person who can truly serve the people. Even if others say that he is seeking skin from a tiger, or that he is in cahoots with Liao Zhicai, as long as he thinks that the matters he cooperated with Liao Zhicai are indeed true. If it really brings benefits to the people, he will do it without hesitation. This will also apply to Luming City in the future.
What Liu Qingyu didn't expect was that Wang Hongbo's work efficiency was very high. That night, under the chairmanship of Wang Hongbo, the Luming City Tourism Bureau, Industry and Commerce Bureau, Price Bureau and other departments passed a joint meeting. The latest version of the Luming City Tourism Market Management Measures (Draft for Comments), in this new management method, has a detailed discussion and detailed regulations on the qualification certification, and it will be released as soon as the discussion ends that evening. It arrived on the official website of the Luming City Government, Weibo, WeChat and other media. At the same time, with the active coordination of Liu Qingyu, Luming City TV Station, newspapers and other media announced the news at the same time.
For a time, the criticism against Luming City caused by the incident of tour guides insulting passengers and the incident of black taxis robbing passengers gradually faded away, and major media outlets also focused their reports on Luming City's new policies. on this management method.
As more and more media discuss it, the control over human nature and people's hearts behind the new management methods is gradually reported by major media. As a result, many media that were originally critical of Luming City began to Gradually, his attitude changed, he fully affirmed Luming City's new management measures, and he was full of expectations for Luming City's future tourism reputation.
What really surprised the media was that just after the Luming City Tourism Market Management Measures were promulgated, Lanshan City and Tongda City in Jixiang Province, where Liu Qingyu once worked, also announced the introduction of local tourism management measures. The management methods draw heavily on the management methods of Luming City and add some of their own things. These are regarded by major media as a diffusion of Luming’s experience.
However, after the introduction of the new management methods, although it caused a large-scale discussion in the media circle, many different voices emerged within Luming City, which Liu Qingyu did not expect.