"Jochen, I don't know much about this. But I still want to ask, isn't Africa very poor? I seem to have heard that children in Africa play football with bare feet. Is there any market in Africa?
It’s what you like.”
In this friendly match between the Czech national team and the Cote d'Ivoire national team, Puma spent a lot of money. It covered the Czech national team's round-trip air tickets, accommodation fees and a bunch of other expenses, and also gave the Czech national team US$200,000 to play.
fee.
Lister had some doubts. Africa is considered the poorest state in the world, and wars are everywhere in it. There are also many thirteen- and fourteen-year-old children fighting with AK47s. Of course, all of them can hold AK47s.
It is a very well-armed force, and there are also many tribes that fight with broken guns and spears.
Anyway, many people frown when talking about Africa. List is no exception. List is very doubtful whether Puma can get back the sponsorship money by sponsoring Africa. Hearing List's words, Jochen Leitz laughed. Then he said confidently
: "Lister, African football will definitely be able to develop. And don't underestimate Africa. There are many richer people in this place than you think. Of course, the gap between the rich and the poor is huge, so there are many people in the slums. And we sponsor African football.
The team is not just for the African market. By cooperating with African teams and African stars, we also indirectly enter the markets of France and England."
Lister nodded. In fact, Lister did not fully understand Jochen Leitz's strategy. However, Lister did not continue to ask, because this had nothing to do with Lister himself. Lister thought for a while, and faced Jochen Leitz.
Leitz said: "Jochen, have you ever considered the Chinese market?"
"certainly."
Jochen Leitz gave Lister a very positive answer, and then said with a longing look: "China is a country with a population of 1.2 billion. With China's current economic development, how big a cake this is. Our market analysis
The department has given me information that according to China's current development speed, China's sporting goods market will be at least US$6 billion in ten years. This is still a very conservative figure. If the development of China's sports market can catch up with the development of China's economy,
Then it’s not impossible to reach even 10 billion US dollars in ten years.”
China is a country that all the world's giants are now concerned about. Because China's market is so big, and with the development of China's economy, many people believe that the Chinese market will be the world's third largest market in the future, comparable to Europe and the United States. It should be said that it is possible
It is the largest market surpassing Europe and the United States. But soon Jochen Leitz sighed, shook his head and said: "But you know that Nike and Adidas have already entered the Chinese market. And I heard that there are also some local brands in China.
The brand and market share are not low. We don’t have the conditions to enter the Chinese market now.”
Lister looked at Jochen Leitz and thought of the three players he brought from China this time. Lister could not make much contribution to the development of Chinese football, but it was not impossible for several players to get some benefits.
So he said to Jochen Leitz: "Do you know how many fans there are in China?"
Jochen Leitz shook his head.
"At least 50 million people. This year, ESPN Asia Channel broadcasts China's A-League. It is estimated that the number of viewers throughout the year will exceed 700 million. And because many provinces and cities in China do not broadcast ESPN TV, they all broadcast it through China
National TV stations and provincial TV stations watch the games. If these people are included, the number of viewers of the Chinese League in a season will easily exceed one billion people."
"I just came back from China some time ago. The average attendance of the Chinese league is about 27,000 people."
Listening to the numbers one by one, Jochen Leitz sighed more and more, what kind of big fucking market is this.
"What a pity, what a pity, what a pity."
Jochen Leitz expressed his regrets repeatedly.
"However, Puma actually does not have no chance."
"kindness?"
Jochen Leitz looked at List. The Chinese market is so big that even sports brand giants like Nike and Adidas dare not ignore it. They are already fighting to the death to grab the territory, let alone a second-rate player like Puma.
Sports brand.
"You know what? The level of Chinese football is not very high, and they have not produced any outstanding international superstars."
"I know this. Among the East Asian countries, Japan had a player who performed very well in Werder Bremen. There is also a player in South Korea, his name is Bomb Truck. It seems that he still holds the Bundesliga record for foreign aid goals.
Keeper.”
Lister smiled. It is indeed difficult for Europeans to name Asian players. Therefore, Lister told John Letts: "The Japanese star who played at Werder Bremen is named Yasuhiko Okudera. He is the greatest player in Japan."
One of the stars. As for the bomber you mentioned, his name is Cha Bum-geun, and he is the most outstanding star in South Korea."
Okudera Yasuhiko and Cha Bum-geun are not only the best stars in their respective countries, they even have the ability to leave their names in the clubs they have played for. Fortunately, they are both stars from the 1970s to the 1980s. If
In the 21st century with the Internet explosion, the two of them are definitely superstars worshiped by Asian fans. The achievements of the two of them are enough for the younger generations in Asia to look up to.
But compared to the two of them, Chinese football has never had an outstanding superstar. Except for the legendary traitor Gao Qiu and the world champion Li Huitang.
"It is precisely because China has not yet produced a star with strong appeal, so fans will pay great attention to local players. Once China produces one or two stars who can gain a foothold in European football, then Chinese fans will focus on them.
of."
As the youngest chairman of a listed company, Jochen Leitz's IQ and ability must far exceed that of Lister. When Lister said this, Jochen Letz immediately understood what Lister meant.
"You mean for me to sponsor Chinese players? Like Bobosky and Nedved?"
List nodded.
"Not the famous domestic stars in China, but the stars who go to Europe. Their endorsement fees are much cheaper than those of European football stars, but the results are definitely sensational. There are now a total of three Chinese players playing in European football.
Two are in English League One and one is in Spain’s Second Division.”
"All in lower leagues?"
Jochen Leitz really wants to enter the Chinese market, and what List said is indeed very tempting. However, the influence of the low-level leagues is too low.
"Jochen, do you believe my vision?"
"Of course. You can't be the general manager of Puma, but I'm definitely not as good as you in terms of football expertise."
Jochen Leitz responded with a smile. Jochen Leitz really admired List's ability in football. List, a small Czech agent, has grown slowly in a short period of time.
It is a situation that cannot be ignored by European football clubs. It is impossible if there is no excellence in professional football ability.
"That's easy to say. I can assure you that their club will have no problem getting promoted after the end of this season. In other words, they will all be players in the top league next season. By then, their influence in China will be
The power will increase dramatically. You may not understand the bragging skills of the Chinese media, which is no less than that of the English media. As long as the performance of the Chinese players is slightly better, they will be able to attribute the victory of the game to the Chinese players."
Jochen Leitz nodded. What List said was indeed very tempting to him. He also understood that List could not recommend Chinese players like this for no reason. Maybe those three players were List's players. But this
There is no conflict with him.
Lister wanted to advertise for his players, and Puma was also eyeing the Chinese market. So Jochen Leitz thought for a while and said: "Lister, I will definitely consider this matter seriously when I go back. Once I make a decision,
