"Oh, Jochen. Such a small sponsorship does not require you to do it yourself?"
Lister just said it at the time, but Jochen Leitz took it to heart. After he returned, he focused on investigating the Chinese market and the problems of Chinese football. What Lister said is not false at all. The current situation of Chinese football
The atmosphere is very good. Even better than they imagined. Chinese football is very popular now, and the fans are very enthusiastic.
As Lister said, Chinese history has always had a complex of hero worship. This complex exists in all aspects, including football. The Chinese football world is looking forward to having a world-class star in Chinese football. I hope
A player who is successful in European football can appear.
Therefore, Jochen Leitz really wanted to sponsor a Chinese player, an outstanding Chinese player. But what he wanted was an explosive player, not an ordinary player. So he was just like Lister said,
We inspected Zhang Enhua and Sun Jihai who played for Sunderland and Fan Zhiyi who played for Extremadura Club.
Lister is right. The staff of Puma analyzed Sunderland and Extremadura clubs, and the result is that both of their clubs are likely to be upgraded. This makes Jochen Leitz very happy.
Idea. The Chinese market is a big market that no oligarch in the world will despise. So he is going to adopt Lister’s suggestion and let three Chinese overseas players endorse the Puma brand.
Lister is a middleman, Lister is not a free agent. Although this sponsorship fee is very small, Lister is the master of plucking geese in the Czech Republic. This matter was done by himself, so of course it cannot be wasted.
"Lister, that's China. As long as we Puma can get 10% of the Chinese sports goods market, then..." Jochen Leitz did not finish his words, but his expression was one of yearning.
The Chinese market is really too big. What’s more important is that the development of the Chinese market is rapid, and all the world’s giants are eyeing the Chinese market. Now even giants like Nike and Adidas can only compete in the Chinese market.
Occupying a little more than ten percent.
If Puma can occupy 10% of the Chinese market, their sales may be doubled. China's sports goods market is now billions of dollars, and based on the current development, no one can imagine it.
.If Puma can overwhelm Nike and Adidas in the Chinese market, it will definitely be an epoch-making success for Puma.
"Jochen. Although the three of them are very good in China, they are still in the low-level league, and the effect will not be very outstanding at the moment."
"I know that."
Jochen Leitz nodded, but said with a smile: "Didn't you say that they can all play in the top league next season? The Premier League and La Liga have enough influence. Plus we brag about it in the Chinese media.
I believe this influence is absolutely huge. Don’t you think so?”
Lister chuckled. Jochen Leitz is a far-sighted person. This person is very powerful. He can turn Puma, which has suffered continuous losses and has been considered a low-end brand, from losses to profitability. This person's ability and skills are definitely first-rate.
Anyway, Rist thought that he was no match for this guy. Fortunately, the two of them had the same interests and were not rivals.
"Jochen, I can't guarantee anything else. But I can guarantee that once they reach the top league, their influence will definitely soar. The time of La Liga in China is wrong, it is an early morning game. If the Premier League is broadcast live on China's national TV, then
I can guarantee that it will not be a problem for the number of viewers to exceed 30 million. Even a population of 50 million is not impossible. It is a pity."
The Premier League is the most suitable for Chinese audiences to watch, because in terms of time, the Premier League is the most suitable for China's schedule. Many Premier League games are played at a little past seven o'clock, some at eight o'clock, and some at ten o'clock. These are all
It is very in line with the work and rest habits of Chinese fans.
"Is it because the Premier League is not influential enough?"
Thirty million people, what a population. Fifty million is even more surprising. So many fans, Jochen Leitz drools just thinking about it. One-tenth of them fans buy Puma products.
The income is also staggering. If there are so many viewers, will China's national TV station refuse?
Lister shook his head and said: "It's not because the Premier League is not influential enough. It's because China's national TV station only has one sports channel. If you think about it, it is the only signal that covers the whole country. I don't know how many sports events want to be on that channel.
.And many Premier League games are played during China’s prime time, when there are the most various games. There is no need to introduce the Premier League, and the broadcast fees for the Premier League are not cheap. And even if there is no Premier League, China’s national TV station will not worry about having no programs.
, don’t worry about the lack of ratings.”
Jochen Leitz sighed and looked at Lister with some doubts. Because he always thought that Lister was only professional in football and did not expect to know so much about China.
In fact, for CCTV, the Premier League is really dispensable. Although the current broadcast fee of the Premier League is not as abnormal as it was later, it is still too high for CCTV. Now the broadcast fee for CCTV's broadcast of Serie A and Bundesliga is symbolic.
It was only US$10,000 or 20,000. There is even a saying that the Bundesliga promoters lined up in front of CCTV and then begged CCTV to broadcast the Bundesliga. Although I don’t know if it is true, it can also be seen that CCTV broadcasts football matches in a
advantageous position.
As a monopoly media, CCTV is proud. They will not spend a lot of money to broadcast the Premier League. Moreover, the current Premier League is far less influential than Serie A, La Liga, and Bundesliga.
"So what is the influence of the Premier League in China?"
"It's not very low. Guangdong, the richest province in China, has been broadcasting the Premier League for several years, and the Premier League atmosphere there is very strong. And Beijing, the capital of China, has also been broadcasting the Premier League for more than two years. Some wealthy provinces
There are still quite a few local stations broadcasting the Premier League.”
Seeing Jochen Leitz's puzzled look, Lister focused on telling him about the structure of Chinese television stations. The structure of Chinese television stations is completely different from that of Europe. The media tycoons in Europe all own their own independent television stations, like
Murdoch's Sky TV, Berlusconi's Italian TV station, etc.
But China is different. There are no private TV stations in China. China’s TV stations range from CCTV to provincial stations, and then to municipal TV stations and county-level TV stations. They are completely organized according to the administrative structure. Jochen Cai
Although Ci also knows about Chinese football, he definitely doesn’t know as much information as List does. List was in Chinese football back then, and List knows a lot of insider information that others don’t know. These things cannot be known by casual investigation.
of.
Listening to Riester's explanation, Jochen Leitz finally understood something.
"So, Jochen. It's much better now, but a few years ago, China's national TV stations represented national-level credit, and provincial TV stations represented provincial-level credit. Therefore, although the advertising costs of national TV stations were very high,
It’s expensive, but people still flock to it and want to win the advertising platform of national television.”
Riester explained to Jochen Leitz very carefully.
"Jochen, it's almost time."
This time the signing was not as grand as the last time he signed with the Czech national team. On the contrary, Jochen Reitz made it very simple, just signed a contract with everyone. It’s just that Jochen Reitz planned to use Fan Zhiyi, Sun Jihai, and Zhang Enhua.
Shoot a set of commercials as a stepping stone for Puma to enter the Chinese market. The endorsement fees of the three people are different. Fan Zhiyi’s endorsement fee is 150,000 US dollars a year, while Sun Jihai and Zhang Enhua’s endorsement fees are 100,000 US dollars. Look at this
However, Riester was considering other options.
At this time last year, Lister was seeking an endorsement fee of US$500,000 over three years for Boboski and Nedvěd. However, the players' endorsement fees have changed so much in just one year, and Fan Zhiyi was able to make up to ten
Fifty thousand dollars.
Although the Chinese market is much larger than the Czech market, the gap in strength and fame between Fan Zhiyi, Nedved and Boboski is there. However, the endorsement fees are almost the same, which gave List some ideas. Should he help Nedved?
DeWide and Bobosky changed their contracts.
"Thank you, Mr. Cherney."
After signing the contract, Sun Jihai thanked Lister. Among the three people who studied abroad, Fan Zhiyi had a great temper and had a high vision. Even when facing a well-known European agent like Lister, he did not bow in any way.
Zhang Enhua is a bit shy and not very willing to communicate with others. Only Sun Jihai has a good temper and is willing to interact with others and talk to them.
"It's nothing, I also make money."
Lister smiled and shook his head, then looked at Sun Jihai and said: "You are still young, so you must learn with an open mind. If you have the ability to play in the Premier League, you will not even look down on such a small endorsement contract."
"Yes, I understand."
After Sun Jihai and Zhang Enhua arrived at Sunderland, they were actually angry. They didn't know it at first, but after staying at Sunderland for a while, they discovered that their salary was at the bottom in Sunderland. It was not even as good as
Regarding the salaries of some substitute players, after some things happened, they realized that they were cheated by Michael Williams this time when they went to Europe.
Therefore, they never contacted Michael Williams again. Although Michael Williams wanted to continue to be their agent, they did not agree. This time, List helped to get them an endorsement contract. Sun Jihai was very grateful.
.
"You should have my phone number there. If there is anything that cannot be resolved in the UK, just give me a call."
Although he has become a Czech in this life, the memory of China cannot be erased. Although Riester is not a bad person, when he sees Sun Jihai and others, they can't help but think of what happened in China back then. Therefore, if you can help appropriately, please help.
A handful. (To be continued, please search Piaotian Literature, the novels will be better and updated faster!
