"Is it possible for Lazio to go to China to compete?"
Riester has been waiting for this sentence, waiting for Cragnotti's words. Cragnotti is very strong, and most importantly, very ambitious. If the most ambitious person in Italian football besides Moratti is
Craniotti.
As a fan and president of Lazio, he not only wants to overwhelm the old guy Sensi, he also wants to overwhelm the Milan duo and Juventus. You can understand from the few contacts between List and Cragnotti, because of his
This kind of ambition and love for Lazio were completely exposed. That's why List felt confident to persuade Cragnotti and deliberately changed the topic from the players to the issue of the commercial game.
Lister and Cragnotti proposed that Lazio go to China to play, and Cragnotti and Lister said they wanted to play in China. The relationship between the two is very different, and the initiative is different.
Lister turned his head and looked at Cragnotti, shrugged and said: "There is a sports company over there in China. It should be said to be the largest sports culture company in the Chinese sports world. In 1996, it once operated the England national team and the Chinese national team.
game. This time they also hope to introduce a strong European team to compete in China. At first, because of Chairman Moratti, we contacted Inter Milan. But coach Hodgson objected, so the matter was dropped. I have always
I haven’t found a suitable club yet.”
"Lazio is also a strong team in Serie A. It has performed very well in the past few seasons and has many fans in China. Of course it is a very suitable club. But Lazio is not short of money. It seems that it doesn't care much about the Far East market, so I didn't expect you.
.If Lazio can really go to China, of course there will be no problem. I even believe that the number of Lazio fans in China will increase exponentially."
Cragnotti's eyes lit up and he asked: "Lister, tell me. If we, Lazio, go to China to play games and attract more fans, will we overwhelm the fans of Milan and Juventus in China?"
This is what Cragnotti wants to know most. He doesn't even look at the appearance fee for playing in China. In the next few years, Cragnotti will make big purchases frequently. The transfer fee of 30 million euros is included.
For nothing, even 40 million euros or 50 million euros, he dared to take action. This is an owner who is not short of money at all, no worse than Abramovich later.
An appearance fee of hundreds of thousands of dollars is nothing. Cragnotti's company is now booming, with a daily income of hundreds of thousands of dollars. Cragnotti is indeed not interested in developing the Far East market. Because he himself is
The rich man only knows about investment but not about open source. The only thing he cares about most is whether he can overwhelm Milan and Juventus and become the most popular club in China and even Asia.
For the competitive Cragnotti, his popularity among Asian fans exceeds that of Milan and Juventus. It is far more important than making money in the Asian market. This is a person who values face more than anyone else.
"It's possible. And it's very possible. Chinese people generally have a story of first love. Many Chinese fans either saw a certain team in the first game, or bought a jersey for the first time.
They become fans of a certain team because of the team's jersey and other reasons. Therefore, many of them are in the stage of pseudo-fans at present. They are not like many die-hard fans because they become fans of a certain club.
Time is still very short.”
"If Lazio goes to China to play and promote Serie A when Serie A is currently at its hottest, it can win over those wavering fans and turn those Lazio fans into die-hard fans. Although it is only a short-term promotion, Lazio fans will turn over.
It's not impossible."
Although Lister is exaggerating, he is definitely not talking big words, he is definitely telling the truth. There are not that many die-hard fans among Chinese fans, and it will take a certain amount of time to cultivate some die-hard fans. There are many fans in China
There is some vacillation. More fans prefer teams with good results.
If a strong Serie A team like Lazio comes to play in China at this time, it will easily attract many Chinese fans. Coupled with the publicity of the Chinese media, it can even attract many pseudo-fans to pay attention to Lazio and become Lazio fans.
The most typical example is Real Madrid. Although Real Madrid was the Champions League champion in 1998 and 2000, it definitely did not have the largest number of fans in China. In other words, Real Madrid fans in China are far inferior to those of Manchester United, Milan, and Inter Milan.
of fans
Florentino's superstar policy is to attract a large number of fans, but Real Madrid's trip to China in 2003 cultivated so many Chinese fans. Many pseudo-fans also know Real Madrid from Real Madrid's huge commercial games
, became a Real Madrid fan.
If things like commercial competitions are done well, not to mention short-term benefits, there are also many long-term benefits. Real Madrid's commercial competitions in 2003 were said to have generated more than 20 million euros in peripheral income within a few years.
"Rister, let's have a talk later. I'm more interested in going to China to compete."
Riester was very happy. Lazio is a strong team in Serie A, and the superstars in the Lazio team are no worse than those of several giants in Serie A. With Cragnotti's frequent big spenders, there are many Lazio stars now. Lazio now wants to achieve results.
If you want a star to be a star, you just lack a little bit of background.
If done well, it will definitely set off a craze in the hearts of Chinese fans. This is a truly strong Serie A team, far better than Sampdoria in 1994, with more star players. So Riester immediately walked out and played
I made a long-distance call to Liu Hongwei from Beijing Gaode Company.
Because playing a business game is much more difficult than negotiating with players. Because even if both parties are really interested, if they want to fully promote cooperation in the end, the variables are much greater. And for Lister and Liu Hongwei, they are
This matter needs to be settled in advance.
For things like commercial competitions, a cooperation agreement needs to be reached at least half a year or eight months in advance. Because only in this way can Lister and Liu Hongwei have time to promote the event, especially to find a large number of advertisers. Once
If an agreement cannot be reached for a long time, then those sponsors will definitely hesitate because they are afraid that there will be changes in the matter. This has happened in history.
Because the negotiations took too long, the two sides were unable to reach an agreement. Therefore, the sports companies in China were unable to attract sponsors, and the matter was not finalized until around May. The commercial competition was placed in early August, which can be regarded as three full days.
It took several months. But it was still due to insufficient operating time. In the end, the sports company lost a lot of money. Because there was no time for advertising and promotion, it was not able to fully develop the profits of the commercial competition.
Three months is too late for them to operate, and in the end they can only rely on ticket revenue and meager sponsorship income. Therefore, all sports companies that operate such commercial competitions need to do so half a year to eight months in advance. From now on
The two parties also need to continue to negotiate on various issues when they start talking. It will take a lot of time. By the time everyone is almost done talking, in fact, there are only seven or eight months until the business competition in the summer of 1999. It is just right.
Promote it and get those sponsors.
"Mr. Liu, we have some ideas about what we are talking about. I just talked with Cragnotti, the owner of Lazio, and their club intends to play games in China. You need to come to Italy as soon as possible to discuss specific matters with Lazio."
"Really, great."
For Liu Hongwei, the most difficult thing in the commercial competition is to contact European clubs. These European clubs are willing to go to China to make money and expand their influence in China. But they are very reserved and hope to get the best conditions. And
They are coveting the Chinese market, but they are still suspicious of Chinese sports and culture companies, so they are cautious in dismissing them. It is very difficult for Chinese sports companies to contact them and then cooperate with them.
Liu Hongwei has started work in this area a long time ago, but the results have been mediocre because of the lack of contacts in this area. Otherwise, Liu Hongwei would not have agreed to Riester's request for cooperation and given up a lot of profits. This is because
List was able to help Liu Hongwei contact European clubs. Unexpectedly, List had already contacted a club so quickly.
Although Lazio is not a Serie A giant, it still has many fans in China. So Liu Hongwei was very excited and said to Riester on the phone: "Rister, I will be in Italy soon."
Lister originally planned to participate in the negotiations between Lazio and Liu Hongwei, and Lister was also qualified to participate. This was the first time Lister operated a commercial game, so Lister also paid special attention to it. By the way, let's take a look at how this kind of business game is operated.
But before the two parties could negotiate, Lister received a call from Arneson. Arneson had something to discuss with Lister, and it was also an issue that Lister had always wanted to discuss.
Riester has been waiting for this call, and now he finally got it. Although the negotiations with Lazio are also very important, Riester only needs to know the progress of the negotiations. After all, Riester is no better than Liu Hongwei in terms of more professional cooperation. On the contrary, in professional terms
During the negotiation, Liu Hongwei was far better than Lister. Moreover, Lister did not want to get involved too deeply in such trivial matters. Lister did not engage in business competitions. Lister only wanted to be an intermediary. Therefore, more
It's enough for Liu Hongwei to talk to Lazio.
Therefore, after handing over the matter to Liu Hongwei, Lister flew to the Netherlands and to Eindhoven. There are more important things waiting for Lister here. (To be continued, please search Piaotian Literature, the novel is better and updated faster!
