With the signing of the contract between Torres and Nike, Riester began to reflect on himself. In recent years, Riester has been pursuing the goal of allowing players to maximize their strength, paying more attention to the development of players' careers, their salaries, etc. Riester
Now I can proudly say that I am definitely the agent with the strongest ability to attract money among European football agents. But it is not without flaws. The biggest flaw is that I lag far behind in business development.
Just like the biggest players that Rist currently has, Nedved and Boboski. Their annual commercial income is only about 7 million euros, which is not too low, but not too high. They can
This kind of income is due to the comprehensive cooperation between List and Puma.
Of course, the current commercial development of European football players is not very good. Except for a few superstars, the commercial income of many first-class players is only two to three million euros a year. But Riester does not want this. This time and
Nike's negotiations made List see his own shortcomings. If Nike hadn't come to the door, how could List have thought of finding such a sponsor for Torres. Moreover, although List's agency had a department in this area, its results were not very good.
Just like Riester went to Mendes to package Mourinho as the most unique head coach in the world, his salary has broken the salary record of the world head coach again and again.
But in fact, after Mourinho debuted, there were many young coaches who achieved outstanding results at the same time. But no one can stop Mourinho, except for Guardiola, who has completed the miracle of six crowns, who can compete with Mourinho.
Outside of Austria, this is definitely not just because of Mourinho's outstanding performance. There are also many reasons for Mendes's publicity.
However, Riester's packaging of Benitez is not very successful. At present, Riester can only praise Benitez's achievements, but lacks the correct positioning of Benitez. Riester has discovered that in this regard, Riester
Te himself has shortcomings. Lister studied law, not business promotion. There is no use in grasping this part. So Lister thought of another way.
"This is a good idea. We are not professional in this area. We should set up a professional company."
List was in Spain to discuss with his partner Hanush. Many players' agents now are not very professional. Although they have agent licenses, they are not very competent in commercial promotion. For Europe
For these agents in football, earning commissions is their biggest way to make money.
Not to mention those small agents, even the very powerful Stretford and Jerome Anderson, their income depends on transfer commissions, etc. They are also very focused on the commercial development of players.
It's pretty bad, even worse than Riester.
The same is true for these big agents. Needless to say about the small agents in European football. There is basically no development in this area. Many players have become agents after retiring, and they don’t know shit about this area. So to
Nowadays, the commercial promotion of many players is very poor. It is like Rivaldo owns his own image rights, unlike later, he owned them with the club.
Rivaldo recently wrote a memoir. But because the image rights are not in the hands of the club, Rivaldo can only work around himself. If his agent is powerful enough and has enough connections, then there is no need for Rivaldo to pay for
Sales are busy. Barcelona doesn't like Rivaldo being busy with such trivial matters, but because the image rights have nothing to do with the club, the club can only stare blankly. Now even the commercial development of superstars like Rivaldo is a bear.
In this way, you can imagine the intensity of commercial development of players now.
Lister thought for a long time and came up with another way. Many future superstars will have many agents. Agents like Lister are only responsible for player transfers and contract issues. As for business development issues,
, they will have another agent. That is to say, they will entrust the image rights to another company and let them help the players standardize business issues.
Since Lister is unable to take care of everything, Lister is ready to cooperate with some specialized companies to establish a new company and hand over the image rights of his players to them. Or Lister can invest and invite specialized talents to manage the company. Now as long as
If you have money, there will be no shortage of talent from headhunting companies.
"David, what do you think?"
Hanush has really made a lot of money with Lister in the past seven years. Now he is also a multi-millionaire, so his thoughts are completely different from before. After thinking about it, he said: "Lister, the player's image rights are very important.
The profits are huge. Wouldn't it be a pity to let them go?"
List nodded. Apart from superstars like Beckham, the commercial value of superstars like Zidane has not yet been fully developed in European football. But everyone knows that players contain very high potential.
Commercial value. Leicester now has many outstanding players on his hands.
Well-known players in world football include Pavel Nedvěd, Boboski, Van Nistelrooy, and Jankoler, as well as currently hot talents such as Rosicky, Vicente, and Torres. The commercial value they contain is conceivable.
. It is easier to hand over their image rights to others, and then you only need to share the profits, but there will also be very huge profits that will flow into the pockets of outsiders.
"Then the two of us invest? We look for some professional talents, and if possible, we also poach a few people from Nike and Adidas."
Hanush nodded.
"This way, David. Before we set up this company, we first looked for small companies in this field, and we swallowed them up. Also, I have been thinking about how to tie up our coaches. We let those coaches invest in our company.
How about the new company?"
The future of this company is completely predictable. Because Rist now has so many stars, the number of players has already caught up with 300. If a company is established to manage their image rights, it will be possible to earn revenue from the commercial development of players.
Get 20% of it. As long as the company makes no fatal mistakes, the income is completely guaranteed. It is not impossible for the company to earn tens of millions a year. Even if it is less, it will still be tens of millions of euros.
.
List was unwilling to allow coaches to join the agency founded by List, so he simply let them participate in the new company. This company only involves the commercial development of players and will not be involved in player transfers. Although the big guys behind it
The shareholders are all the same, but after all, they won’t be too involved. This way, you can benefit the coach in another form, draw in the relationship between the coach and yourself, and avoid being caught. Like Stretford.
If you are arrogant and domineering and directly allow coaches to enter your agency, problems will arise sooner or later.
"Well, not bad."
This company doesn't even need much investment, because there are currently quite a few players who can bring profits to this company. Like Ruud van Nistelrooy, Nedvěd, Bobowski, Jan Kohler, Rosicky, Vicente, Torres, even Lokwencz, and Garacek can already bring a lot of income to this club. Their current annual income from image rights is about 30 million euros, with a cutoff of 20%. That's six million euros.
"By the way, David. What happened to the Chilean giants we investigated last time? Is there any investment value?"
Lister changed the topic. Since this company is going to be established, Lister and the others are left with the problem of finding professional talents. This is just a rough idea. After all, there are still many problems required to set up a company. These problems can be solved slowly. consider.
Riester asked about the Colo-Colo club in Chile. After returning from Chile, Riester handed the matter over to Hanush and asked him to investigate the specific problems of this club.
"Colo Colo Club owes a lot of debt, and their club itself has no ability to repay the debt. Judging from the current situation, if there is no new partner, the bankruptcy of this club is inevitable. Some debt collectors have already resorted to law. .As long as it goes through the court, this club will definitely go bankrupt."
"Isn't Colo-Colo the most popular club in Chile? Chile's economy is not bad. In South America, Chile is now the country least affected by the economic crisis. How come no one cares about this club?"
Lister is really complaining. Colo-Colo Club is the largest club in Chile. Why did such a good club fall into this situation?
"Rister, football doesn't make money. Have you seen the clubs that make money? So what if Colo-Colo Club is the largest club in Chile? How many people can do business that doesn't make money? And in South America there are The club can only survive by selling players, and there are not that many good players in Chile. So no one is willing to take over Colo-Colo Club. Moreover, Chile is the country least affected by the economic crisis, but it is still affected."
List nodded. To put it bluntly, football is a plaything of money. Except for member clubs like Real Madrid and Barcelona, the clubs that are currently doing well are all owned by wealthy bosses who dare to invest.
"Have we considered the feasibility of our investment?"
Lister is very cautious about this investment. Because this investment is not as simple as buying the Mechelen Club. After all, Colo-Colo Club owes too much debt. In the preliminary budget, Lister estimates that he will need to invest. It takes about 20 million US dollars to stabilize the club. 20 million US dollars is not something that can be thrown away casually. Lister is not that rich yet.
"The expenses of the Chilean club each season are not large. As long as they have about 25 million U.S. dollars to stabilize the club's situation, it should not be a problem. The Colo-Colo Club has a budget of 13 million U.S. dollars each season, so It is definitely the number one budget in Chile. In fact, the budget of an average Chilean club for a season is only seven to eight million US dollars."
"Then why do they have so much debt?"
"There are too many managers. If we buy it, we can cut the management and staff in half. Moreover, the youth academy of Colo-Colo Club is the best in Chile. As long as we spend more money on the youth academy, I believe
There will be no shortage of players. If their management hadn’t sought death themselves, they wouldn’t have been able to owe so much money.”
Twenty-five million U.S. dollars, although Lister has earned a lot of money, he still cannot get the money. But Lister really has this idea.
Chile, Argentina, and Brazil are one of the three major countries in South America. The economic environment is good, and the football level is not too bad. Although it is not as good as the Brazilian and Argentine giants, if it can control a Chilean giant, it may be able to center around him.
Radiating into South American football. But Lister always thought it was too much for Lister to come up with the money alone. Moreover, Lister had no experience in running a club. After Mechelen was drawn by Lister this season, its results were
It has dropped significantly. But Colo-Colo Club cannot always follow that path.
"David, it seems we need to find a collaborator. There are only two of you and me, and 25 million US dollars is really too much of a burden." (To be continued...)
