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314's partnership with Nike

"Pini, I feel relaxed now..."

Stretford is gone, and he has withdrawn from Proactive Sports Management. But many people don't know how he withdrew from the company. Even insiders don't know how he handled it quietly.

He took a huge stake and left Proactive Sports Management in one fell swoop.

Then Stretford fell silent, and he disappeared from English football. The arrogant Stretford was gone, and it had no impact on English fans. They still watched their games and discussed the club.

achievements. But for people within the English football world, this matter is very big. Not ordinary.

If you think about it, you can guess that the number one agent who has dominated English football for more than ten years has left without a trace. Stretford has given up his own position, and a huge power vacuum has been created.

Many shareholders of Proactive Sports Management believe that the current problems are caused by Stretford, so many shareholders want Stretford to leave.

But when Stretford really left the company, these people all regretted it. Because after Stretford left, the company's stock became even more worthless. Even many head coaches began to slowly

Withdrawing from this company, many expired players are unwilling to continue to renew their contracts with Proactive Sports Management.

Proactive Sports Management, which had nearly 300 players at its peak and now has more than 270 players, has seen a sharp decline in the number of players since Stretford left. In these turbulent months

More than a dozen players have already left the company, and more than 20 players whose contracts are about to expire do not want to renew their contracts with Proactive Sports Management.

Because England stipulates that agents and players can only sign two-year contracts. Of course, not many people abide by this rule. Just like Leicester, there are many players who sign three-year, five-year or even eight-year contracts. But here,

Tretford has always been very arrogant, and those players are not willing to leave Proactive Sports Management Company because they can create the best conditions for them. But now that the boss of Stretford has left, many players are dissatisfied with this company.

There is no trust, so no one is willing to stay. The shareholders of Proactive Sports Management also understand that the core of this company is still Stretford.

But in any case, with the departure of Stretford, Proactive Sports Management, a giant company in English football, is finally disintegrating. The number of players has decreased, and the coaching shareholders have withdrawn from the company, and the company has slowly changed.

It has to be in name only. Even some corporate agents who have served in the company for many years and have player resources are ready to leave the company.

It's a mess, it's a complete mess. Who would have thought that Stretford, which had dominated British football for more than ten years, would just disappear. But Lister finally breathed a sigh of relief. Damn it, Stretford

This bastard finally disappeared. The proactive sports management company that even Lister was very worried about finally disintegrated. Even if Stretford rises again in the future, it will not be able to achieve the same momentum as before.

"Liester, I guess we won't have to worry about Stretford in two or three years."

Pini Zahavi's expression was also very relaxed. Pini Zahavi has always been afraid to make big moves in English football. One of the reasons is that he does not want to have a head-on conflict with Stretford. Now he has finally defeated him.

Stretford, Pini Zahavi thinks he can also show his talents.

"Perhaps. But Stretford has just defeated Rooney and cannot die."

It's a pity for Lister. This bastard Stretford has Rooney in his hands. Rooney is a genius player, a super talented player. By next year, he will be famous in English football. He has been loved by the whole England just after his debut.

With such an outstanding player in the world, nothing will happen to this boy from Stretford.

"Although I can't die, I can never be the same Stretford again."

"hey-hey."

The two men did not go shirtless this time, but they beat the giant Stretford to death. Both men were very happy. After more than three months, the English football world finally experienced a big fluctuation.

Even after offending Lister in the summer, Middlesbrough's Millwall panicked. When Middlesbrough wanted to introduce Millwall's Tim Cahill, Millwall readily refused.

Including Jagielka of Sheffield United, they were all messed up by Stretford.

Of course, these clubs are not fools and cannot offend Middlesbrough for no reason. The reason why they agreed to Stretford's request is because Stretford also gave them many promises and gave them

There were enough benefits, including a series of subsequent cooperation terms, but unfortunately these have now become illusory. Because not only has Stretford's broker's license been revoked for two years, but his company is also about to be disbanded.

.Millwall and Sheffield United have already begun to quarrel.

His grandma's, **** Stretford, is simply too unlucky. He has offended a powerful agent like Lister, and also offended Middlesbrough. It's all that damn Stretford.

Ford. So much so that they have started contacting Middlesbrough, indicating that their players can be sold. The situation in English football faced by Lister has changed.

…………

"Mr. Cherny, this is an epoch-making cooperation between us."

After Lister settled the affairs of English football, he had the energy to start paying attention to the situation of the new season. He also started a matter that had been discussed for a long time.

Ever since List met Russell, he has begun to consider cooperation with Nike. List has cooperated a lot with Puma, and all the Czech players List has cooperated with Puma. But List knows that at present,

He said that Puma was not as good as Nike. For the sake of his own players and his own pocket, List began to discuss cooperation with Nike.

Therefore, in addition to dealing with Stretford affairs during this period, Lister began to form his own new company. It is a company that specializes in dealing with players' image rights issues, and is also a company that promotes player business.

When this company was established, Lister poached a lot of people. Especially those who were outstanding in commercial promotion. Lister poached a lot of people. And the first thing he did after establishing this company was to cooperate with Nike.

This is not an ordinary cooperation, but the largest cooperation between Spanish football and Nike.

Nike is lagging behind Adidas in Spanish football. Nike also wants to regain the situation, but Adidas has already taken the initiative in Spanish football, so it is very difficult for Nike now. Adidas now sponsors Real Madrid, and Real Madrid's Galacticos are now famous

Very big. Internally speaking, Carlos and Figo are sponsored by Nike, but Raul and Zidane, who are very popular in Real Madrid, are Adidas’ main superstars. What makes Nike even more worried is that Real Madrid’s

The sponsor is Adidas, so Carlos and Figo still need to wear Adidas jerseys when they play.

Although Adidas is also very annoyed with Carlos and Figo who usually wear Nike. But Nike is even more annoyed now. And List is taking advantage of Nike's need to open up the Spanish market and started the most comprehensive cooperation with Nike. It is not just one or two.

It is a personal collaboration, but a collaboration between Spanish Nova and Nike.

A collaboration with one surname. Riester launched three Spanish new stars, all of whom are currently the most watched stars in Spanish football. Vicente of Valencia, Joaquín of Extremadura Club, and Torres of Atletico Madrid

.

After entering the 21st century, many new stars began to emerge in Spain. The most famous among them is definitely Vicente, and the ones who are beginning to explode in popularity are Joaquín and Seve of Extremadura Club.

Leia's Reyes and Atletico Madrid's Torres.

Reyes is the baby of Sevilla. He is a gypsy, so when he first entered Sevilla at the age of twelve, even the Spaniards could not understand what he said. But the club hired a teacher for him, and even

Psychiatrists and others helped him get through the difficulties because of Reyes' talent. Therefore, when he was less than fourteen years old, a local agent in Seville already picked him up.

Except for Reyes, the Spanish talents are all players of List. Therefore, List tied them all together this time and used Joaquin, Vicente, and Torres as the main players to form Nike's new strategy.

.What Nike means is very simple, now we are lagging behind Adidas, but we have the future.

Among the three, Torres has already cooperated with Nike. Joaquín had always been eyeing Adidas, but Lister cooperated with Nike. As for Vicente, he originally had a cooperation partner with Calme, the number one local brand in Spain.

The contract between Vicente and Calme has ended this summer. It turned out that the two parties had begun to negotiate a contract for subsequent cooperation, but as the relationship between Riester and Valencia declined sharply, Riester immediately kicked Calme. Then he and Ronaldo

Serge talks about cooperation with Nike.

The person who signed the contract with List is not Russell, who is in charge of the Spanish region, but Kurt Roberts, Nike's vice president of global strategic planning. Because this cooperation in Spain is a major event related to the Spanish region, Kurt Roberts personally

Go ahead and negotiate this contract.

The three of them are all hot new stars in Spain. Torres is worth 4 million euros in two years, Joaquin is worth 7 million euros in three years, and Vicente is worth 10 million euros in three years. It's just that the three of them are promoted together.

"Mr. Roberts, I actually have a future world champion player on my hands. I wonder if you are interested."

Kurt Roberts is the real senior executive of Nike. Russell is also a regional executive, but he is not able to decide the high-level strategy. But Kurt Roberts is different. This is a big figure who can affect Nike's future strategy. Put it in Nike

Among the senior management, there are very powerful people.

"A future football champion?"

Kurt Roberts almost laughed, but his good self-control made him stop laughing. Nike started in the United States, and the most outstanding player they ever sponsored was Jordan. Jordan's excellence made Nike's strength even stronger.

The stronger Nike has become, the largest sports brand in the world. So many people later studied Nike's fortune, and the character Jordan cannot be avoided in any case. However, the powerful Nike entered football a little late, so in

There is no one in the football circle that can compare to Adidas.

But now that football is becoming more and more influential in the sports circle, Nike is not willing to give up this piece of cake to Adidas. Therefore, Nike’s recent strategic focus is also on football. As a senior executive of Nike, Kurt Roberts has a deep understanding of football.

I also understand that the world champion is such a rare thing.

Football has developed to this day, and there have been outstanding stars in every time period. Di Stefano and Puskas before Pele, if they were placed in the current world football, they would be the king of football. Then Pele

In that era, there were also outstanding players like George Best and Eusebio in the same era. Later there were also Beckenbauer, Cruyff and Platini, all of whom were superstars who dominated an era.

Then there is Maradona.

Over the past half century, there have been superstars in every era. However, there are very few players who can be called the king of the ball, because the emergence of the king of the ball depends not only on his strength, but also on his

Luck. Currently, there are only two people in European football who have the ability to pursue the throne of football king, namely the two superstars Zidane and Ronaldo. But no one can guarantee that they will succeed.

It is precisely because of its rarity that the number one player is so precious.

"Mr. Roberts, I believe Nike also knew about me before working with me."

Kurt Roberts nodded, without any hesitation. Because he didn’t even know who his opponent was, that would be stupid cooperation.

"What do Nike think of my players? How talented do they look like?"

"It's outstanding. Mr. Cerny has a lot of talented players. Not only in Spain, but also like Rosicky, they are all outstanding."

Nike's cooperation with Lister this time is not just to open up the Spanish market. It is more about using this opportunity to build a good relationship with Lister, because Nike found that Lister has developed too rapidly in the past few years.

, there are countless good players. It’s just that List has always had a good relationship with Puma, so they are one step behind.

"Yes. I have a lot of talent under my hands, and I am very proud of it. I can say without hesitation that half of the future geniuses in Spanish football are in my hands. But in terms of talent, no one can match the talent I recommend.

Compared with other players. He is only fourteen years old now, and it won’t be long before he shocks the entire world of football. And he is an Argentine player. If Nike hadn’t taken action earlier, there would have been no chance in the future.”

What List recommended to Nike was Messi, who is currently in the Eindhoven youth training camp. Messi is now fourteen years old, and List hopes to package Messi from an early age. List wants to officially promote Messi.

"Argentinian player?"

Argentina is currently sponsored by Adidas. Therefore, the important players in Argentina are currently contracted by Adidas, and none of them are Nike players. If it is an Argentine talent, it is indeed impossible for Nike to leverage it.

"Can we see his information?"

Kurt Roberts thought for a while and said to Lister. Kurt Roberts was also very curious to be able to let a big agent like Lister name the genius with the most outstanding talent.

Moreover, Adidas now has their representative players, Zidane, Beckham, and Raul. Of course, Nike also has them. Ronaldo and Figo are all its players. But in terms of current influence, Adidas has completely surpassed Nike. Football

In terms of achievements, Beckham is not as good as Ronaldo, but in the business field, he has surpassed all Nike superstars.

Nike has always wanted to surpass Adidas in the football field, so it has always wanted to seize a Jordan that belongs to them. If the little player Lister mentioned is really that good, they would not mind building a Jordan on the football field.

"No problem. As long as you see it, I believe you will be more eager than me."

The cooperation on this matter is relatively easy. Because Eindhoven’s current cooperation partner is Nike, the cooperation will be even easier by then. (To be continued.)


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