Lister smiled and said to Mark Parker. Mark Parker is a senior executive of Nike, and not an ordinary senior executive. He joined Nike in 1979 and was mainly responsible for product research, design and development, as well as marketing and brand management. Mark Parker was hired in 1987
Appointed vice president of the department responsible for development, corporate vice president in 1989, general manager in 1993, global footwear vice president in 1998, and Nike brand president in 2001.
Since January this year, he has served as Nike's president, CEO and board director, becoming a veritable general manager of Nike.
“Very exciting.”
Mark Parker nodded. Mark Parker took office as CEO of Nike, but the current situation of Nike in the football market is not very good. Adidas is becoming more and more powerful and begins to squeeze Nike's market. More importantly, it has been playing the curve to save the country.
Puma, after nearly ten years of development, has begun to violently impact the positions of Nike and Adidas. Puma has been the fastest growing among the world's football sports brands in the past ten years, and has become a veritable third among the world's sports brands. This
This puts a lot of pressure on Mark Parker.
Adidas is the dominant player in European football, Nike is the Raptors, and Puma is a rising star. Nike and Adidas are rivals. Nike has stars such as Ronaldo, Carlos, Figo, Ronaldinho, Henry, and Villa.
, and Adidas is also full of strong players. There are superstar players such as Beckham, Raul, Zidane, Shevchenko, Kaká, and Messi.
And Puma is not lagging behind. They have Czech players such as Nedvěd, Jankoler, and Rosicky, as well as many stars from Eastern and Northern Europe. Of course, there is also no shortage of African players such as Drogba and Toure. Although they are famous
Not as good as Nike and Adidas players, but they are still well-known characters in world football.
But Nike has begun to decline recently. The biggest reason is that among the top superstars Ronaldo, Carlos and Figo are all getting older. Figo was given up by Real Madrid and came to Liverpool for free. Ronaldo is no longer the alien he was back then. After all, Carlos is.
Defender. Fortunately, Ronaldinho, who is in full swing, and Henry, the King of Highbury, are still under Nike.
But Adidas is different. They have Beckham, the number one money-maker in football, Raul, the Prince of Madrid, Zidane, the French football king, and Kaká Zidane, a handsome guy who claims to be able to catch up with Beckham.
He is retiring, but his influence will not decrease, and his commercial ability to attract more money is much better than Ronaldo, Figo, and Carlos. As for Beckham and Raul, it goes without saying.
Nike's endorsement superstars were in decline, so Nike was eager to find a top superstar. Ronaldinho and Henry could no longer withstand the strength of Adidas. During this process, Nike discovered Ribery. Ribery
Ribery is the hottest talent in this World Cup so far. He even transferred to Manchester United at a high price. Manchester United itself is a club sponsored by Nike, so Ribery has entered Nike's sights.
"Mr. Czerny, Franck Ribery is the brightest star of this World Cup."
Mark Parker brought the topic to Franck Ribery. Lister is getting stronger and stronger now, and those who choose to cooperate with Lister are no longer just some minions. Nike wants to cooperate with Ribery. If only
For ordinary brokers, it is already a great honor to have a senior person responsible for the French market or the European market come over.
But Ribery is a player of Riester, so the senior management at these levels are not equal. Therefore, all those who come are senior executives from Nike headquarters. This time, the one who came here is directly the CEO of Nike who has just been in office for half a year.
"Yes, Frank is the young player I value most. Zidane is retiring, Henry is already 29 years old, and Ribery will be the core of France in two or three years."
"Mr. Cherny, how about it? Let's work together again."
The French national team is the territory of Adidas, but Nike still has a foot in it. Zidane, the representative of France's golden generation, is Adidas' top player, but Nike took away Henry, the strongest player in the post-Zidane era. Now after Henry
A new core player has emerged, and both Adidas and Nike are eyeing Ribery. It's just that Nike is the first to win. Now that Ribery has become a Manchester United player, Nike will not let him go.
"Mr. Parker, among my young players, Frank is the one I value most."
"I know."
Even if it was not the most important thing to Rist before, it is definitely the most important thing after the World Cup. Mark Parker understands what Rist means. Rist is emphasizing the importance of Ribery and bargaining with himself.
"Mr. Cerny, we attach great importance to the French market. After Henry, there is Franck Ribery. We at Nike will promote him as our main star."
Nike executives like Mark Parker would not argue with Lister about the endorsement fee of 100,000 or 200,000 a year. Since he is here in person, the contract offered is very generous. The starting point is 3 million a year.
Liszt is also very satisfied with their conditions for endorsement fees. Of course, the most satisfying thing is that Nike is willing to promote Ribery on the same level as Ronaldinho and Henry.
This is what Lister is most satisfied with. The current Nike main stars, Ronaldo, Figo, and Carlos are already on the decline, and their influence has dropped a lot. In one or two years, they will withdraw from the mainstream. And
Now their current stars, Ronaldinho and Henry, are at their peak in one or two years. After one or two years, they will also start to decline.
In other words, in three years at most, Ribery can become Nike's top player. Of course, Nike also has a new talented star, Cristiano Ronaldo. By then, Nike's main stars will be Cristiano Ronaldo and Ribery.
Come on. This is what Lister values most, becoming Nike's top player, and then other brands will flock to him.
"Mr. Parker, I agree with most of your contract. I will give you a detailed reply soon. I look forward to our cooperation."
"Okay, Mr. Cherney."
…………
"Gines, do you really have an agreement with Calderon?"
After talking to Parker, List quickly reviewed the contract. After studying with many people in the company, he also made some modifications. Soon List and Nike completed a new contract for Ribery.
He instantly became a major player launched by Nike.
Entering July, Rist's attention has shifted from the World Cup to Real Madrid. In the World Cup, Rist is most concerned about the Czech national team, and then the performance of Franck Ribery and Messi.
However, except for Ribery, the performance of others disappointed Liszt. Messi was the master of Eindhoven and scored 15 goals and 12 assists in the Eredivisie last season. Last season
The best player in the Eredivisie. Unfortunately, Argentina itself did not perform well in this World Cup. Messi also did not perform well.
Before the World Cup, Messi was the most popular rising star before the game. He was on par with Rooney, Cesc Fabregas, Cristiano Ronaldo, and Robben. Unfortunately, these people performed mediocrely in the World Cup, compared with Franck Ribery.
It's completely incomparable. Although Messi scored a goal in the World Cup, his overall performance was not as dazzling as the club's.
As for the Czech Republic, as the best-performing national team since entering the 21st century, it only entered the quarterfinals in this World Cup. The golden generation of the Czech Republic has entered the end of their careers. Playing in the league is still good, but there are intensive cup games.
, just like in an event like the World Cup, their physical strength is completely unable to keep up.
Nedved and Boboski are both 34 years old. Jankol is already 33 years old, and Gilberto Silva and Senna will soon be 30 years old. The World Cup is too intensive, all the way to the Champions League knockout rounds.
After that, Jankoler and the others began to tire, and their performance was far inferior to that of the last World Cup. In the end, they were eliminated in the quarter-finals.
The Czech Republic was eliminated, Argentina was also eliminated, and Ribery's performance was as good as ever. For List, the remaining World Cup games are not very attractive. The World Cup championship is of little use to List, and List will not
Don't care. On the contrary, Real Madrid's presidential election is already in full swing.
July 4th is the date for the Real Madrid presidential election. And just after entering July, Calderon began to throw out his chips. First, he promised to bring Capello, the famous coach, and he would never
Interfering in the work of the coaching staff headed by Capello. Then he swore that he and Fabregas already had a contract, and he would be able to bring Fabregas as long as he was elected.
"Shit deal."
Carvajal couldn't help but swore. Then he said with a look of contempt: "Ramon is a typical person who only knows how to brag. He brags verbally every day, but he has no courage at all. You know when he was negotiating with Arsenal, he was
What are the conditions?"
"What?"
"Sixty million euros, he wants 60 million euros to bring in Francisco."
"It's quite courageous. Francisco is only 19 years old and has paid 60 million euros. Only Real Madrid has such courage. I guess even Chelsea will not spend so much money."
Lister was surprised. Fabregas is very good, especially since Arsenal won the Champions League this season. Fabregas's contribution is quite big. Apart from Henry, Fabregas's contribution is the biggest
. But even Henry cannot be worth 60 million euros, and Cesc Fabregas cannot be that expensive.
According to the market price, Fabregas's transfer fee is more than 40 million euros. Unless he is a wealthy person, it is difficult to exceed 50 million euros.
"Courage? If I tell you, I will definitely laugh you to death. Ramon actually told Arsenal that he would pay 10 million euros as a down payment, 4 million euros each year for the next four years, and add Graveson to Arsenal at a discount of 5 million euros.
, four million euros for winning the league championship, and six million euros for winning the Champions League. If Arsenal is transferred to Arsenal in the future and given 20% of the transfer fee, this will be converted into tens of millions of euros. There are also some messy other add-ons.
According to the terms, the final sum was 60 million."
List frowned, and then said in surprise: "No way? What's 60 million? How could Real Madrid play like this? The down payment is only 10 million, this is a joke. Arsenal's biggest shortage of new players should be cash.
, what’s the deal with giving 10 million.”
"What a joke. Ramon has reached an agreement with Capello. As long as Ramon is elected president of Real Madrid, Capello will become the head coach of Real Madrid. Once Capello takes over Real Madrid, he will introduce Emerson and Canava."
Ronaldo. And Capello asked to introduce a center. Think about the level of a center who can come to Real Madrid. How much money it will cost, no less than 40 million euros. And Real Madrid now has so many stars, they
Their salaries are among the top in European football. Therefore, Real Madrid’s current burden is also very heavy. Where can Real Madrid have so much cash?”
"Even then, Real Madrid wouldn't be so short of money, would they?"
"You don't understand. Real Madrid's finances are not as good as they imagined. The money for the superstars Real Madrid bought before was not paid directly by Real Madrid. Florentino was also bought with bank money, otherwise how could a football club have it?
So much cash. But Florentino can borrow money from the bank anytime and anywhere. He has enough face to never lack money to buy players. Real Madrid has no money, but the bank has money. Ramon is nothing, the bank has no money.
You won't give him face just because he is the chairman of Real Madrid. If you buy Francesco for 60 million, you won't be able to get 60 million euros in cash even if you sell Ramon. So you have to pull out a lot of installment payments and various
kind of add-ons.”
"Then he is talking nonsense?"
"certainly."
Carvajal shook his head. Carvajal originally wanted to cooperate well with Calderon, but seeing Calderon's appearance, he really looked down on him. As a candidate for the chairman of Real Madrid, he does not have any courage or ability.
It is completely incomparable with Florentino. Carvajal originally thought about Fabregas coming to Real Madrid. After all, Arsenal is not as good as Real Madrid. But now he has long abandoned Fabregas.
He plans to go to Real Madrid. With Calderon's character, he will not be able to afford the money to buy Cesc Fabregas in eight lifetimes.
"hehe."
Riester couldn't help laughing. He laughed louder and louder, and finally said: "Gines, the strong Florentino is not needed for the two of us. Isn't someone like Calderon more suitable?"
Us?"
"right."
For a strong chairman like Florentino, no agent can influence him. Just like few people can influence Ferguson and Wenger, Florentino will not let any agent challenge his position.
Historically, even if Mendes was very strong, it was because of Florentino's indulgence. When Florentino wanted to suppress Mendes, it would only take a minute.
On the contrary, Calderon does not have that kind of strength, nor does he have such bold moves. But it is precisely because Calderon is not strong enough that he relies more on big brokers like Riester and Carvajal. The more Calderon becomes The weaker the strength, the more stupid they are, the more advantageous it is for Lister and Carvajal. (To be continued, please search Piaotian Literature, the novel is better and updated faster!
