After the chaos of last season, the entire European football world has changed a lot. Some players have become old, some players have suddenly become famous, and some players have greatly improved their career.
Lister has been negotiating with Adidas for the past two days. Although Lister said it was simple when he said it, it is not that easy to fall into the contract. Lister and Oberli talked for several days.
All the contract details were sorted out and finally signed.
After Messi won six crowns and won the Ballon d'Or, his commercial value has greatly increased. In this month alone, Riester has helped Messi secure several large sponsorship contracts. With this contract,
Messi's business income will increase by nearly 10 million euros next year. Judging from the current situation, although Messi's income this year is only about 20-2 million euros, it will be easy for his income to exceed 30 million euros next year.
"Congratulations on just negotiating a big contract."
Jochen Leitz congratulates List. The recent four-year contract between Messi and Adidas surprised many people because it is the top sponsorship contract in European football. The four-year fixed sponsorship fee is 16 million euros.
, if some subsequent terms can be activated, then this is a huge sponsorship contract that can reach nearly 23 million euros.
Even Cristiano Ronaldo, who has performed well recently and is considered to be comparable to Messi in La Liga, his contract with Nike cannot reach this point. In fact, he just signed a contract with Nike half a year ago, but it is nothing more than
He gets 2.8 million euros a year. This contract is far inferior to Messi. It is not a contract at the same level at all.
Since the announcement of this contract, Mendes has been unable to sit still. Don't underestimate this kind of sponsorship contract. Sometimes it is even a status symbol. Just like salary, everyone is comparing it. Now Messi has such
Regarding the sponsorship contract, Mendes is of course anxious to improve the sponsorship contract for Cristiano Ronaldo.
"It's a small thing."
Lister and Jochen Leitz are old friends, so Lister still hesitated in front of him. However, Jochen Leitz said angrily: "Lister, if you have a player like Messi, you should cooperate with our Puma.
"
"Jochen, can Puma really be so generous? It's a fixed sponsorship of four million euros, and there are many additional terms. Next year's sponsorship revenue will not be less than seven million euros."
"Of course. We at Puma have money."
Jochen Leitz believed that Lister underestimated Puma, so he was unconvinced and said: "You should know better than anyone how our Puma has developed in the past ten years. In order to surpass Adidas and Nike, we dare to be bold. We have already
This is no longer the Puma we first collaborated with you fourteen years ago."
Speaking of this, Jochen Leitz is very proud. Of course he has the right to be proud. When he first became the CEO of Puma sixteen years ago, Puma's situation was very pessimistic. It was losing money every year, and it had been losing money for seven consecutive years. So much so that at that time
Many economic observers believed that Puma would soon go bankrupt. Because of the decline in credit rating, many financial institutions were even unwilling to lend to Puma. This was Puma at that time.
But under the management of Jochen Leitz, Puma's development was like a rocket. In 1993, Puma was losing money every year. But by 1996, Puma's turnover had exceeded 600 million and it began to make a profit.
In terms of the stock market, Puma's stock price rose by 168% in 2001, becoming the most successful stock in Germany that year; it rose again by 97% in 2002, firmly occupying the runner-up position among the top 100 German stocks. Puma's turnover soared, and so did its stock price.
Soaring. In 2002, Puma's turnover reached one billion euros.
Of course, Puma's turnover this year has exceeded 3 billion euros. It has been sixteen years since Jochen Leitz became Puma's CEO. In these sixteen years, he turned a Puma that was on the verge of bankruptcy into
It has become a major international brand with a turnover exceeding 3 billion euros. Of course, it is still not as good as Nike and Adidas. Adidas's turnover this year exceeded 10 billion, reaching 10.2 billion euros.
"Yes. Puma's development is obvious to all. It is already the third largest brand after Nike and Adidas."
"But something is not good now."
"Jochen, you are kidding. I know that Puma has been developing faster and faster in the past two years."
Lister shook his head. The development of Puma has made giants like Nike and Adidas feel some danger. Don't look at the fact that the U.S. subprime mortgage crisis has not yet been resolved, and the European debt crisis has begun to break out again. But the development of these sports companies is not at all.
Affected, the development is still very rapid. Puma's turnover is constantly breaking through, and there is no sign of any decline at all.
"Of course it's not a joke. With Pavel Nedved and his group retiring, we at Puma currently lack iconic stars. Nike has Cristiano Ronaldo, Adidas has Messi, Kaká and Ribery. Look at us
What? The lack of iconic stars is very detrimental to us. Especially now, we are developing so rapidly, and we need stars with charisma."
Listening to Jochen Leitz's words, List nodded. During the period when Puma was developing the fastest, their iconic star was Pavel Nedvěd and his group of Czech golden generation. Of course, there were also Eto'o and DeRoro.
There are African stars like Brazil, but the most influential ones for Puma are Pavel Nedvěd and his group.
Especially Nedved. When Nedved was the strongest, Nedved was Puma's number one star. Puma also kept packaging Nedved, allowing Nedved and Puma to develop together.
But since Nedvěd retired, Puma has lacked iconic stars. Puma has always wanted to find a replacement for Nedved and the others, but it is not easy. In fact, there is no shortage of powerful stars under Puma, like Yaya.
Touré, Drogba and Eto'o are all top-notch football stars in the world. But in terms of commercial value, they are too poor.
Originally, Puma was planning to build Rosicky to become its signature player. However, Rosicky lost to Rooney in the battle between Manchester United and Rooney. There are many reasons for this. First of all, Rooney is a local star and the most watched local superstar in England at that time. This
Rosicky is not as good as Rooney.
Furthermore, Rooney was one of Nike's leading stars at the time. Manchester United, as one of Nike's most important sponsoring clubs, of course wanted to protect Rooney. Rosicky was a Puma star and was ostracized by Nike. Therefore, Rosicky could only stay away from the club at that time.
Go to Atletico Madrid. Although he performed well at Atletico Madrid and helped Atletico Madrid win two La Liga championships, Atletico Madrid did not have enough influence after all, which also affected Rosicky's development.
"Then you have to work hard to find the next champion."
"Rister, you're kidding me. Let's go look for him, and it will be easier for you to find him. I'm looking for you today because I hope you can introduce us to the next Messi and the next Cristiano Ronaldo."
"You just believe me."
"Of course. Riester, we have been old friends for many years. The cooperation between us has always been good. Should you introduce the next Messi to our Puma?"
"Jochen, look at you, you look like the CEO of a large company with sales of three billion euros."
Although the two were joking with each other, Lister knew that Jochen Leitz was not joking this time. He just told Lister in a joking manner. He hoped that Lister would recommend good future players to Puma, so that Puma can compete with Nike.
, Adidas will continue to compete in the future.
"Jochen. Do you believe me?"
"Of course. We have been cooperating for many years. Of course I trust you very much."
"Then I will introduce you to a few people. How to choose is up to you Puma. I will recommend a young coach and a young player to you."
"Who?"
Jochen Leitz listened carefully to what Riester said. Puma used roundabout tactics and sponsored football in small countries and Africa. In the end, what brought the most revenue to Puma was its cooperation with Czech football. Puma did not expect Czech football to be there.
A period of sudden strength gave Puma a huge opportunity for development. Therefore, he trusted Riester very much.
"Simeone, our head coach at Sparta Prague. This is a piece of diamond. I have already dealt with Henry, the new owner of Liverpool. It is estimated that Simeone will be the head coach of Liverpool next season. You and Puma can start early. I believe Simeone
The coach will be the next Mourinho in the future."
"Simone?"
Jochen Leitz couldn't help laughing, and then said: "Lister, I remember that the English people have a bad impression of Simeone. Let him go to Liverpool, maybe the Liverpool fans will boo him."
"Haha. That was more than ten years ago."
"More than ten years ago? But Beckham's influence is growing day by day."
"Don't worry. Simeone will use his coaching to make Liverpool fans cheer him."
"Okay, I will pay attention. I believe you, Lister. Who are the young players?"
Puma's current development is changing with each passing day and making great strides forward. Therefore, Puma is in a stage where it dares to invest and take risks. At present, Nike is the dominant player in the sports world and firmly occupies the position of the boss. Adidas has developed steadily and has been surpassed by Nike in football.
There is a run on the market and there is some decline. However, Puma is bravely making progress and wants to stand side by side with Nike and Adidas.
"Reus, our Sparta Prague Reus is the best of the young generation in Germany, and a few years later there will be Cristiano Ronaldo."
"German players? Most of them are Adidas players."
Adidas not only sponsors Bayern, but also sponsors the German national team. Therefore, most of the players who want to enter the German national team are Adidas players. If Reus becomes a Puma player, it will not be very important for him to play in the national team in the future.
Okay. A player who has not performed much in the national team will have much less influence unless he makes a huge difference in the club.
"What's the matter? Do you know Gotze who is currently in Dortmund?"
"Of course. Not the most outstanding genius in Dortmund for fifty years."
Gotze has actually just made his debut in the Dortmund first team. But he has already attracted a lot of attention from the German football world, so Gotze's talent is so good. When he was fourteen or fifteen years old, he was already shocking the German football world. In the youth team competition
The performance is very good.
"When Mario was fifteen years old, I had already signed a contract with Nike. It expires this year. If Nike continues to increase sponsorship, I will cooperate with him. If there is a higher sponsorship, I will call it Nike.
Adidas. Do you think so?"
Adidas is very strong in the German national team, but Liszt is not afraid of them. Liszt dominates the current Dortmund, and many German players there have not joined Adidas. Liszt is not very afraid of Adidas affecting the German national team, because in the next few years,
Many German players have different choices. Except for Bayern players, other players have many choices.
"Reus, Gotze. How about you give them all to our Puma?"
Lister looked at John Leitz and smiled without saying a word. Jochen Leitz smiled and said: "Rister, don't worry. We Puma are not short of money, and we will pay as much as we need. We Puma can take the two of them."
Support it as the iconic star of Puma.” (To be continued..)
