Lister's talk is just nonsense at best. When it comes to actual concrete matters, Lister's flattery is not as good as that of a club executive like Arnesen. He has been a high-level executive at the club for so many years and is much smarter than Lister in many things.
About half a month after meeting with List, Paris Saint-Germain announced that Beckham would join Paris Saint-Germain after finishing his North American tour this season. Because Beckham still has more than one year left on his contract with the American club, in order to
To introduce Beckham, Paris Saint-Germain compensated the American club 11 million euros.
This is almost equivalent to saying that Paris Saint-Germain paid a transfer fee of 11 million euros for the 36-year-old Beckham. That is, Paris Saint-Germain was able to complete such a transfer. Otherwise, the current Beckham
How can it be worth such a high price?
With the announcement that Beckham will join next season, Paris Saint-Germain also announced that the head coach of Paris Saint-Germain next season will be the current Inter Milan coach Benitez. These two things were announced together and immediately shocked UEFA.
Altar. Paris Saint-Germain is so bold, so rich, and so attractive.
After all, being able to bring in Benitez and Beckham, no matter what method they use, is a very remarkable thing. Paris Saint-Germain's two signings have made everyone in European football look up to them.
“The rise of the Paris Saint-Germain brand!”
“The second highest sponsorship fee in European football!”
Paris Saint-Germain's various actions were quick, but very reasonable. Taking advantage of the announcement of the joining of Benitez and Beckham, Paris Saint-Germain signed a five-year chest advertising sponsorship of 125 million euros with Emirates Airlines.
contract.
That’s 25 million euros a year. This is as high as the advertisements on the shirts of Bayern, Real Madrid and Manchester United. There is only one club with more than 25 million euros, and that is Barcelona’s 30 million euros. Barcelona
The sponsorship contract with Qatar Foundation is 30 million euros a year.
No one can say anything about this contract. Because Paris Saint-Germain has a great influence now, especially next season there will be Benitez, Beckham, and Ibrahimovic, even if they are relatively famous.
The younger ones include Pastore, Matuidi, and Sakho, who was captain of Paris Saint-Germain at a young age.
Moreover, Paris is a fashion capital, so the increase in Emirates Airline's sponsorship fee is not surprising. But then Paris Saint-Germain sold the naming rights of its stadium.
Selling the naming rights of stadiums is common nowadays. For example, Bayern Munich and Arsenal sold the naming rights of their stadiums. Manchester City sold the naming rights of their stadiums to Etihad Airways, also known as Emirates Airlines, some time ago.
For more than 10 million pounds. This time Paris Saint-Germain also sold the naming rights of its stadium to Qatar Airways.
Although Paris Saint-Germain is a French Ligue 1 club, its influence was no less than that of Manchester City. It should be said that although Paris Saint-Germain has a short history, as a Parisian club, its reputation is still great. In the end, Paris Saint-Germain gave up the naming rights of its stadium.
It was sold to Qatar Airways for ten years and received 160 million euros from Qatar Airways.
In other words, Paris Saint-Germain's stadium naming rights are 16 million euros a year. Don't think this is small. Microsoft intends to name the Bernabeu, and the money it pays is only 10 million euros a year. And Paris Saint-Germain is
Sixteen million euros. This is currently the highest in European football.
However, the cooperation between Paris Saint-Germain and Qatar Airways is multi-faceted. In addition to selling the naming rights of the stadium, Paris Saint-Germain also sold the naming rights of their training ground for 8 million euros a year. The naming rights of the youth training camp, that is,
It is said that Paris Saint-Germain's youth academy will be called Qatar Airways Youth Academy in the future. The naming rights for one year are also 8 million euros. In fact, they are all called nice. What qualifications does Paris Saint-Germain's training camp and youth academy have?
Naming rights are just money in disguise.
However, Paris Saint-Germain is quiet about these sponsorships. The most exciting thing about Paris Saint-Germain is the jersey sponsorship. Paris Saint-Germain's jersey sponsorship has always been Nike, and the annual sponsorship fee is only 6 million euros. But Tamim
With other package contracts, Nike's annual sponsorship fee for Paris Saint-Germain is required to be increased to 30 million euros.
Originally, Paris Saint-Germain could not reach this high level of sponsorship, and Nike had never thought of sponsoring Paris Saint-Germain for 30 million euros. But who made Tamim rich and well-connected? He helped Nike and Qatar Airways to cooperate.
, let Qatar Airways advertise for Nike. Most of the fees originally paid by Nike to Qatar Airways went to Paris Saint-Germain. In this way, Nike sponsored Paris Saint-Germain for 30 million euros a year.
Arnesen understands that the eyes of European football are on Paris Saint-Germain, so he vigorously promotes the cooperation between Nike and Paris Saint-Germain. Because this is the basis, a sports giant like Nike can think so highly of Paris Saint-Germain. Paris Saint-Germain is
There is an excuse to increase your sponsorship fees in other areas.
At the same time as it was conducting a high-profile cooperation with Nike, Paris Saint-Germain reached a sponsorship agreement with Qatar Communications at lightning speed. A new five-year contract totaling 100 million euros. That is 20 million a year.
Euro sponsorship. This is really too much, because Manchester United has cooperation agreements with five telecommunications companies, and its annual income is only 12 million euros. However, Manchester City is in front, and Manchester City also cooperates with Etisalat Telecommunications.
, 20 million euros a year.
In a short period of time, Paris Saint-Germain's commercial revenue has exceeded 100 million euros. Of course, for Paris Saint-Germain, which is ambitious and has huge financial holes, this alone is not enough.
“The first of its kind to sponsor training uniforms!”
"Legal? Illegal?"
Although Arnesen has been very low-key and deliberately made the jersey sponsorship and jersey chest advertising sponsorship very large, it still can't stop everyone's suspicion. Especially after Paris Saint-Germain sponsored its own training clothes.
Even more so.
Paris Saint-Germain announced that Paris Saint-Germain will independently cooperate with the Qatar Tourism Authority on training uniforms. Paris Saint-Germain's training uniforms will be handled by the Qatar Tourism Authority in the future. Moreover, the training uniforms will have the Qatar Tourism Authority label on the chest and back. Also
That is to say, in addition to the logos of main sponsors Nike and Emirates Airline, the training uniforms of Paris Saint-Germain are all labeled by the Qatar Tourism Authority.
For this, the Qatar Tourism Authority will pay Paris Saint-Germain a super sponsorship of 150 million euros for five years. The sponsorship fee for one year reaches 30 million euros.
Not convinced? This is a new trick. No one in European football has sold training uniforms as a whole. This is the first time for Paris Saint-Germain. Who can say that it is not worth the money. Anyway, the Qatar Tourism Board believes that this sponsorship is worth it.
It can build the reputation of Qatar and attract more tourists to travel to Qatar.
"Next year Paris Saint-Germain's commercial revenue will exceed 200 million."
From these main sponsorships alone, Paris Saint-Germain's annual sponsorship revenue exceeds 130 million euros. In fact, a club has many sponsors. For example, Manchester United has nearly 80 sponsors.
Even the jerseys are not just advertisements on the chest. There are also advertisements on the cuffs, shorts, and even around the advertisements on the players' chests. Although these places are small and the sponsorship fees are not high, in total, they are still there every year. Millions, even tens of millions of euros.
There are also stadium billboards, team sponsors, logistics sponsors, team beverage sponsors, players’ commercial income sharing, jersey sales sharing, the team’s commercial competition income, etc. Although these incomes cannot be compared with the main Sponsors are worth 30 million a year, compared to 20 million, but it adds up to a very considerable income. If it is more, 40 to 50 million a year is not impossible, even like Bayern and Manchester United in this regard. The income is 70 to 80 million euros.
"My goal is 250 million euros."
"You are too greedy."
Lister shook his head. Because 250 million euros is a commercial income that can be compared with the top clubs in commercial development such as Real Madrid, Bayern, and Manchester United. However, in the future, France will impose a tax on the rich, which will reach 70%. After five years, there was not enough revenue for PSG to survive Financial Fair Play.
Just like Paris Saint-Germain currently supports Ibrahimovic, his annual salary after tax is more than 10 million euros, and 20 million euros a year is enough. When the 75% rich tax starts to be levied, Paris Saint-Germain needs to spend 40 million euros to support Ibramović a year. Originally, Paris Saint-Germain's players have high salaries, and the total salary will be doubled by then.
"It's not that I'm greedy, it's that I'm confident. This time we don't dare to go too far. Looking at the current development of European football, sponsorship fees will definitely rise sharply. When the time comes, we will increase the sponsorship amount again, and soon we will be able to Easily exceeded 200 million. This is not because I have the ability, but because Qatar is too rich."
Arnesen sighed. If Lister and Arnesen hadn't stopped him this time, with Tamim's idea, it would have been enough to directly bring 150 million euros in sponsorship fees to the club. If it was not enough, he could even Spend 200 million in sponsorship fees.
Therefore, as long as the need arises, organizations such as Qatar Airways, Qatar Telecom, and Qatar Tourism Authority can increase sponsorship fees at any time. Therefore, Paris Saint-Germain is not afraid of losing commercial income at all.
Arneson suddenly thought of something and smiled bitterly: "You know what? Tamim told me that if the club doesn't have enough money, he can also mobilize Qatari companies to buy half of the stadium's billboards for 100 million euros."
"Hehehe."
List laughed loudly. These tycoons from the Middle East are rich. Only a madman can imagine that they bought half of the advertising positions for 100 million euros. The income from these advertising positions is not that high. If they really spend 100 million euros to buy half of the advertising positions, As for the lower half position, UEFA will really investigate when the time comes.
"It's not bad to have money. Now with such high sponsorship income, you can spend a lot of money buying people in the summer."
