There is a lot of noise in Spanish football right now, and no one knows when the Spanish League can start. The Spanish Football Association and the Players Union are currently in urgent consultation, and do not want the current chaotic situation to continue. Because then everyone will be hit hard.
Therefore, the two sides began negotiations almost overnight.
But at this time, Lister and Carvajal had no time to pay attention to this. Lister, Carvajal, and Lendoiro were discussing how to cooperate. Lister first spent 40 million euros to help Deportivo La Coruni
Asia will overcome the current difficulties. Let A Coruña deal with the tax authorities first and don't let them push too hard.
Then there was a three-party cooperation, with Riester providing 30 million euros, Carvajal 10 million euros, and Deportivo 10 million euros. The total investment reached 50 million euros, but this amount of money is actually not all
All are invested in Deportivo La Coruna's youth training camp. This money is mainly used to recruit Spanish talented players.
The training of young players in Spain is very good. There are outstanding players everywhere, and clubs from La Liga, La Liga B, and La Liga C have outstanding talents. Investing so much money has one effect. That is to rely on generous treatment to attract Spain
A young generation of talents came to Deportivo. Riester and Carvajal never thought about slowly developing young players.
In today's European football, as long as you have money, you can't introduce anything. When Arnesen was the director of the youth academy at Chelsea, he used money to introduce countless talented players. At that time, there were many ways to seduce geniuses, or send them to
House, or giving a higher signing bonus, etc. Although their subsequent development was not satisfactory, that method was very good. Riester is also planning to use this method this time.
"Rister, I would like to thank you for your help on behalf of Deportivo."
With Riester's money, Deportivo can survive for a while. There is no need to really go bankrupt. There is no need to be placed in trusteeship. Like the current situation of Deportivo, once it is placed under trusteeship, it will be easy for the current players to
Just ran away. Although bankruptcy protection will be used to reduce the club's debt, it will be difficult for Deportivo to stay in La Liga after losing good players. So Riester's money is very important to Deportivo now.
precious.
Moreover, Deportivo La Coruña invested the least in the youth training camp this time, but got 50% of the ownership. Riester got 30% and Carvajal got 20%.
As long as this youth academy can grab some talents during the current chaos in Spanish football, it will be the cornerstone of revival in the future.
"Augusto, I told you. I like a win-win situation."
Lister smiled and nodded. Lister also has a sufficient scouting network in Spain, and Carvajal is the number one agent in Spain. Together, the two of them can bring countless talented players here. Even if some of them
If a person dies midway, as long as one-tenth succeeds, the money can be easily earned back.
Riester and Carvajal are targeting players from 1995 to 1998. The oldest among them is sixteen years old, and the youngest are thirteen or fourteen. They can be used after a few years of training.
"Can Lister really attract those talented players?"
"certainly."
Riester sneered. Nowadays, Spanish clubs are really in a mess, and there are even more and more empty-handed clubs. Because of the bankruptcy protection law, some clubs in financial crisis deliberately resort to bankruptcy protection.
The most typical example is Las Palmas. Las Palmas defaulted on paying players and coaches for five consecutive months. As a result, after filing for bankruptcy protection, the club was allowed by the court to carry out large-scale asset restructuring. In the end, the club did not spend a penny.
They will get rid of the original coach and players, and then rely on the new coach and new players to return to the Spanish Second League.
At that time, the club was short of money at first. But then it deliberately defaulted in order to file for bankruptcy protection. At that time, no one from the first team, second team, or youth training camp wanted a penny. Under this situation, as long as they were willing to spend money
, it is simply an easy matter to introduce talented players to their club.
"Augusto, money is the boss."
…………
"Ozil, direct pass!"
"Pedro, Pedro's explosive power is good. Pedro, received the ball. Pedro, pass...Messi. Messi shoots!"
"Messi, this is Messi's second goal in this game. Messi scored 56 goals and 31 assists for Barcelona in all competitions last season."
"Barcelona won the Champions League last season, and Messi was the top scorer and best assister. Messi has also performed very well since the beginning of this season. In the two rounds of the Spanish Super Cup before the season, he scored three goals.
The ball helped Barcelona defeat Real Madrid 5-4. In the first game of La Liga this season, Messi scored twice. Messi has scored five goals this season. This is the era of Messi.
.”
It can be said that since Barcelona won the six-time championship in the 0809 season, world football has entered the era of Messi. Although there have been outstanding stars fighting with Messi during this period, no one has been able to defeat Messi.
The most criticized thing about Messi is his performance in the national team, but no one can compare with it at the club level. This has something to do with Messi's own strength, but it also has something to do with Barcelona's strong performance during this period. This season's
There is no suspense about the Ballon d'Or, because Barcelona won the Champions League again in the 1011 season. And Messi is the core player in Barcelona.
According to statistics, Real Madrid's Cristiano Ronaldo also scored more than 60 goals. Unfortunately, Real Madrid's results last season were not as good as Barcelona. Cristiano Ronaldo had no chance.
The first round of La Liga was postponed. This matter was too big. In the end, the Spanish Football Federation could not bear the pressure. After all, if it was postponed again, the Spanish Football Federation would not be able to explain to UEFA, the fans, or even the sponsors.
Moreover, those clubs are already in difficulties. If the game is postponed, the losses will be even greater. This season, due to the chaos in La Liga and the downturn of the Spanish economy, eight La Liga clubs are already running naked. That is to say, their jersey advertisements and chest advertisements are all
No, the original sponsors have all left. Therefore, under pressure from all aspects, the Spanish Football Federation can only agree to the conditions of the players union. Therefore, the second round of La Liga can kick off smoothly.
"Obery, I hope Adidas won't have any problems with this cooperation. If this cooperation is successful, Leo will cooperate with Adidas for the next brand promotion."
Looking at Messi's overwhelming performance, List is very excited. Because of Messi's increasingly outstanding performance, List has started a new contract extension with Barcelona.
Messi currently receives 13 million euros after tax from Barcelona, but the recent increase in player salaries is getting bigger and bigger. Riester asked Barcelona to give Messi an annual salary of 17 million euros after tax, but Rose
I think it's too high. If Messi is really given a salary of 17 million euros, Barcelona will have to pay 30 million euros for Messi every year, which is too high. Therefore, the two sides are negotiating Messi's salary.
.But no matter what the final result is, Messi's salary increase is certain.
Moreover, Messi now has more than 20 endorsements, and his income last year exceeded 40 million euros, making him the highest-paid player in European football. However, Lister believes that the money is still too little, considering that Messi is currently in football
With his status in the world, his annual income should be 70 to 80 million euros.
Therefore, Riester is opening up a new source of income, which is to learn from other superstars and create a brand that belongs to Messi. Some time ago, Mendes created the brand "CR9" for Cristiano Ronaldo, and the sales situation was very satisfactory. One year ago
Give Cristiano Ronaldo an extra tens of millions of euros in income.
Riester is also preparing to create a brand belonging to Messi, which is a personal brand of the "M" series with the initials of Messi as the main character. Although Riester has worked on such a personal brand before, he has never promoted it alone.
They all cooperate with other sports brands. This time is the same. Riester is preparing to cooperate with Adidas to create a series of personal brands belonging to Messi.
"Rister, don't worry. We attach great importance to this cooperation."
Aubrey Dolan, as a senior executive of Adidas, also attaches great importance to this cooperation. Messi is Adidas' number one player. Originally, with Messi's current status, he could set up a separate brand without the need to cooperate with Adidas.
But Rist thinks more. Although by cooperating with Adidas, a lot of profits will be given to Adidas. But what Rist considers is that Adidas has sales channels all over the world, which can build Messi's personal brand in a short time. How long will it take?
After this year, Messi's brand has gained status. Whether or not to continue to cooperate with Adidas will depend on their conditions.
"Obery, regarding the launch of Leo's personal brand this time, I have already invited Beckham, Raul, and Zidane."
Lister attaches great importance to Messi's personal brand. In order to make it a hit, in addition to cooperating with Adidas, Lister also invited three world-class superstars to help out.
Beckham is far away from the mainstream European leagues, but he is still one of the top-paid players. As for Raul, he was a symbol of Spanish football, and Zidane was a superstar. In addition, they were both former partners of Adidas.
Even now they are cooperating with Adidas, so they are suitable to help out. Riester is even planning to invite them to endorse the personal brand created by Messi.
"Okay, Lister. We are going to hold this press conference in Paris. What do you think?"
"Can."
The two parties also discussed a lot of cooperation matters. Lister put a lot of effort into the press conference. Adidas also invited some heavyweights, and Lister also invited heavyweights. Both sides are striving for a press conference.
