Looking at the contents of the Moments in front of him, Xu Yun couldn't help but touch his chin.
"District 2 paper?"
Then he clicked on the second English photo interface and found a word written on it:
epted.
This means that the paper has been initially accepted.
Generally, this step is followed by proof, and after the proof is completed, payment is usually followed - that is, payment for the page.
After you pay the ticket, the final part is the online part where you will see the magazine.
Then Xu Yun enlarged the photo again, and his eyes suddenly froze after he saw the reply email of the journal:
"Good guy, "topicsincurrentchemistry"?"
Mentioned it a long time ago.
In the current paper world, there are two ways to classify journals.
One is sci, whose full name is sciencecitationindex, which refers to a journal directory index operated by Clarivate Analytics.
The other is the partition of the Chinese Academy of Sciences, "Journal Partition Table of the Documentation and Information Center of the Chinese Academy of Sciences".
Although both of them also divide journals into four categories, and both have a high degree of authority, due to different determination methods, the following situations often occur between the two:
A journal may be ranked Q2 in SCI, but ranked in Zone 1 in the Chinese Academy of Sciences, and vice versa.
Sometimes there will even be situations where SCI can only shoot Q3 in Area 1 of the Chinese Academy of Sciences.
And "topicsincurrentchemistry".
It is one of the representatives.
Although this journal can only be classified as Zone 2 by the Chinese Academy of Sciences, its impact factor is as high as 8.905, which belongs to the Q1 level of SCI.
It's just that the girl named Weng Yujing applied for a domestic graduate school, so she adopted the second district term.
This is very interesting
If it were someone who likes to show off, maybe the copywriter in the circle of friends would not be ‘District 2’, but Q1 of SCI.
More importantly.
According to my mother, the other person is one year younger than me and is just a graduate student.
In other words, this girl was able to publish "topicsincurrentchemistry" during her undergraduate studies?
Many third-year graduate students do not have this ability.
Of course.
This surprised state of mind only lasted for a short time, and then Xu Yun took the initiative to break it up.
After all, his wall-hanging skills are undoubtedly much higher than others.
Then he stuffed his cell phone back into his trouser pocket and left the medical center building.
Three days later.
Huadun Biotechnology Headquarters.
meeting room.
"Dear colleagues."
Gu Qunqing was standing in front of the conference table, pointing at a ppt, and said to everyone:
"As you can see, this is an analysis of the current situation of the Huaxia toothpaste market released by the Huajing Industrial Research Institute at the beginning of the year based on the results of the fourth national oral health epidemiological survey."
"As of this year, 84.9% of Chinese residents have a positive attitude towards oral health care, and the oral health knowledge awareness rate is 60.1%."
"The rates of brushing teeth twice a day among 5-year-old and 12-year-old children were 24.1% and 31.9% respectively, and the rate of brushing teeth twice a day among adults was 36.1%."
"Currently, the per capita annual toothpaste consumption in the country is 3.8 standard sticks. If the rate of brushing teeth twice a day per person is increased to 80%, the per capita annual toothpaste consumption can reach 5.5 standard sticks."
Then Gu Qunqing paused, leaving enough time for everyone to digest the information, and continued:
"As far as the production status of the toothpaste industry is concerned, benefiting from the increase in consumption levels, my country's toothpaste production overall shows a fluctuating growth trend."
"In 2012, my country's toothpaste production was 470,000 tons per year, and by 2020, the annual production has reached 675,900 tons."
"And the direct feedback of output is."
"In 2020, the sales revenue of enterprises above designated size in my country's toothpaste industry will be approximately 26.5 billion yuan, a year-on-year increase of 6.81% in 2019, and it will probably increase to nearly 30 billion Chinese yuan this year."
As he spoke, a trace of emotion appeared on Gu Qunqing's face:
"Everyone, 30 billion a year is a big cake."
Everyone in the audience nodded.
be honest.
When Xu Yun first proposed the project for Yi'anji toothpaste, many people, including Zheng Zu, the head of the HKUST New Venture Fund, actually didn't care.
For people like Zheng Zu.
They are usually exposed to various electronic products or emerging technological concepts, and have never done market research or understanding of daily necessities.
Of course.
It's not their fault.
After all, the functions and perspectives are different - the HKUST New Venture Fund is affiliated with the Chinese Academy of Sciences, and venture capital projects must be closer to high technology.
What they are looking for is a product with a more monopolistic concept. A relatively low-end market like toothpaste is indeed a visual blind spot.
But now they heard what Gu Qunqing said, and they suddenly discovered it.
It turns out that the toothpaste market is so huge?
That's 30 billion.
To know.
The domestic router market is only about 15 billion. Have you seen how many manufacturers are working hard on research and development?
Zheng Zu in the audience turned the tip of his pen a few times, thinking deeply in his heart.
I have not cooperated with many biotech companies, so it seems that I need to adjust my understanding in this regard.
Looking at the people with different expressions, Gu Qunqing quietly looked at each other and Xu Yun, and the two smiled at each other.
Plan pass.jpg.
The reason why Zheng Zu and others had such expressions at this time was certainly because they did not understand the market.
On the other hand, it is due to the deliberate guidance of Xu Yun and Gu Qunqing - before today, neither Xu Yun nor Gu Qunqing had ever mentioned the issue of the toothpaste market.
Xu Yun only proposed an idea at the original board meeting and allocated a fund of more than 100,000 yuan for funding - what can more than 100,000 yuan be used for?
It seems that the entire Yi'anji toothpaste project is just a small item set up at random, similar to the behavior of scratching a lottery ticket.
Now that the time has come, Gu Qunqing and Xu Yun have really shown their fangs.
As for their purpose of doing this.
Naturally, it was to increase Xu Yun's prestige.
After all, real shopping malls are not like comics, and there is no such fantasy thing as the so-called domineering spirit.
Although Xu Yun relied on imidacloprid to initially win over the company's hearts, he was still far from fully controlling the company's voice.
People who are close to Xu Yun, such as Gu Qunqing, Tian Liangwei, and Xiaorong, are relatively easy to say.
But Zheng Zu and some other new executives may not be completely convinced of Xu Yun.
This is human nature. When a young man in his 20s is a company boss, anyone will have some thoughts. This kind of thoughts is not a slander or a diss, but a very normal question.
For example, did Xu Yun develop imidacloprid by luck?
That kind of situation where everyone is united like a family, close and loving each other, is a fairy tale most of the time.
To dispel this doubt, Xu Yun must come up with other results that can shock everyone - if you can say it was luck once, how can it be luck every time?
Therefore, after discussing with Gu Qunqing, Yi'anji toothpaste became the core of the plan.
With the fifth-generation imidacloprid and Yi'anji toothpaste, Xu Yun's character seems to have two legs and can stand up steadily.
Then Tian Liangwei thought for a moment, raised his hand and asked Gu Qunqing:
"Manager Gu, I wonder what proportion of this 30 billion market is anti-bad breath toothpaste?"
Gu Qunqing smiled at him, pressed the remote control pen on his hand, and another picture was quickly refreshed on the ppt:
"Academician Tian, that's it."
"Official data actually does not distinguish the type of 'bad breath removal toothpaste'. Functionally, it is mainly divided into whitening, anti-sensitivity, Chinese herbal medicine toothpastes, etc."
“Among them, the market share of whitening toothpaste has reached 28%, the market share of toothpaste with traditional Chinese medicine and plant ingredients has reached 25%, and the market share of anti-sensitive toothpaste has reached 10%.”
"The remaining 37% are other types, such as smoke stain removal, caries prevention or comprehensive type."
"However, according to the information I got from friends who work in industry organizations, more than 30% of users put bad breath removal first. If you include secondary functions, it is probably more than 50%."
The secondary functions mentioned by Gu Qunqing are somewhat similar to the concept of auxiliary energy efficiency.
For example, many whitening toothpastes will have the word "dazzling whiteness" written in large characters, followed by the words "fresh breath" in small characters.
Among them, whitening is the main function of the product, and refreshing breath is an auxiliary energy effect. Unofficially, it means that it can be used to make you feel a little better - for example, adding some mint to make your mouth feel more comfortable.
"30%."
Tian Liangwei glanced at Zheng Zu beside him, and saw that at this moment, the face of the head of the HKUST New Venture Fund was filled with a look of seeing the big market.
Then Tian Liangwei continued to whisper:
"30% of 30 billion is 10 billion. If the effect of this toothpaste is really that ideal, there shouldn't be many competitors in the market who can compete with us."
"But let's be more cautious. Let's not talk about monopoly. If we only have a 50% share, that would be 5 billion a year."
Bang——
As soon as Tian Liangwei finished speaking, the sound of something falling could be heard in his ears, which was extremely noticeable in the already small conference room.
Tian Liangwei took advantage of the situation and looked around.
I saw Zheng Zu holding up the thermos cup in front of him calmly, and adjusting his glasses calmly:
"Well, I agree with Academician Tian. This is indeed a promising product."
Then he took a deep breath and asked Gu Qunqing:
"Manager Gu, what is the expected selling price of our toothpaste? What is the profit margin? How long will it take for it to be on the market?"
Facing a series of questions that came out of Zheng Zu's mouth, Gu Qunqing made a calm gesture towards him:
"Chairman Zheng, don't be impatient. I'll answer your questions in order."
"The first is the selling price, which is actually one of the main topics today."
As he spoke, Gu Qunqing pressed the control pen again.
Snapped--
If you put it in a neon movie, after Gu Qunqing presses the control pen, there will usually be a girl shrinking her shoulders and then starting to twist her body.
However, today is a normal meeting, so only the ppt screen is changed.
What appeared in front of everyone this time was a pie chart, which was divided into multiple colors according to the corresponding names, and the area occupied by each color was also different.
Then Gu Qunqing circled the pie chart a few times with a laser and explained:
"As far as the current market price of toothpaste is concerned, toothpaste categories are divided into five levels according to price: c, b, a, aa, aaa."
"The single prices corresponding to the five levels are less than 7 yuan, 7-9 yuan, 9-15 yuan, 15-22 yuan, and more than 22 yuan."
"It can be clearly seen that today's market has bid farewell to low-price competition, and the overall market tends to be mid-range or even high-end prices."
"For example, b-aa grade. That is, 7-22 yuan is the main sales volume, and the total proportion reaches 76%. Both aa and b account for 28%, and a grade is 20%."
"At the same time, A-grade toothpastes and above have been on an upward trend, while C-grade toothpastes have been on a slow downward trend. The main reason is that the domestic per capita consumption level has increased, people are no longer satisfied with basic daily life, and their requirements for quality of life have gradually increased.
.”
Speaking of which.
Gu Qunqing looked around at everyone and said:
"So based on discussions between the marketing department and the operations department, we decided to initially set the price of this toothpaste at 17.8, which is a positioning that is in line with the public purchasing trend."
"As for profit margin."
When the cost of the product was mentioned, a strange look suddenly appeared on Gu Qunqing's face.
However, this strange color was fleeting, and he soon returned to normal again:
"According to our calculations, the main cost of a Yi'an toothpaste has four aspects."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "The first is the inactivation of Yi'an bacteria. Since inactivation requires the use of the e1cb mechanism, our inactivation cost is higher than that of probiotic toothpaste.
, one tube costs about two yuan.”
Zheng Zu and others nodded slightly.
They still know the concept of inactivation, and it does require a certain amount of technical expenditure.
Then Gu Qunqing said again:
"Then there is the material cost of the toothpaste. For example, we plan to use stannous fluoride as the fluorine agent, sodium hexametaphosphate as the adsorbent, and hydrated silica as the friction agent."
"Adding these costs together, a single piece of material costs about two yuan."
"Two dollars?"
Zheng Zu was slightly startled and stopped talking.
As a businessman.
Zheng Zu opened his mouth subconsciously, wanting to ask if he could reduce some costs on materials.
He has never been exposed to toothpaste production, but paste products are not uncommon—many pharmaceutical products are of the paste type.
As far as he knows, the cost of such ointments is generally very low.
Some ointments that sell for fifty or sixty yuan cost only three yuan—the expensive part is mainly due to the patent.
However, thinking of the word-of-mouth policy that Xu Yun mentioned before, he still chose to reserve his opinion:
"anything else?"
"The other thing is the cost of the machine and packaging."
Gu Qunqing snapped his fingers happily and said to Zheng Zu:
"For equipment problems, the company has limited channels for the time being, so Chairman Zheng may need to personally intervene. The specific cost depends on the final quotation of the equipment."
"But I estimate that if it is divided equally among each of them, it will only cost about one yuan."
Zheng Zu nodded immediately after hearing this:
"No problem, just leave it to me."
Although Zheng Zu had a strong business mindset, he did not have many personal differences with Xu Yun and Gu Qunqing - during the previous production of imidacloprid, Zheng Zu even guaranteed a sum of funds for Xu Yun.
It’s just that the importance of ‘profit’ is much higher than that of ‘love’.
After all, he represents a new venture fund, and the company's profits directly determine his income and status within the system.
Now that he is needed to contact the equipment, he will naturally not refuse:
"Inactivation, material cost, production line, what else is there?"
Gu Qunqing was silent for a moment, and then a word came out of his mouth:
"Fodder for donkeys."
Zheng Zu:
"?"
Looking at the confused Zheng Zu, Gu Qunqing added: