Hit with one punch to avoid a hundred punches coming.
In addition to the diplomatic field, this sentence also applies to business.
What Huadun Biotechnology will face now is a punch from many foreign companies that have joined forces and are ready to swing.
be honest.
It's not that Xu Yun and the others can't retreat.
But if you give up now, you will be wiped out in the future, and the situation you will face will be even more difficult.
Because the cockroach medicine product has an upper limit on its audience, every time a customer is snatched away by another brand, it means that there is one less "passer-by" left for Huadun Biotech.
And if you can win...
Then Huadun Biotech will eat up most of the sales of up to 40 million in this cycle - this is not a one-time sales. In terms of the effect of 'killing beetles, at least 90% of consumers will choose
Repurchase!
This means that ‘if the beetle is destroyed, it will completely gain a firm foothold, and the offensive and defensive momentum will also change easily.
At that time, Xu Yun and the others can take their hands off the keyboard as long as they press fa.
In the conference room.
Zheng Zu exchanged his eyes with the people around him, then turned to look at Gu Qunqing and asked:
"Manager Gu, I wonder if the operations department has made any estimates or discussions about the price war?"
Gu Qunqing nodded and affirmed:
"Of course there is. According to our preliminary discussions, if we want to fight a price war, we must first make preparations in two aspects."
"What two aspects of preparation?"
"The first is the reserve link of supply."
Gu Qunqing raised a finger and changed the slide to another page:
"According to our prior analysis and simulation, before the price war begins, the finished product reserve of 'One Mantis' must be at least 800,000 pieces, which is a supply of goods with a total price of 16 million."
"Director Qian, I'll leave this matter to you, is that okay?"
When it comes to his own job, Qian Guanglin is no longer so reserved. He puffs up his chest confidently:
"No problem, Manager Gu. There is still about a month before the Chinese New Year. Based on the fact that the price war starts fifteen days before the holiday, we still have more than ten days for production."
"When the equipment is fully operational, it is not a big problem to produce 800,000 pieces of products - our raw materials mainly come from Henan, and now it takes about two days to ship to Luzhou after placing an order, and we have enough material reserves to support the production until
That’s when.”
But soon, Qian Guanglin's expression became hesitant again:
"It's just Manager Gu. If this happens, our funding problem..."
Qian Guanglin didn't finish the second half of his sentence, but everyone present could understand what he meant:
Currently, the factory can produce 45,000 pieces of products working overtime throughout the day. Based on the price war, calculated from the day before, the factory can produce 700,000 finished products at the end of the day.
but.....
At present, the production cost of a beetle is still very high. Calculated at 6./piece, the production investment alone requires close to one million Chinese coins.
Huadun Biotech can use this money, but what about other publicity links?
It’s impossible not to advertise, right?
To know.
Internet sales are not just a matter of production, but also the rankings of online shopping platforms and big data promotion.
For example, the charge for the big picture carousel section of a certain treasure is 0,000 yuan per day, which is 10,000 yuan.
Another example is the diamond booth of a certain treasure.
The diamond booth is charged based on the number of impressions, the unit is cpm, that is, 1cpm = 1000 impressions.
There are many kinds of diamond booths in Aubao, but the principle is that the higher the click-through rate, the more expensive the position will be.
For example, the transaction price of a location with a click-through rate of % is generally RMB 1,000, and a budget cost of RMB 1,000 can display 00,000 times.
Multiplied by the click volume %, the total number of clicks that can be generated is 4,000.
Therefore, each click will cost 0. yuan.
More importantly...
This position requires bidding.
That is
The platform gives an initial price - for example, 0.1/click, then others start to increase the price, and the one with the highest final price wins.
It’s easier to say during ordinary time periods.
Generally speaking, except for young people, veterans will have a psychological upper limit on price, because if it exceeds the upper limit, it will be difficult to make back the original investment.
But now that there is a price war, those foreign companies will inevitably raise the cost of these booths through bidding, even if they lose money.
If Huadun Biotech does not follow suit, the booth will fall into their hands.
However, if the price is raised, the cost of publicity and distribution will increase significantly, which will put great pressure on the company's funds.
In the conference room.
Hearing Qian Guanglin's words, Gu Qunqing sighed, nodded, and readily admitted the current financial dilemma:
"Yes, according to the estimates of the operation department, once this price war starts, our promotion costs may reach 100,000 to 100,000 yuan a day - after all, we need to take into account the malicious bidding of multiple platforms and competitors.
"The average input cost for each location is estimated to be 0% or more higher than normal."
"In other words... within seven days, I'm afraid about 13 million will be burned."
"hiss...."
Hearing this number coming out of Gu Qunqing's mouth, everyone at the scene felt heavy in their hearts even though they had been prepared for it.
Burning 13 million in seven days, plus discounts on products...
In other words, in this price war, the company basically does not need to consider profitability and will inevitably suffer losses.
But this is normal.
After all, this is a life-and-death battle involving the cockroach pesticide landscape in the future, and its nature is far different from ordinary commercial competition.
The magnitude of profit is far from the forefront of the goal.
Throughout the history of Internet business, there are many price wars that are more exciting than this. For example, the Meituan Ele.me subsidy war in 2014 should be one of the most representative Internet price wars in the history of Chinese business.
From April 8, 2014 to April 30, 2001, Ele.me burned a total of US$400 million, a full 800 million yuan.
On average, more than 200 million yuan is burned a month, 3 million yuan a day.
In this case, the competition is about whose ability to replenish blood is stronger. If you "suffer" others to death and survive, you can become the king and dominate.
Think of this.
Gu Qunqing couldn't help but take a deep breath and said to everyone:
"Everyone, as I said just now, since we are going to have a price war now, we must first make preparations in two aspects."
"The first preparation is the supply issue that Director Qian is responsible for, and the second preparation is..."
"I hope everyone can work together to solve the funding problem."
After Gu Qunqing said these words, the expressions of everyone in the conference room did not change much.
Those who can sit here are all smart people. As early as when Gu Qunqing assigned tasks to Qian Guanglin, they had already seen some clues:
Gu Qunqing is ready to ask for money. No wonder it is Gu Qunqing who will preside over this meeting today instead of Xu Yun. In terms of face, Gu Qunqing is obviously much thicker than Xu Yun...
Then Zheng Zu pondered for a moment, turned to look at a middle-aged man on the left side of Gu Qunqing, and asked him:
"Accountant Ma, how much money does the company have on its books now?"
The accountant Ma in Zheng Zu's mouth was a bald man with a somewhat bitter look and a deep hatred. After hearing this, he clicked the mouse a few times and quickly replied:
"Chairman Zheng, since the balance payment for Hanhua Heavy Industries' equipment has just been settled, the company currently has about four million in funds on its account."
"There are also two repayments totaling more than 3 million that have not yet been settled during the charge cycle. They will probably arrive next Thursday."
"Four million plus three million..."
Zheng Zu's eyes flickered a few times and he calculated:
“That’s more than 7 million yuan in cash reserves. After deducting the product cost of 1 million yuan, there are still more than 2 million yuan.
"If you include promotion expenses and other expenses, as well as a 'small treasury' to prevent special circumstances, the cash we have prepared this time must be at least about 1 million."
What Gu Qunqing said earlier 1300
Operating expenses are only the promotion expenses of multiple online merchant platforms. In the price war, the proportion of social platforms cannot be ignored.
Toutiao, Bilibili, public account, Douyin...
If you spend money in these places, it will be a terrible bottomless pit.
Then Zheng Zu hesitated for a moment and raised his hand again:
"Manager Gu, what do you think of this? The new venture fund will lend another 800...forget it, 10 million. Let's lend 10 million to the company, but the interest will be 30,000 per day. The money must be paid back within a month.
"
Hearing this, Xu Yun in the audience couldn't help but reveal a hint of joy in his eyes.
When the company introduced the foerda-t63 production line,
Zheng Zu once borrowed a flexible loan of 0 million, and the interest was 10,000 yuan.
But immediately after the foerda-t63 production line entered Wassen
After accepting the agreement, Xu Yun purchased several production lines from Hanhua Group. The cost was greatly reduced, so the money was not actually used much.
Not long ago, as the payment for a new batch of products arrived, Xu Yun transferred that
0 million was returned to the new venture fund together with interest.
Now that the company is facing a crisis, Zheng Zu really thought of this money again.
funds.
This is also one of Xu Yun's and Gu Qunqing's main goals today.
Again.
Zheng Zu has a very typical businessman mentality, but this does not mean that he is only profit-seeking
Regardless of whether he is a figure or doesn't know how to adapt, he is still a good person.
To know.
Although the money is called a flexible loan, the approval process is actually still complicated.
It's quite troublesome. If you want the money to arrive quickly, Zheng Zu actually has to bear certain risks.
As for the interest of 3.5% per ten thousandth...
Although it is a bit higher than two ten thousandths, under the current circumstances,
No one will care about these minutiae.
The new venture fund is not Zheng Zu’s one-spoken treasury or private treasury.
There are some rules that must also be followed.
Then Zheng Zu thought for a while and said:
"In addition, I will ask people on the e-commerce platform after the meeting to see if I can
If you can temporarily open a backdoor for us, such as receiving payment immediately after the logistics information is released - this should be able to squeeze out about two to three million."
As soon as Zheng Zu said this, the atmosphere in the conference room was immediately visible to the naked eye.
Much more active.
As we all know.
For most merchants, the settlement method of a certain treasure is generally receipt of goods
After the payment is made, it usually takes 7 to 1 days.
At the same time, a certain treasure also issued a loan with instant settlement, that is, after
After entering the logistics information at the station, the payment will be settled immediately, and the interest rate is about one ten thousandth.
However, for large manufacturers, settlement on certain platforms and other platforms will not be so arbitrary.
Those large enterprises generally have a settlement and payment cycle, such as settlement once a month or even three months, etc.
That is to say, manufacturers will always have a sum of money to pay on the online shopping platform, instead of settling every seven to fifteen days.
It is foreseeable.
Once the price war starts, the amount of this deposit will definitely not be too small.
——At least it will not be less than the three million that has not yet been paid back.
If Zheng Zu can free up this part of the funds, the help to the price war will obviously be considerable.
Seeing Zheng Zu's efforts, Tian Liangwei hesitated for a moment and said:
"Manager Gu, on behalf of the School of Life Sciences of HKUST, I will also borrow NT$0.0 million, but the process may be more complicated and it will take about a week to get the money."
million.
Although this amount is not as much as Zheng Zu's 10 million, for Tian Liangwei, this is the limit of what he can afford.
And unlike Zheng Zu.
Tian Liangwei's actions may also generate some criticism, and it is easy for the facts to be distorted to set the pace.
For example, some people deliberately did not talk about the loan, never talked about the return, and smeared the matter as a personal investment behavior, and a negative news release was published.
This is not Xu Yun's imagination. This was how a certain academician of NTU was hacked.
Think of this.
Xu Yun couldn't help but sigh.
no way.
Who wants to have less money in his pocket...
Huadun Biotech is currently in a stage of rapid development, basically repeating the routine of selling - collecting money - buying materials - increasing production - collecting money.
Since the investment continues to increase, the profit is actually not much.
At present, including dividends, Chairman Xu Yun only has about 480,000 in his bank card - more than 200,000 of which are accumulated from the past.
It makes people sad when they see it, and sheds tears when they hear it...
So in this case.
It is obviously impossible for Xu Yun to wave a check as grandly as his father who is a financial sponsor.
Of course.
If nothing unexpected happens, by this time next year, the money in Xu Yun’s card will be
There should be more...
His eyes returned to reality.
After Tian Liangwei lent a sum of money, the agent of the School of Physics who attended the meeting on behalf of Academician Pan also lent another million in cash.
Including Zheng Zu, everyone had a tacit understanding and did not bring up the idea of using it as equity capital.
After all, Xu Yun doesn't have much money in his hands right now. If he raises funds now, Xu Yun's shares will inevitably be diluted.
This approach is a bit too unorthodox - although the term "eating" is a bit pretentious in shopping malls, Huadun Biotech is a company affiliated with the University of Science and Technology after all, so some attention should be paid to this aspect.
If it were another venture capital institution, they would 100% ask for a Series B round of financing to dilute the founder's shares, otherwise not a penny would be invested.
This is the cruelty of the shopping mall, and it is also the reason why many newly incubated companies want to gain a certain status.
all in all.
With the arrival of 1000 00 00, Zheng Zu promised to contact the platform to ensure real-time payment.
The funding problem of this price war has been somewhat resolved.
after an hour.
The meeting adjourned.
Xu Yun accompanied Tian Liangwei and Zhou Shan downstairs and said goodbye to the two big guys in the parking lot.
Looking at the cars going away, Xu Yun's brows furrowed slightly.
Do not know why.
He always feels that this price war seems to be far more than what it seems...
Note:
This chapter says that the number should be restored