As a company whose sales channels are mainly on the Internet, Huadun Biotech naturally attaches great importance to public opinion and image on the Internet.
So a long time ago.
Huadun Biotech is just like other companies.
Registered official Douyin, Weibo, Xiaohongshu and other social media accounts.
In addition to publishing daily announcements about company activities and some small easter eggs inside and outside the company, these accounts also have another responsibility:
That's Internet Patrol.
A simple explanation...
It’s high-intensity self-search.
When they encounter some comments or complaints about "One Mantis Killed", they will leave a message below.
For example, "Thank you for using our product," "I'm sorry that you encountered this situation. I have sent you the after-sales customer service contact information," and so on.
These days, companies ranging from third-rate cosmetics to Xiaomi and Huawei basically have such patrol accounts.
It is a very common functional configuration, and many times it is simply copied and pasted.
However, since the vocabulary of this kind of position is relatively simple and the work intensity is relatively limited, the salary is generally not high.
Many companies will outsource this position or leave it to relatives of internal employees.
For example, Xu Yun handed over the account management of Huadun Biotechnology to several graduate students and asked them to come over and help them when they had time after school.
This way.
It's a relaxing job and you can earn some living expenses at the same time.
Although the hourly wage is slightly different from that of regular employees in the company, it is much higher than part-time jobs outside.
It’s a small perk of part-time work.
The person in charge of account patrol today is Zhou Peiyao, who was originally from the imidacloprid R&D team. She is currently half an employee of Huadun Biotech, and she is living a very comfortable life during this period.
"Good morning, Sister Ting."
"Have you eaten, Brother Lin?"
Zhou Peiyao, who arrived at her job in the morning, greeted several colleagues familiarly and then came to her work station.
I logged into my Weibo account as a routine and started searching Weibo posts related to "One Mantis Extermination".
Although the word "One Mantis Killer" is not as accurate as the word "killer", with the support of current search technology, it is rare to find words with the same sound.
Therefore, a considerable part of the results found by Zhou Peiyao were related to products.
"Thank you for your use. From now on, 'one beetle will be eliminated, buy two and get one free. For details, you can consult the major online merchant platforms (please compare)!"
After skillfully copying and pasting these words, Zhou Peiyao looked at the next content as usual.
At the same time, I was already thinking about what to eat for lunch.
However, when I saw the next related Weibo.
Zhou Peiyao's expression was slightly startled.
The owner of this Weibo account is called [Tiaotiao wants to eat well]. He is a pet blogger with yellow v certification and has more than 700,000 fans.
It is not difficult to see from the relevant introduction that this blogger’s main base should be in Xiaohongshu and Douyin, and he seems to be somewhat famous.
However, what surprised Zhou Peiyao was not the identity of the other party, but the Weibo content mentioning the keywords.
That is a long article:
[Four years ago, I came to the city of Magic City alone, with no one around me and no one to rely on. The prosperity of the whole city seemed to have nothing to do with me. Until one rainy night, I met Tiao Tiao in the pet market]
[I don’t know if there is love at first sight between people, but the moment I saw Tiaotiao, I was convinced that there must be love between people and cats. 】
[So I did not hesitate to spend half of my savings to buy a tripping device. Since then, I have had relatives in Shanghai. Even the 9-square-meter rental house without heating no longer seems so comfortable in winter.
cold】
[In the past four years, Tiaotiao took a photo of my first pet volg with me, and got the first click and the first coin, which ultimately made me, a girl with no skills, become a slightly famous pet blogger.
】
After a period of lyrical content, the blogger’s content suddenly changed:
【But, just today, everything changed】
[There are a lot of cockroaches in the community where I live. I have been using a certain brand of cockroach medicine before, but the effect is not obvious. 】
[Last week when I was shopping on a certain website, I saw a promotion for a cockroach medicine. It was said to be produced by the University of Science and Technology. It is non-toxic and harmless to pets and the effect is amazing. So I placed the order and applied it according to the instructions after receiving the goods.
on the wall]
[As a result, I went out for something this morning, and Tiao Tiao accidentally swallowed the cockroach poison painted on the wall when I was at home. When I got home, all that was waiting for me was Tiao Tiao’s cold body...]
[I have never hated myself so much——Why do I have to go out today? If I come back earlier, will Tiaotiao be fine? 】
[I am also very worried about the manufacturer of cockroach medicine, @华 Dun Biotechnology Co., Ltd. @一诩出, is this the cockroach medicine you claim to be non-toxic? You must give me an explanation!! In exchange for my life!!
!!]
In addition, there was a video attached to Weibo. After Zhou Peiyao clicked it, she found that it was a video from a home camera:
A very beautiful ragdoll cat was sitting on the bed lazily wagging its tail, looking healed and comfortable.
after awhile.
I don't know whether it was due to timing or because the owner was too far behind, but a bunch of cake fell from the feeder.
The Ragdoll cat jumped briskly to the feeder and ate the cat food, and then the video started to play at double speed, and the content soon ended.
After eating the cat food, the ragdoll cat started to walk around the house. As a result, it suddenly came to the wall - which was also the most accurate position for the camera. Its nose twitched twice.
Started licking the wall.
However, the Ragdoll cat only licked for a few seconds, then ran to the side and started playing again.
Then the video speeds up again.
About fifteen minutes have passed since I reached the upper right corner.
The ragdoll cat suddenly vomited a large mouthful of filth, dyeing the sheets a large dark color.
A few more minutes passed.
The Ragdoll cat began to twitch all over and collapsed on the bed weakly.
Three minutes later.
The ragdoll cat was motionless and completely lost its breath.
The post was posted on Weibo more than half an hour ago, and there have been more than 10 related messages at this time.
Some of them were surprised that the ragdoll cat passed away - judging from the name, this should be an internet celebrity cat, which is regretful and sentimental.
Others are asking about the cause of death, such as whether it was confirmed that he accidentally ingested cockroach poison.
Or it means that he has bought the same product and is now going to clean up the glue bait.
Some of the remaining fans were more extreme, and they started to talk about Huadun Biotech without thinking, and all kinds of swear words came out one after another.
See this situation.
Zhou Peiyao couldn't help but frown slightly, keenly sensing something was wrong.
As a graduate student majoring in biology, Zhou Peiyao even participated in the research and development of fifth-generation imidacloprid, and her name is still on all three copies of that paper.
So she knew it very well.
Whether it is the fifth generation imidacloprid or the first generation imidacloprid, it will not cause harm to people and pets at all - of course, if you drink three or five sticks like drinking Wangwang sucking jelly, that is another matter.
Because the imidacloprid receptor protein does not exist in mammals, otherwise the country would not be so confident in allowing the product to be sold.
Think of this.
Zhou Peiyao quickly wrote a message at the bottom of Weibo:
"Hello, this is the official customer service of Huadun Biotech. We are sorry to hear this news. We are very concerned about your feedback. Can you have further communication with us?"
After sending the message, she opened the other person's private message and sent it with the WeChat ID of the after-sales department attached.
At the same time, she also communicated the situation to Zuo Ziyi, the PR manager of the public relations department, through the company's internal software.
Then consider that unlike social media like Weibo, many users have a long reply interval, and the other party may not be able to see the private message for a while.
Zhou Peiyao returned to the comment page, intending to see the latest situation.
However, after refreshing Weibo.
Zhou Peiyao suddenly discovered...
My original comment has been
Gone.
strangeness……
Could it be that the number of comments was too many and the comment was restricted on Weibo?
its not right.
Although Weibo does have such risk control measures, they are usually targeted at repeated comments, such as those who sell videos.
The comment I just made was not a short-term, repeated message.
However, considering that there were many cases of convulsions on Weibo, Zhou Peiyao didn't pay too much attention and prepared to reorganize a comment and send it out.
result……
Just as she pressed the "Comment" option.
A line of prompts appeared in front of her:
[The other party has blocked you, you cannot comment on this Weibo]
Zhou Peiyao:
"????"
As an academic who was able to get into the postgraduate program of the University of Science and Technology of China, Zhou Peiyao's mind is still very sensitive.
The moment I discovered that the official Weibo account had been blocked by the other party after deleting comments.
The hunch she had in her heart immediately materialized into an idea:
This account is for "one beetle annihilation"!
be honest.
Zhou Peiyao's judgment was already very accurate, but the subsequent development of the situation still far exceeded the level of "smear".
"Xiao Zhou."
After receiving the report from Zhou Peiyao.
Zuo Ziyi hurried to the customer duty room with Gu Qunqing, who had been staying in the company:
"How is the situation now?"
Zhou Peiyao quickly gave up her seat, pointed at the screen, and said with a serious face:
"Look, the situation seems to be a bit out of control."
Zuo Ziyi brought Gu Qunqing to the screen, and they scrolled the mouse wheel to read the comments.
Compared with the time when Zhou Peiyao first saw this Weibo, the number of comments under the Weibo had increased to 400.
In addition to remembering the cat "Tiaotiao", there are also some additional comments from the victims.
These comments, without exception, are all denouncing "one mantis extermination".
[Classmate Ah Zhe]:
"(Crying emoticon) My dog also died from eating their cockroach poison by mistake. You can read my Weibo and ask for justice!"
【Ayi wants to be cute today too】:
"Pet dies due to accidental ingestion while borrowing a building 1. I posted on Weibo last month, but no one responded. I contacted Taobao customer service and there was no reply."
【Ayue】:
Victim 1, why can this kind of enterprise exist openly?
Zuo Ziyi and Gu Qunqing looked at each other and randomly clicked on the Weibo post called "Ayi must be cute today".
This is an account with an IP address in Hunan. There is a nine-square grid hanging at the top of Weibo.
The content of Jiugongge is similar to [Tiao Tiao Wants to Eat Fully Full]. They both claim that pets died after accidentally eating "a beetle."
In addition, Gu Qunqing also noticed that the time this Weibo post was published was...
a month ago!
Zuo Ziyi then scanned other accounts and found that these accounts had also posted relevant content a long time ago.
Viewed from a passerby's perspective.
The whole story goes something like this:
The product quality is low and has harmed many pets. Passers-by have long condemned ***, but it has no effect due to insufficient exposure.
As a result, today, "A Mantis Killer" accidentally killed an Internet celebrity cat. Thanks to the Internet celebrity cat's fan base, the whole incident was presented to the public, and the victims came to express their support one after another.
as if……
It is the backlash of committing many unjust acts together and eventually killing oneself.
Then Zuo Ziyi thought for a while, turned around and said to Zhou Peiyao:
"Xiao Zhou, haven't you found the Weibo posts of these users in the past month or so?"
Zhou Peiyao quickly shook her head and explained:
"No, Manager Zuo, our operation records are all backed up in the background. It is true that these Weibo posts were not found."
Seeing that Zhou Peiyao seemed a little nervous, Gu Qunqing on the side took the initiative to wave his hand and said in relief:
"Xiao Zhou, don't be too anxious. It's normal that you can't find these Weibo posts.
Normally--they only need to set their Weibo in advance so that only they can see it, and you won't be able to find it in the search bar."
Zhou Peiyao was slightly stunned, then suddenly realized.
This chapter is not over, please click on the next page to continue reading! That’s it…
The routines mentioned by Gu Qunqing are very common on Weibo and are commonly used by some stock market, currency circle or Feng Shui bloggers.
Take Feng Shui bloggers as an example.
They often write articles about the so-called "faces" and "dates of birth" of popular artists in advance, and then classify them according to content.
Usually it is one article that praises good looks and a successful career, a new drama is a big hit, and several articles that disparage bad looks and different birthdays.
The consequences are usually PC, tax evasion, domestic violence, etc.
After you finish writing, set it so that only you can see it.
When an artist has an accident and overturns his car, they will unlock the permissions of that article and pin it to the top.
Then buy some advertising accounts, brag about your accuracy, and fool some people into remote fortune telling.
This kind of remote fortune-telling costs about 00 per session, and people often get scammed.
Those users who claimed that their pets died after accidentally eating cockroach poison must have also used this method, which was why Zhou Peiyao and others were unable to detect it in advance.
It is clear.
This is a conspiracy that was planned in advance!
"It's troublesome..."
Looking at the Weibo with dozens of comments added every minute, Gu Qunqing couldn't help but frown:
"These users on the Internet don't care whether our products will not harm pets. They always watch the excitement and don't take it as a big deal. In addition, there are some trolls who are setting the pace..."
"If nothing else happens, this Weibo post will be trending soon."
Zhou Peiyao on the side pondered for a moment and asked tentatively:
"Manager Gu, can we contact Weibo first and have this article taken down?"
Gu Qunqing shook his head and took a deep breath:
"I'm afraid it will be difficult. Not to mention that blocking content will be easy to convince people. Judging from the current situation, the other party must have reached an agreement with the platform in advance."
"That is to say, this article was actually "recommended", and it is difficult to treat it coldly through demotion."
Speaking of which.
Gu Qunqing suddenly thought of Xu Yun's faint hint of worry a few days ago.
Now it really comes true...
Then he pondered for a moment, a trace of determination flashed in his eyes, and he looked at Zuo Ziyi:
"Hellen, please do some hard work and draft a relevant statement now. The content will directly respond to the situation mentioned in those comments."
"I'll contact you on the hot search side. Although we can't lower their popularity, we can push the announcements up first."
"In addition, notify the legal department immediately and ask them to prepare corresponding prosecution materials. Let alone whether it will be useful or not, at least make a gesture. No one will believe a lawyer's letter this year, but the impact of not sending it will be even worse.
"
Zuo Ziyi nodded quickly
"I understand, I'll do it now!"
With that said, she turned around and prepared to implement the temporary plan formulated by Gu Qunqing.
But I just took a few steps.
Behind her came another soft cry from Zhou Peiyao:
"Oops, Manager Gu, Manager Zuo, look at this!"
Hearing this, Zuo Ziyi quickly stopped, turned around, and quickly returned to Zhou Peiyao's side.
Gu Qunqing has already taken the phone, his eyes are more solemn than ever.
I saw the title of a Weibo article displayed on Zhou Peiyao’s mobile phone:
"Report real-name reporting on Xu Yun, chairman of Huadun Biotech, the so-called "student tyrant" is full of filth under his appearance!"
………
Note:
Zhang said it might take some time to recover, leaving him speechless.