After more than three months of preparation and testing, in July 1922, a company called "good" appeared in more than 30 large and medium-sized cities in the United States and Europe.
"luck" fast food restaurant, its decoration style is completely different from that of this era, using red and yellow as the main colors, large floor-to-ceiling glass windows, narrow tables, stool-like seats and a sales counter like a bank counter.
They were all different from the mainstream catering industry at that time. There were only a few types of food sold in this fast food restaurant, and among these types of food, except for French fries, which originated in Europe, some people had seen it.
, the others are very unfamiliar to everyone.
In order to make these fast food restaurants familiar to locals as soon as possible, these fast food restaurants have launched various preferential activities, such as coupons for buying set meals, small gifts and various lottery draws for how much money you spend, and they also offer them every time.
Every fast food restaurant has a fairly small area filled with various children's toys. From small rubber balls to castle slides over 2 meters high, from model trains to electric simulation toy cars, everything is available. In addition, every
If a child comes to a fast food restaurant on his birthday, he will get a set of beautiful dolls or a set of warship and aircraft models.
These incentives and promotion methods were all implemented under Liu Fu's instruction. These things were recalled by Liu Fu based on what he saw and heard in later generations. However, after hearing these series and systematic promotions by Liu Fu,
After developing tactics and marketing strategies, David, who is responsible for managing this multinational fast food chain,
First he looked surprised, and then he looked very frustrated. Liu Fei kept asking for a long time. David didn't say why. A few days later, Liu Fei learned from Helena that David was proud of his business talent.
He was also compared to Liu Fu. In David's words, Liu Fu must have two horns in his hair!!!
Due to the novel business model, the taste of food is also suitable for Europeans and Americans, coupled with promotional methods and various prizes, these "good
The business of "luck" chain fast food restaurants is very good, especially those children and young people, who like to sit in fast food restaurants. Children come for the ice cream desserts and children's amusement facilities. And young people come for both men and women.
Come here to experience the novelty. As for those adults and senior citizens
Some people come here because they need to fill their stomachs quickly, and some people are attracted by their sons and grandchildren. They are forced to consume. Whether they like it or not, as long as there is no danger or against their own principles.
Their main goal is for their children to have a happy time.
After the fast food restaurant has been in business for a month, various statistics will also be reported to the company headquarters. Professional personnel will analyze and make statistics, and adjust the taste and quantity of various foods based on these specific figures in order to achieve the desired results.
To further meet the requirements of local guests. As shown by these figures,
The turnover of 25 fast food restaurants in the United States is significantly higher than that of 11 fast food restaurants in Europe. The specific reasons for this still require professional tracking and distraction. However, even the fast food restaurants with the lowest turnover are completely
It can achieve profitability, and quite a lot of it, with a gross profit of at least 60%.
In Liu Fu's advice or instructions to David, these fast food restaurants should expand rapidly, not only in various neighborhoods in big cities, but also in small and medium-sized cities in the future. The one modeled after the photo of David's father
The human face must become a representative in every city in the world, and the red and yellow billboards of fast food restaurants must stand in most cities around the world.
David didn't understand why this demigod-like president was suddenly interested in the catering industry. According to his understanding, it would be better for President Liu to just do anything than catering. Although this kind of small shop can also make money, but
Compared with the oil industry, the home appliance industry, and the automobile industry, they are all several orders of magnitude behind. Although David didn't understand it, he reasoned based on his past experience that Liu Fu's fast food chain must have his purpose.
Just do your best and there won't be any harm done.
After securing the fast food chain, Liu Fu began to arrange the second step of cultural invasion, newspapers and radio.
According to Liu Fu's plan, David and Schneider waved their checkbooks and purchased newspapers and radio stations from various countries on Liu Fu's list in the United States and Europe, including the New York Times, the Washington Post, and the Wall Street Journal.
", "Al-Ahram", "The Times", "Christian Science Monitor", "International Herald Tribune", "Daily Telegraph", "Guardian" and other 9 newspapers; as well as these two reluctant newspapers in the United States
A radio station called a radio station.
At first glance, these dozen or so are all big-name newspapers from later generations. However, at the beginning of the 20th century, although these newspapers were also major newspapers in various countries, their market value was not high, and some of them were not even million-level.
Go, and those two broadcasting companies are not worth mentioning. The BBC is better, and the American rac is a semi-private broadcasting organization, not even a serious commercial company.
But everywhere in the world there are people who regard money as dirt or who love their career as much as their family. In the process of acquiring these newspapers, there were also several newspapers that were unwilling to sell them, forcing David to sacrifice his money again.
Yuan Dabang uses the other party's talents to manipulate other acquired companies.
Their peers engage in cost competition with them, attack each other's stocks in the stock market, seize each other's raw materials, acquire printing plants for them, hire teams of lawyers to drag the other party into long-term litigation under various names, etc., and treat these unyielding people
Or the family starts a financial war.
In fact, these things are not what David is willing to do, because the result of doing so is not good for both parties. Killing one thousand enemies and losing eight hundred is something that successful businessmen try their best to avoid. But because of Liu Fu's persistence, he provided all the
For funds, David had to endure the pain and get into hand-to-hand combat with the opponent.
For those newspapers and radio stations that have been successfully acquired or are about to be successfully acquired, Liu Fu's next plan is that he has no plan. These news industries have only changed to a wholly-owned investor. There are no changes in business or personnel.
What he was doing, David just took a little control over the company's economy and replaced some of the company's financial personnel in order to understand the actual operating status of the company.
In addition to creating some small income for Liu Fu in a short period of time, these world-wide newspapers and radio broadcasts are basically worth the loss. However, Liu Fu has his own plans. Although these newspapers and radio broadcasts are not eye-catching, they are not worth the loss.
The market value is not very high, but its role in influence is very large. At present, although governments of various countries are aware of the role of public opinion, they have not thought about it.
After a few years, ten years or even decades, these public opinions can even influence the policy program and decision-making of a country's government. I never thought that these public opinions could be used to describe black things as white and good things as bad things in the future.
Bad. What Liu Fu needs is not immediate profit. What he pursues is to control public opinion, and he does so quietly, changing the minds of his audience bit by bit.
After finishing the news and communication industry, Liu Fu began to arrange the third part of cultural invasion, comic books.
For Liu Fu's plan, the cultural department of the South China Sea Federation hired a large number of painters from the Federation, and even hired many famous cartoonists from China and around the world, and then formed a comic company and began to create comic books. The first
The next work is "Havoc in Heaven".
In the same year as Liu Fu, he grew up watching "Journey to the West", "The Legend of the Gods", "The Legend of Yue Fei" and "The Romance of the Three Kingdoms". At that time, television was not very popular, and there were very few TV programs, including news and operas.
There were no computers to play with the things that children liked, so little people’s books became an important entertainment for children of that era.
Although after the reform and opening up, the quality of the little people's books has obviously declined, but before that, many of the little people's books were excellent in terms of content and painting level, which made Liu Fu's memory very deep, so he felt that it would be better to choose some Chinese
The stories based on the theme, through careful production by professionals, will definitely create many exquisite comic works, and then turn these comics into
The products are decorated with Chinese and English, Chinese and French, Chinese and Spanish, Chinese and German, and Chinese and Russian characters, and are sold in chain fast food restaurants or sent as prizes to children in European and American countries. Over time, these Chinese comics
When a child grows up, no matter how he develops, the imprint of Chinese culture will be deeply imprinted on his subconscious mind. (To be continued...)
