() In San Francisco in 1899, at the headquarters of Sandro Electric Company, David Warburg was meeting with two wealthy men from the eastern United States in the office. These two people came specifically to discuss with David the establishment of a joint venture.
Manufacturer of refrigerators.
After several years of sales, "Snowflake" refrigerators have become the only household, commercial and military refrigeration brand in the world. "Shandru Electric Company" not only launched multiple models of gas and electric refrigerators for various purposes, but also provided various products for various purposes.
It is a large-scale customized cold storage for commercial, military and medical units, with sales outlets all over major cities in Europe and the United States. Annual sales are close to 2 billion US dollars, making it the largest electrical appliance manufacturer and seller in the world including Europe and the United States.
In Europe and the United States of this era, electrical appliances had just emerged and were still in the stage of having lights and telephones upstairs and downstairs. The market for household appliances was basically blank except for light bulbs and telephones. David brought back samples of refrigerators from Taiwan.
While building the factory, we applied for patents from all over the world, wishing we could apply for them by twisting each screw several times. When the factory was completed, with mature samples and process flow, gas refrigerators and electric refrigerators were launched one after another in a short period of time.
Put into production.
Before it was put into production, David followed Liu Fu's suggestion and published the refrigerator in major newspapers across the United States like a serial novel. Newspaper editors who charge high advertising fees can use them to make a living
The pen of the dead and the white flesh praised the novel household appliances such as refrigerators as 19th century
Ji Li's greatest invention, for a time, in the limited number of big cities where David put sample function demonstrations, the streets where the refrigerator display activities were held were crowded from morning to night. The selling price of US$500 was equivalent to the annual salary at that time.
For the emerging middle class in the United States whose income is between US$1,000 and US$2,000, it is still acceptable.
In the three seasons of summer and autumn, the preservation of these meat and nai products becomes a problem, causing housewives to have to go to the market to buy them every day. This kind of refrigerator not only solves the troubles of housewives, but also
It aroused the interest of men and children. Who wouldn’t want to sit at home and have a drink on a hot summer day?
What about a glass of whiskey with ice cubes or a glass of chilled soda? The American families who are most interested in refrigerators are not American families, but restaurant owners. The preservation of food has always troubled them. If there is a refrigerator that can extend the storage time
method, which means that the cost and competitiveness of your restaurant will be greatly improved.
David changed most of the "Sandru Pharmaceutical Company" sales outlets in major cities in the United States into "Sandro Electric Company" stores. Two types and four models of "Snowflake" refrigerators were put on the shelves.
, sold out immediately.
In the first year when the refrigerator was put into production, David basically survived by hiding in various places. People who came to place orders waved cash and surrounded the factory and the headquarters of "Sandro Electric Company".
David had to call in the police to maintain order. The most terrifying thing was not these people, but the wealthy Americans and the government that David met while selling drugs.
fu high-level people. Regardless of whether you are rich or powerful, you must have food to eat and a family, so these people also have needs, and they are more urgent.
These people don't take money and queue up in front of the factory or store. They call David directly, put forward their needs and ignore them. If they are anxious, they directly send the housekeeper or secretary to David's office to pick up the goods.
.
David cannot offend these people. They are all well-known figures in the business world or the government. Not only must they give priority to supply, but they must also provide considerate service. It is also his fault that David has a bad mouth. At a cocktail party, David drank two too many drinks.
Cup, coupled with the provocation of a few beauties, David actually revealed his future plan, which was to customize refrigerators or freezers and freezers with different needs for families with status and financial resources.
The speaker was unintentional, but the listener was interested. Except for the waiter, everyone at the reception basically met David's two requirements. So, from the next morning, David received more than a dozen requests for customized freezers and icehouses.
, and each one is weirder than the last. There was a banker who liked fishing and asked David to help him
Customize a large freezer on the ship; there is also a famous rich man who needs a summer house and asks David if he can help him customize an igloo with 2 bedrooms and 2 bathrooms. This guy hates summer very much.
, he planned to go to the igloo to work and sleep as soon as the weather got hot.
David drank a little too much yesterday. He took a few glances at these order requirements and sobered up immediately. He asked the Taiwanese engineer in the factory to find out. There is still a shortage of people on the production line. How can he have time to give these rich people
Making all kinds of big toys. David was at his wits end. The cowhide had been sold out and orders had come in. What should he do? He was at his wits end and had no choice but to run away. David got on the ship back to Europe that day and lied about his father.
When he got sick, he immediately fled back to England to seek refuge.
However, Europe is not a place where David can hide and relax. Regular cruise ships have long brought this new product back to Europe, and the name of "Sandro Electric Company" and its founder David Warburg has also spread throughout the world.
Continental Europe. David only hid in his father's small manor for three days before he was captured by Europeans.
Friends found out, so David had to return to San Francisco. At least there, he still had a factory. Although he could not satisfy everyone's wishes, the requirements of a few important people could still be fulfilled first. But in Europe,
He could do nothing but apologize.
When David returned to San Francisco, he received a warm welcome. Various consortiums and bankers rushed to cooperate with "Shandru Electric Company", either in production or sales. David once sent a telegram to Liu Fu to ask how to solve the problem.
Liu Fu's answer to this question is very simple: it is okay to cooperate in building a factory and cooperate in sales, but professional
Profits cannot be sold. They were built like bamboo shoots. From 1895 to 1897 alone, eight large-scale refrigerator factories were completed and put into operation in two years. The number of production lines reached 20, and the output doubled. Among these factories,
Most of them are controlled by "Shandru Electric Company", and only a few are controlled by du
li invested and purchased the production rights of refrigerators.
Now "Shandru Electric Company" is a huge presence in the United States and Europe. Although it is not as good as "Standard Oil", "Rothschild", "Morgan" and other huge families, it has a strong presence in the United States and Europe.
He also gained initial influence in China. The most rare thing is that David used medicines and refrigerators to get acquainted with a large number of very powerful families and politicians in Europe, the United States and other countries.
