When Lai Wang was studying at Xingsha University, it was harvest time on the farm in New Zealand. The 7,500 acres of rice fields produced more than 8,000 tons of rice, which astonished all the workers on the farm.
Zhang Wenfang is currently managing the group's affairs, so there is no need to worry too much about Laiwang. Zhang Wenfang is not planning to send more than 7,000 tons of rice back home for sale. Instead, he directly registered a grain company in New Zealand and registered the "FUWANG" trademark.
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Although rice is not a staple food for Europeans and Americans, their diet is more diversified. And even if they eat rice, the methods they use will make Chinese people who are accustomed to rice very confused.
But in any country, Chinese people have strong purchasing power. Chinese people who are accustomed to Chinese food will always keep their original eating habits wherever they go. This is also the reason why Chinese restaurants are blooming all over the world. European and American countries highly respect organic food. They
More willing to pay for good food.
From the beginning, Fuwang Farm has been certified for organic rice. Although foreign certification mechanisms are very strict, they are also very efficient. Fuwang Farm has already obtained the organic rice certification certificate before harvesting the first season of rice.
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At this time, Fuwang rice was packaged and the sales information was published, and buyers soon contacted us. After all, such a large amount of organic rice is a big deal.
The buyer is Wal-Mart, an international chain retail company. They are very interested in the test report of Fuwang Rice, the hot sales of Fuwang Rice in China, and the Chinese background of Fuwang Rice. You must know that there will be a large number of goods in any corner.
Chinese. Because the Chinese are hard-working and willing to work hard, they can always climb up from the lowest level step by step when they get there. Rich Chinese businessmen are a group that cannot be ignored anywhere. Organic rice with a Chinese background
It is definitely a huge attraction for Chinese people.
There is a certain reason why Wal-Mart has been able to endure for a long time around the world. This company is obviously proficient in Chinese ways. They did not go to the New Zealand company in Fuwang Farm for negotiations, but the Chinese company where they worked directly negotiated with them.
Get in touch with Fuwang Farm Headquarters.
Chinese people prefer to do business with their compatriots, and Americans see this very clearly.
Liu Libao, general manager of W-Mart China, came to the Fuwang Farm headquarters, which has been moved to University Town.
Since the hotel only uses the lower two floors as Fuwang Fruit Drinks store for the time being, the rest of the floors are temporarily idle. Therefore, Zhang Wenfang and others discussed and simply moved the headquarters here.
One advantage of moving the headquarters here is that it is close to high efficiency and it is more convenient for the group to recruit talents. Moreover, the training center of Fuwang Group is also set up here. In this way, the management of talent training is also convenient. The development of Fuwang Group is
Leapfrogging is development, so there is a very serious shortage of talent reserves. Therefore, talent training has become one of the most serious problems at present.
Zhang Wenfang was very surprised by Liu Libao's visit. The reason is that Fuwang Group and Woma Company had almost no interaction before. In the past, Fuwang rice sales basically relied on cooperation with some domestic retail industries. But this year, Fuwang
The rice is basically sold by Fuwang Group's own Fuwang Farm. Small quantities are supplied to previous collaborators.
However, if someone comes to visit in person, Zhang Wenfang will naturally receive him warmly.
"Mr. Liu personally came to our Fuwang Farm to provide guidance, which is really brilliant," Zhang Wenfang said.
"Mr. Zhang is too humble. The development speed of Fuwang Group is definitely world-class. I believe that within a few years, Fuwang Group will be able to become a world-class large group. This is inseparable from Mr. Zhang's extraordinary ability. I'm here today
, Firstly, I came here to study, and secondly, I have a business that I want to discuss with Mr. Zhang." Liu Libao said.
"Mr. Liu, I'm a little embarrassed when you say that. In front of the CEO of a large multinational company like you, we are just trying to do our best. But when Mr. Liu talks about business, we also want to cooperate with large companies like Wal-Mart.
"Zhang Wenfang said.
"Mr. Zhang, if I say now that Woma China wants to operate your company's Fuwang Rice, will you agree?" Liu Libao said with a smile.
Naturally, Zhang Wenfang would not agree casually, and said with a smile, "Mr. Liu is joking. Our Fuwang rice is still in the initial production period. The supply is extremely limited. If the supply is available, we would be very willing to conduct extensive cooperation with Woma Company."
cooperation.”
"Look, Mr. Zhang declined me politely. Mr. Zhang, I'm not joking with you. I'm very interested in Fuwang Rice. The rice I eat at home is now Fuwang Rice. But, I want to run your business.
You will definitely not agree with the Fuwang rice at present. I will not force you on this point. The main reason I came here this time is to talk to you about the Fuwang rice produced by Fuwang Farm’s overseas farms. Now Fuwang Farm still has
We have not established a company overseas and have not formed a stable sales chain. We, Woma, have an extremely complete sales network around the world and can deliver Fuwang rice to any corner of the world. Fuwang Rice and Woma
Our cooperation can definitely greatly enhance the brand value of Fuwang Rice. I know that the future of Fuwang Group will not be limited to domestic products," Liu Lipao said.
Liu Libao is right about this. Fuwang Farm has made plans to go abroad from the beginning. Now that overseas farms have begun to be deployed, it will naturally be building sales networks abroad in the future.
"The problem is, we are going to sell Fuwang rice from overseas farms directly overseas," Zhang Wenfang said.
"You may have misunderstood. I am here this time as a representative of Woma Company, not on behalf of Woma China Company. Our Woma Company hopes to obtain the overseas sales rights of Fuwang Rice," Liu Lipao said.
"We cannot give overseas sales rights to a certain company, but we can cooperate. Our Fuwang Group will never become the production base of a large company." Zhang Wenfang said.
On this point, Zhang Wenfang is very resolute. If the overseas sales rights are given to Woma, Fuwang Group will directly become Woma's production base. Zhang Wenfang is very clear about this. Although if it can cooperate with Woma, Fuwang Rice
Naturally, it can enter the international market faster, but by giving the sales rights to Wal-Mart, Fuwang Group will lose all initiative. This is not what Zhang Wenfang wants to see.
"But if there are no certain benefits, how can Wal-Mart open the way for Fuwang Group's Fuwang rice in vain? You must know that there are so many products that want to enter our store. Wal-Mart is extremely strict about the entry review of goods, and now it is free of charge
It is not easy for Fuwang Rice, which is so unknown, to enter the store. Are you willing to waste such a precious opportunity?" Liu Libao said.
"But if Fuwang rice enters W-Mart's stores, will it really be of no benefit to W-Mart? For the first time, organic rice produced by a Chinese company has made its mark on the international stage, and it must be very attractive to the Chinese.
Walmart's competition in overseas Chinese areas is quite fierce, and if it can provide one more product that is irresistibly attractive to Chinese people, it will naturally provide a great boost to its competition," said Zhang Wenfang.
Liu Libao glanced at Zhang Wenfang with admiration. Before coming, Wal-Mart had a detailed understanding of every leader of Fuwang Farm. He knew that the general manager of Fuwang Group in front of him was only in his twenties and older than himself.
He is almost twenty years younger. And he has not read many books. But his vision is so sharp that he can see the key factors at a glance. It is with this in mind that the headquarters plans to cooperate with Fuwang Group.
In the early 2000s, the Chinese were the group with the strongest purchasing power. If we could attract them to the store, it would definitely increase the store's popularity.
"However, after Fuwang Rice enters W-Mart stores, W-Mart will pay for the promotion of Fu-Wang Rice. After spending a large amount of money, if Fu-Wang Group stops cooperation with W-Mart, W-Mart will become the main victim. The benefits will be lost.
Without guarantees, cooperation is impossible," Liu Lipao said.
"In this regard, the two parties can sign an agreement, and Fuwang Group guarantees to maintain a certain overseas production capacity to supply Wal-Mart stores in the future. Within a certain period of time, Wal-Mart can enjoy certain price concessions. But this is only limited to a certain period of time, specific
The limitations require detailed discussions between both parties," Zhang Wenfang said.
Zhang Wenfang has basically given the bottom line of Fuwang Group. Fuwang Group will seize this opportunity, but will not do it at all costs. Zhang Wenfang has considered this very clearly. This year, Fuwang Group’s domestic
Foreign investment is very large, and although Fuwang Group's ability to attract money is also extraordinary. However, with such a huge investment, the capital chain is also somewhat shaky.
Although Laiwang could come up with more things, it didn’t take long after the top-quality monkey wine was auctioned, and it attracted the attention of the military. If we continue to auction things in the space in the future, it will only attract more attention. So Zhang Wenfang
The others are unwilling to let Lai Wang take any more risks.
This is one of the reasons why Zhang Wenfang and others tried their best to let Lai Wang study.
So from now on, Fuwang Group must develop step by step. The cooperation with Wal-Mart is a very good opportunity, which can shorten the time for Fuwang Group to enter the international market. But Fuwang Group cannot lose money and make money.
The investment in overseas farms is huge, and there must be generous returns. Therefore, Zhang Wenfang will not give up the interests of overseas groups. Maybe he can make less profit, but it must be limited to a certain extent.
Although Liu Libao did not get the most ideal results, the conditions given by Zhang Wenfang were not bad. They were even far from the bottom line given by the headquarters. With this credit, Liu Lipao may have the opportunity to enter the headquarters. This project is his
If it is achieved, it is very likely that Liu Libao will also be in charge of this aspect in the future. (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)
