Suman's hearty voice came from over there: "Boss, do you have a problem with me?"
Li Mu said: "I have something to do and I can't go to the company these two days. You should contact the bank first. Then the company will plan a loan and see which one is suitable."
Suman said in surprise: "Loan? The money in the group company's account can cover the company's expenses!"
Li Mu said: "I have other uses."
Then he explained: "I plan to open a batch of brand experience stores for fashionable clothing in famous pedestrian streets across the country."
"It is not easy to build a high-end brand. Opening a brand experience store in a nationally renowned pedestrian street will be of great help to new brands in improving and shaping the brand."
Suman hesitated: "Is this... okay?"
Li Mu said: "We'll find out if we try it. You can make some preparations over there."
Su Man said: "Okay! I will prepare the materials now and communicate with the bank. With our company's qualifications and strength, it should be very popular with the bank."
After hanging up the phone, Li Mu went out and started his food journey.
…
a week later.
In the early morning, on the island in the middle of the lake in the park, Li Mu stretched his muscles and his joints crackled.
In the last world, there was too much free time, and a lot of time was spent practicing martial arts and fitness. The effects of more than five years of exercise, all in one week, were applied to the body in the real world, and the effect was extremely obvious.
Li Mu could clearly feel that his current strength, speed, endurance, and physical strength... had all increased significantly. He measured his height and weight before going out in the morning. His height had not changed. It was the same as before. His naked height was 1.85 meters and his weight.
It increased again, up to 206 pounds.
With such a heavy weight, not only does he not look fat, but he looks more muscular.
Obviously, what is increased is not fat, but the density of bones, muscles and internal organs. Li Mu doesn't know what level his body has reached now, but if he participates in sports, he can easily become a world champion.
After punching and standing for a while, Li Mu arrived at the headquarters of Muwu Group and had made appointments with people from several banks.
We met and talked separately. Based on the given amount and interest rate, we roughly selected a bank to cooperate with. The loan amount was set at 450 million. Next, both parties will jointly promote this matter.
Of the two new companies, Shangpin Clothing was the first to launch products. This is normal. Nowadays, there are no clothes of any style on the market, so there is not much room for innovation. Just follow the popular styles.
We have already contacted the foundry, which is one of the well-known clothing foundries in China. Many international brands are made by this factory. Li Mu doesn't care if the foundry price is higher, as long as the quality meets the standard.
The first batch of orders was placed for RMB 1.5 billion, and a payment of RMB 50 million was made, and all the products could be obtained within a month.
Soon, a loan of 450 million yuan was officially approved. Deep Blue Technology’s first product, the “smart bracelet,” also completed research and development and design, and was officially finalized.
The foundry was also contacted, and Li Mu placed the first order of 300,000 bracelets.
With the loan received, the store opening plan was officially implemented. Wangfujing in the imperial capital, Confucius Temple in Jinling, Chunxi Road in Rongcheng, Jianghan Street in Jiangcheng, Nanjing Road in Shanghai, Central Street in Harbin... are all among Li Mu's goals.
To this end, Li Mu specially registered a subsidiary under Shangpin Clothing to operate this matter.
The store opening is in progress, and the first batch of OEM clothing has been shipped. Li Mu and Suman went over to check it out in person. The top-notch fabrics and workmanship were no less than those of international first-tier brands.
The official website of Shangpin Clothing has been set up by a professional company. Brand flagship stores on Tmall and JD.com have also been opened.
All is ready except for the opportunity.
Li Mu looked at the three 10 million profit cards in his hand. After using this card, he can choose a product to sell, which can create a total profit of 10 million for him.
If it's just like this, it's nothing more than paying it off. After all, 10 million is not much to him now. The key is the profit margin of the product, which has a lot to do.
According to the system description, the profit margin applicable to this card ranges from "one percent to 80 percent."
The profit margin for selected products ranges from a minimum of 1% to a maximum of 80%.
This means that if you choose to sell goods with a profit margin of 1%, you will need to sell 1 billion worth of goods to achieve a net profit of 10 million.
It's a good way to boost sales.
As soon as the products arrived, the brand flagship store was opened, and the clothes began to be put on sale, Li Mu chose a profit card with a limit of tens of millions and started to activate it.
The system requires selecting a product, not a brand. Due to the particularity of clothes, it is impossible for all products to be the same size and color. After consulting the system, a series of products can be selected as the target.
Just like Deep Blue Technology, there may be many store products in the future, but they can only be bound to one product at a time, such as a smart bracelet.
It is precisely for this reason that these clothes, which are manufactured for the first time, all belong to the "Wind" series and can be included in the scope of sale.
After selecting the target and the tens of millions of profit cards, under Li Mu's operation, the system activated the "Wind" series of products specially launched this time.
Products: Shangpin Clothing, "Wind" series.
Final profit: 10 million.
Optional profit margin: one to eighty percent.
Li Mu did not hesitate and chose a one percent profit margin.
System: Feng series clothing, based on one percent profit margin, creates tens of millions of profits and requires one billion sales.
Based on the comprehensive evaluation, a comprehensive evaluation is conducted based on Shangpin Clothing’s brand awareness, product design style, price, quality, customer purchase desire, etc.
It takes at least four months to achieve a profit of 10 million and sales of 1 billion for the Feng series of clothing.
System: You can freely choose four to twelve months to complete sales and achieve tens of millions of profits.
Li Mu thought about it for a moment. If he wants to promote the brand and achieve popularity, sales are very important. Sales of one billion in four months and one billion in sales in twelve months have different meanings.
Without hesitation, I made the decision decisively for four months.
System: "With the function of the tens of millions of profit cards, sales of one billion will be generated in the next four months."
After everything was settled, within a few minutes, buyers suddenly started visiting the store.
Since the official flagship stores opened on Tmall and JD.com are new stores, they have no sales and no reviews, and only a few people visit.
Although Li Mu approved millions of publicity funds for Shangpin Clothing, if he wanted to promote a brand, millions were not enough. If he spent all of it, Shangpin Clothing would remain unknown.
For such an unknown brand, no one paid attention to the clothes after it was put on the shelves for a long time. After Li Mu used the tens of millions profit limit card, he sold seven or eight orders in just half an hour.
By 12 o'clock in the evening, the transaction volume for the day was more than 2 million. For a new brand and a newly opened online store, this data is surprising.
Everyone discussed it for a long time, and we can only attribute it to the fact that the clothes are really good and the design is novel, which makes people's eyes brighter and creates a desire to buy. The other millions of publicity expenses were not wasted and it worked.
By the second day, the product momentum was even better, with sales of more than 4 million that day.
On the third day, sales reached five million. A new brand performed so well that people were stunned.
Even Li Mu was curious about why so many people bought the product for a new brand and a new online store. These were all real users.
To this end, he also specially asked the operation staff to prepare a question and answer questionnaire for these customers.
There are many reasons, but one of them is that I just wanted to buy a piece of clothing. When I was shopping on Tmall or JD.com, I suddenly came across this piece of clothing and thought it was very interesting, so I placed an order.
Some people say that they just wanted to buy clothes and were browsing casually. Then they went to this online store and saw that the clothes were good, so they placed an order directly.
Others say that they are very picky when choosing clothes. Price, raw materials, quality, and style are all factors they consider.
After screening, I found that the Maifeng series of clothes are not only top-notch in terms of materials and workmanship, but the prices are also very affordable, so I bought them.
…
Li Mu was very happy about such a smooth start. In the next few days, the sales of the two official flagship stores remained between 5 million and 7 million. They no longer increased significantly, but remained very stable.
On the other side, the store opening plan of Shangpin Clothing is progressing smoothly. The first brand experience store has been rented. It is a 480-square-meter street-facing store with a good location on the largest commercial street in Shangdu.
At present, we have entrusted the top domestic design team to design the experience store, striving to increase its style and class.
Some of the teams sent to other cities also reported good news. The business of the shops was coming to an end. Within half a month, several good shops located on the famous pedestrian streets in the country could be rented.
It is a well-known pedestrian street in the country, with a huge flow of people. When stores open in the future, the original flow of customers plus the popularity brought by the small popularity increase card will ensure that no one will buy the clothes in these ten experience stores.
In this case, there is no need to sell the style series alone. This is what Li Mu has planned for a long time.
The style series is actually to boost sales and increase the brand's popularity and reputation. The other series are really used to make money.
At present, in addition to the hot-selling style series under Shangpin Clothing, several other series are also being designed and created.
Naturally, the prices of these series cannot be set so low, with a profit margin of only 1%. Clothing is a hugely profitable industry, and the terminal sales price is several times the ex-factory price. Li Mu has now eliminated the middlemen's markups. Compared with other
Clothing companies have a huge advantage in terms of price.
Even if these series have profit margins of 30 to 50%, they are still much cheaper than other brands with the same quality and workmanship.
In the future, the development path of Shangpin Clothing is to rely on one series to boost sales, build the brand, drive sales of other series, and use other series to earn profits.
Subsequently, the first batch of 100,000 pieces of Deep Blue Technology's first product "smart bracelet" has been shipped from the foundry.
After receiving the goods, I looked at the bright white bracelet in my hand. It was fashionable and beautiful, like a work of art. Although the function of the product is only average and basically similar to other bracelets on the market, the materials used are the best.
Okay, compared to bracelets of the same material and workmanship, the price is much cheaper.
The goods here have just arrived, and the two official experience stores of Deep Blue Technology over there have also been opened.
Li Mu selected a target and activated a multi-million profit card again.
Product: Dark Blue Smart Bracelet.
Final profit: 10 million.
Optional profit margin: one to eighty percent.
Without hesitation, I chose the one percent profit margin.
System: Smart bracelets will use one percent profit margin as a basis to create tens of millions of profits and require one billion sales.
Based on the comprehensive evaluation, a comprehensive evaluation is conducted based on the brand awareness, product design style, price, quality, customer purchase desire, etc. of the Deep Blue Smart Bracelet.
It takes at least six months for Deep Blue Smart Bracelet to achieve profits of 10 million and sales of 1 billion.
System: You can freely choose six to twelve months to complete sales and achieve tens of millions of profits.
I still had to think about it and decided to take six months.
System: "With the effect of the tens of millions profit card, the smart bracelet will generate one billion sales in the next six months."
Just like last time, within half an hour of using the tens-million-limit profit card, more than 30 orders had already been completed.
Since the Deep Blue smart bracelet uses the best materials, its cost is very high. Although the profit margin is only one percent, the final price still reached 360 yuan.
By the end of that night, the newly opened official flagship stores on the two major shopping platforms had directly generated sales of more than one million yuan, which shocked many people.
By the next day, sales exceeded two million.
By the seventh day, it had directly generated sales of more than three million yuan, and nearly 10,000 dark blue smart bracelets were sold in a single day, which attracted many people's attention.
Li Mu was slightly surprised that the tens-million-limit profit card was so effective. If it is done properly, it will not be a problem to cultivate one or two brands in the future.
The sales volume is so good that the second batch of OEM orders have started to be started one after another.
First of all, it is still the Feng series of clothing under Shangpin. This time, it directly placed an OEM order of 300 million and paid a deposit of 100 million.
For Deep Blue smart bracelets, the order volume has also increased significantly compared to the last time. This time Li Mu placed an OEM order for 500,000 smart bracelets.
The two series of products launched by the two new companies have been hot-selling and successful, which has given the two new companies complete confidence.
Nowadays, everyone is very motivated, and even when recruiting, they are more attractive to talents.
Recently, under Li Mu's control, the scale of the two companies has expanded a lot, and many high-end talents in the industry have been hired with high salaries, and the future is getting brighter.
Venture capital has even approached me. Li Mu naturally wouldn't accept it, but it represents the company's future prospects.