122 Qili Xiang, how to smell it (please subscribe)
On September 14, the military training ended in the afternoon closing ceremony.
In the evening, the freshman orientation party began, and all the freshmen poured into the auditorium like a crowd, making it a bustling place.
The spotlight shines on the male and female presenters on the left side of the stage. They are all students from the Chinese Theater Broadcasting Department. They are experienced and methodically introduce the leader sitting on the right.
Dean, Vice Dean, Xu Xiang, Chang Li...
Lu Fei scanned around the entrance, flipped through the manuscript, and waited patiently until the leader finished his speech, adjusted his military training uniform, and it was his turn to take the stage.
"Please invite Lu Fei, a student from Class 2 of the Performance Department in 2001, to give a speech on behalf of the new students."
As the female host's speech came out, Xu Xiang let out a long sigh of relief. This person was a living ancestor, and he was able to give a speech because of the dean and vice dean's reputation.
Chang Li said quietly: "You can just indulge such a good seedling, and whether you teach it or not, it will wilt one day sooner or later."
Xu Xiang showed an awkward smile and hesitated to speak. Most of the group of students below were idle students, but the one on the stage was a well-known alumnus.
Chang Li looked unhappy, but there was nothing she could do.
The acting department was divided into two classes for the first time, and Lu Fei was separated. She tried hard to fight for it, and even went to the dean.
She squinted her eyes and stared at Lu Fei's back.
After that, he was no longer seen in the art performance. The freshmen, especially the girls, cried out their regrets and thought about it, "The Brightest Star in the Night Sky"!
Many senior students also came here because of this song, and it spread all over the campus, treating him as the "little king" among the freshmen.
Chen Shu is here, and so is Gao Lu.
She sat in the second row, just behind Chang Li. She looked back in the direction of Lu Fei and sighed softly.
"Gao Lu." Chang Li called.
"Teacher Chang?"
Gao Lu was so excited that Chang Li actually asked her to find Lu Fei and deliver a few words in person.
"I am the teacher in the performance theory class and the language skills class. I don't care about other students, but you must be present. You must not be absent without excuse."
She called Lu Fei from his seat to the aisle, saying one, five, ten, while observing his face.
"Every class, your name must be called!"
"Teacher Chang really said that?" Lu Fei looked helpless.
"besides."
Gao Lu tugged at the corner of her clothes and said, "Don't, don't think that I can't control you because you're not assigned to my class!"
Lu Fei:0.0
Gao Lu said weakly: "A Fei, Teacher Chang is not a stingy person. Why did you make her unhappy? May I beg you for mercy?"
"No need, it's all trivial."
Lu Fei's mouth twitched, "Haha, you have offended Master Tai and you still want to run away?"
Gao Lu said "oh" and stopped asking questions. She was curious about why he didn't go on stage to sing.
"Want to hear it? Sure!"
Lu Fei said: "Whenever I invite you to dinner someday, I will sing to you."
Gao Lu's eyes lit up, her eyelashes curled, and she grinned.
…………
The freshman party is over and classes will officially begin two days later.
The next day, Lu Fei drove straight to the 798 Factory early in the morning. The entire factory area was well planned, with modernist Bauhaus style and unique architecture. Several art studios could be seen taking root here.
He walked straight forward until he reached a factory with a Jinbei van parked at the door. He saw Lu Yun and a man checking the shipping orders and asking employees to move boxes of milk tea into the dealer's car.
"elder brother."
"Second child."
Lu Yun's skin had tanned during this period, and his eyes had become shrewd. He laughed and introduced his deputy, Li Long, who was about forty years old, with a Chinese character face, thick eyebrows, and a calm and steady appearance.
Lu Fei looked at it and said, "I heard Xu Lei say that he is a tiger general in Jianlibao."
"Not to mention how brave I was back then, soon Jianlibao would no longer be the same Jianlibao I had been with."
Li Long spoke with sadness and anger.
Lu Fei understood very well that the local government would rather package Jianlibao and sell it to a speculator with no industrial experience than sell it to Li Jinwei and his team.
Without a base, the team will naturally disband.
It's a pity that Oriental Magic Water is a beverage in China-->>
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During the period when the market was developing rapidly, it had been experiencing internal friction during restructuring, which wasted the golden opportunity to dominate.
"Thirty years in Hedong, thirty years in Hexi, maybe one day we will acquire the Jianlibao brand."
If it were an ordinary person, Li Long would take this super pie as a joke, but when it came out of Lu Fei's mouth, it was worth looking forward to.
If it really wants to be done, the revenue must at least reach over 1 billion. Now it is just like Xizhilang, Wahaha, and Wangwang.
Lu Fei asked: "Is milk tea popular in Yanjing?"
"Blocks have been divided into primary, important and secondary areas, focusing on BC, as well as school canteens and community convenience stores."
Li Long reported on the battle against Yanjing milk tea, dictating the entire process, no manuscripts required, and the key figures blurted out.
Of the 1.5 million promotion fee, 1.2 million will be spent on big cities, 200,000 will be spent on Q coins, and another 100,000 will be spent on county towns.
"Second brother, I don't understand. Why did you choose this place in Jiangyin in South China?"
Lu Yun was puzzled, "I said before that it was you who struck with one fist, but now it's you who strikes with two fists."
Lu Fei smiled and said: "Brother, the first and second tier cities have to fight tough battles one by one without spreading their strength and attack with one fist. But in county towns, it is a different way of fighting."
"Another way of playing?" Lu Yun asked doubtfully.
"President Mainland, this is Shi Yuzhu's classic strategy."
Li Long pondered carefully before he saw the mystery inside.
At the beginning, Shi Yuzhu, because the giant was carrying a lot of debt, could only transfer hundreds of thousands of funds to melatonin, so he decisively started to sell products in one county in the Jianghuai area.
Because the advertising cost invested by the county will not exceed 100,000, and 100,000 is not enough to cover one page of a newspaper in Shanghai.
Relying on the rapid withdrawal of funds from county to county, we can realize the "rural encirclement of cities" in Jinling and Shanghai, relying on word-of-mouth spread from county to city, and then lighting a fire in the city.
Melatonin naturally became popular.
"Can milk tea be made like this and earn back from the county?" Lu Yun was surprised.
"I asked Wang Huiwen to make statistics. Most of the beverage shopping on Feigou.com is concentrated in Suzhou, Hangzhou, Shanghai, Pengguang and other places. Drinks similar to milk tea, Lipton brewed tea, have considerable sales."
For Lu Yun's career, Lu Fei even did not hesitate to play with big data in advance. With Feigou and Penguin escorting him, he was equivalent to two kings. With the platinum of Qili Xiang, how could he not take off?
"Because the county economy in these areas is different from the cities around Yanjing. They are relatively wealthy and consumers have strong purchasing power, so they can afford brewed milk tea."
Li Long nodded, "Yes, the data in several southern counties sampled for trial sales in the past two weeks are very impressive, and even the rural areas are popular."
"this?"
Lu Yun couldn't believe it for a moment, "Everyone in the countryside drinks milk tea, and a cup costs 3.5 yuan!"
"Brother, some rural areas in the south are richer than counties in the north. Although they have money in their pockets, the quality of consumer goods has not kept up with their consumption needs."
Lu Fei touched his chin, "They like cups of milk tea, just like white-collar workers like Starbucks. What they drink is not the taste, but the mood. Holding such a cup is like living a luxurious bourgeois life."
"Luxury?" Lu Yun asked.
Lu Fei said: "It's a bit expensive, but you can still afford it. What you spend is money and face."
Li Long's eyes lit up, "Mr. Xiao Lu, the wording of this product positioning is so wonderful that it can be used in newspaper advertisements."
Lu Fei curled his lips, of course.
"Luxury" appears most frequently in the clothing and cosmetics industry, and he, a third-level photographer, has had a lot of exposure to it.
"But to effectively distribute goods to the county town, we must ensure the shelf rate, because most of the county towns and rural areas are mom-and-pop shops, wife shops, which are not sensitive to brands and have few shelves. Generally, there is only one type of beer, one type of washing powder, and one type of washing powder."
If you can grow milk tea and put Qilixiang on the shelves, it will be a success."
Li Long had long thought of changing the assessment indicators for sales clerks and abandoned traditional sales volume.
"General Manager Xiao Lu, General Manager Dalu and I specially developed a set of evaluation indicators such as market penetration rate, and the results were good during the trial sales process."
Lu Fei took a rough look and said, "Very good!"
Lu Yun couldn't wait to say: "Second brother, it's already on the market. When will we build up the momentum?"
"Brother, just tomorrow."
Lu Fei raised his lips, "Our spokesperson, Jay Chou's new album has been premiered in Wanwan today, and tomorrow Feigou.com will exclusively release it in the mainland."
