The National Sugar and Wine Fair, which began in 1955, is one of the largest professional exhibitions with the longest history in China.
It is held twice a year, in spring and autumn.
The green-skinned train rattled along, swaying slightly.
"Do you need the peanut melon seed drink? There is a lunch box at noon. Do you need it?"
The flight attendant pushed the trolley past Lu Yun.
He and Li Long led a three-person marketing assault team and sat steadily in the carriage. Diagonally opposite, Lu Fei and Tao Yao were sitting impressively.
"Second brother, why are you here? Don't worry about me. You have bigger things to do. You should be busy with your business."
"Brother, I'm just here to do business."
Lu Fei's trip was for the first batch of flagship stores.
Feigou.com’s c2c, after the high-level audio and video forum and the sword discussion in West Lake, the slogan of “employment and making money” became louder and louder. The stores that settled in it have reaped the dividends of four waves of marketing diversion, and they have benefited from it. Soon, the total number of registrations will be
Breaking 100,000.
B2C still focuses on 3C digital profit making, and the strategy of burning money and attracting traffic from audio and video books. It has both hands, and both hands are strong.
Individuals and self-operated businesses are thriving, and the brand is also resounding. Naturally, they need to join forces to engage in official flagship store marketing, and use the big companies and brands to enhance the brand value, popularity and traffic of Feigou.com.
As more brand flagship stores join the franchise, the valuation in the third round of financing will definitely increase at a premium.
"Mr. Xiao Lu, do you want to introduce alcohol?" Li Long asked.
"If the wine company is willing, we welcome it, but we will not take the initiative."
Lu Fei waved his hand, alcohol is a hugely profitable industry.
The liquor industry has a high gross profit of 60% to 90%, but the liquor B2C business of China Liquor Network is not that high, and the gross profit is only about 10%. It also has to pay for online operations, procurement, secondary packaging, logistics and warehousing.
In fact, he was a porter in a winery, and his profits were very thin.
"We plan to invite food, tea, coffee, and dairy brands because there are safety concerns when buying food and beverages."
Tao Yao said bluntly: "Although we have a scoring mechanism and individual merchants with high sales are guaranteed integrity, buyers have psychological respect and trust more famous brands."
food safety?
Lu Fei suppressed his laughter. The meme "Chinese people are immune to all poisons" came from the beginning of the millennium, including gutter oil and Sudan red...
"The other thing is to divide consumption levels and take care of both high, middle and low-end consumer groups."
Li Long's eyes lit up, "Mr. Xiao Lu, Qilixiang is the first to join!"
"Yes, second brother, we support you." Lu Yunhao said angrily.
"I never planned to let you go."
After Lu Fei finished speaking, everyone immediately laughed softly.
The train was bumpy all the way, and my buttocks were sore from sitting on it. Smoking was not allowed in the carriage, and from time to time there was a smell of smoke, mixed with the smell of feet, that hit my nostrils.
After struggling for more than an hour, we finally arrived at the station.
The group of people immediately rushed to the hotel and had to take a taxi. The roads in Chengdu and Shancheng were not opened by people at all, and there were devilish areas everywhere.
On both sides of the winding road, there are steep rocks and lush greenery.
As soon as they arrived at the hotel, everyone allocated rooms. Tao Yao shared a room with a female employee of Qilixiang, and brothers Lu Fei and Lu Yun shared a room.
After a half-day rest, on the second day, at the Chengdu International Convention and Exhibition Center, the sugar and wine trade fair, known as the "No. 1 Food Fair in the World", was held as scheduled, with loud music and loud voices.
The exhibition covers an area of 100,000 square meters, and there are more than 3,000 participating companies. Not only local citizens, but also buyers and dealers from all over the country are visiting.
The areas with the most foot traffic are naturally occupied by wine companies.
Wuliangye, Jiannanchun, Luzhou Laojiao and other famous Sichuan wines are also indispensable from Yunnan-Guizhou wineries, especially Maotai.
Lu Fei watched from a distance, seeing that this Maotai-flavored technology stock was listed last month and its stock price was stable at around 35 yuan, but he was in no hurry to buy it.
In early 2002, the stock market was adjusted to liquidate all the abnormalities of more than ten years. Soon there were signs of a big bear, and even the capital giants like the Delong family could not escape the bad luck.
Maotai will fall to at least more than 20 yuan.
"Mr. Lu, which one should we start with?"
Tao Yao seemed to be in a mess of flowers, and he was confused by the colorful sugar, wine and food, and he couldn't decide what to do for a while.
"Go to Qionghai Ye Country."
Lu Fei knew that big-name companies still looked down on e-commerce, and he didn't want to look down on himself. He only chose medium-sized companies because they were unable to rise, were afraid of falling, and were eager to rush up. E-commerce was an opportunity.
The first one was an old acquaintance, the coconut supplier of Qilixiang. We were familiar with the business and could settle the matter verbally in just a few words.
And thanks to their recommendation, they attracted several other beverage and food companies in Qionghai, including the Coconut Tree brand coconut juice that I have been drinking since I was a kid.
Tao Yao was extremely excited. He thought he might be defeated, but he didn't expect that Lu Fei alone could be better than thousands of troops.
"Don't be too happy, now is the beginning."
Lu Fei glanced at the list of agreed cooperation items, including bread, dried fruits, jelly, candies, coconut milk, etc., "Next, we need to tackle pure milk."
Tao Yao flipped through the exhibition catalog, "Mr. Lu, there are Guangming, Yili, Sanyuan..."
"Go to Mengniu first."
Lu Fei put his pocket in one hand and walked straight forward, when suddenly he was faced with waves of people.
"There's a new kind of drink over there!"
"What drink?"
&nbs-->>
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p; “I have never seen a milk tea drink that can be brewed.”
"It must be Qilixiang! I saw it on TV, but I didn't expect it to be here this year. Let's go and taste it."
"..."
Lu Fei turned around and rushed to the Qilixiang exhibition area. He saw banners and posters on the booth, and fifty or sixty cups of milk tea on the shelves, half of which were taro and half of the original flavor.
Lu Yun was surrounded by a circle of people. When he saw his younger brother in the crowd, he decided in his heart and made a cup of milk tea.
"Look, everyone, it's as simple as that, ready to drink, hot drink in winter, add ice in summer to make a cold drink, if you are afraid of the heat, you can add warm water..."
"Try it, try it all." Li Long and the female staff handed out small cups of samples.
The dealers and buyers all opened their eyes wide when they saw the rare items and tasted them for themselves.
Lu Yun let go of his fists and said, "And the person who endorses our milk tea is the popular singer Jay Chou. You must have heard of "Nunchaku", it was sung by him!"
Lu Fei curled his lips. What his elder brother said was all taught by him in the room. He practiced it all afternoon and became very familiar with it.
My eldest brother is just growing up.
The dealers smelled the aroma and were all interested, but couldn't make up their minds. A bunch of people gathered at Qilixiang's booth. You looked at me, and I looked at you.
Lu Yun and Li Long immediately put out sales data and other useful information in Yanjing and other places, almost coaxing dealers to make sales.
Seeing that they were in trouble, Lu Fei squeezed forward without hesitation and called himself the vice president of Yunshang Qilixiang Company. The crowd immediately dispersed and made way for a narrow path.
"Second brother, what should we do?" Lu Yundao said.
"We sell on behalf of others," Lu Fei said.
Why are you still engaging in consignment sales?
Lu Yun was dumbfounded. Didn't he agree to be a dealer?
Lu Fei whispered a few words, and Li Long nodded repeatedly. Then he raised his voice and shouted in front of many dealers:
"If you have any concerns, we can sell it on a consignment basis first."
In an instant, everyone in the crowd focused their gazes on him, as if to say, who are you?
"Really sales?"
"Do you mean what you say?"
In the face of doubts, although Lu Yun still couldn't figure out the secret, he believed in Lu Fei and stood up to support him:
"My brother's words are my words. We brothers have one mind and one mouth. If we say to sell on a consignment basis, we will sell it on a consignment basis. If you can't sell it, feel free to withdraw it!"
"That's right, it doesn't matter if you don't return it. It's all for free. If the sales are good, I can buy a few hundred more boxes and pay back the previous payment."
Lu Fei was so proud that he waved his hand: "And if there are more than 50 boxes, we will deliver them."
Lu Yun's eyes widened, why are we still working in logistics?
Lu Fei winked at him and said softly: "Brother, haven't you worked at a freight station before? Is your old employer short of business?"
"Yeah, I almost forgot about my old profession."
Lu Yun's eyes flashed, and he felt confident in an instant, "That's right, a box of 69,3450 yuan will be delivered to your door. I will never break my promise."
The dealer's concerns were dispelled by the two brothers' arrogance, and finally a big man with a Northeastern accent shouted:
"That's so generous! I just like doing business like this with you. My Fengtian naodao likes sweet things. It will definitely sell well. Bring me the contract, sign it immediately, and pay the deposit immediately!"
The merchant stood up again and said, "Guancheng loves to drink tea and milk tea. Qilixiang must be a best-selling product."
The atmosphere changed drastically, from silence to excitement immediately.
The accent can be heard all over the world, from the far north to the far south, from the far west to the far east.
There was an endless stream of people signing orders on site, because the transaction method at the China Food and Drinks Fair is to open an account, you pay, and I deliver the goods. Countless people waved banknotes and gathered at the Qilixiang booth.
When the citizens saw it, they all came to join in the fun, and even many brand owners came over, such as Zhu Xinli from Huiyuan Juice, Liu Weiping from Weilong Spicy Tiao...
As soon as Niu Gensheng heard that one family's "milk" was selling surprisingly well, he immediately came to spy on the enemy. After asking about it, he found out that they were making milk tea together, not enemies in the same industry.
"Mr. Niu, why are all the dealers willing to sign the contract when they switch to agency sales?" the secretary asked in surprise.
"Sales of products are actually a process of advancement and retreat."
Niu Gensheng sees it very clearly, "Distributing a new type of beverage that has not been tested in the national market requires taking great risks, and consignment sales are to retreat in order to make progress and let dealers put down their worries."
"They are very confident in their products," the secretary said suddenly.
"Yes, as long as the product sells well in the future, there is no need to worry about not having a dealer. The consignment sales can be switched back to the dealer at any time. There is no reason why the dealer will not agree."
Niu Gensheng was quite emotional: "He can bend, stretch, and be flexible. This man is a master."
As I spoke, I felt like making friends.
I saw him entering the booth and announcing his home address. The name "Mengniu" made it easy for him to meet Lu Fei, and he said in surprise:
"This is too young."
"Mr. Niu, he is the CEO of Feigou.com," the secretary reminded secretly.
“Just an e-commerce platform.”
Lu Fei smiled and stretched out his hand, emm, it's only valued at US$150 million."
"Mr. Lu is so humble. He purchased a website and outshone several of our Mengniu products."
Niu Gensheng shook hands with him, respectfully, his eyes full of heat.
