Heroes cherish heroes. Niu Gensheng saw at first glance that Lu Fei was a character, and in Lu Fei's eyes, he was also a character.
He opened up territory in Yili and achieved great success. He was driven out by Zheng Junhuai and led a group of old team members to start a business with 1 million.
In addition to people and experience, there is no milk source, no factory, and no market. The dairy industry has always been "whoever gets the milk source wins the world." However, the milk sources are all in the hands of big companies, and Niu Gensheng will not be able to build his own milk source in the short term.
Base and factory.
But he was able to practice the Nine Yin Manual in reverse, build the market first, and then build the factory. Relying on the fresh milk packaged in Tetra Pak pillows, it became a mid-range price that filled the empty space, thus revitalizing and killing the blood.
Later, he and his "enemy" Yili were evenly matched, fell in love and killed each other, making him a thoroughly enjoyable male protagonist.
Lu Fei pulled him to a slightly secluded corner, away from the crowd vying for the right to sell Qilixiang, and said loudly:
"What a coincidence. If Mr. Niu doesn't come to me, I will come to you."
"oh?"
When Niu Gensheng heard that Mengniu was invited to open an official flagship store on Feigou.com, he was muttering in his heart because he didn't understand e-commerce at all.
Today's industrial leaders know little about e-commerce. It will be at least 10 years before they pay attention to "Internet +" after witnessing the horrific sales during Double Eleven.
Lu Fei was very patient and started to develop business from e-commerce. This approach did not work for Yili. Zheng Junhuai was conservative and conservative, while Niu Gensheng was bold and enterprising and was a ruthless person.
The "Breast City" concept, sponsoring the Spring Festival Gala, tying up Shenzhou V, and naming Super Girl were a series of operations, but the most outrageous thing is——
A pound of milk a day makes a Chinese strong.
The lethality of this advertising slogan is comparable to Wong Lo Kat, Melatonin, Happy Growth...
“E-commerce sales channels?!”
Niu Gensheng became very interested, "Will Yili also take over?"
Lu Fei nodded and said in a sincere tone: "I have already sent out an invitation, but Yili is still considering it."
Tao Yao blinked, when did he go to see Yili?
In an instant, I realized that it was Mr. Lu's clever (treacherous) plan. Whenever Mengniu said that Yili was in control, when he saw Yili, he said that Mengniu was in control. No one has anything and I have it. A mortal enemy of competition is in control. Don't you want to be in control?
Niu Gensheng couldn't help but pay attention to it. He asked in more detail about the details of the official flagship store and became more concerned about Mengniu's entry into e-commerce.
After Lu Fei talked, he found that he was straightforward and quick to talk, and his impression was that he was obviously a great person, but he had a kind face.
Just like me, I am an honest person!
"Before the trade fair ends, I must give Mr. Lu an answer." After Niu Gensheng finished speaking, he wanted to hear Lu Fei's opinion on how Mengniu could catch up with Yili faster.
He only has two words: marketing.
"Mr. Lu thinks how to market?"
Niu Gensheng narrowed his eyes, which coincided with his thoughts.
"Mengniu should be involved with Yili. For example, they can write 'Mengniu Dairy, learn from Yili' on street advertisements."
Lu Feizhi's trick was to force Mengniu and Yili to bind their marketing by using Huawei's strategy of competing with each other in their coarse and rice mobile phones.
Although it is very shameless, it is quite useful. Just like Lu Yun in West Lake Sword Discussing, it suddenly improves Ali Baba's status in the world.
"Mr. Lu's idea is quite cool."
The corners of Niu Gensheng's mouth couldn't help but turn up and he gave a thumbs up.
Fighting hand-to-hand with Yili sounds like a bad idea, but it is indeed a good idea. It can not only take advantage of Yili's reputation, but also disgust Yili. The best thing is his identity. He is an old general of Yili. There is no shame in learning from Yili. Of course
The second is to care about old feelings, to transcend and be the first, that is to outshine others.
The public opinion created by Pengci is positive rather than negative, but Yili has to pinch his nose to admit it, otherwise he will be in trouble.
"Mr. Niu doesn't mind it, I might as well give it a try."
Lu Fei smiled, then pulled Lu Yun over and introduced them to each other. He was also a second-hand man in the beverage industry. He would find a group of assistants for Lu Yun and a teacher.
Niu Gensheng is definitely qualified.
I'll give you some advice, and you have to teach me, big brother.
……………
The Sugar and Liquor Trade Fair lasts for 5 days.
Lu Yun has Lu Fei's recommendation, as soon as he has-->>
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Kong asked Niu Gensheng for advice, and the two soon became brothers. Lu Fei left Qili Xiang alone, and he and Tao Yao were busy exploring brands, starting with the easy ones and then the more difficult ones, and won 24 of them one after another.
For example, Huiyuan, Wanglaoji, Lao Bute, Dali Garden...
Most of the others are either tough and difficult to chew, or tasteless and not famous.
This trip was very fruitful, and it was more than enough to fill the first batch of places in the official flagship store, so I ordered my troops to retreat and no longer attack to consolidate the existing results.
Back at Qilixiang's booth, business is still booming, and big brands such as Xizhilang, Daxi, Nestlé, Master Kong, and Uni-President have come to visit us one after another.
Niu Gensheng also came to the door, obviously determined.
"A Fei, I have thought about it. Mengniu is willing to open an official flagship store on Feigou.com. In the new era, we should embrace new technologies."
"Brother Niu, that's a smart move." Lu Fei said "25" silently in his mind, so Yili would almost be the 26th.
"A Fei, you should be careful." Niu Gensheng suddenly pointed his finger at someone: "In the beverage industry, copying other companies' top drinks often happens."
"who is he?"
Lu Fei took a closer look and saw that this man was savoring one cup after another, as if trying to figure out the formula and packaging design of Qili Xiang.
"Wahaha's vice president, Liu Zhimin." Niu Gensheng said.
Lu Fei raised his eyebrows, he is the penguin of the beverage industry!
Wahaha itself is an opportunistic enterprise. It imitates far more than it develops. After seeing several products such as Qingchunbao and Huaxia Pollen, it launched a "nutritional oral liquid", and Wahaha imitated the small-bottle yogurt made in Guangdong and Fujian.
Eight-treasure porridge, modeled after Yangzhou’s “Qingqin Eight-treasure Porridge”, the most successful nutrition express, and also a follow-up to the trend of the foreigners’ “Miao Lian”.
Basically, they just change their appearance and rely on marketing to develop innovative products. Once they are sold across the country, they become their own. Isn't it just bullying the copied companies and not having the channels and strength to promote them nationwide.
"Brother Niu, I have expected this a long time ago."
Lu Fei glanced at the friends and businessmen with ulterior motives, "Milk tea is a seasonal drink and fluctuates greatly. Although it is a high-margin industry, big companies like them may not be interested in it."
"A Fei, don't underestimate them." Niu Gensheng reminded.
"Thank you, Brother Niu, for reminding me."
Lu Fei raised his lips and said, "Don't worry, in addition to talking about flagship stores these days, I am also taking this opportunity to inspect the beverage market and find new blue ocean products."
Niu Gensheng half-joked, "How about Qilixiang also enter the dairy industry and work together with Mengniu?"
"Don't come here. The field of milk is a red sea. Qilixiang will not go into this muddy water."
Lu Fei was only talking about one, the second is self-evident, of course it is melamine.
Niu Gensheng asked curiously, "What have you decided on? Do you want me to give you some advice?"
Lu Fei had the idea of "unifying Assam" in his mind, and they copied me? Haha, I can't tell who copied who.
He said with a bad smile: "My eldest brother and I plan to continue to develop into milk tea."
…………
Hangcheng, Wahaha headquarters.
"What do you think of Jimin's opinion?"
Zong Qinghou was sitting in his office, looking around. On the left and right were his think tanks, making suggestions.
Thinker A said: "Director Zong, Wahaha is a liquid drink, while milk tea is a solid drink, which is somewhat inconsistent with our production line."
"According to Director Zong's wishes, we made a detailed assessment of the milk tea market overnight. The size of the entire market is at most one or two billion."
Think Tank B flipped through the materials and said: "There is absolutely no need to change the direction of Wahaha's production line because of this small market. I think we should continue to move towards liquid beverages."
All the other think tanks agreed and looked down upon milk tea.
"Well, I'm not optimistic either."
Zong Qinghou decided not to adopt Liu Zhimin's suggestion, "Milk tea is just a short-term product like a 'hula hoop'. It doesn't make much money, and it's not enough to go to war for this."
"Goodbye, Mr. Zong!"
In an instant, the think tank flattered Zong Qinghou and skillfully presented a rainbow fart, praising Zong Qinghou.
