129 Refuse to over-capitalize (I’ll add more because God doesn’t know and I know)
Fengtai, Yanjing West Railway Station.
As the crowds of people returned after the National Day were surging, Lu Fei stood next to the iconic "National Style" sculpture. Three giant red dragons leaped into the sky and formed a ball, like a rising cloud of fire.
In the vast sea of people, Gao Yuanyuan noticed him at first sight and found him at second sight. Wearing a mask, she trotted quickly, the wheels of her suitcase rattling.
Lu Fei followed the sound and saw that Gao Yuanyuan had arrived. The two looked at each other with smiling eyes. He stretched out his hand, and she immediately took it, interlocking their fingers, and holding her big hand with her little one.
"Why are you wearing a mask? Your illness is not cured yet?"
"Because of the advertisement, Qilixiang is very popular, and many people look at me in a wrong way."
Gao Yuanyuan came to the parking place and said in surprise: "Did you buy a car?"
"I borrowed a car from a friend, but mine hasn't arrived yet."
Lu Fei put the suitcase into the trunk and got into the car.
Gao Yuanyuan put on her seat belt, "Actually, you don't have to pick me up. This place is very close to my home. I can go back by myself. You are so busy."
Lu Fei said quietly: "Everything has been arranged, the calm before the storm."
"Storm?" Gao Yuanyuan said.
"The weather forecast says it will rain heavily in the next few days."
Lu Fei changed the subject and said, "I have prepared a surprise for you. Guess what I will give you?"
"I like whatever you give me."
"So--"
Lu Fei curled his lips and said, "I'll take you home."
Is this a surprise?
Gao Yuanyuan's brain teasers flashed to her cerebellum, and she looked confused, surprised and suspicious. She saw that the car was not heading to the Third Aerospace Academy, but running towards Haidian.
"Where are we going?"
"Of course I'm looking for a surprise."
Lu Fei mysteriously drove to the east gate of Tsinghua University and turned the car into a residential area.
"Huaqing Jiayuan?"
Gao Yuanyuan glanced at the door, vaguely guessing the surprise, and her heart began to beat loudly until she was led to the 6th floor of a building and stepped into a gray rough house with two feet.
"Got home."
Lu Fei knocked on the wall. Construction had not yet started. The average price of one house was 7,200 yuan, and the down payment for two houses was 220,000 yuan. Lu Yun and Xiao Hongmei lived next door.
"Occasionally I will come to supervise the work, mistress."
Gao Yuanyuan's ears buzzed, and suddenly there was a foreign object in the palm of her hand. She lowered her head and saw that it was a key.
As soon as Lu Fei took off her mask, she became more emotional and took the initiative. She put her hands around his neck, took the initiative to offer her fragrant lips, and kissed him until he forgot all about it.
The surroundings were deserted, which was very interesting, but I still stopped the car in time and did not do the Dharma on the spot.
The two people stood on the balcony, leaning against each other, looking up at the clear sky.
"In the future, you should always take this with you when you go out. Qilixiang's advertisements will be spread all over the country."
Lu Fei turned the fingers of his left hand and the mask turned lightly, just like Wang Duoyu bought all the billboards in the city and confessed his love to Xia Zhu.
Gao Yuanyuan hummed, her eyes dazzled, still immersed in the kiss just now, and suddenly she felt a hand groping restlessly.
Lu Fei hummed softly: "My dear, I fell in love with you. From that day on, it was so sweet and easy~"
Gao Yuanyuan listened quietly, her face flushed.
I originally wanted to stop someone from making further progress, but when I heard "My dear, don't be willful, your eyes are saying I do", I immediately surrendered and let him do whatever he wanted, and leaned softly in his arms like a lamb.
Shivering slightly.
"I, I, I want to go home."
"Go home? Which home?" Lu Fei pretended to be confused.
"Feng, Fengtai." Gao Yuanyuan buried her head in his chest.
"It turns out I'm going back to my parents' house."
"Spit!" Gao Yuanyuan spat shyly. "We are not married yet."
"Although we are not married, we are truly in love."
After Lu Fei finished speaking, before returning to Fengtai, the two of them turned into a star-rated hotel and just had a meal. They had five meals a day with Mr. Lu.
I ordered an ant climbing a tree, a green dragon crossing the sea, fried clams, beggar's chicken, fried eel back with shrimp, dragon body and phoenix tail shrimp, and a chicken stewed with mushrooms and fungus.
She was well fed and came home radiant.
Lu Fei also felt refreshed and drove to Jianchang Hutong in Dongcheng. He still found the old place, Xiuguan Bar.
In the antique box, Xiong Xiaoge sat on two benches respectively. In addition to the brewed tea, there were 3 cups of Qili Xiang on the table.
Lu Fei squinted his eyes and sat down.
Xiong Xiaoge said: "A Fei, this is the Meg Whitman and eBay information you want."
Guo Yihong handed over the documents-->>
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Go: "It may not be complete, but we tried our best and everything we can collect is here."
"I also asked MIH to collect some of them."
Lu Fei glanced at the data and saw that it was not much different from the previous data. eBay had entered 18 countries and regions, with global sales of US$9 billion and profit of US$90 million. Even in the cold winter of the Internet, its market value was in the hundreds.
Billions of dollars.
"The person who came here is not a good person. As soon as he got a chance from Neon, he immediately moved to China and wanted to break into the Chinese market."
"After listing, we must continue to look for new growth points. China is a market that cannot be lost even more than Neon."
Xiong Xiaoge replied that it is only a matter of time before eBay enters China, and it is inevitable for Amazon and Microsoft to enter China. It is completely a global strategic plan.
"So I am definitely not satisfied with just investing in eBay. Feigou and IDG have priority buybacks. If eBay contacts you, please let me know."
Lu Fei folded his legs with a calm posture, but he was actually not at ease because he was afraid that IDG would not be able to withstand eBay's "add money" offensive.
I bought 18.95% of NetEase's shares at a cost of US$6.94 million, and bought 3.9% of New Wolf's shares for another US$1.37 million. The remaining more than 4 million must be allocated to the financial industry.
Fu Bao, because it is 100% owned by Donglu Group, Lu Fei has to invest money in development.
There is still a part that needs to wait for NetEase to resume trading, continue acquisitions, raise the stock price by $1, and get rid of the "$1 delisting" warning.
Those who can move it flexibly have more than 1 million US dollars left. Coupled with Feigou.com's cash reserves, it may really be impossible to take the 13.5% stake held by IDG.
"You kid, stop doing this."
Guo Yihong rolled his eyes: "We won't sell it even if we kill it, so Penguin let you pick it up for nothing."
"You can't say that. Penguin wouldn't be where he is today without me." Lu Fei said shamelessly. In fact, Penguin can still survive without him.
"Alas, it was our own fault. If we had known better, we would have kept 10% instead of selling it all."
Xiong Xiaoge sighed, if there was 10%, the valuation would be at least 10 million, which is still a US dollar.
Lu Fei shrugged, "Mr. Xiong, Lao Hong, please don't sigh. You won't lose. Didn't Qilixiang let you take 15%?"
Guo Yihong showed a wry smile, picked up a sesame seed and lost a watermelon, but he still had nothing to say. He had to thank Mr. Lu, he couldn't be a big liar, right?
"Zu Wencui asked me to ask you if Qilixiang still needs investment. Carlyle Capital is willing to provide a venture capital of at least US$5 million."
Lu Fei refused without hesitation, "Although Qilixiang will advertise nationwide and invest tens of millions in the future, which will be very expensive and short of money, there is no need for financing for the time being because the industry cannot be over-financialized. In the field of fast-moving consumer goods,
What is needed is solid progress, not leaps and bounds."
"The national market has not yet been fully established, and Qilixiang cannot be purchased in most supermarkets. Why would you spend tens of millions on advertising?"
Guo Yihong was shocked by his domineering attitude.
These days, only Wahaha, Wangwang, Tongyi and other food and beverage princes dare to invest so much. A milk tea company with an output value of tens of millions dares to spend tens of millions to market its brand. Isn't this a leap forward?
"Of course! The product has not been sold to the national market, but publicity must be followed up quickly to force the concept into the minds of the public."
Lu Fei's color did not change, and he smiled and responded: "Milk tea has not yet blossomed in the mainland. Qilixiang is trying to create a culture and habit of drinking milk tea, so that everyone can drink milk tea like drinking milk."
Afterwards, Xiong Xiaoge looked at each other, both shocked by his ambition. Everyone in the country loves to drink milk tea?
"Compared with short-term revenue and profits, we value brand benefits more. If you want to make money, you still have to build a brand, which will inevitably cause friction with capital."
Lu Fei was helping Lu Yun and Xiao Hongmei plan the Lu family business. He had already thought that fragrant brewed milk tea like Qili Xiang would become popular in just a few years. Rather than sales volume, what was more important was the brand. In the future, it would be transformed into an online business.
Down here, it’s like the Ice City of Mixue.
Mixue Bingcheng does not make money from milk tea at all, but from franchisees.
Centralize the core materials of products, research and development, as well as product distribution and franchisee management, expand brand awareness through franchisees, and then sell semi-finished raw materials and equipment needed to make food to earn money from these franchisees.
Compared with milk tea shops such as Heytea, Chabaido, and Juancha, which rely on high-priced milk tea to earn high gross profits, they can run longer and more steadily.
"So I will personally call Mr. Zu to say sorry."
Xiong Xiaoge said understandingly: "Do you have the same attitude towards Yibei?"
"Yes, Feigou.com will not be over-capitalized."
Lu Fei took a sip of tea and said, "Compared with Western coffee, I still prefer Eastern tea. Mr. Xiong, Lao Hong, what about you?"
"We also prefer tea."
Xiong Xiaoge exchanged glances with Guo Yihong and made a gesture that only IDG insiders could understand. He was optimistic about Feigouwan and Qilixiang and decided to hold them for a long time.
A smile appeared on Lu Fei's stern face, and he raised his tea cup, "Then let's take tea instead of wine, thank you."
Xiong Xiaoge, after passing by, quickly clinked their glasses and drank it all in one gulp, "That's right, Mr. Lu."
