135 Even if you kill someone, you also need to kill your heart!
"On November 25th, Feigou.com's new activity in November will start at 8 o'clock tonight. Three mobile phones will be given away every hour, one Motorola, one Ericsson, and one Nokia!"
"The event lasts for three days, and 72 mobile phones are delivered non-stop every day!"
"..."
Whether you are browsing online arts, friends of New Wolf, or netizens who receive QQ pop-ups, when you see a sudden promotional advertisement, you will be confused at first glance, but after the second glance, you will be excited. This year's avatar "game recharge"
There are very few online scams like "gifting mobile phones" and "winning big prizes in games". The Chinese people really believe in the Chinese people, so they can't wait to find out how to give them away, the specific event rules, and the qualifications to participate...
Especially the new registered users who were forced to quit by e-commerce.com were overjoyed. It was better to come early than to come by chance, and they saw 6 words——
1 yuan flash sale event.
The rules are very simple and crude. In each time period, several products of different values will be released, mainly including 27 official flagship stores, but each product only sells for 1 yuan. Whoever grabs it belongs to whoever grabs it.
A mobile phone priced at RMB 6,000, or a laptop priced at RMB 6,700 or 7, is still one dollar, and everyone has the opportunity to grab it.
Lu Fei’s move is a celebration of Taobao’s 6th anniversary.
For the first time, Lu Yun launched a 1-yuan flash sale on Taobao. This event directly pushed Taobao’s traffic to a new height, and also laid the foundation for the Double Eleven Shopping Carnival. The investment cost was not high, and it took a small amount of money to achieve success.
It can increase traffic, attract eyeballs, and cultivate users’ shopping and consumption habits.
Of course, there are four more, which is to use the main auction business that eBay is proud of to tease eBay.
This weird new activity of Feigou.com not only welcomed a large number of netizens, but also naturally attracted peers in the IT circle, especially large and small e-commerce companies.
Many platforms are now imitating Feigou.com’s various tactics, such as “two-yuan four-yuan VCD”, “book sale”, “early listening to new album music”, etc. Some are imitating others, some are trying to adopt HD, or
The road is crooked or wide.
In short, Feigou.com is the benchmark and template for e-commerce. Lu Feisuan gradually replaced Wang Juntao and Shao Yibo and became the rising "godfather of new generation e-commerce". Many people pay attention to his every move every day and learn from it.
thing.
Uchiha Luyun opened the Sharingan and learned everything, "Chongxin, our Ali Mama can also use this method to promote sales on the first day it goes online."
Cai Chongxin smiled bitterly, "We could have used this trick a year ago, but we can't afford it now. Our finances are too tight and we can barely maintain daily operations. And Ali's mother's research and development may not even be promoted on the portal."
There may not be any funds.”
Lu Yun touched his chin and said, "When the website is officially launched, you and I will go to Neon again to meet Masayoshi Son."
Cai Chongxin nodded, "This is the only way, and if you want it, you have to ask for more. We are sandwiched between the two giants Feigou and eBay."
"The fight between a liger and a tiger, I hope this time will make eBay nervous for a hundred days." Lu Yun glanced at the time on the computer screen and couldn't help but sigh.
…………
At seven o'clock in the evening, a large wave of promotion offensive was already gathering momentum in the trenches, waiting only for the charge horn to sound at eight o'clock.
Inside the Ziyuan Hotel, everyone was up and down, ready to go. The table beside them was in a mess. KFC family meals, Pizza Hut, etc. were either empty boxes or barrels, leaving a pile of bones and dregs.
The two female administrators were cleaning the battlefield, and their eyes occasionally turned to Lu Fei and Liu Gaodong, who were in charge of the Chinese army.
"Gedong, what is coming is a large-scale traffic impact. We must survive this time no matter what. The website must not crash."
Lu Fei crossed his arms and touched his arms lightly with the fingers of his right hand.
During every e-commerce shopping festival, the biggest fear is that the early stage promotion is overwhelming and the publicity is in full swing. When users enter the platform and are about to bear fruit, the website suddenly crashes and Barbie Q disappears.
That would turn a good thing into a bad thing and make a big joke.
Not only will the plan be in vain and its strength cannot be improved to a higher level, it will also suffer backlash, lowering the brand image among users.
"Mr. Lu, the 30 million we spent on server configuration was not in vain. Just in case, I have left two additional servers as backup."
Liu Edong glanced at his watch, 7:50.
Although there are still 10 minutes left before the flash sale event at 8 o'clock, the traffic to the website is gradually increasing, which is even more fierce than the flow of eBay customers pouring into Feigou.com the day before yesterday. Ping-->>
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The pressure capacity designed at that time is simply insignificant here.
Fortunately, we have been planning for a long time, otherwise it would be very easy for supernatural phenomena to occur, such as data not being saved, confusion, and services not responding...
After all, just like the sneaker counters in shopping malls holding "zero-yuan shopping" activities, all sneakers are sold for 0 yuan or 1 yuan. The mall area is so big, the counters are so big, hundreds of thousands of people swarm in, no matter
It would be strange to trample a few people to death.
Lu Fei took a deep breath. This was completely the first preview of Feigou.com's brand day. Even though the clouds were usually calm and the wind was breezy, at this moment, his heart was beating faster and faster with the movement of time.
In the first 10 minutes of the 1-yuan flash sale, the traffic was already double the number of daily active users on Feigou.com, exceeding 400,000.
In the first five minutes, the access traffic had increased two or three times the usual amount, getting closer and closer to the threshold of one million. At that time, the needle moved from "7" to "8", like throwing a spark into a room full of gas, completely
Exploded open.
With a bang, it went straight to 600,000.
"Where's the backup server? Get ready quickly, don't delay the big event!"
"Okay...I understand, but there is too much data coming in at once."
Liu Edong and Wang Huiwen were also startled by the unprecedented wild scene, but fortunately they recovered immediately and commanded the deployment.
“A carton of Mengniu milk, instant sale!”
"A box of Qilixiang milk tea, instant sale..."
"Mr. Liu, the grand prize Nokia 8250 will be released on time at 8:20?"
Facing the programmers' questions, Liu Edong replied: "Send it five minutes in advance to avoid delays. Ericsson and Motorola will do the same later. Even if it is earlier, it cannot be later!"
Lu Fei watched quietly and couldn't help but sigh, this is the skill of using four ounces of force, and the effect is amazing when used well.
Although limited by the conditions of the times, the software and hardware infrastructure is still insufficient, and the number of Internet users and consumption levels are also insufficient, but there are disadvantages and advantages. At this time, cheating software such as flash kill devices will not appear, because although there are many hackers in China, but this
I almost don’t do things that are out of style or classy.
Time passed by, and the traffic volume skyrocketed. However, the constructed dam withstood the unprecedented traffic impact on the first day, and the reservoir actively stored water, and then used it on the second and third days to absorb the new traffic.
This batch of users is retained and converted.
Liu Edong said excitedly: "Mr. Lu, now millions of buyers are no problem!"
Lu Fei clenched his fist and punched it lightly, "Don't be too happy too early. If the mountains of goods cannot be shipped, it will lead to a warehouse explosion. When the user cannot receive the goods for more than ten days, the customer service phone number will be
It will be blown up, and you have to keep an eye on the downstream logistics."
"Don't worry, Mr. Lu."
Liu Edong suddenly realized that no wonder Xu Lei had been waiting here to compete with the postal bosses in the past few days to discuss his drinking capacity and win the exclusive channel!
…………
The next day, the media and online media were like finding treasures. The protagonists in the finance, technology and people's livelihood sections were all Feigou.com and eBay.
It’s just that on Yigou.com, most of the news is negative, as you can see from the titles alone, “eBay’s new rules scare away sellers, users flock to Feigou.com”, “eBay’s “reverse behavior” and falls into a crisis of trust”, “eBay
Choice: Eyeballs or Integrity?》...
Feigou.com, on the other hand, is almost helping it show off its report cards. For example, the number of registered users on Feigou.com has exceeded 1 million, the number of daily visits to Feigou.com’s one-dollar flash sale has reached a record high, and Feigou.com has ranked first in Alexa’s domestic website rankings.
Feigou.com is suspected of setting up an auction business.
One is evil, the other is good, one is derogatory and the other is praise, all visible to the naked eye.
In the Zijin Building, Chen Nian was so excited that he said, "Mr. Lei, let's follow Lu Fei's lead and create a 1-yuan flash sale for books?"
Lei Jun nodded, "Lu Fei's move is amazing. He must have figured us out. Dangdang and other e-commerce companies will follow up no matter what. They are really awesome. They mobilized us all to fight eBay together."
Chen Nian sighed with emotion: "Defeat the auction with the auction, kill people and kill people!"
"Ebay has to make this move. It depends on the volume of transactions and users. It will have to be done sooner or later. If Feigou didn't step in, it wouldn't be like this."
Lei Jun sighed repeatedly as he saw eBay reaping the consequences and sinking into the quagmire.
This is over. eBay previously invested in eBay, and eBay raised $30 million in the Internet winter. They were completely suppressed by Feigou.com!
