162 Microsoft enters China, bidding for Spring Festival Gala
In 1984, Microsoft ranked second among the top ten PC companies in the United States. By 2001, Microsoft ranked first, while other companies that year disappeared from the rankings.
Now Microsoft occupies the mainstream market in Europe and the United States, but after the Internet bubble burst, it will need a new huge market.
In the past, Microsoft only regarded China as a sales market, with nothing to do except buying and selling software.
However, "Hypothetical China's First Year After Entering the WTO" changed the attitude of the board of directors and senior management towards the Chinese market, which is no less than a golden mountain.
Ballmer smiled: "Communication and social tools."
"If I understand correctly, you said n?"
Xiong Minghua frowned. n accounted for a very small proportion of Microsoft's business territory. It was simply a hair on the mountain and was not taken seriously at all.
This time, he actually became a pioneer in developing the Chinese market?
"That's right."
Ballmer said with a relaxed look: "Without any publicity or any company support, n has occupied 8.2% of China's instant messaging market, ranking second. Among the more than 20 million business users, we have more than 8 million users.
, accounting for 41%, also ranked second.”
"Who ranks first?" Xiong Minghua asked.
"penguin."
Ballmer didn't care, "It is China's local communication tool. A thief stole icq. Although it has won 90% of the share, it has no enemies. Microsoft has not participated in the competition."
Plagiarizing icq?
Xiong Minghua felt relieved. In the United States, i was beaten violently and almost to death. It relied on Microsoft's monopoly to bundle many applications including n into the PC system.
At the beginning of the millennium, it was the era of PCs, and Microsoft was the dominant player in PCs.
After thinking for a while, he agreed.
After all, you have a lot of money, a lot of work, you are close to home, and you have a big backer like Microsoft. It is not easy to beat a plagiarist who plagiarizes his subordinates.
Ballmer smiled and stretched out his hand, "After you return to China, you can ask Microsoft China for help."
"I will." Xiong Minghua shook hands with him.
"When will you return to China?"
"I think early February."
…………
Early February, Yanjing.
The auspicious snow heralds a good year, heavy snow falls from the sky, and the forty-nine cities are covered with snow.
Lu Fei prepared to take part in the final test of Chinese drama, and passed it easily and happily. During the holiday, he kept making international long distance calls and talked with Friedman on the phone about the follow-up to "The World Is Flat".
The phone bill alone cost hundreds of dollars, because translation also takes time!
At a rough estimate, it will be published in April or May.
He hummed as he drove, and the Audi drove all the way to Media Center.
In the central venue, nearly 200 companies and more than a thousand representatives gathered together to participate in the annual grand finale of Yangma’s bidding.
Neither Feigou.com nor Penguin are guilty of the Spring Festival Gala advertisement. In the previous life, Penguin and Ahri fought so fiercely and got involved in the red envelope war, purely competing for payment finance.
The most important thing is that the advertising fee is too expensive and the gain outweighs the loss.
This year's Spring Festival Gala is the stage with the highest exposure and the largest traffic in the country, but the moment the advertisement came out, millions of users, not to mention tens of millions, rushed to the website, and the server simply couldn't bear it and crashed directly.
Taobao has done this kind of "stupid thing", and has withstood many Double Eleven events with over 100 billion yuan, and the server still went down during the 2018 Spring Festival Gala.
Lu Fei didn't do She Tun Xiang's stupid thing. He came to accompany Lu Yun to bid for Qili Xiang and lock in the list of the second batch of official flagship stores.
"Mr. Lu, we at Metersbonwe also want to join the flagship store and expand the online market."
"I am the representative of Xilinmen. The boss asked me to ask Mr. Lu whether household products can be sold on Feigou.com..."
With the first batch of typical examples of official flagship stores, especially the benefits brought to franchised brands by the "1 yuan flash sale event", the strategy was easy, and batches of mid-range brand representatives took the initiative to offer olive branches.
The crowds are surging, but there are also many well-established large companies and brands that remain unmoved, including Wahaha.
The deputy representative said: "Old Liu, I think we can actually try e-commerce. I've done some research and it doesn't take much effort."
"It's no use. I mentioned it to Director Zong. Director Zong thinks that e-commerce is an evil path, and building an affiliated marketing network in a down-to-earth manner is the right path."
Liu Zhimin glanced at his colleagues, shook his head, and immediately turned his attention to Lu Fei, who was being admired by all the stars. He saw that he had collected a pile of business cards, covering his hands, and then walked straight to a seat.
"Second brother, this way." Lu Yun waved.
Lu Fei came over, nodded to Li Long to express his goodwill, and moved his eyes to the empty table next door. By coincidence, there was "Mengniu" on the seat card.
"Brother, what is your budget?"
"800w."
As soon as Lu Yun's words came out, Lu Fei was so surprised that his eyebrows slightly raised. After careful questioning and checking, Qili Xiang was very strong.
From September to now, the hot autumn and winter season, about half a year, the revenue is 73.73 million. After deducting costs such as advertising, manpower, production lines, research and development, sales, etc., the net profit is still 18.04 million.
"I discussed with Mr. Mainland China that we should either not take it or take the best one."
Li Longhe revealed the bidding target of Qilixiang, "The focus is on the title of 'zero o'clock'."
Lu Fei frowned, "Is 8 million enough?"
The midnight chime is the most conspicuous advertisement in the Spring Festival Gala over the years.
Every time at that moment, the audience can hear the host shouting "So-and-so company wishes New Year greetings to the people across the country". Although it only lasts for 10 seconds, it can definitely be described as "a moment of Spring Festival is worth ten thousand gold".
"Absolutely enough!"
Lu Yun said: "Last year it was only 4.2 million, and our bottom line is 6 million."
Lu Fei felt that there was no big problem, but suddenly a loud voice called "Brother Lu" came out, and Niu Gensheng led his men into sight.
He greeted the two brothers cordially and exchanged warm greetings.
Special thanks to Lu Fei, not only for Mengniu's Feigou, which is even more powerful, but also for teaching the rogue style of "hand-to-hand combat", which has worked wonders. With the help of Pengci marketing, Mengniu's marketing has ranked second in dairy sales throughout the year.
"Haha, such a good opportunity for Spring Festival Gala advertising must not be exclusive to Yin Li!"
Lu Fei and Lu Yun looked at each other and felt like they would be hated for ten lifetimes!
After a while, six famous Yangma speakers including Li Yong, Zhou Tao, and Wang Xiaoya came up on the stage set up, and the bidding officially began.
…………
The Spring Festival Gala has had sponsors since 1984.
In the 1980s, watches, bicycles, and sewing machines were frequent visitors. In the 1990s, the main sponsors turned into various liquor brands. After the 21st century, home appliances, medicine, etc. appeared in turn.
No matter how the times change, newly emerging brands always maintain their enthusiasm for Spring Festival Gala advertising. After all, if you get it, you will earn it.
At the beginning, the tenders were for conventional hard advertising packages, word-of-mouth broadcasts, product placements, etc. Big brands and big companies looked down on them, and they were the favorites of small and medium-sized enterprises.
But there are only two, and the competition is very fierce. The advertisements before and after Zhao Benshan's "Selling Cars", including oral broadcasts, are equally popular.
The lowest one has a base price of 500,000.
"Qilixiang, 700,000!"
Lu Fei crossed his arms and watched Lu Yun hold up the sign.
In less than half a minute, a representative not far away shouted "800,000", and then one after another people raised placards, and the price instantly rose to "1.2 million."
"President Mainland China, Zhao Benshan is too popular. I think we should forget it. What we are fighting for this time is the zero o'clock time."
Li Long suggested changing to a sketch, Gong Hanlin and Huang Hongzhi are also good, and the quality of "Flower Pot" is definitely not bad.
When Lu Fei heard this, he couldn't help but think of the line "Dig a hole, bury some soil, and count 12345". The skit was indeed classic.
"No, as long as there is Huang Hong, I won't vote!"
Lu Yun refused without any leeway.
Lu Fei knew the root of his eldest brother's anger, and he hated the phrase "If I don't get laid off, who will get laid off?" Although there was no Huang Hong, there was Niu Hong, and Ma Hong could say this word, but who told you to say it?
After such a selection, the sketch category was gone, leaving only cross talk, one Jiang Kun and one Feng Gong.
What, vote for a cross talk that makes the audience shed tears?
Even after shouting "I miss you guys to death" for so many years, I still had to vote for Feng Gong once. Qilixiang spent 700,000 to win the hard advertisement of "On Stage and Off Stage".
After a long while, it was finally the highlight of the show, the Spring Festival Gala midnight time, my favorite Spring Festival Gala program, the title sponsorship of Spring Festival Gala special projects and other projects.
Each manufacturer suddenly became more motivated.
The first dish to be served was the '20 o'clock time', which was the opening of the Spring Festival Gala. The base price was 2.6 million, but it was finally bought by a domestic weight loss drug for 4.11 million.
Lu Yun couldn't help shaking his legs and waited patiently. After waiting for about 15 minutes, he saw Wang Xiaoya on the stage with a smile on his face and announced:
"Next is the title countdown, with a base price of 3.8 million yuan and a starting bid of no less than 100,000 yuan each time."
As soon as he finished speaking, Niu Gen raised his eyes quickly and was the first to raise his hand.
Zhang Yong smiled and said: "Mengniu, 3.8 million."
"Yin Li, 3.9 million!"
Not far away, Yin Li's representative immediately raised a sign.
Not to be outdone, Niu Gensheng said: “4 million!”
Yin Li didn't give in, as if it was a bargain, the price would be higher than Mengniu.
The other brand representatives put away their brands and watched from afar, watching with interest as China's two largest dairy companies competed against each other.
Anyone who knows the inside story knows that Mengniu flirted with Yin Li for half a year, but Yin Li was disgusted. Almost overnight, 48 billboards put up by Mengniu were smashed beyond recognition.
Who is the mastermind behind the scenes? The finger points directly at...
The entire battlefield was filled with beacon fire and gunpowder smoke.
"Second brother, Lao Li, what should we do?"
Lu Yun licked his lips, he couldn't do it!
Lu Fei glanced at Niu Gensheng beside him. He held up a sign in one hand and shouted "4.8 million", while shaking it under the table with the other hand, rudely refusing his subordinates' dissuasion.
"4.9 million."
Yin Li, who represented a strong family, followed immediately and turned around, wanting to see Niu Gensheng's face, but what he saw was——
Lu Fei raised his sign, "Qilixiang, 5 million!"
In an instant, there was an uproar. The two countries were at war. Which stubborn third party intervened?
Niu Gensheng was stunned and looked at him, as if he was saying, little brother, what's going on? This is a matter between my brother and my enemy.
"Brother Niu, give me some face. My eldest brother Qilixiang wants this title."
After Lu Fei finished speaking, he looked directly at Yin Li's representative again, his eyes collided, and the man turned back expressionlessly.
Yin Li, nothing more to say.
"Okay, then I'll let you guys do it."
Niu Gensheng walked down the steps and felt relieved.
One person raised a placard, and the two parties stopped fighting. In an instant, it was boiling again, and there were many discussions. However, no brand party raised a placard rashly.
One, due to price gouging, has long exceeded the market price.
One, of course, because Lu Fei, even Mengniu and Yin Li gave face, they naturally wanted to give face to the red-haired Lu.
Suddenly, the venue became quiet and you could hear a pin drop.
Wang Xiaoya, Li Yong and others suddenly realized that this kind of scene was really rare, and there was a strangeness in the atmosphere.
