172 Penguin Real Tiger, MSN Paper Tiger (please subscribe)
Boom, boom, boom, the strong wind in the morning hit the window like a cannonball, and the dull sound woke Lu Fei up. He opened his eyes, held the sleeping Gao Yuanyuan in his arms, and kissed her smiling face.
I got out of bed, took a set of clothes from the closet, and went to the bathroom outside. While the water in the bathtub was running, I glanced at the sofa with my peripheral vision.
The wrinkled mats bear witness to the fierceness of the battlefield.
Picking up the mobile phone on the table, there were still two bars of battery on it, and a missed call from Lu Huateng was displayed.
"Old deer, what's the good news?"
"Our QQ users exceeded 100 million yesterday." Lu Huateng said with excitement.
Lu Feirao, who was born again, also raised his eyebrows in surprise.
The number of Internet users nationwide was only about 40 million last year, less than a month ago, and the average number of QQ accounts nationwide was 2.5.
The key is social interaction. Penguin has firmly grasped it and taken root thoroughly. The foundation is deep. The foundation of an empire is the population, and the Internet empire is the number of users. The Penguin Empire has begun to take shape.
In the future, any product that is connected to QQ's traffic will directly lead similar products at the starting line.
QQ Game Hall, that’s it.
The peak number of online users last night exceeded 400,000, approaching 450,000. The event will last for 2 weeks. Penguin is taking the initiative to compete with Lianzhong for traffic.
"How was Lianzhong's data yesterday?"
"It's terrible."
Lu Huateng couldn't help but admire Mr. Lu's skill.
In the competition for traffic, the number of daily active users of Lianzhong has dropped from the usual hundreds of thousands to less than 30,000. If the MSN portal attracts new conversions to Lianzhong every half a month or a month, Microsoft will not help. It is equivalent to revealing that MSN is a paper tiger.
The value of MSN and the portal plummeted immediately.
The various princes who originally formed the "Anti-Penguin Alliance" with MSN came to embrace Microsoft's thighs and were eager to cash in. However, they found that co-writing MSN was not a partnership, and the coalition was likely to collapse.
……………
In fact, Lianzhong is re-evaluating MSN.
That morning, the company's senior management, technical backbones, and even China Public Network, which controlled the capital, also sent representatives to the conference room.
"Importing 18 new additions in one day?"
The management representatives and others were in disbelief when they heard that the MSN portal's traffic diversion effect was so bad.
Before Penguin intervened, Lianzhong had 700,000 users, with thousands of new users added every day.
Not to mention, the number of QQ users increased by at least 300,000 in just a few days.
"I have already planned to terminate cooperation with the MSN portal in the next quarter. I overestimate Microsoft and MSN."
Bao Yueqiao cut the knot quickly and asked for 6 million for a year of monopoly. Damn it, does MSN still have the face?
"What's more, how to deal with penguins?" the employer asked.
"After research by our three senior executives, we reached an agreement to launch Lianzhong's GICQ to learn from QQ and bundle users."
Bao Yueqiao is a bachelor, copying Penguin to the end.
In other words, Lianzhong users must download GICQ before they can enter the Lianzhong platform, and the new version must be a cross-generational product design like QQ Game Hall.
The technical team gritted their teeth and almost cursed.
Because there are no competitors, the senior management and management have been resting on their laurels. The money invested has been piled on servers, bandwidth and other hardware. The development funds are pitiful, and the development capabilities of the team are weak.
Are you trying to replicate Penguin? You don’t have the ability!
"The company decided to invest a total of 4.5 million in R&D in the three quarters after giving it to MSN."
Bao Yueqiao knew that one line of product development was not enough, and he had to add another one, which was to imitate Penguin and launch the Lianzhong version of the "prize event", using a large amount of cash and prizes to attract users back.
"Isn't this just about consumption? Can Lianzhong win against Penguin?" the employer asked.
"If you don't fight, you will die. If you fight, there is still a chance. They can fight as long as they want."
Bao Yueqiao thought very clearly that the products, marketing, financial resources, etc. were all lagging behind. If the money was burned and they did not keep up, Lianzhong would collapse before the self-developed products were launched.
Lianzhong is in a miserable state, and Winger is even more miserable.
Strength-->>
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It is weak and has just launched limited game products such as Mahjong and Double Button. When you leave the novice village, you directly encounter the Emperor Penguin, leaving no room for struggle.
The first round of financing has not yet come, and the number of people online on the platform has finally reached tens of thousands. Currently, there are more than a thousand people left. The situation is so bleak that it is almost a death sentence.
When gods fight, mortals suffer.
Three days later, Lianzhong had no choice but to launch the "Play Lianzhong, Get Big Prizes" event. The competition system and rewards cannot be said to be exactly the same as Penguin, but at least they are almost the same.
However, the difference in prizes is not large, which cannot eliminate the disadvantages of product iteration. QQ Game Hall always has the upper hand.
Homes, Internet cafes, and even offices are full of players participating in competitions in QQ game halls. There are countless players.
The most popular among them is Doudizhu.
Telecom and China Mobile, which share the revenue with Penguin, give away recharge cards with face values ranging from 10 yuan to 100 yuan. Happy beans are also given as gifts. Because of the board and card games, they are gradually becoming popular.
Hangcheng, Ali Baba.
"Winger has received offers from Shanda and Penguins, both of whom want to acquire it."
Cai Chongxin raised his eyebrows and looked solemn.
"It's a risk, it's a risk. Fortunately, we didn't join the MSN portal."
Lu Yun was still frightened, imagining that Taoduoduo would join forces with Penguin and Microsoft to fight, and after cutting down Lianzhong, the next move would be directed at him.
We must live in Hangzhou and develop slowly!
"QQ plus game hall is so scary."
When Cai Chongxin thought about the future prospects of "Penguin + Flying Shopping", he got goosebumps all over his body, his hair stood on end, and a chill ran down his spine.
Lu Yun feels the same way. His current Internet thinking is still limited to the times, but he can vaguely capture the traces of "ecological closed loop" from Lu Fei's layout and operation.
All of Penguin's businesses can revolve around QQ, just like the sun, products like game halls, and planets such as the earth rotate around it.
"We can no longer drag our feet until Penguin and Feigou are half-formed. Taoduoduo is definitely no match for Ahri!"
"That's right!"
Cai Chongxin nodded, "How is Zhang Chaoyang's Sohu promotion going? Are you willing to give me a friendly price or a discount?"
"It's not that he doesn't give it, it's that he can't give it."
"Why?"
"Sohu has signed an exclusive promotion agreement with eBay and does not allow other e-commerce companies to have any commercial promotion on the Sohu portal, including text advertisements."
Lu Yun smiled bitterly, like a bitter gourd.
"What? What does it want to do!"
While Cai Chongxin was shocked by eBay, MSN R&D Center, Tang Jun, and Xiong Minghua immediately gathered together and talked to Luo Chuan in Yanjing on his mobile phone.
The Anti-Penguin Alliance was Luo Chuan's initiative. The coalition has just been formed now, but the Allies have been beaten. What should we do?
If you don’t help, the prestige of Microsoft and MSN will be ruined!
"Who knew Lianzhong was so weak."
Luo Chuan said in a low tone: "Our business department has nothing to do, but your R&D department has a new version of MSN. With this thing, it can make Penguin so arrogant!"
"Don't put the responsibility on our R&D department. We can't move MSN without the headquarters' decision-making."
Xiong Minghua restrained his anger, "The R&D department has developed an online portal according to the requirements of the business department. It's your own inability to operate it. Who is to blame!"
Tang Jun was caught between the left and right, and both sides were blaming each other and shifting the blame.
This is just the first battle and there is internal strife?
MSN is not under the jurisdiction of Microsoft China. He only assists MSN in attacking the Chinese market. Now he finally understands that the marketing and R&D departments are on the same level, each in charge of their own stalls, and there is no overall command center at all.M..coM
No backbone!
"That's enough, stop arguing and think about how to deal with the public opinion next!"
As a result, the words came out, and that night, the night was dark and windy.
After "Surrender to Microsoft?" and "Why Microsoft?", at the same time and at the same time, Fang Xingdong's third article was posted in the recommended columns of major platforms, with the title reading——
"The paper tiger is not a real tiger! MSN is a paper tiger."
