214 is selling well, but there are concerns about production capacity (please vote for me)
lmusic
one, the bell-ringer in the 128mbMP3 era.”
“1399 yuan! lmusic
One breaks the high price situation of MP3 players, and MP3 players may face a wave of price cuts."
"Good news for consumers, the catfish of MP3, technology geek Lu Fei has entered the hardware industry strongly with lmusic."
"lmusic, the second best MP3 music player in the world? No, it has luxurious configuration, other brands are here to compete for the second place!"
"..."
The newspaper that published the lmusic news has not yet spread throughout the forty-nine cities. Including QQ, the front pages of the four major portals have all changed to this. QQ even boasted about Lu Fei. The headline said nothing else.
"China's IT industry needs 100 Lu Fei".
Lei Jun frowned and wandered around the office, "What do you think this Lu Fei is up to? Does he really want to make MP3 players?"
"At least it doesn't look fake."
Lin Shuixing laughed helplessly: "As soon as his 1399 came out, the whole industry went crazy. Lianxiang just came off a batch of 128M MP3s from the production line. These are great. The price has been greatly reduced. They can only be reduced from a thousand yuan to six or seven hundred.
Competing with fake and shoddy products."
Lei Jun couldn't help but wonder: "Isn't he losing money by selling like this?"
"I asked, and it's not a loss. They use flash memory technology, which is much lower cost than micro hard drives. It won't be long before micro hard drive MP3 will become the last song."
Lin Shuixing sighed: "How on earth did Lu Fei think of using NADA flash memory?"
"He has an evil aura all over his body. He is very evil."
Lei Jun touched his chin, his mind always filled with doubts.
Lu Fei devotes his energy to logic technology. Could it be that Feigou.com will be managed by Liu Yidong and Xu Lei and leave it alone?
Today's e-commerce platforms are treacherous. Joyo.com has 60 million users. It's like changing the engine of a racing car. It's soaring. The number of users, the number of goods traded, and other indicators have hit new highs.
There is another evil Taoduoduo behind it, which has a fierce momentum. It relies on forced installation and links to reward reposting. It has surpassed the "godfather of e-commerce" Wang Juntao and is catching up with the first echelon.
Lu Yun threatened to invest 100 million in three years!
"Mr. Lei, your worries are unnecessary. Compared with Excellence, eBay is falling behind. I heard that Shao Yibo stayed in the United States and stayed with his pregnant wife until she gave birth. The entire company has been infiltrated by eBay."
Lin Shuixing gloated: "The next step may be that Yibei will force the palace to buy all his equity."
"Ebay is an auction, Joyo is online shopping. Whether it is good or bad, dead or alive, it has little impact on Joyo."
Lei Jun disagreed, "I always feel that lmusic is not that simple. This is not like Lu Fei's style. There will definitely be new moves after the pre-sale."
Lin Shuixing asked: "Mr. Lei, Logic's first direct-operated store in Yanjing will open tomorrow. Would you like to send someone over to take a look?"
Lei Jun nodded, "I have to go there myself."
The next day is the first day of National Day prime time.
Three direct-operated stores in Yanjing, Shanghai and Pengcheng opened simultaneously. The scene was really noisy with gongs and drums, firecrackers going off, red flags waving, and huge crowds of people.
Lei Jun arrived a step late, squeezed in the middle of the crowd, and looked through the gap between the heads of the people, only to see Gao Yuanyuan, the image spokesperson, cutting the ribbon.
Mr. Lu, you really don’t want your wealth to go to outsiders!
After thinking for a moment, suddenly a crowd of people surged forward.
One by one, they pounced on food like hungry wolves, grabbing each experience counter. Some even skipped the experience link and went directly to the front desk to queue up.
The queue was like a long queue and soon reached the door.
The store manager shouted: "Everyone, please be quiet. Before the general launch on the 24th, our store is limited to selling 500 units per day. I'm really sorry!"
While experiencing it, a certain boy wondered: "Hey, didn't it say there will be two new Jay Chou songs in the MP3? Why is there only one?"
As soon as the words fell, the crowd immediately screamed "Ah" in unison, and all looked at the front desk.
"In order to meet Jay Chou's promotional needs, another new song besides "East Wind Break" will be simultaneously premiered on 50 radio stations across Asia on the 27th."
The store manager is very qualified and did not panic. He explained patiently: "It will be uploaded to the Spotify music library at the same time. You can register an account. With the redemption code provided by lmusic, you can download it directly at the first time, or you can go to the store and let us
Store clerk manipulation.”
"Ah, it's so troublesome!"
The checkout counter instantly erupted into bursts of dissatisfaction and chatter.
The store manager maintained a formulaic smile, bent slightly and said: "Anyone who purchases lmusic now will receive a 'Jay Chou' gift package."
"Jielun's big gift package?"
Seeing that the momentary concealment disappeared, most of the people who were about to leave the team returned to their positions.
100 yuan discount, headphones, after-sales service, etc., a gift package worth 299 yuan, not to mention, it smells so good!
The store manager said: "Please purchase lmusic's registration information and Jay Chou's EP cassette. We will contact you as soon as possible to notify you of the collection."
Lei Jun looked around, his eyes flickering, this was definitely intentional.
Whether users are willing or not, in order to be the first to download Jay Chou's new songs, they will definitely become the first batch of Spotify traffic.
md, the deepest road we have traveled is Lu-->>
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The master’s trick!
………….c0m
On October 4th, the three-day National Day holiday passed by in a flash.
Lu Fei specially went to the entrance of the alley to buy bean juice for cooking, had a meal with Lu Yun, Xiao Hongmei, and Qin Hailu, and then came to the company.
I happened to bump into my male employee in the elevator. He was wearing headphones, and the other end of the cable was lMusic on his waist. He looked like the most handsome kid in the crowd.
Many people glanced at it, their eyes full of envy.
Lu Fei stepped forward to say hello and patted him on the shoulder with a smile.
"A lamp of sorrow, standing alone, Mr. Lu!"
The male employee was excited and took off his headphones: "Hello, Mr. Lu!"
Lu Fei asked: "How does lmusic feel?"
"Good, very good. It's better than the Patriot Moonlight Box I originally bought. The sound quality is good, and Jay Chou's "East Wind Break" is also better..."
The male employee couldn't help but feel nervous and spoke with a vibrato: "In short, I can't say anything good."
Lu Fei nodded, and when the elevator door opened, he walked straight out. "Hello, Mr. Lu" was everywhere along the way, calling Tao Yao.
"Has Logic's sales summary been faxed?"
Tao Yao said hurriedly: "It has been placed on your table."
Lu Fei entered the office with satisfaction, sat down, and eagerly browsed the three days' business data.
Because the Yanjing directly-operated store had the first-mover advantage of the press conference, it sold an average of 87 more units per day than the Shanghai stock market and 66 more units than Pengcheng. A total of 929 units were sold in three days.
The sales trends of the three stores are all rising gently, and have not yet reached the critical point of a major outbreak.
Then I took a look at the lmusic genuine pre-sales on Feigou.com, and the number has exceeded thousands, with 2,664 people.
He dialed the number and connected to Guo Xing, "Why is the Shanghai stock market so different from Yanjing and Pengcheng? According to the plan, we have the largest investment ratio in the Shanghai stock market."
"The direct-operated stores of Mr. Lu, Yanjing, and Pengcheng are supported by companies such as Qilixiang, Penguin, and Mengniu. We bought 300 units of Qilixiang and Penguin alone."
Guo Xing's tone was relaxed: "But even if you exclude this part of the data, the sales of the three directly-operated stores are very impressive, generally more than 10 times higher than that of iPod brands."
Lu Fei touched his chin,lmusic
It makes sense that One has higher sales than the second-generation iPod.
In addition to competing for service and after-sales service, products also compete for price. After-sales service, especially the iPod, is ridiculously expensive at three to four thousand yuan, and these days, environmental protection has begun to be emphasized——
Only data cable, no straight plug.
Guo Xingdao: "Mr. Lu, we are still doing limited promotion. The channels are in the running-in period. When the sales network is fully rolled out, the situation will be completely different."
"We need to keep an eye on the market to see if there are any fake versions of lmusic."
"It is not that easy to counterfeit fake products. First, it is now only sold in direct stores, so consumers can easily identify it. Second, there are pre-sales on Feigou.com, and the channels are open and transparent."
Guo Xing is full of confidence: "The third is that it is difficult to imitate. The most counterfeit MP3 player is Patriot, because the memory is similar, both are 128M, but the gap between 1G and 128M is too big, and we also have anti-counterfeiting marks."
Lu Fei knocked on the table. In today's MP3 market, the more popular a product is, the more counterfeit products it has.
Many small factories are too lazy to run their own brands and directly "steal" their brands, making a fortune and disappearing from the world. There can be more than 70 counterfeits of one brand, making it difficult to guard against them.
But lmusic has made special efforts. The most obvious thing is whether it has stored the redemption codes for "Dongfeng Po" and "Nocturne"...
He still emphasized not to take it lightly or underestimate the creativity and bottom line of counterfeit dealers. The best way to strike hard is for Xiaomi to go the low-price route and leave them with nowhere to go. Fantasy only sells for 799 yuan.
It's a big killer.
"Don't worry, Mr. Lu!" Guo Xing said decisively.
"Can it be shipped by the end of October?" Lu Fei said.
"Yes, but production capacity is a problem." Guo Xing said.
"The production capacity of the supply chain, or our production capacity?"
"There is no problem with the production capacity of the supply chain. We purchase globally. All components are supplied by one supplier and two suppliers. If one supplier is in trouble, they can be replaced by another supplier immediately. For the core Toshiba and Samsung's flash memory, there is also a priority supply agreement, which guarantees at least 2
A quarterly iteration vacuum period.”
"That's us. The daily production of 5,000 units is not enough?"
"Mr. Lu, under the condition that the yield rate is controlled at 83%, to achieve international mid-to-high-end quality control, the maximum daily production is currently 3,600 units. According to the domestic sales trend, only more than 2,000 units may be distributed to Zhongbei.
"
Guo Xing said this implicitly. It only refers to the domestic market and does not include overseas trade volume.
"This is not a big problem and will be solved soon."
Lu Feipin had this idea and crossed his arms. It was impossible to reduce the yield rate and increase production capacity, and it was impossible to expand the production center.
I hung up the phone and immediately called Sun Hongjun. They had thought of this before building the factory. They had already inquired about the OEM transformation of the MP3 production line, and it would only take half a month.
"Mr. Lu, those with strong quality control capabilities in China include Foxconn, Changhong, Skyworth... BYD."
Sun Hongjun identified a group of OEM manufacturers in advance, both in Bay and Mainland China.
Lu Fei thought for a moment and then said: "Old Sun, go to BYD first!"
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