Roger quickly walked into the building with a cup of Starbucks.
"He is taking pictures." The secretary followed closely.
The two of them walked out of the elevator, one behind the other, and ran straight to the studio, where they saw a handsome and young Chinese face.
He was wearing a suit jacket and navy blue jeans, a semi-business and semi-casual outfit, which looked nondescript but particularly pleasing to the eye.
"Click."
As the SLR made a sound, the flash flashed.
Lu Fei stood in front of the black curtain, motionless.
The lights on the two stands on the left and right are on, and the staff are holding reflectors and standing at the designated position.
"ok!"
The photographer made a gesture and announced that it was done.
Lu Fei thanked him politely, and when he took the coat from Zhang Tianmei, he noticed two strange figures in the busy crowd from the corner of his eye.
"Mr. Lu, this is the president of Warner Music."
Li Kaifu introduced both parties to let them know each other.
"Lu, I heard that you are the first Internet entrepreneur in China to be selected by Time. Congratulations!"
Roger's face was full of smiles, and he congratulated him on being selected as an 'Asian Hero'. The Asia edition of the weekly magazine took "Heroes" as the theme and selected 25 Asian heroes who are still alive, including business tycoons and sports stars.
Lu Huateng, Lu Yun, Li Yanhong and others are not there, only Lu Fei is listed on the Internet.
He remained humble, as if everything was bearish, "Eames, thank you for coming all the way from California."
"Hopefully the time and plane tickets I paid were worth it."
Roger rubbed his hands and asked a question: "Lu, Li said you can solve our biggest problem now, do you know what it is?"
Lu Fei shrugged, "Of course, digital music piracy is a dilemma not only for Warner, but also for the entire recording industry, right?"
"Yeah~"
Roger looked at it carefully and asked urgently for a solution.
Lu Fei, however, took his time and suggested that he go to the reserved private conference room. On the way, he took out lmusic1 and let him play with it, while teaching and asking about his experience.
“Wow, awesome.”
Roger rubbed the turntable and was surprised that it was as good as an iPod. "Is this Microsoft's latest product?"
Lu Fei said, "No, this is an MP3 launched by my company. Microsoft and we have reached financial and technical cooperation."
Roger couldn't help but be surprised and asked: "What does this have to do with solving piracy?"
Lu Fei smiled and said nothing, and brought the suspense to the conference room, but only Roger was allowed to enter. People from Warner and Microsoft were all blocked outside.
"Sauri, this is a business secret."
Wang Pu was like a door god, and Li Kaifu felt like it was tickling him. I even took off my pants. What happened next?
Suddenly, the phone rang, and the number was Ballmer's. He said straight away: "Lee, how was the conversation? How was Spotify?"
Kaifu Li was confused: "Spotify?"
……………
"Spotify?"
At the same time, those who were confused included Roger.
Watching Zhang Tianmei open her laptop and connect it to lmusic with a data cable, the next second, a pure black-style player popped up.
"This is a music software developed by our logic, and it will be technically operated jointly with Microsoft in the future."
Lu Fei slowly explained the functions, playback modes, menu series, burning and anti-theft...
Roger interrupted with disappointment: "Lu, what you mentioned is also available in Steve Jobs' iTunes, but it still can't solve piracy."
"Does he have a music mall?" Lu Fei raised his lips.
"what?"
Roger had never heard of this novel vocabulary and was confused when he heard Zhang Tianmei's simultaneous interpretation——
"This is Logic's answer. An Internet product that combines software and hardware is designed for Logic MP3 users to download music. All songs in the music library will be protected by digital copyright technology.
"Ah, Crazy, Lu, you actually want those prostitutes to spend money to buy songs?"
Roger seemed to have heard the most bizarre joke of the century.
"Is there something wrong?" Lu Fei smiled.
Roger said in disgust: "People who are used to free lunches will never pay for lunch again."
"No, no, no, Ames, based on my experience in managing e-commerce, you are wrong. You think everyone is a thief."
Lu Fei had a smile on his face. When it comes to cracking down on piracy and counterfeit goods, China is not as easy as the United States. Feigou.com relies on a series of activities such as "35% off premium books" and "2-yuan DVD sales" to cultivate paying habits at low prices. Naturally, there are customers.
Don't buy pirated copies, only buy genuine ones.
"The same goes for digital music. It's not that they are unwilling to pay. As long as the price is low, just like buying vinyl records, tapes and CDs, they will always buy it online. They just lack a legal platform, Spotify, that's it!"
“How does Spotify operate digital music and how does it protect copyright interests?”
Roger's face became solemn, and he felt that it was reasonable. The man in front of him was in charge of the world's third largest online shopping site, second only to Amazon. He couldn't believe the existence of eBay.
"Warner must license digital music to Spotify, and the copyright scope can be limited to the United States."
-->>
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; Lu Fei did not tell the whole plan and had reservations.
However, the amount of information is still huge. "Don't change the selling price of singles based on albums" and a series of product concepts that were common in the "music blogger community" in the previous life. Now, 20 years ago, it is a proper dimensionality reduction attack.
Roger listened to his clear and logical analysis, and the balance in his heart was already tilted in favor, "How much is the price of a song?"
Lu Fei said: "99 cents."
"Ah yo Keruizei?"
Roger shook his head wildly, "It's worth a McDonald's hamburger, and it's the cheapest!"
"Yes, for the price of a hamburger, users can enjoy a delicious music feast."???..Com
Lu Fei leaned down and put his face in front of Roger.
"If Spotify wants to become an online McDonald's, there are only occasional free lunches in the world, but there is no free lunch forever. 99 cents can not only stop losses, but also cultivate the habit of paying for genuine products."
Roger swallowed, and it was as if the devil was bassing in his ears, and the devil was summoning him, bringing out all his greedy desires.
Lu Fei smiled and said: "Eames, why are you still hesitating?"
Roger pondered for a while, then forced himself to calm down and said, "Lu, aren't you worried that I stole these ideas?"
"Not at all. Professional people are responsible for professional things, just like Logic is good at technology, and record companies specialize in music. The technical talents you outsource, just like when we recruit music producers, we can only find second-rate people.
Lu Fei straightened up, "Aren't you fed up with your second-rate programmers?"
Roger couldn't help calling him an expert and fell into deep thought.
Half a minute, one minute...
In the past 2 minutes, Lu Fei stopped waiting and reported Warner's debt financial data for the three quarters.
"Eames, do you think there is a possibility that Warner will package and sell some of its assets, such as Warner Music, in order to reduce the group's liabilities? After all, the record industry is in such a slump right now..."
What are you wildly implying?
Roger's heart twitched when he was stabbed in the vital point. He raised his head suddenly and said, "No, no, no, we are very good. We are actively exploring overseas markets, especially your country, China."
Lu Fei kept to himself and continued: "Spotify has Microsoft's investment, so the human, financial and material resources are not a problem. It is just that there is missing a senior talent like you who has a wide network of contacts in the music industry and understands management."
Are you poaching me?
Roger's heart was beating fast. Despicable foreigner, you are so good at reading people!
I just accept you as a dog!
Lu Fei met his eyes and got straight to the point: "Eames, if you agree to cooperate, I will also ask for your help. Invite the presidents of EMI, BMG, and Universal to meet in person, have a phone call, whatever, you want to talk to me
Convince them to agree to the authorization as well.”
Roger's heartbeat was racing. Wouldn't it be that he owned the copyrights of the four major music giants? If he became the president of Spotify...
The picture is so beautiful, I can’t even imagine it!
He struggled and said, "I have to go back and think it over carefully before I can reply to you."
Lu Fei agreed wholeheartedly, but set a three-day deadline. After discussing the general cooperation framework, he sent him out of the conference room with a smile.
Li Kaifu, Kurokawa Daichi and others ran over in a hurry, talking all over the place, but they all had the same question——
"Did the negotiation go well?"
"I'm already thinking about how to convince Universal and them."
Lu Fei lit a cigarette and puffed away leisurely, his face full of confidence.
As long as Spotify doesn't do anything stupider than the record companies, they simply can't refuse.
…………
In just two days, under the aura of Microsoft and the kindness and power of Mr. Lu, Warner Music Group "succumbed" and agreed.
Roger willingly led the way, posting hero posts widely and inviting Universal, BMG, and EMI.
Meanwhile, UC San Francisco Medical Center.
Steve Jobs was lying on the hospital bed, looking haggard, grimacing in pain, and sweating profusely.
"It's best for you to be hospitalized immediately. We have advanced equipment that can crush kidney stones outside the body and they will be expelled in a short time."
The doctor next to him flicked the syringe, asked the nurse to help him up, and injected an injection of pethidine into his butt to relieve pain.
"In the future, what I lack most now is time."
Jobs stood up weakly and continued to clean up the mess.
Before leaving the hospital, he asked his assistant to buy water from the vending machine, put money in, and click the button. This set of operations gave him a sudden idea——
What if iTunes was turned into a music vending machine?
Inspiration suddenly appears, just like the Big Bang of the universe. Ideas are constantly emerging in the brain, and it is infinitely close to the iTunes store.
The assistant handed over the mineral water and asked doubtfully: "Sir?"
"Call Maurice."
With a commanding tone, Jobs immediately wanted to speak to Global CEO Doug Morris, but the person who answered was his secretary——
Morris received an invitation from Warner Music and was on a flight to Seattle.
"Warner Music is in California, why did Morris go to Seattle?"
Jobs couldn't help but be alert and asked for the specific address.
"Redmond." Morris' secretary said matter-of-factly.
Isn’t that Microsoft’s territory?
Jobs touched the stubble on his chin and suddenly felt a dull pain in his lower back. An ominous premonition swept through his body and became stronger and stronger.
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