229 First, Sony, who committed the crime of arrogance
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Seattle Hotel.
At this time, a strange thing was happening in the luxurious banquet hall.
Spotify's North American headquarters, with a nominal capital of only US$2 million, was able to sign a contract with the four major music giants Warner, Universal, BMG and EMI under the witness of Microsoft.
Although there were only a few media present, they were all high-selling and influential newspapers such as the New York Times and the Seattle Daily News, creating high-profile publicity for Logic and its products.
The first wave of marketing focuses on 10 metropolitan areas.
Lu Fei gave up the camera and exposure to Roger and the others.
For martial arts masters who are new to the martial arts world, if they say they are strong and no one believes them, that is bragging. The leaders of various martial arts arrogantly bragging, that is strength.
He was holding champagne and walking among the crowd, and Zhang Tianmei followed closely.
I saw Doug Morris leading Jimmy Iovine, who came over on his own initiative. After a polite conversation, he mentioned that IGA Music Company has joined the Spotify base camp.
"Of course, no problem. We welcome all record labels that have troubles with piracy. You are strong in content, we are strong in technology, and together we will definitely give a heavy blow to piracy."
"You're absolutely right. I've had enough of the second-rate technicians in my company."
Jimmy Iovine was very excited, "This is just like the Wild West era. None of these cowboys want to sell digital music, and would rather join in the piracy. You are like Joe in "Red Dead Redemption", you have done a great thing."
"
"It's us, we are friends, isn't it?"
Lu Fei smiled like a rabbit, and the two bald heads of Yingjiang were entrusted with the virtual snake. What he was greedy for was small money, or us, a beautiful knife!
Doug Morris wants to make friends, after all, he is Bill Gates and Ballmer's guest.
"As long as you don't mind, Spotify has found the right path, which is good news for all music companies in the United States. From now on, in the recording industry, the doors of Universal Music will be open to you."
"You are also welcome to develop the market in mainland China."
Lu Fei promised that with a small profit, Feigou.com would purchase albums by global Chinese artists such as Sun Yanzi and Cheng Yixun. Spotify would also sign a batch of Chinese songs to expand its music library.
For just over 1 million RMB, it’s definitely worth every penny for Doug Morris to be the matchmaker and attract more music companies to join in!
The three of them drank and chatted for a while.
Not far away, Roger looked like a concubine who was always wary of the emperor being seduced by other women, for fear of falling out of favor.
When Doug Morris left, he quickly stepped in.
"Eames, don't worry, they are my friends, and you are my closest friend!"
Lu Fei looked sincere, patted him on the shoulder, and whispered in detail that Microsoft had invested in Spotify, with a total valuation of 93.33 million.
Roger was surprised and happy, pretending to be reserved, raised his champagne glasses and clinked them, "Lu, congratulations."
"Congratulations to you too. I will make you a promise. If, I hope not, if you resign from Warner, Spotify will always welcome you."
Lu Fei also gave him a position, options, and promised huge profits. He would continue to lead the party in the future without losing his status as a feudal prince.
"Thank you, I will consider it."
Roger was overjoyed and was busy working hard to find a way out!
Compared with Spotify, the president of Warner Music is indeed more prestigious and has received more option rewards.
But the record industry is already in recession. If Warner Records is packaged and sold by the parent group, I, as the top leader, will be the number one target for purges.
There are only so many positions suitable for him in the industry. If you take a carrot and a pit, you can jump to the prosperous Internet and the sky will be brighter!
Lu Fei took a sip of champagne and said, "Eames, lmusic will be on the market soon. I need an advertising company that knows how to avoid taboos and is good at it."
"I understand, I will arrange it."
Whether Roger was conscious or not, he subconsciously regarded logic as his second boss.
Lu Feidao: "My publicity strategy in China is to find the most popular celebrities among the youth group to endorse me.
Let him burn an exclusive ep for mp3. For this matter, you are my first choice for cooperation."
"For electronic products like MP3, white people have the largest consumer group. Lu, you have to choose one that has appeal among this group but is not disliked by black people..."
Roger pondered for a moment, "How about Eminem?"
Lu Fei raised his eyebrows: "He is indeed suitable. Can you convince me? I also want him to agree to add his songs to Spotify for sale."
Roger touched his chin, "This is similar to Dr. Dre. He is Eminem's mentor. If you want to persuade other rappers to join Spotify, it is best to use him as a middleman."
Lu Fei took another glass of champagne from the dinner plate brought by the waiter and agreed to contact Dr. Dre, but declined Eminem. He always felt that he belonged to him——
Linkin Park.
"them?"
Roger showed a relaxed look, "This is much easier. They are Warner artists. There is no problem in letting them release exclusive MP3 songs. They happen to be creating a new album."
As Party A, Lu Fei made a request: "The theme must be positive. Could you ask them if they are willing to release it as a single?"
Roger agreed immediately, "It's best for both parties to make an appointment to meet. I can arrange it."
"No problem, I just have to go to New York in the next few days."
Lu Fei smiled and drank, "Sony Dafa, I'm here too!"
…………
New York, Sony North America Headquarters Building.
On the first day, Warner, Universal, and IGA announced the termination of their copyright protection cooperation with Sony.
The next day, BMB and EMI announced the termination of their offensive and defensive alliance with Sony against piracy.
Starting from the third day, there was an undercurrent in the American record industry. With the endorsement of the four major music giants, large and small record labels, the name of Spotify gradually spread.
Just as Howard Stringer and other Sony executives were urgently investigating the origin, they found Logic and found out that it was a company founded by Chinese people. On the same day, he received a greeting from Logic.
The same invitation letter used the power of the four major record giants to force Sony to join the party.
The answer is obvious, impossible, absolutely impossible!
Sony only sent the vice president of the record group, Andy Lack, to receive this dragon crossing the Pacific.
He handed two cups of coffee with both hands, "Invite Sony to join Spotify's genuine music alliance?"
Lu Fei added sugar and milk to his coffee and said while stirring: "Yes, Sony is the only one out of the five major record giants. Sony is the leader in the record industry, has the largest music library copyright, and also owns many great artists.
Missing Sony is like missing an arm."
Andy Lack asked tentatively: "Can I see Logic's mp3?"
"certainly."
Lu Fei took a sip of coffee and nodded, not caring about leaking information.
For a large company like Sony, the transformation of its product line is like a U-turn on an aircraft carrier. It can't be done easily, otherwise it wouldn't have been rigid and rigid in its previous life, completely destroying Apple's iPod.
Andy Luck took lmusic and only played with it a few times, but didn't take it seriously.
Lu Fei squinted his eyes, aware of an elephant's disdain for a rabbit, and curled his lips in displeasure, but remained patient and explained how to combine and coordinate lmusic and spotify...
However, Andy Lac was not interested and returned LMusic: "Sauri, it is impossible for Sony and Logic to cooperate, and the music cannot be licensed to Spotify."
"Why?"
"I cannot resist the will of the top management."
"The result should be decided after the negotiation, not before the negotiation." Lu Fei frowned.
"Since you asked the question sincerely, I will tell you."
Andy Lack's tone was full of pride: "Although your machine is good, Sony's otify is also very good. Sony is also developing its own compiler. We can do a good job ourselves without joining others."
"Yeah?"
Lu Fei leisurely said: "Sony is a great company, but a great company is not always successful in everything it does. In the Internet era, it still relied on Walkman, which was a big strategic mistake."
"You know what you're talking about?"
Andy Lac knitted his eyebrows and looked ugly, "You are saying that walkman is outdated! Do you know how many years walkman has been popular? uukanshu.com www.uukanshu.com has been more than 20 years!"
Lu Feidao: "It is true that Walkman dominated the analog technology era, and Sony is indeed the leader, but now is the digital era."
"Humph, Lu, even the iPod can't end the era of walkman."
There is something in Andy Lack’s words. Even Steve Jobs’ Apple can’t beat Sony, so it’s just you?
"That's iPod, not Music. I'm a believer in Moore's Law."
Lu Fei fully understood Sony's attitude and gave up the persuasion.
"In the digital age, electronic products will be products with fast updates and short product cycles. Sony still adheres to the concept of durable consumer goods. You will regret such a strategy."
"Maybe, but now that we are in the spotlight, I'm looking forward to seeing how your lmusic beats walkman."
Andilak stood up abruptly, without any intention of refilling their glasses, and secretly ordered them to be kicked out.
So what if we have the support of Microsoft? What if we have the support of the four major music giants? Sony is number one in the world!
"OK, I wish walkman survives the 21st century."
Lu Fei understood immediately and didn't even have the desire to take out his business card. "There is a logical phone number on the invitation. If you regret it, just call me. I welcome you anytime you want to embrace the digital age."
Watching them disappear into the office, Andilac proudly lit up a cigarette, took a few puffs, and reported the battle report to his superior, Howard Stringer.
"Let's not talk about such small things. The biggest thing now is that Motorola is gone. Who should be left as the chairman of Sony Music?"
"Stringer, you know me. If it were me, I would be loyal!"
