At the end of December, what the media was most looking forward to, what the rich were most anxious about and what the troublemakers were most happy to talk about was not "Heroes" or the book festival, but the announcement of the 2002 ranking of the top 100 richest people in mainland China in Forbes magazine.
Xu Lei came to Hailong Building early in the morning, like a child opening a mysterious gift, and shared the surprise on the list with Lu Fei.
However, there is no him, no Liu Edong, and no Lu Fei in the rankings!
"Holy shit, is this a fake list? With your current assets, you are definitely the richest man in mainland China. How could Gaodong and I be in the top 20!"
"I don't know what the people on the list are doing." Lu Fei didn't care and threw the magazine away.
"Blanching is so boring!"
Xu Lei browsed carefully, and found that the list was all about real estate, finance, automobiles, clothing and other industries, but not one on the Internet, including Zhang Chaoyang, Ding Sanshi and others.
Lu Fei laughed and scolded: "This is a good thing. You can make a fortune in silence. Why, with your status, do you still want to be on the list?"
"Wealth without pretense is like walking at night in brocade clothes." Xu Lei knew it, but felt very uncomfortable.
"Why don't you go to heaven!"
Lu Fei rolled his eyes. He had never learned a lesson, right? He was listed on the Hurun Pig Killing List. Once he became a pig, he would have a long memory.
When I thought about this, I suddenly realized that there was no Hurun Rich List. I couldn't help but let out a sigh. When I asked, I found out that the list was created by Hurun, but the title was "Forbes Rich List".
Now that "Forbes" has entered China, the temporary hired tools have no use value.
Xu Lei shook his head, "It's not interesting enough. I'll burn the bridge by crossing the river."
"Since Hurun founded the ranking list, we can invest in him."
Lu Fei raised his eyebrows. It would be a matter of time for him to be on the list, but he didn't want to be so early. Low-key and obscene development was the way to go.
By investing in the Hurun Report magazine, you can operate in secret, lower the ranking or even hide it altogether. You can also use the derived forums, summits, and charity galas to gain popularity.
The last one to kill three birds with one stone, "Hurun Report" is still a best-selling magazine, it has traffic and makes money, so why not?
"In whose name? You and me, or Feigou.com?"
Xu Lei suddenly became interested, but at this moment, the sound of trivial and rapid footsteps reached his ears, and with a "good morning", Liu Edong went straight to the point and reported the enemy's situation -
Dangdang, Zhuoyue has put "Collection of Books from Ancient Times" on the shelves.
"Taoduoduo didn't take the bait?"
Lu Fei frowned. eBay is an auction website. It is excusable not to put it on the shelves. How can Lu Yun endure it?
"It bites, but not completely."
Liu Edong explained: "Taoduoduo focuses on c2c, not b2c. Chengcheng opened his own store and put it on the shelves. However, Ahri has created a 'Revival of Chinese Studies' section, using Chinese masters to package and market a bunch of Ji Xianlin's books, and the "Book Collection" is also recommended
bibliography."
Xu Lei felt regretful, "It's a pity that we couldn't catch them all in one go."
"Mr. Lu, what should we do? Expose it directly?"
Liu Edong hesitated for a moment, "This can't be done. After all, it's a key project, and it was developed by Ji Xianlin and experts from more than 30 universities. Isn't this a slap in their face? Offending this group of literati is tantamount to making enemies of half of the cultural world."
"I'm not that reckless yet. Feigou.com is still recruiting students in these schools."
Lu Fei looked relaxed, a few anonymous letters were enough.
Anonymous reporting letter?
Xu Lei looked confused. Isn't this the official way?
Lu Fei said with a bad smile: "I have already chosen the media, "21st Century Business Herald", "Southern Weekend", the Southern Department is not bold enough to speak out, so why not give him a big gift? This is called killing a pig with a knife.
"
"Do you dare from the Southern Department?"
Liu Edong was worried and said: "This place is intricately connected. Investors, China Construction Bank, cultural departments, and insurance companies are all involved. If this mine is exploded, the entire minefield will explode, and the market will also be blown through."
"Don't be afraid. I've checked this person out. He doesn't have any background. He's just relying on Ji Xianlin's disciples to deceive him."
Xu Lei waved his hand, "This is a just move.
Fuck him!"
"Don't underestimate the courage of "Southern Weekend". For the sake of sales and to attract people's attention, they make up random things and create these things out of thin air. They do it all the time. Compared with the money, the bottom line is nothing."
Lu Fei disagreed. In his eyes, it was a typical case of dog eating dog. The more advanced the business war, the simpler the routine.
The common people think of a business war, strategizing, spending 1 billion to short the opponent's stock, a real business war, poisoning, circumventing the wall, and stealing official seals.
And he was just making a small report.
…………
Promotions and cultural activities around reading have taken turns, and finally the Christmas Book Festival kicked off on the 21st.
Feigou.com, which controls publishing, television, Internet, and offline channels, took the lead, selling 76,000 copies in just one minute, which is equivalent to a small library.
500,000 copies were sold in 36 minutes, and the scale is already that of a medium-sized library, with the reading volume of one or two counties in a year.
In the discount promotion, Taoduoduo, Joyo.com, and Dangdang.com stick to it, especially Taoduoduo.
The renaissance of Chinese studies was vigorous, and "Collection of Books from Ancient Times", which was not popular on Joyo.com or Dangdang.com, sold 4 sets on Taoduoduo in one day.
With a sales volume of 288,000, the gap between it and Feigou.com, the number one company, was only a few tens of thousands of yuan.
How could Lu Yun miss this opportunity to overturn Feigou.com? Marketing and promotion were driven by dual forces. The Chinese classics masters headed by Ji Xianlin appeared in newspapers, television, the Internet, land, sea and air to promote the company in an overwhelming and mighty manner.
Liu Bo was overjoyed. He was worried that there would be no topic to attract attention, so he immediately seized the gimmick. Chengcheng Company issued two announcements:
One is to negotiate strategic cooperation with Taoduoduo to jointly operate the classic works of Ji Xianlin and other Chinese classics. The other is to enter the field of book e-commerce and build the largest overseas Chinese book online bookstore...
It is simply schizophrenic to cooperate with e-commerce companies while also doing e-commerce business on your own.
Of course, it's not as outrageous as Zhangzi Island. After all, scallops can run away en masse, not just once, but four times.
Anyone with a discerning eye can see it at a glance, but stock commentators are so hyped that making money is not shabby.
These days, leeks don’t forget to eat, forget about pain. They don’t care about the bear market or the bull market. They just rush into the pit with their money. Chengcheng turned into a little monster stock and the stock price rose for two consecutive days.
Liu Bo tampered with the balance sheet and income statement, and made wild remarks, publicly criticizing Forbes for not including him in the top 100 list.
Just when he was feeling proud, "Southern Weekend" jumped out and lifted the lid, directly revealing that the place where Chengcheng Company was registered was basically a residential area, and the company's signboard was not hung up for a day.
The mystery is gradually revealed. For so many years, there has been no industrial support, and all the funds that can be freely squandered depend on bank loans.
It’s a good time to eat and eat food!
Following the premeditated reports from the four major portals, Sohu, Sina, NetArt, and Penguin, stock speculators discussed it hotly, and even suspected insiders openly exposed:
[This is not worth 68,000 yuan at all. The original price was 6,999 yuan. Liu Bo deliberately raised the price by 10 times in order to defraud banks of loans. The revenue of 600 million yuan was completely made up!]
[Chengcheng has been insolvent for a long time. Liu Bo probably owes billions in loans. Should he pay it back to the richest man? It’s his first debt!]
[Dangdang, Taoduoduo, and Zhuojian also put the "Collection of Books from Ancient Times" on the shelves to help the evildoer!]
[For what Liu Bo did, Ji Xianlin must be held responsible. He was not strict in teaching, was lazy as a teacher, and allowed his disciples to use his reputation and writings to deceive...]
Involving Ji Xianlin and three major e-commerce companies is a huge scandal in the cultural publishing industry. The media is like a shark that smells blood and wants to eat its food.
Public sentiment was fierce, and Chengcheng's stock price plummeted, diving wildly, and the leeks were cut to pieces. They thought it was a raid, but they didn't expect their house to be ransacked. Public complaints surged, and letters of complaint flew to the petition agencies like snowflakes.
In the previous life, Liu Bo escaped and died in Neon.
Now there is no chance to run away, so I am waiting in the courtyard to wait for my prison sentence, watching him build a Zhulou, watching him entertain guests, watching his building collapse, and his cultural empire disappear into ashes.
A man named Lu hiding in the dark raised his lips to destroy you, what does it have to do with you!
When it collapsed, everyone linked to Liu Bo and Chengcheng swooped down like a cliff.
Xu Qing immediately drew a clear line. The gossip paparazzi made up stories about her knowing three things and making hundreds of millions. People in the Beijing circle hid when they saw her, for fear of getting involved in the cause and effect.
Netizens who were completely ignited with anger, especially the leeks, felt that they had not vented enough. The fire spread to the e-commerce companies that were adding fuel to the flames. They scolded Joyo.com, Dangdang.com, and Taoduoduo:
[The platform protects fraudsters, uu reads www.uukanshu.com. Some people care but no one cares. No one cares. No one cares. I want to report it! 】
[Masters of Chinese studies, there are not many true Chinese studies, they are all liars like Liu Bo, deceiving the world and stealing their reputation!]
["Collection of Books from Ancient Times" has 123 volumes. Each volume does not cost RMB 68,000. The 4 people who bought the book are either scammers or stupid...]
"Quickly, delete all these negative comments."
Cai Chongxin panicked and ordered his hurried subordinates to delete and control comments. He was heartbroken when he saw refund applications popping up one after another from the backend system, all of which were in the "Revival of Chinese Studies" section.
It’s all in vain!
"I also want to issue a clarification statement that all of Chengcheng's business activities have nothing to do with Taoduoduo."
Lu Yun slammed his fist on the table and said fiercely: "It must be Lu Fei who tricked me, it must be him!"
Cai Chongxin said dubiously: "We have no evidence?"
"No evidence is needed, it must be him. He is the only one who is so bad and poisonous! What a Western madman, I think he is a Western poisoner!"
Lu Yun gritted his teeth, his teeth itching with hatred.
At this moment, the assistant hurried over, holding a fax in his hand. It was a document jointly issued by the Price Bureau, the Market Supervision Bureau and other departments -
Force the "Collection of Books from Ancient Times" to be removed from the shelves, and severely crack down on price fraud involving inflated prices!
If they are removed from the shelves, they will be removed from the shelves, and they will also jointly enforce the law and randomly sample Dangdang, Zhuoduo, and Taoduoduo to check whether the products are false and have inflated prices?
"Keep it to the north, may you live a long life!"
Cai Chongxin was shocked. In the "50% off promotion" they held, the prices of the products were almost increased first and then discounted. It was an absolute false promotion!
One check, one is accurate.
Lu Yun's whole face was twisted into a ball, and his face was ashen.
