Boston, Samsung Electronics North America Division.
"Anniang Hashemiga (Hello)."
Every Korean employee Li Fuzhen bumped into when passing by bowed respectfully. She always looked like she was approachable and had a smile on her face.
Since the press conference, he has been stationed here permanently. With Li Jianxi's order, he has temporarily put aside his work at the Shilla Hotel. He is not so much an imperial minister as a supervisor of the army.
The same is true for Li Jianxi's eyes.
She was cautious and never intervened or gave orders except for the one time when it was a rogue public relations incident. But now Samsung is caught in a triple siege of price war, legal war and public opinion war. The morale of the military has been shaken, and finally it is no longer silent.
"How much will we lose when the limited exclusion order takes effect?"
The vice president who was questioned said truthfully: "About 30 million U.S. dollars."
"Why so many?"
Li Fuzhen was stunned. Although Samsung achieved total sales of more than 8 billion U.S. dollars in the first two quarters, the net profit of the music player division was only 23.9 million U.S. dollars.
The vice president said: "Because Representative Li ordered the first batch of 200,000 units to be stocked, plus tariffs, patents, transportation, warehousing..."
"Is there no room for salvation?" Li Fuzhen pursed his lips.
"have!"
The vice president stood upright and said that things had turned around. An ITC judge ruled that Samsung did not infringe Apple's patents. The entire committee had to re-evaluate the case, and the final ruling was made two weeks later.
Li Fuzhen listened carefully, and it was within this period of time that he could obtain the patent authorization and withdraw the patent. The touch roulette design would belong to either Apple or Logic.
The vice president said calmly: "Following Representative Li's instructions, we are negotiating with Apple."
Brother would rather make peace with Apple than logic?
Li Fuzhen was startled, pretended to be relaxed and rolled up his hair, and said he wanted to know more about the negotiation.
The vice president had a straight face and flatly refused: "I'm sorry, Representative Li has an explanation..."
"I see."
Li Fuzhen's expression remained unchanged and she asked people to leave. When the door closed, her expression suddenly changed, she was surprised and suspicious.
She took out her mobile phone and read the text message Lu Fei sent her. After thinking for a while, she immediately packed her things and went back to the hotel.
"Where's Yin Xin? Did you sneak out?"
"No, the third lady has been in the room the whole time."
The assistant's answer surprised Li Fuzhen. How could that girl be so good?
Li Yinxin's bedroom door was open, and the sound of a TV playing came from the crack in the door. She pushed the door open and saw her little girl curled up in a ball, holding her knees with her hands, staring straight at the TV.
In the picture, Lu Fei was leaning on his seat, facing Hua Laishi's storm of questions, remaining unmoved and saying steadily:
"If black and white is enough, why should we use blue pens, red pens and various colors in addition to black pens for writing? Because the world needs color and human beings need color..."
Color screens are not useless, users like color screens!
On Amazon, Newegg, Wal-Mart, Costco, and my Feigou.com, more and more merchants are optimistic about color screens, and this is also the case, with pre-sales exceeding 100,000 units in seven days."
"Wow! Lu, how much do you think we can sell?" Hua Laishi said.
"I am an honest person, and I will not boast, but for an epoch-making product, I am confident that it can surpass lmusic1. Only logic can defeat logic..."
Looking at Lu Fei who was talking eloquently, Li Yinxin didn't even notice that the eldest sister had walked up to him, with a happy and doting smile on her face.
Actually fell in love with the enemy!
Li Fuzhen had an idea in his desperation. He looked at his sister on the left, who was 24 years old, and on the right at Lu Fei, who was 20 years old, thoughtfully.
Suddenly, I heard Wallace saying:
"According to analysis by industry insiders, lmusic1's sales will not stop at 2.6 million units, but will head towards 3 million units. However, plagiarism has interrupted the rising momentum. At the level of many small and medium-sized companies, counterfeiting of hot-selling products continues to emerge."
The screen suddenly switched to an exclusive interview clip with a "Patriot" manufacturer from China.
"This situation is not surprising. Whether in the United States or in China, there will be a number of copycats. They do not need brands, technology, or patents. But Samsung's infringement is puzzling. It obviously has so much manpower and financial resources.
, material resources, why do you do this?"
Li Fuzhen's heart pounded, the clarion call for counterattack in the public opinion war!
He picked up the remote control and turned the volume up two notches. The screen turned back to the studio. Wallace asked about Samsung's infringement. He wanted to know the ins and outs.
“Has Samsung apologized?”
"Yeah, I apologized but did not fully apologize. Although I posted an apology statement on the official website, the content seemed to be written by a child and did not strictly comply with the judge's order. This is disrespect for logic, disrespect for American law, and disrespect for America.
Disrespectful..."
After the price war, they pursued the victory and launched a second wave of media war. Not only the Boston media, but also well-known media in the United States attacked Samsung and Logic Division.
Wall Street is enjoying the dog-eat-dog fight between two Asian multinational companies and wishes it wouldn't end.
Soon, logic turned out that there were always reporters near Spotify, and security had to be beefed up.
"The First Clan"
Lu Fei didn't just run around. He had done what he needed to do in America and stayed long enough to return home.
But before that, the Penguin team came to the door.
The two teams have almost discussed the details of the "World of Warcraft" game agency. Lu Huateng suggested thinking twice before thinking again.
This is no small sum!
"A licensing fee of US$3 million must be paid in February next year...before the game is charged, another US$6.8 million will be paid to promote activities."
Lu Huateng was speechless, "After three rounds of negotiations, the price was reduced from US$14 million to US$12 million, and the share was reduced from 22% to 20%, but I think..."
"Do you think it's not worth it?" Lu Fei said with a smile.
"I just feel the risk is too great."
Lu Huateng nodded, then suddenly shook his head.
The duration of the agency is 5 years, and the operating cost is no less than 600 million RMB. If it is spread evenly over 5 years, at least 350,000 RMB will be accounted for every day. Not including the distribution channel discount, if calculated at a 30% discount, at least 700,000 recharge cards will be sold every day.
"Bonnie, do you dare to make a bet? After it has been in operation for one year, you will worry about being an agent for only five years and regret not acting for one or two more years."
"Betting? Isn't it too..."
Lu Huateng didn't say "child's play" out loud, "Mr. Lu, Penguin should also be listed in the next two years. If something goes wrong at this point, the gain will outweigh the loss."
Lu Fei asked: "Just talk about Blizzard, an MMO. Do you think it will work?"
"Okay!" Lu Huateng blurted out.
"That's okay. If you think it's okay, we'll make a decision."
Lu Fei patted him on the shoulder, "Why don't you spend some money? It's my honor to witness your infinite potential being stimulated!"
"Mr. Lu."
Lu Huateng couldn't help but feel moved. There is only one sun in my heart, and that is Lu Fei Kaka (Your Excellency)!
Lu Fei rubbed his chin, wondering whether he should persuade Ballmer to acquire Blizzard. In his previous life, he spent US$68.7 billion to acquire Activision Blizzard, even though Blizzard was just a bonus.
With Microsoft as the financial backer, Blizzard may be able to go further.
While thinking, Lu Huateng stared closely, "Mr. Lu is worried about Samsung?"
"No, the situation is great now, and I have the advantage!"
Lu Fei crossed his legs and looked calm: "I'm already thinking about where to choose the negotiation venue."
"Mr. Lu wants to find peace talks with them again?"
"I didn't look for it. I took the initiative last time. It's their turn to look for me this time."
Lu Fei said mysteriously: "Just wait."
………
The next day, the Seattle District Court ordered Samsung to apologize again.
Many media quickly followed up. The Associated Press reported that Samsung did apologize, but it was not enough. The court ordered Samsung to publish a new apology announcement within 48 hours.
Li Fuzhen took the baton and ordered him to immediately issue a sincere statement. The response was not bad. It probably meant that Samsung did this out of respect for the court and the law, but it was still dissatisfied with the verdict and had appealed to the High Court. The hearing will be held soon.
I thought that the minor turmoil would subside soon, but just when Samsung was looking for a way out, there was a bang, and on the way to retreat, the mines that had been laid early——
Exploded!
Amazon publicly announced that due to the limited exclusion order against Samsung, it would remove all YP-Z1 MP3 players from the shelves and demanded refunds and claims to make up for the losses it suffered.
A thunder exploded, and all the mines in the minefield exploded.
In the vigorous wave of price cuts, black and white screen MP3 players are already in fierce competition. Large retailers have been unhappy with this product for a long time because of the lack of sales. This is just because of Samsung's face.
But Amazon stepped forward and immediately took advantage of the situation.
Just like dominoes, online such as Newegg, and offline such as Costco and Wal-Mart, from a small scale to large-scale returns.
All in all, rnm, refund your money!
There was a price war before, and there was a wave of returns later. Samsung's North American division, which had a slightly chaotic formation, was finally in chaos.
If you're not careful at all, you'll be blown to pieces!
"Dog shake it!"
Lee Jae-yong grabbed a pile of file boxes and threw them out angrily. The boxes hit the executives standing in a row.
None of them dared to say a word. They lowered their heads in silence. No one dared to get into trouble. There were beads of sweat on their foreheads and they were so nervous that they were sweating profusely.
"Dongdongdong."
At this moment, the president's secretary knocked on the door and said, "Representative Li, the president is already waiting for you in the office."
Li Zaiyong felt nervous, but the senior executives felt relieved and secretly rejoiced, quietly watching him disappear into the room.
Xiba! It’s fun to scold us, just wait and be scolded!
Lee Jae-yong saw Lee Kun-hee uneasily and saw him sitting calmly on the sofa with his eyes closed, and he immediately bowed 90 degrees.
"dad."
One minute, two minutes...
Li Jianxi didn't move, but Li Zaiyong didn't dare to rush him. This was his father's habit. Once he fell into thinking, he could stay still for a whole day.
But once you open your mouth, you go straight to the core of the problem——
"Do you know why I allowed you to fight with Lu Fei and sent Fuzhen to negotiate?"
"dad……"
Li Zaiyong opened his mouth, but stopped talking.
"There are no eternal enemies, only cooperation of interests!"
Li Jianxi opened his eyes, his cloudy eyes bursting with light, "You only see the weakness of logic, but you don't see the strength of Lu Fei. He is a 20-year-old young man who can make waves in the world. It's so simple!"
Li Zaiyong shrank his head and did not dare to speak.
Li Jianxi frowned and said: "So much information is in vain! His power in China is very powerful. If Samsung wants to enter the Chinese market in the future, it will definitely borrow his power."
Lee Jae-yong said innocently: "Dad, YP-Z1, you acquiesced."
Li Jianxi threw down the teaspoon angrily, "I agree with the reason why you did this. Have you figured it out? I am a three-star, so I lack such a little profit!"
"That is……"
Lee Jae-yong looked confused and at a loss.
"Your sister sees further than you."
Li Jianxi sighed in disappointment, "Don't worry about the next thing. First think about why I acquiesce to what you do."
Li Zaiyong said anxiously: "Dad, I don't care, this stall..."
"I!"
Li Jianxi showed off his strength, "I have asked Fu Zhen to find Lu Fei."
