When I received the news, my first reaction was to limit supply.
It's not at all out of paranoia of being persecuted, because Samsung can really do it and has a lot of black history.
Lu Fei narrowed his eyes and said what he was thinking.
Sun Hongjun didn't think so, "Yuhua visited the factory and reported in advance that the monthly output of OLED screens was only 50,000 pieces, and the production capacity was definitely insufficient."
"She told me too."
Lu Fei touched his chin. It was obviously inevitable, but he always felt that something was fishy. Anyway, it was a good thing he had a backup plan.
"TFT-LCD and OLED are already being mixed."
Sun Hongjun handed over the purchase list and contract, "The OLED spare tire panels in stock can last for another month, which is enough time for Toshiba and BOE to fill the gap.
“Is BOE’s screen supply so low?”
Lu Fei looked through the list carefully and saw that BOE only had 20,000 yuan, but Toshiba had 80,000 yuan.
“Although it is cheap, it has some flaws in quality.”
Sun Hongjun has many concerns. After all, this is the first time that the supply chain has purchased domestic products for core components.
"Old Sun, let's go to BOE."
Even though Lu Fei had spoken, Sun Hongjun dared not to obey. He also wanted to take this opportunity to inspect the "first screen in the country".
The predecessor of BOE was Yanjing Electronic Tube Factory.
One of the 156 projects in the military industry, it was once the largest and most powerful electronic components factory in China. The integrated circuits used in the Dongfanghong-1 satellite came from it.
Two years ago, the name was changed from "Oriental Electronics" to "BOE".
After more than ten years of development, it was ridiculed by people inside and outside the industry as a "money-burning machine". In 2014, it burned 300 billion yuan, and its profit in 10 years was only 300 billion yuan.
"Mr. Lu, Mr. Sun, how are you?"
Wang Dongsheng went to the company door to greet him in person, with a smile on his face and said politely: "I've read all the recent news about you and Logic. It's so exciting!"
"The media has over-hyped it and it's just normal business activity."
Lu Fei shook hands with him and was startled at first sight by the white hair on his head. He thought he was an old man in his 60s.
In fact, he is only in his early 40s.
"I'm totally tired."
Wang Dongsheng smiled bitterly and complained helplessly.
In 1992, he was unexpectedly appointed as the factory director. He had just taken over the electronics factory, which had suffered losses for seven consecutive years. Vacuum tube technology had been replaced by semiconductors. There was a lack of leading technology, a lack of advanced equipment, and most importantly, a lack of funds.
There are very few people who can get full salary, and even less of them have no bonuses. Just like this, the old experts go to the vegetable market to pick up cabbage to make ends meet.
I went to my superior to ask for it, but the superior said I have money, why should I ask you for it? Since you can be the factory director, you can make money!
That's it, TFT-L-LCD and OLED are already available. Without this financial background, how dare you be ranked number one in the country?
emm, I would like to respectfully call you "Li Yunlong"!
Lu Fei couldn't help but look at him differently, "Do you still have OLED panels?"
"Yes, why not!"
Wang Dongsheng had a proud smile on his face.
After Lu Fei asked, he learned that BOE's confidence and rapid development depended on the acquired modern fundamentals.
At that time, the Asian financial crisis and panel prices were low. Under the double blow, Bangzi companies were in trouble. Samsung and LG were struggling to support themselves. Hyundai, which ranked ninth in the world, simply cut its tail to survive.
BOE connects the production line with people and technology to deliver everything in one pot!
Sun Hongjun noticed the look in Mr. Lu's direction and asked proactively: "Why don't I see you selling OLED screens?"
"When it was acquired, it was still in the experimental stage."
Wang Dongsheng said bluntly, "It has never been commercialized."
Lu Fei rolled his eyes, "Why don't you continue to invest in research and development? Logic needs OLED screens very much, and the demand will be greater in the future. We will not be the only ones in the future..."
"Sorry, Mr. Lu."
Wang Dongsheng disagreed and said that BOE’s strategic focus is LCD and it has started building its own 5th generation line.
Lu Fei raised his eyebrows. No wonder the more investments he made, the more losses he would suffer. The key route was wrong. OLED panels would be the mainstream in the future.
He kindly reminded that the LCD panel industry has cyclical fluctuations, but Wang Dongsheng was full of confidence and didn't care at all:
"Mr. Lu, I'm serious! I have been in the industry for so long and I have never encountered a cyclical recession. Even if there is, BOE will go public next year, and we have enough funds to survive the cold winter."
"I hope so."
Lu Fei narrowed his eyes and stopped trying to persuade him.
Turning to the main business of this trip, we talked about everything from the total purchase price to the acceptance method and quality standards, and finally came to the purchase quantity.
"5,000 yuan more than expected?"
Wang Dongsheng and other senior executives were surprised and delighted.
"This is just the first batch. If the quality of BOE's LCD screens can meet the standards, Logic will increase purchases."
Lu Fei shrugged, "If conditions permit, who wouldn't want to use one's own screen, not to mention that China still lacks chips and screens."
"Yes, yes, we should help each other."
Wang Dongsheng was overjoyed. The order volume was second, and he mainly embraced Mr. Lu's thigh. BYD, which was the first to join the company, has been driven away by logic and has OEMed for international brands such as Microsoft and Toshiba.
The legs of logic are the legs of BOE!
Mr. Lu’s legs are our lives!
Youdao means that there is no road in the shopping mall. With legs, there is a road!
Lu Fei keenly understood that by quietly deceiving, he was giving BOE a strategic supplier status and introducing Toshiba and other major international customers. Balabala, he was trying to impress everyone.
Come, give Wang Dongsheng some cakes.
Sun Hongjun suppressed his laughter when he saw BOE's senior management deceptively promising to open an experimental production line for Logic——
Specially for touch screen experiments!
………
After formally signing the contract, the group left BOE.
Sun Hongjun got into Lu Fei's car. He could no longer hide the smile on his face, and the flesh of his cheeks trembled with laughter:
"Mr. Lu, I'm really convinced by you. It cost only 5,000 yuan to replace a production line. It's a great deal!"
"This is just a small profit, there are big ones too."
The corners of Lu Fei's mouth turned up, giving him his trademark evil smile again.
Sun Hongjun couldn't help but be confused, "Where is the big profit?"
"Remember what I said about the LCD panel cycle?"
Lu Fei leaned back on the chair and spoke loudly.
Thinking about his previous life, he was a good leek in the stock market.
Trader Zhang invested in BOE on a whim and was robbed of 200,000. After careful research, he discovered that this was a cyclical stock.
LCD is not a good business. Its periodic properties are too strong and it often goes through the cycle of liquid crystal cycles:
A group of companies find it profitable and enter the industry - supply exceeds demand, overproduction - prices fall, the industry declines, a group of companies close down - supply falls short of demand, prices rise - companies make substantial profits, and attract a group of new companies
. In short, the roll is really inward!
In order to reduce costs, achieve high performance and large size, companies have to build higher-generation production lines, and the scale of investment is getting larger and larger.
Catch up with the financial crisis and add insult to injury, directly GG.
"So Mr. Lu, Hyundai sold its panel business to BOE because it couldn't stand the involution and didn't want to invest anymore!"
Sun Hongjun suddenly had an idea and even drew inferences from one example.
"If there is another cyclical recession, wouldn't it be a good time for us to enter the panel industry?"
"Panels are important assets, so why bother doing so in a thankless manner."
Lu Fei waved his hand and gave up building it himself.
Sun Hongjun's eyes lit up, "What about investing in BOE?"
Lu Fei nodded and agreed to invest in the company, but it must be guided on the right path to commercialize OLED panels.
"Yes, the mainstream screen in the future must be OLED."
Sun Hongjun deeply agreed, and then he was glad that after a visit to BOE, he had a solution to the hidden problems of the logic screen, so that he would no longer be so passive in the face of insufficient supply of Samsung panels.
"The screen is just a small thing."
Lu Fei looked out the window absently, "What I'm most worried about is the flash memory chip. Will Samsung fix it for me?"
…………
Two days later, Toshiba also received an accurate reply, saying that it was eager to increase shipments and that the problem of delayed supply of Samsung's OLED panels was temporarily resolved.
Although LCDs are more expensive to purchase than OLEDs and lmusic2's profits have become thinner, the senior executives have no objections and deeply agree with Mr. Lu's overseas strategy——
It doesn’t matter if you make less money, Spotify is the main business!
With the continuous distribution and sales of fantasy and lmusic, and the support of Microsoft, they firmly control 70% of the market share.
The remaining 30% goes to Apple.
But Lu Fei was still unhappy. He was holding a cigarette and leaning on the bedside cushion with a frown. The lights around him were like daylight, illuminating a bright body next to him.
"Stop smoking. You smoke one. Ahem, I'll smoke half of one."
Gao Yuanyuan raised a jade arm and reached out to grab it. Suddenly she felt that something was wrong with his face, "You seem to be very unhappy. What's wrong?"
Lu Fei touched her face, "I can't tell."
"Then don't say anything."
Gao Yuanyuan opened her arms and gave her a big hug, "Let me tell you something happy."
Lu Fei nodded, put the cigarette in the ashtray and crushed it out.
"I want to buy a house and a car!" Gao Yuanyuan said with a smile.
"Really?"
Lu Fei pulled up the quilt and covered the two of them.
"Hmm, my brother and I have been discussing for a long time and decided to buy it in Heping New City. We bought 3 sets, one for my brother, one for my parents and one for us!"
Gao Yuanyuan looked face to face, "It's very close to the Yonghegong courtyard you bought."
Lu Fei offered to pay, but was rejected. He smiled playfully and said, "Mr. Gao, are you thinking about the hidden man in the golden house?"
"Hmph, don't you want this kind of blessing?"
Gao Yuanyuan pinched his chin and said with a blushing face: "If you want it, you have to have it, if you don't want it, you have to have it, I'm going to commit to you."
"You are bossy, Mr. Gao, but I have a troubled conscience."
"Why?"
"Xiao Beibi, you are so beautiful, you get so much money."
"Yes."
Gao Yuanyuan felt relieved when she saw Lu Fei smiling, then she smiled tenderly and asked for advice on buying a car.
“It has to be an RV!”
"Hehe, I thought so too. This way I can have a place to rest on the set."
"Let's take a rest, Jie Jie. The bed must be strong. The shock absorbing effect is very important..."
"Bah, bah, bah! Dirty."
"The dirty ones are also greedy for your body."
Lu Fei was talking dirty jokes to Gao Yuanyuan when suddenly his cell phone buzzed on the bedside table. He thought he was being reminded to pick up the plane tomorrow, but he got an unpleasant premonition.
"A fire broke out at the Samsung factory, causing some NAND flash memory chip production lines to be suspended, which may affect our shipments!"
The text message contained only a few numbers, revealing Sun Hongjun's worry.
How the hell is it over?
Lu Fei lowered his face, it turned sunny and cloudy, and his forehead was covered with black lines.
It's such a coincidence that the fire dragon burned down the warehouse, right?
