After discussing with Sun Mengquan the general framework of Luhua's investment, Lu Fei carried peanut oil and personally delivered it to the Rose Garden Villa late at night.
"Brother, sister-in-law."
"Second brother, I guess it's you."
Lu Yun had a swollen belly and was out of shape. "It's time to eat. Come eat a little with me and your sister-in-law."
Xiao Hongmei had a big belly and her rich appearance gave people a feeling of being pregnant. She told the nanny to get a bowl quickly.
"A Fei, what are you talking about?"
"Oh, oil." Lu Fei held up the cooking oil.
"Is it genetically modified?" Lu Yun was excited.
Lu Fei said it was Luhua peanut oil and immediately put away their concerns. Lu Yun exhaled: "If you are genetically modified, I won't dare to use it. Your sister-in-law is about to give birth, so she must use good oil."
“Recently, there have been reports in newspapers that have made people panic, but I don’t know if they are true?”
Xiao Hongmei rolled her eyes, "Your brother was so anxious that he bought a bunch of olive oil, salad oil, and sunflower oil. If soy sauce is also oil, he will probably have to buy a jar back."
Lu Fei chuckled and quickly took the bowl.
"I would rather believe that something exists than something that doesn't exist. I am not the only one who is trying to steal oil. There are many people who are trying to steal oil. They still laugh at me for not understanding science. I also laugh at you for not understanding the American emperor. The United States is very bad."
Lu Yun suddenly stood up, "Isn't it, second brother?"
"Brother makes sense."
Lu Fei smiled as he picked up the food and saw him leave the table and walk into a room. When he came out, he had a stack of information in his hand.
"This is the Yangma Survey and Consultation Center. Some time ago, we compiled a national urban consumer survey report, including beverages and food. You are here at the right time to help me help."
"If you don't agree, please put it aside and let Ah Fei finish his meal first." Xiao Hongmei picked up the vegetables thoughtfully.
Lu Fei asked about the birth date, which would be in January next year. He thought about how his uncle would give his nephew a birth gift——
National food and beverage giant!
Putting down the empty bowl, wiping his mouth, he opened it casually. The entire statistics are full of big data, but the breakdown is not as detailed as Feigou. For example, milk tea drinks are classified as tea drinks.
The report shows that the national tea beverage market share rankings are: Uni-President (30.16%), Master Kong (23.44%), Qilixiang (20.2%), followed by Wahaha and Nestlé.
Even Lipton Slimming Tea can be considered a tea drink!
Tea beverages have entered the red sea. Master Kong occupies half of the market. Regardless of whether it is a small brand or a big name, it cannot be rolled out. It is almost shuffled out. Qilixiang is the only one on the milk tea track.
In the brewed milk tea market, it is quite interesting: Qilixiang holds 69.4%, and the rest is divided between Xizhilang's Youlemei, Dahaoda Xiangyue, and Wawaha.
The fragrance fell down! There was no whole body left!
So let me bring you the last bit of value.
Qilixiang can confidently and boldly say: more than 300 million cups are sold a year, and the cups together can circle the earth.
“This ad slogan is great!”
Lu Yun slapped his thigh and said, "This is what I will use for this year's Spring Festival Gala midnight chime."
Lu Fei said: "It can still be used. If it exceeds the number of cups, it will circle the earth N times."
"This time the market share can be rushed back to 70%."
Lu Yun showed a satisfied smile. Even though Qilixiang has continuously occupied the first place in market share, its share has gradually shrunk, from 80% to 70%, and to less than 70% this year.
It’s marketing, advertising, shelf fees and various other miscellaneous expenses. The investment-to-profit ratio is getting lower and lower, and it’s just a superficial beauty.
"Brother, the market for brewing milk tea is only so big. There is no need to go shopping. Is the probiotic I mentioned not selling well?"
Lu Fei turned over his hands and saw the ranking of children's drinks——
Wahaha is undoubtedly first, Wangzai is second, and Qilixiang's "Hee-Shua-Shua" is ranked fifth.
"Okay! If the operation continues to sink, annual sales exceeding 500 million won't be a problem."
Lu Yun looked excited. This year, Qilixiang is expected to exceed 1 billion, and a little milk tea is expected to exceed 2 billion. The annual turnover has reached one-third of Wahaha, ranking 10th in the food and beverage field.
The total surplus of these years has added up to a total of six to seven billion in cash. At this time, we are faced with a choice, either continue to develop products, or turn to real estate...
"Real estate?" Lu Fei was startled.
"The advice given by Li Long is that he believes that the development cycle of new products is long, and saving money without using it is a waste of resources. The return rate of real estate is high and the financial risk is small."
"Brother, what do you think?"
"I still want to invest in research and development. Compared with leading brands like Uni-President and Wahaha, Qilixiang's products are too few and too single."
Lu Yun explained that since he had technical experience in milk tea dairy products, he continued to dig deeper. He originally planned to bypass pure milk tracks such as Mengniu and Yinli and develop plant protein milk——
That is, just like Vitasoy, soy milk!
But now that genetically modified soybeans are causing trouble, it's nothing to do with it.
"If soy milk doesn't work, then make yogurt."
Lu Fei raised his lips, Qilixiang had several hundred million in cash, and it was more than enough to lead the investment in Luhua.
After all, Luhua is still in the development stage, with total assets of only 1.8 billion RMB, which is incomparable to the giants that will generate annual revenue of more than 40 billion RMB in later generations.
"ah?"
Lu Yun was shocked that the span was so big, milk tea crossed over into edible oil?
"Brother, we must not just focus on making drinks. We must set a small goal first."
"Small goal?"
"Yes, develop Qilixiang into a food and beverage group!"
Lu Fei crossed his arms, "This is the first investment towards a small goal. Feigou.com only accounts for 1%. The rest depends on how much Qilixiang is willing to invest."
"If you want them all, how much will it cost?" Lu Yun asked excitedly.
"13%, that's 234 million."
Lu Fei reminded that Luhua would not choose to go public and would only like to pay dividends to shareholders.
Lu Yun didn't care, Qilixiang was also not on the market.
"Brother, you can also pay attention to small and medium-sized brands in the future. Coca-Cola can swallow the Arctic Ocean, and Qilixiang can also invest in other companies with potential, make them bigger and stronger, and create greater glory."
Lu Fei stretched out his fingers to count, Weilong Spicy Tiao, Magician Crispy Noodles, Jibei Yangyuan Zhihui Drink...
"Second brother, it's your brain that's in charge!"
Lu Yun suddenly became enlightened and his thoughts opened up.
"Brother, these emerging snack brands are selling well on Feigou.com, and I can help you connect with investors."
Lu Fei glanced at Xiao Hongmei and her bulging belly.
Nephew, this generous gift from your uncle is enough for you to lie flat as soon as you are born!
After the business talk, the family laughed and talked about naming the child. There were all kinds of strange names, but in the end they couldn't decide.
Late at night, Lu Fei stopped staying and returned to Heping Apartment. He saw Gao Yuanyuan wearing an orange one-shoulder dress, standing in front of the mirror, doing various poses.
"Hey, why are you here so early?"
Lu Fei put Lu Hua in the kitchen cabinet and asked without answering: "Why did you suddenly put on this outfit? What are you doing?"
"We're going to the premiere of Cell Phone."
Gao Yuanyuan smiled and took out a suit, "Hey, try it on and see if it fits you?"
"You want me to go?" Lu Fei raised his eyebrows.
"Of course I do, but Mr. Han, Director Feng and the others want it even more. Director Feng, the National Teacher sent the invitation letter to Han and Tang Dynasties, hoping you can show your respect."
Gao Yuanyuan blinked, "Of course, it's okay if you don't go."
Lu Fei asked about the time, "Who else is going?"
"Baoqiang, Huang Bo, and Sister Zeng Li!"
…………
Time flies. In the seven days before the premiere, Penguin officially launched the internal beta test of "Audition", and Feigou.com also completed the preparations and entered the countdown to the opening of the Premium Book Festival.
It’s 9pm on December 18th, and there are still 52 hours left.
Wang Ben drove to Hantang to pick up Gao Yuanyuan and Zeng Li.
Lu Fei was sitting in the passenger seat. Through the rearview mirror, he saw Zeng Li, whom he had not seen for a long time. He congratulated her on reaching the top of the Golden Eagle. Fei Tian looked at her twice.
Zeng Li thanked her softly and heard Gao Yuanyuan say:
"Set a small goal and win a Best Actress title next year. I think "A World Without Thieves" has a good chance. Sister Zeng Li, when will you join the cast?"
"I didn't say anything specific, I just know it will be next year."
Zeng Li patted her hand with a smile, "It just so happens that during this free time, I will go to Los Angeles at the end of the year."
"travel?"
Gao Yuanyuan was very curious. Ever since "Parents' Love" became a hit, Zeng Li suddenly stopped taking roles except for accepting awards.
"Visiting relatives."
Zeng Li said half hiding and half looking at Luffy sideways.
Along the way, the atmosphere in the car was surprisingly weird, and the silence was weird and embarrassing. Fortunately, the journey was not far away.
Soon, we arrived at Haidian Theater.
At this time, there was a huge crowd of media standing on both sides of the red carpet. The guests present were all well-known celebrities in the industry, and the stars were shining brightly.
Cars parked one by one at the entrance of the venue.
The two of them got out of the car and walked hand in hand.
Zeng Li wore a black sequin skirt with sparkling diamonds and a golden belt around her waist, looking cool and cool.
Gao Yuanyuan is dressed in white, with long black hair, thick and curly. She always smiles when facing the camera.
They are simply black and white, no, black and white.
When they walked to the shooting area, they cooperated tacitly, neither fighting nor fighting, just like lotuses with two flowers blooming, one on each side.
"Zeng Li, this way, this way!"
"Mr. Gao, here!"
Facing Kaka's flashing lights, Zeng Li wondered: "The juniors are already here, why don't you get out of the car?"
"He said he wouldn't walk on the red carpet and would enter through another door."
After Gao Yuanyuan finished posing, she dealt with all aspects A and B, and rushed into the venue. As soon as her figure appeared in the movie theater, she immediately fell into the eyes of Wang Zhonglei, Feng Pengtong and other people in the Beijing circle.
"Mr. Lu is not here?" Wang Jinghua frowned.
"It's normal for Mr. Lu not to come, but it's abnormal for him to come."
Feng Pants looked regretful.
"Hey~"
Fan Shuibing casually lifted her skirt, unwilling to do so.
She had heard that the legendary "Master Lu" was coming, so she wore a deep V and low-cut shirt. Her exposed thighs could not help but tremble with cold.
"Put your clothes on, there's no need."
Wang Jinghua ordered someone to put a heavy down jacket on her.
At this moment, a big commotion broke out in a corner of the auditorium. Feng Pengtong and others followed the movement and could vaguely see Lu Fei's face.
He was walking through the aisle, nodding hello to Han Sanping.
"Hey, come on, come on, come on, Mr. Lu is here!"
Seeing Wang Zhonglei running away like a dog, Fan Shuibing quickly took off his down jacket, ignored his reserve, and walked up to him. "Hey, my Lord Lu, you are really here!"
Feng Pengtong showed a flattering smile: "This gives me so much face."
Fan Shuibing looked at Huayi's senior management looking at Lu Fei and opened his mouth, his heart surging.
When it was her turn, she clasped her hands enthusiastically and leaned down respectfully, revealing her proud career line and letting him see her surging ambition.
"Mr. Lu, I finally met you in person. I didn't expect you to be even more handsome than you look in the photos."
"Who has hundreds of millions and how can he not be handsome?"
Lu Fei felt his palms being scratched a few times. You are so naughty!
"Then how can you make hundreds of millions like Mr. Lu?"
Fan Shuibing's heart was pounding. According to what she heard, Ding Sanshi was the fake richest man. The real richest man was far away in the horizon, but right in front of her eyes——
Marrying him is equivalent to marrying into a wealthy family!
"Ms. Fan, let's not talk about hundreds of millions for now. We have to walk step by step. First set a small goal to earn 100 million."
Lu Fei took his hand out, but saw that she was deliberately leaning forward, trying to put her face in front of her to pretend to be ambiguous, so he took a step back.
100 million? Small goal?
Fan Shuibing was startled when he saw that he turned a blind eye to his proud face and figure and walked past indifferently.
She deliberately raised her chest and twisted her hips, but she couldn't get a second glance, let alone a leering look in her eyes, and her face immediately froze.
"Ahem, Shui Bing, don't doubt yourself. Mr. Lu is a bit face-blind. Sometimes he can't tell who is pretty or not..."
Wang Jinghua noticed something strange and immediately reminded him.
"No wonder!"
Fan Shuibing watched Lu Fei walk towards Zeng Li and Gao Yuanyuan, biting his lip, bah, you don't know the goods! There are also small targets, bah!
