364 Starting with Wang Zha, without respecting martial ethics
With the bonus of Mr. Lu’s face, Gao Yuanyuan successfully signed a SMS cooperation agreement with China Mobile and China Unicom.
Everything is ready, all it needs is recording.
Prior to this, there was no promotion more than a month in advance. It was all based on the talented woman's online art blog, which updated the log every three to five, and "incidentally" included information that could be disclosed by "The Voice of China".
Thanks to the popularity of the blog queen, the show has maintained a lukewarm exposure.
The Mango Channel frequently peeked at the screen, as if facing a formidable enemy, and did not dare to slack off at all. The Tomato Channel also did not dare to underestimate the enemy, vowing to kill Mango and ascend to the Iron Throne. The two sides were in full swing, and the smell of gunpowder continued until the arrival of summer in July. Students
We have welcomed the summer vacation.
Subsequently, a media war broke out to compete for attention and popularity.
Compared with Mango Channel, which only relied on programs such as "Happy Camp" for promotion, Hantang and Tomato Channel dispatched five armies of sea, land, air, tanks and artillery.
Indiscriminately bombarding online and offline, not only fully utilized the explosive point of the mentor lineup, but also knew how to bury pitfalls——
The first issue will definitely give viewers a surprise!
The summer is hot and hot, and the cold air blowing from the air conditioner in the Mango TV office is difficult to dispel the restless atmosphere.
Ouyang Changlin looked at the two TVs specially arranged in front of him. The one on the left was showing the trailer for "2004 Super Girl", and the one on the right was an advertisement before the broadcast of "The Voice of China".
The war is about to break out.
"Director."
Danny Long knocked on the door and came in, "Everything is fine, there will be no accidents during the broadcast."
“What’s the surprise in the recent promotion of ‘The Voice’?”
Ouyang Changlin looked sideways: "Is there any gossip?"
"No, the confidentiality is very good."
Long Danny shook his head: "Yes, there is only information disclosed by Gao Yuanyuan's blog."
Ouyang Changlin said with emotion: "Maybe we shouldn't have protected Li Xiang in the first place. Maybe it was the best policy to store it in the refrigerator for a while and treat it coldly."
"Master, you can't say that. It's a misfortune that brings good fortune."
Long Danny said with relief: "If Mengniu sponsored "The Voice", how could Yin Li sponsor us, and where would he have the money to hire Wang Lihong? He may not be worse than Jay Chou!"
"Yeah, anything you say now is just hindsight."
Ouyang Changlin sighed, and suddenly "The Voice" burst out with a loud sound, and his eyes were immediately attracted.
I saw four red and white swivel chairs with their backs facing the circular stage. The front door opened. Liu Yan, who was wearing a bright red dress, and the male host from Tomato Station walked side by side to the center of the stage.
A man and a woman sang together, and after saying the opening remarks and the rules of the competition, they shouted in unison that the mentor would make a brilliant appearance.
Along with the performance of the mentor's famous songs, Yu Qingcheng, Liu Huan, Wang Fei, and Jay Chou appeared one by one, instantly igniting the passion of the audience.
"Why don't we have an opening like this!"
Ouyang Changlin turned to look at "Super Girl". It was just mediocre, not on the same level at all!
"Director, um, the appearance fee is one price, and singing on stage is another price."
Danny Long looked embarrassed, "Don't be angry, this must be a surprise from "The Voice"!"
"I hope so, but..."
Ouyang Changlin saw that the first contestant was a round-faced man wearing a hat, and blurted out: "Dao, Dao Lang!"
Immediately afterwards, the melody of "The First Snow of 2002" sounded from the speakers, making Danny Long feel as if he had fallen into an ice cellar.
Snowflakes are falling and the north wind is blowing~
"This is a surprise!"
Ouyang Changlin never expected that this was just the beginning.
"The Voice" seems to have unlimited bombs. "Super Girl" has a 6, which is directly matched with four 2s. There is no card to play, and it is unreasonable...
Danny Long said nothing, his intuition told her that it was over, the ratings for the first issue were over!
The next day, the ratings ranking list was released.
The first episode of "The Voice" dominated the world with 20.1%, which affected the prime-time TV series in the same period, and the ratings all declined to some extent, not to mention "2004 Super Girl", which Mango Channel invested a lot of money in.
In terms of music competition and competition system, failure!
In terms of configuration and funding for stage design, props, live soundtrack team, etc., it failed!
In terms of the quality of the contestants, it is a failure among failures!
The ratings of Tomato Channel are 5 times higher, beating Mango Channel instantly. This is an unprecedented disparity since Mango Channel became an entertainment channel!
Although they are all amateurs working alone, "The Voice" is more grassroots, more people-friendly, good-looking and good-sounding, compared to Teenage Girls, and the results are immediate.
The ratings for the second episode exceeded 20% from the beginning.
Among the tutors fighting each other for students, the number has been rising steadily, reaching a peak of 30%. Any song that appeared on "The Voice" quickly became popular on the streets and on taxi radio stations.
Baidu and Sogou’s MP3 search traffic has reached a new peak. Posts are posted everywhere discussing “which singer performed well” and “who is being competed for by four mentors”...
At this moment, the recording scene.
The cute and sweet Jing Tian came on stage to sing. She was fully prepared and showed off her singing voice, which immediately surprised the whole audience and even the four teachers. She sang Jay Chou's "Sunny Day".
There is no doubt that all four instructors pressed the button for Jing Tian.
Liu Huan praised her for her good voice, while Wang Fei and Yu Qing were hot and cold, with one red face and one black face, coaxing Jay Chou and Jing Tian to sing a song "Nunchaku".
Although she didn't sing very well, she didn't have stage fright at all. She had a good performance and brought the atmosphere of the whole place to a high point.
After finishing the fun, I seemed to be in a daze. I forgot about choosing a tutor and ran away in a hurry.
Liu Yan quickly pulled her back, "Hey, Xiao Tiantian, why are you stepping down in such a hurry?"
Jing Tian smiled brightly and answered unexpectedly, because she had to rush to school after recording the show.
As soon as these words came out, the whole hall was in an uproar.
Finally, after the mentors argued with each other, he chose Jay Chou as his mentor, and then went straight to the backstage lounge.
"Tiantian, you performed very well."
Gao Yuanyuan sat quietly on the chair and reached out to stroke Jingtian's hair.
Zhong Lifeng said with a smile: "Yes, I sang better than usual. I was worried at first that if I made a mistake, I would have to stop the program and re-record it. It seems to be unnecessary."
"It shows that A Fei is right, Tiantian was born to eat this bowl of rice."
Gao Yuanyuan regards the well-behaved Jing Tian as her younger sister, her eyes full of doting.
With a smile on her innocent face: "Thank you, Sister Yuanyuan!"
Gao Yuanyuan smiled and said: "I also want to thank your brother Fei, he has even prepared your debut songs and endorsements."
"Brother Fei!"
Jing Tian's mind was filled with images of Lu Fei, and he couldn't help but wonder, why did Mr. Lu take care of her so much?
Just as he was hesitating to ask, Zhong Lifang glanced at her watch and said:
"It's almost time. Mr. Gao should go to the press conference at Yanjing Hotel. Tiantian, please let me take her back to school."
Gao Yuanyuan nodded lightly and asked before leaving: "Sister Lifang, how are the news arrangements on Mango Channel going?"
Before the third episode of "The Voice" was aired, a special press conference was held to strike while the iron was hot, announcing that all students who entered the mentor team would have the opportunity to sign with a record company, and training would be arranged according to different strengths. It was also revealed that the program was over
In the future, a large-scale tour will be held across the country.
Public opinion is boiling again and continues to ferment.
As the ratings of the third episode exceeded the 30% mark, "The Voice" set numerous records.
In one fell swoop, it started the first year of domestic entertainment talent show, setting the highest ratings of the same type of program, which seems to be the ceiling of the historical level of domestic entertainment programs.
With the help of the media, and after Muzi Mei's blog culture, Chuanxin's grassroots culture was gradually born.
Good Voice singer bars have sprung up like mushrooms after a rain, and the number of followers has exceeded 100,000. Just one "Brother Chun Bar" has surpassed the combined popularity of all contestants' bars in "Supergirl".
As for "Supergirl", the ratings are so low that no one cares about it. I'm really not familiar with who it is.
There was a dead silence in the director's office, and the atmosphere was extremely solemn.
"Tell me, what should I do?"
Ouyang Changlin held his arms in his arms, his face so gloomy that he could shed tears.
"Director, I..."
Long Danny looked haggard, with thick dark circles under his eyes.
"Don't forget, you are the one protecting Li Xiang. You are the one who issued the military order. You must find a way to clean up this mess."
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Ouyang Changlin was good at slamming the table with his hand: "At least it can't be in vain. I can ignore the money invested in the early stage, but from now on, I have to make money and generate income!"
"Director, I have thought about this problem. Yin Li can be deeply tied to the voting mechanism. Fans can only vote for idols online by purchasing Yin Li milk and obtaining a special ticket number. There must be fanatical fans who support idols.
Buying it by the box.”
Danny Long was coming up with his milk ticket idea when his secretary suddenly barged in.
As he walked, he shouted: "Director, Director Long, it's not good!"
"Why are you panicking?" Ouyang Changlin said with a straight face: "What's the matter!"
The secretary said: "Southern Weekend criticized "Super Girl" for maliciously collecting money through SMS voting, and many media outlets followed suit."
"Do you still want to think about this? Contact them quickly. You must suppress it!"
Long Danny's anger rushed into his brain from bottom to top, and he slammed the table.
"Can't suppress it!"
The secretary spread his hands helplessly: "The media may still sell us face, but the online network is Mr. Lu's world. Even if we pay public relations fees, it will be useless."
Capital, evil capital!
Long Danny's whole body froze, his vision gradually blurred, and he felt like the world was spinning.
"Director Long, look at the good things you have done!"
Ouyang Changlin became angry and lost his cool. It turned out that this was a surprise.
