The moon and stars are sparse, the staff building of Yungang Aerospace Third Institute.
"Brother, why are you back?"
When Gao Yuanyuan opened the door, she saw Gao Tuan reaching out and holding her head, stroking her like a cat while walking in with a smile.
Gao's father and Gao's mother were also surprised. When asked, they actually came back to watch TV. They looked at each other and became more and more confused. Did they go back home specifically for a program?
Father Gao asked curiously: "Which channel do you want to watch?"
"10 sets of science and education channels."
After Gao Tuan finished speaking, the program trailer was playing on the screen, and next was "Screen Interview". There was still half an hour before the start, so he took the opportunity to take a comfortable hot bath.
"Brother, brother, the show you want to watch is about to start!" Gao Yuanyuan took a fruit knife, peeled the apple, and cut it into pieces skillfully.
There was a crash, and steam came out of the bathroom.
Gao Tuan came out wrapped in pajamas, wiped his hair with a towel, and sat on the sofa. Suddenly, an exciting drumbeat came to his ears, and the melody of "Heaven and Earth Isolated Shadows Let Me Go" floated.
"Hey, isn't this the movie about Monkey King falling in love that Yuanyuan watched last time?"
The father-in-law and mother-in-law were wondering, and a magnetic voice came from the speaker.
"Welcome to watch the 95th anniversary special program of Chinese Film, "Screen Collection", "Screen Room 10" on time. We will bring countless masterpieces in the history of Chinese films to the audience in front of the TV, and introduce the directors and actors of Chinese films..."
The prologue ends and we quickly get to the main topic, introducing the story of "Journey to the West" concisely and comprehensively.
"...The leader of the Ax Gang, Supreme Treasure, has a very hairy body and was hit by the Seven Injury Fists. He looks cross-eyed and is about to die."
The voiceover of the narration slowly faded out, and the original soundtrack of the movie appeared:
"Who said I have cross-eyed eyes? I just focus my eyes on one point to change my previous view of things."
"I stepped on it for so long. Even if it doesn't hurt, I can just deal with it a few times."
"Ah, ah~"
The edited clips are like short video clips from later generations. Even though Gao Yuanyuan has watched the entire film, she still can't help but laugh.
The key point is that Long Bing's serious Yangma broadcasting voice delivers playful and humorous commentary, sometimes complaining, sometimes making pranks. The huge contrast is tantamount to amplifying the nonsensical jokes in the movie.
"Hahaha."
Gao's father and mother laughed loudly, and even Gao Tuan, who had a cold face, raised the corners of his mouth slightly, and couldn't help but wonder.
When I first read it, I thought it was ruining the classic. But with the commentary, the awkwardness and discomfort disappear and are replaced by a sense of joy.
They were just listening to talk shows or stand-up comics, and they were doing it as frequently as the Spring Festival Gala, which kept them hooked.
The most unexpected thing is that the first half is about joy and the second half is about thinking.
""Westward Journey" itself is a post-modern alternative comedy film. The so-called post-modern, in layman's terms, means transcending modernity, transcending and subverting contemporary traditional values...
And Liu Zhenwei and Zhou Xingchi use seemingly illogical and playful "nonsense" to show the love story of the Supreme Treasure, the reincarnation of the Monkey King..."
The whole story is written in vernacular, and even movie novices can understand it.
Gao Tuan gradually came to his senses and said with emotion: "Mr. Lu is really worthy of being Mr. Lu. He even studies movies so well. He is really insightful!"
"Mr. Lu?"
Gao Yuanyuan frowned, and then teased: "Brother, didn't you say "Westward Journey" was trash before, but what about now?"
Gao Tuan waved his hands in embarrassment, "It's okay that I was wrong. I reflect on it. Yuanyuan, where is your VCD of "Westward Journey"? Take it out and let's watch this later."
"Yes, Yuanyuan, let's watch it together as a family!"
Father Gao patted his thigh, "After being explained like this, I suddenly felt that it wasn't that kind of bad movie. It might be because of the age gap. We can't keep up with the trends of you young people."
Gao Yuanyuan:(°ー°〃)
I didn’t expect that she spent three days convincing Gao’s father to watch “Westward Journey”, but she couldn’t convince him. How could a 45-minute program arouse his movie-watching addiction?
…………
The next morning, CCTV.
Not only Tu Xiaowen, but also Zhang Xiaobei, Long Bing and other "Screen Screen" staff members all got up early in the morning, all eagerly looking forward to the ratings of the show.
After a while, Wang Lihuan called everyone to the office with the daily ratings statistics of each channel and the ratings ranking list of each program on the channel.
"Director, how much is it?" Tu Xiaowen asked anxiously.
Everyone looked at Wang Lihuan with eager eyes as he opened the statistical table, and saw that his livid face suddenly became brighter when the sun illuminated it.
The answer is revealed, 0.39%, an increase of 0.22%!
"What!"
Tu Xiaowen and others couldn't believe their ears, but don't think 0.39% is low. You must know that the average ratings of the entire science and education channel is only 0.36%. This time, "Screen Stories" jumped from the bottom of the crane to the top of the channel column.
In the middle, it was suddenly pulled back from the red zone that was about to fall into the black zone back to the safe yellow zone!
Salted fish makes a big comeback!
The most important thing is that Wang Lihuan, Tu Xiaowen and others all know that maybe a gold medal column on the Science and Education Channel will be born in their hands.
"Wow!"
In an instant, the office erupted into astonishing cheers and lasting applause.
When it was time to go to work, the phone was ringing constantly, and everyone was calling from the audience, asking when "Screening Room 10" would be replayed, and even reminding it online, which I had never even thought about before.
"Sorry, we are a science and education channel and we do not provide programs to play movies. If you really want to watch "Westward Journey", you can contact the movie channel of Yangma 6."
"Yes, it is not broadcast biweekly. "Screening Room 10" is a special program, one week."
"..."
"When I call again and ask about the rerun of "Screen Interview", I always reply at 11:30 noon..."
Wang Lihuan gave the standard answer, but in the middle of his sentence, another phone call interrupted him. He had to answer it. It was from Lu Fei.
"The advertisement will be sent to the TV station in a moment."
He did not include advertisements in the commentary of "Moonlight Box", but "The Monkey King" will definitely be added. Not only "Screen Collection", he also considered putting it on 9 other Yangma channels.
You definitely can’t afford it during prime time, which is all garbage time in the morning, afternoon, early morning, and midnight that no one cares about.
"It was garbage time, and the advertising effect was not good." Wang Lihuan reminded, "Actually, the prime price of 10 sets is not expensive, only 5,000 yuan for 30 seconds."
Lu Fei curled his lips. One or two time slots must be rubbish, but if the rubbish time is all ads from Feigou.com, it would not be rubbish.
These days, we don’t pay much attention to junk advertising.
Advertising fees are very cheap. Even Yangma doesn’t necessarily have anyone willing to invest in it. They can only sell it with ads during prime time periods. In some provinces and cities, it’s so cheap that it’s like giving it away. You can buy it for up to a thousand yuan in 30 seconds.
, then go to the next level market, or even directly pay for a monthly subscription, and you can keep it for as long as you like.
Otherwise, where would there have been so many breast enhancement ads, weight loss ads, and health care product ads when I was a kid?
For example, Zhu Wushuang's Tingmei and A'duo's magical power are all benefits of childhood enlightenment. They last for more than ten minutes at any time, and they are bombarded with no blind spots throughout the morning, middle and afternoon. It is difficult for the audience not to remember.
Hate to hate, but the effect is strong!
Obviously, Wang Lihuan also thought about it and had to say with emotion: "This is a genius idea. Mr. Lu is truly a genius."
"Haha, I have no choice."
Lu Fei also felt helpless. He was not that poor. He could spend up to 100,000 yuan for advertising, otherwise he would not dare to advertise until the Spring Festival Gala.
However, considering the brand image of Feigou, it cannot be brainwashed as crazy as "Melatonin" and "Happy Growth". It will not disgust the audience and create a reputation of "Millennium Fighting Xixi".
He restrained himself slightly and did not plan to continue the bombing. He only promised to use nuclear weapons during "Westward Journey"!
