"kindle2 is a complete subversion of kindle1. The total area is reduced by 21%, the weight is reduced by 17%, and the capacity is expanded to 100%, from 2G to 4G!"
"Kindle 2 is not only more portable, but also more durable. The battery can last for a long time of 26 days."
"Of course the most amazing thing is the large touch screen."
"We use infrared touch technology, which will form a horizontal and vertical infrared detection network on the surface of the screen. You can easily touch commands with your fingers. Navigation and page turning can get rid of the dependence on physical buttons..."
Lu Fei stood on the stage, demonstrating and bragging along with the projected parameter data, how superior he was and how he came.
It's more than enough to fool laymen, but among its friends, Nokia and Apple, which are also working hard on touch screens, have already seen the clues.
"The infrared screen is to install a circuit board frame in front of the display, and then arrange infrared transmitting tubes and receivers around it to form an infrared matrix in one-to-one correspondence. If the two horizontal and vertical infrared rays are blocked by your finger, a touch point can be generated
.”
Listening to the explanation of the technical executive, Kallasvuo breathed a sigh of relief. He thought that Nokia would be greatly outgunned by logic in terms of resistive screen touch technology, but he didn't expect that it was just a coincidence and did not use the resistive technology on lmusic3.
.
"The advantage of an infrared screen is that it is waterproof, scratch-resistant and pressure-resistant, and is not limited by the size of the screen. The disadvantage is that it is too sensitive and will react whenever an object with heat touches the screen."
"But it's really smart, isn't it?"
Kallasvuo frowned. Although Nokia did not have a tablet business and did not need to compete directly, Logic was about to invade the mobile phone field. He felt as if he was facing a formidable enemy, and he became increasingly uneasy.
"Hoo~"
Riccio, on the other hand, breathed out. Fortunately, it was just an infrared screen, so the technological gap was not big, and Apple could still catch up.
Although I was thankful, I couldn't help but feel suspicious. Logic cooperated with New York University's industry and academia, and acquired Newark, TPK Chenhong and other companies with patented technology. The result is this?
In more than two years, this is all that was researched?
of course not!
With a bright smile on his face, Lu Fei almost couldn't help but announce a new breakthrough in capacitive touch screens when explaining the infrared screen, but he still held it back because of the Osborne effect.
In the 1980s, when a computer company called "Osborne" launched its own products, they boasted about how awesome and advanced the next generation was, and directly discouraged customers who were placing orders.
After all, no one is a fool.
The next generation will be better than this one, so we might as well wait another year.
As a result, the order volume dropped, supply exceeded demand, and computers could not be sold at all. They were all backlogged in the warehouse, and the company went bankrupt.
With this example, colleagues in the future have learned well, not only to have technical reserves, but also to squeeze out toothpaste strategically, just like Nvidia, Intel, Apple...
Logic can be learned in many ways, but even if you learn it badly!
There is obviously a resistive screen and a capacitive screen, but it only squeezes out toothpaste and only squeezes out infrared touch technology. However, such a small step is enough to amaze the technology fans and media reporters at the scene.
"kindle2 has WIFI version and 3G version."
Lu Fei pressed the page-turning pen, "The WiFi version is priced at US$259! The 3G version is priced at US$299!"
"Snapped."
"Pa bang bang~"
There was a little applause at first, then a round of applause, and then a round of applause.
Little Edgar Bronfman looked around and saw many people raising their arms and shouting Mr. Lu's name, just like believers singing praises to God, with hot eyes and devout worship, and he was not angry at all——
Fake squid, what are the Chinese people so proud of!
"Last year, also in front of you, Logic released the world's first touch-sensitive color screen MP3 player, which amazed the world."
“The sales volume of lmusic3 speaks for itself!”
"Since then, more and more friends have followed the logical pace. Now, almost all MP3 players on the market have touch screens, color screens, radios, tape recorders, audio e-books, and game consoles.
With other functions, music players are filled with all kinds of things, and the meaning of mp3 is not so pure."
"But I think there are only two most important meanings of mp3."
Lu Fei stretched out one finger and said "music", and then stretched out a second finger. At the same time, it was written clearly on the projection screen——
"The trend of technology and beauty!"
Immediately afterwards, the lights slowly went out, and the whole place fell into darkness.
In an instant, a laser suddenly fell from the ceiling onto the stage, and then two, three, or more than a dozen fluorescent wire beams were projected from top to bottom, making the stage flood with colorful lights.
Along with the dynamic melody, a trendy laser mirror dance was vividly displayed, stimulating the mood of the scene.
After the dance, the lights were turned on and a spotlight was cast.
Lu Fei wore beats headphones around his neck and walked slowly from the darkness to the light beam, his whole person seemed to be sparkling.
"The music players of the lmusic family have been launched for three generations, and each generation is a fashionable combination of technology and beauty."
Seeing that the atmosphere was almost heightened, Lu Fei stopped hiding it and reached into his pocket to take out the Logic 4th generation MP3 player.
"Hoo~"
The major international manufacturers, who regarded it as a scourge, breathed a sigh of relief. Although the exterior design is still at the top level, it is almost the same as the third generation and cannot shock everyone.
The only outstanding feature is the added video function, and the hardware is just a pile of materials. However, the NAND flash memory is produced by Fuxin Semiconductor, and the sound quality decoding chip is also jointly developed with Philips.
Logic is no longer an integrator!
But major manufacturers such as Philips, Sony, and Samsung don't care. After three years, they finally don't have to lag behind by one version.
In the first year, the flash memory suppressed the hard drive, in the second year, the color screen suppressed the black and white, and in the third year, the touch suppressed the buttons. The logic was always one step ahead, always one version ahead, which is equivalent to having only 120 levels of purple equipment in the whole body, but it happened again and again.
Again and again, they brutally killed these 60-level divine heroes.
Where the hell can you reason with this?
Finally, they no longer have to compete in terms of functionality and creativity. Comparing performance and competing for hardware is their traditional strong track!
"Haha, as expected, even Lu can't come up with something new every year."
"The upper limit of MP3 is right there. No matter how much you play with it, it's just MP3."
"Yes, yes, you are absolutely right..."
Looking at everyone whispering, Riccio smiled, but suddenly his face stiffened, "What is that Lu is wearing around his neck? Headphones! Are they headphones?"
As he spoke, his eyes focused on the red and white headphones with an exaggerated appearance and bright colors. The artistic curve logo of the "b" is eye-catching.
"When we were designing lmusic4, we discovered a very interesting thing."
Lu Fei took out a variety of headphones from the oilskin paper bag. The logos were all firmly taped to prevent the brand from being exposed.
He randomly picked a cheap plastic headband with only two metal parts connected together, "Does anyone know whose headphones this is?"
"I think it's Sennheiser."
"No, if it's so ugly, it should be Sony."
"No matter how ugly Sony is, it would never make such rough plastic. It must be made in China..."
There was a lot of chatter in the audience, but Riccio felt extremely harsh when he heard it. His face turned blue and white, and then his forehead was covered with black lines. He recognized it at a glance as the cheap headphones that came with the purchase of an iPod, only worth 1 US dollar.
Then, Lu Fei pretended to dig through it again and took out Sony's MDR-SA5000, which was ugly and bulky.
"Looking at this again, wow, I thought our staff made a mistake and took a stethoscope by mistake."
"Hahaha!"
A set of funny and humorous combination punches made the whole audience burst into laughter.
Amidst the laughter, many good people speculated about the brand of the headphones. The discussion gradually spread and reached Sony's ears. Everyone looked unhappy, especially the Neon executives, who felt the pain of social death.
How can it be repaired? It is not very lethal and extremely insulting!
"These headphones on the market are either not fashionable enough and look like medical auscultation equipment, or they are not good enough..."
Lu Fei glanced at the audience, the implication could not be more obvious, I am not targeting anyone, I want to say that all the headphones sold by friends are fun!
"Hey Andy, Lu seems to be insulting you Sony."
Little Edgar Bronfman looked sideways.
"Ha ha!"
Andilak laughed out loud and quickly pursed his lips to hold it in.
What's going on? What's going on!
Little Edgar Bronfman looked confused, "Andy, can you still laugh?"
"Oh, sorry."
Andy Lack quickly changed his face and became extremely angry, but he was happy in his heart. The Sony empire was like a separate vassal town. Sony Music and Sony Electronics disliked each other and were constantly fighting among themselves.
For example, when Sony Electronics wanted to launch a paid music website, it was blocked by Sony Music in every possible way because it would affect the sales of physical records. However, it turned around and went to the logical camp, preferring outsiders to insiders!
"A good horse deserves a good saddle. An MP3 player full of technology and fashion must be paired with trendy headphones that are also full of technology and beauty. However, we searched and searched and found that there was no headphone product that could not only provide high-quality sound quality but also highlight individuality, so
I decided to create a new headphone sub-brand."
In full view of everyone, Lu Fei put the earphones around his neck over his ears and shouted: "beats!"
Isn’t this just what Steve Jobs said, that everything can be aesthetic?
Riccio's heart skipped a beat, and Huaxia Lu Youshuang found a breakthrough point for differentiation. Since music players couldn't stand out from the crowd in terms of hardware performance, they simply found a new way and bundled them with headphones to create a trendy brand, redefining technology and fashion.
"Logic will set off an aesthetic revolution for the entire headphone industry and the entire music equipment industry!"
"What we want to do is not only high-performance high-end music accessories, but also make music more advanced and technology more aesthetic."
Lu Fei's words were very colorful, and his words revealed that if you can't understand the beauty of logic, it's because you have no level and no style!
"Wow, oh Song!"
Many people become more and more attracted to it as they look at it. When they think about their own headphones, a sense of beauty and the beast comes to their mind, and they instantly feel that they are not worthy of the noble and fashionable lmusic.
"Kakaka~"
The photographer hurriedly clicked the camera, and the reporters took up their pens to jot down what they had just said. They were all paying attention to the headphones, but they were even more eager to look forward to the finale of the press conference, the world's first mobile phone. Their eyes and lenses were all aimed at the stage, and finally they were on the stage.
Long awaited -
logicX is born out of nowhere!
………………
The press conference lasted for one and a half hours and came to an end.
There was a crowd of people when I arrived, but when I left, the entrance to the Masconne Convention and Exhibition Center was like an ebbing tide, with people talking and making noise.
"You said Sony's headphones are like stethoscopes, fuxk! I want to see if their headphones can be sold when they are launched. How dare you ask for $299 for a pair? I'm crazy for money."
"Hmph, the phone only costs $399."
"What do you think of that logicX?"
"I already want to go back and open the champagne to celebrate! Haha, I overestimated Lu. I thought he would come up with some amazing mobile phone. It is just a machine with enhanced performance in music, without any outstanding features."
"Nokia has already launched a music phone that is still distinctive, but colorful, runs smoothly and is cheap. LogicX is probably imitating our N series."
"It's obviously more like Motorola! In addition to the self-developed intelligent system, there is also a shortcut button that can enter the music menu with one click. There is nothing like it."
"Smart? In my opinion, the Android system is far worse than the Symbian system. It is not smart at all."
"You can't get involved in mobile phones if you want to! Apple has failed, can logic be far behind?"
"..."
Seeing the self-confidence of Ericsson, Motorola, Nokia and other senior executives, the corners of Edgar Bronfman's mouth rose crazily. It had nothing to do with him, but he felt inexplicably happy in his heart.
"Hey, this is a rare opportunity. Let's talk to Lu." Andilac winked at him, and then formed a group with Doug Morris and other four people to go backstage.
In the lounge at this time, Lu Fei was taking a big gulp of water to moisten his thirsty and burning throat, "Let's book a trip to Los Angeles the day after tomorrow, and don't forget the tickets."
Guo Xingdao: "It happened to be the Lakers vs. Rockets that day. After meeting Kobe, would you like to meet Yao Ming as well? It feels good to have him be the spokesperson for our headphones and mobile phones in the Asia-Pacific region."
"Headphones are fine, but mobile phones are not. LogicX is mainly focused on young people's first fashionable arcade machine. Let's go to Jay Chou."
From the corner of his eye, Lu Fei noticed the faces of Edgar Bronfman Jr. and others. He immediately stopped talking and greeted them with a smile, saying hello and shaking hands.
"Lu, this press conference is really exciting. I can't wait to buy Logic's latest products."
Doug Morris was kind with a touch of ingratiation.
"Thank you, please take a seat."
Lu Fei took out the cigar box.
Edgar Bronfman Jr. frowned and said: "Lu, everyone's time is very precious. Let me just say it straight. The press conference is over. Now can you tell us what the third cooperation is?"
"You all agree with my plan and are willing to sign a content licensing protection agreement with YouTube?"
Lu Fei looked around and his eyes fell on Doug Morris.
I saw him saying seriously: "We have discussed, Lu, entering the oil pipeline to expand channels is indeed a good way, but we all agree that we should first listen to what cooperation is before making a decision. What do you think?"
"Yeah, we all want to know!"
The president of EMI echoed this repeatedly.
Lu Fei slowly cut open the cigar with cigar cutters. Their attitudes were surprisingly consistent to the naked eye, and they nodded: "Okay, you are also at the press conference. You must have heard of Logic's upcoming headphones, right?"
"The collaboration you are talking about is this beats?"
The four of them looked at each other with different expressions and thoughts.
Lu Fei grinned and said: "Yes! Today's headphone market is a promising blue ocean market. Logic is willing to use beats' equity and dividend rights to cooperate with you in depth."
Doug Morris's eyes lit up and his breath became thicker.
Little Edgar Bronfman smiled coldly: "So generous? There must be some harsh conditions, right?"
