"4.21 billion! Feigou Double 11 hits another peak!"
"Three years ago, during the first 'Double Eleven Shopping Carnival', Feigou.com had a one-day turnover of 117 million. It went online at 0:00 this year and exceeded 100 million in 1 minute and 29 seconds, 500 million in 8 minutes, and 10 in 31 minutes.
billion, 2 billion in 3 hours, 3 billion in 6 hours, and so far, it has exceeded the 4 billion mark in nearly 12 hours."
“According to official disclosures from Feigou.com, in the first hour of Double Eleven, the transaction volume of more than 1,250 brands exceeded that of the first day last year. As of 12:00 on November 11, the transaction volume of 198 small and medium-sized brands has increased from one million to one million.
The leap from RMB to RMB 10 million, 17 brands whose Double Eleven sales last year exceeded RMB 10 million, this year’s Double Eleven sales exceeded RMB 100 million.”
“…”
Double Eleven has only been half a day, and before the final sales figures of Feigou.com are released, impatient media are rushing to report on it. There are even telephone stations following up in real time. No matter what the program is, Feigou.com will be interrupted every once in a while.
Sales scrolling marquee.
Online is Feigou.com’s territory.
Double Eleven advertisements and news can be seen everywhere. Just like QQ, whenever the total sales increase by 100 million, the pop-up window pops up on time like a movie box office poster.
"Crack."
"Pap, tap, tap~"
Lu Yun clicked the mouse and closed the seemingly endless pop-up windows, his livid face becoming more and more irritated.
Although Taoduoduo broke the record of last year's Double Eleven, with the help of Yahoo, it reached 850 million, just a stone's throw away from the goal of 1 billion, but there was no joy in my heart——
Watching Feigou.com make money is even more uncomfortable than losing money on Taoduo!
Looking at him like a man possessed, Cai Chongxin and Sun Yutong looked at each other, sighed and said: "Jack, we don't need to compare with Feigou. Yahoo China only acquired Yahoo a few days ago. The time is too short. Search, email,
I haven’t had time to digest a lot of resources in instant messaging, right Yutong?”
"Ah, yes, yes, Mr. Cai is right."
Sun Yutong was excited, her eyes erratic, "We have just taken over Yahoo China's assets, and our sales may exceed 1 billion. Give us another year, and wait for next year's Double Eleven, we still don't know who will win!"
"Win? As long as Feigou.com's Jingdong 3C Digital remains so strong, Ahri will never win in his lifetime!" Lu Yun kept rubbing his chin, "I don't understand. They have Shenzhou for their computers, I have Lianxiang, and their mobile phones
Logically, I have TCL, Gionee, and Bird, so why is there such a big gap in sales?"
Sun Yutong noticed the inquiring look he cast and said bravely: "Mr. Lu, e-commerce users buy not only goods, but also experiences. Feigou has its own logistics system and fully supports three-day delivery of electronic products.
Mobile phones and keyboards can even be delivered on the same day, so we can only outsource them. Moreover, any express delivery company such as STO, Yunda, YTO, and Tiantian that has not invested in Feigou will definitely give priority to delivery."
"It makes sense, but it doesn't entirely make sense."
Lu Yun narrowed his eyes, "Self-built logistics is a completely loss-making business. Do you think how much money Lu Fei spent on it? He bought land to build warehousing, rented planes and bought trucks. If all these resources were moved to the plane
In terms of construction, Taoduoduo has long been left behind, and it is estimated that Taoduoduo can’t even be seen.
We must not engage in logistics, Ahli has no money."
Cai Chongxin nodded and said, "Yes, this money from Yahoo is our last financing before going public. Good steel must be used wisely."
"Even if you have money, you won't do it. It's just superfluous!"
Lu Yun then added another sentence.
Sun Yutong did not express her disdain, but shrugged and said: "Service is one aspect, and the other is price. Feigou launched a 'price guarantee policy' at the beginning of the month. All items on Double Eleven are guaranteed for a price."
month, if the price of something purchased during this period is reduced, the user will be compensated.
On our side, not to mention false pricing and false price reductions, there are also many merchants who engage in small tricks. They call it fraud on the official website and they want to go to '3·15'!"
"I know everything you said."
Lu Yun waved his hand: "They are basically small brands and small merchants. The first-tier brands are okay, and the price reduction is real. That's why I want to separate Tmall, which focuses on high-end products, so I try to poach high-quality flagship merchants on Feigou.com. This is the only way.
Only then can we compete with Jingdong."
Just as the three of them were in retreat and reviewing their story, the door was suddenly knocked heavily. Sun Yutong went to open the door in surprise, and what was reflected in his eyes was his wife - Peng Lei.
"How did you come?"
"Something happened, watch TV, watch TV quickly."
Peng Lei, who was the helmsman of Ant Financial in her previous life, acted resolutely and went straight forward, turning on the small TV in the office and locking the channel to Yangma 2 Financial Channel.
In the scene at this time, Liu Edong faced the microphone and camera of the Yangma reporter and said in a serious tone:
"November 11 is just a date in itself. In this sense, it cannot be monopolized by any one company.
But since Feigou.com established the 'Double Eleven Shopping Carnival', this date has taken on a unique second meaning, which is the business promotion day. We have invested manpower and material resources, and are the creators and trademarks.
Holder.
In fact, friendly merchants privately carry out the "Double Eleven" activities without our consent, which has constituted infringement of Feigou.com..."
The reporter from Yangma took a breath and said indignantly: "Why don't you ask for an explanation from the friends and businessmen who infringed the rights?"
"Mr. Lu and we originally hoped that our friends and businessmen would step back from the brink and stop riding on the popularity of Feigou.com's 'Double Eleven', but they didn't expect that concessions would only result in extravagant gains."
Liu Edong spread his hands helplessly: "So now, we are not going to sit idly by and do nothing. We are preparing to use legal weapons to protect our rights. Now we have officially sent legal letters to our friends and businessmen."
"Fuck!"
Lu Yun stood up in a hurry, his eyes widened. How could he register a trademark for "Double Eleven"? How could such an operation be possible?
In sight, a reporter from Yangma asked "coincidentally": "So, which friendly business platforms are infringing?"
"Ah, forget it, I won't name you publicly."
Liu Edong only said one word, with a restrained expression, "Feigou.com, as the number one e-commerce platform in China and the second in the world, does not want to be known as suppressing its peers and monopolizing the market because of this incident, but in the face of so many media
, our last warning——
Friends and businessmen, please stop, otherwise don’t say you didn’t predict what you said!”
"Towards the north!"
Cai Chongxin, who has always been polite and civilized, couldn't help but burst out when he saw it. Although there are many e-commerce websites, who else can start with the word "Ah"? Just say it's Ah Li Daba!
Mr. Lu's face turned purple, and the veins on his neck were exposed. His narrow trachea was like a pump, and he was breathing heavily:
"Did Feigou.com send us a letter?"
"That's it."
Peng Lei nodded and handed over the greasy fax of the lawyer's letter, "It is said that Dangdang, eBay, Huicong and others who have participated in Double Eleven have received it."
Lu Yun was both shocked and puzzled.
Damn it, Lu Fei, you really want to hit 10 of them?
But regardless of whether this wave of operations was right or wrong, it did catch competitors such as Ali, Dangdang, eBay, and HC by surprise.
I was originally happily spending money to earn traffic, but suddenly I was attacked by bandits without any sense of martial ethics. The activities, advertising, and plans for the second half of Double Eleven were all disrupted without any surprise.
E-commerce companies, large and small, can only adjust their strategies in a hurry, and they can only break their teeth and swallow, because Feigou.com has indeed created "Double Eleven" and holds a legal trademark.
Legally, there's nothing wrong with it!
Feigou.com then made full use of the topic in the public opinion war. In the face of countless media, they made a unified statement, saying that some stagnant friends illegally used the "Double Eleven" logo, confusing users and mistakenly thinking that it was related to Feigou.com, causing serious damage.
market order.
As soon as the statement was announced, it quickly developed online and gradually spread to netizens such as NetArt Blog, Sogou Tieba, QQ Group, Tianya Maopu, Mizuki Kyoda, etc. Netizens were discussing and quarreling everywhere.
Standing in line...
The battle for trademarks has left many netizens wondering, "Whose last name is on Double Eleven?" is that important?
Questions, Tieba, QQ groups, blogs, and portals seem to have a tacit understanding. The answers cannot be exactly the same, but they can be said to be almost the same——
[Of course it is important. Feigou.com is like an offline commercial building. It invests tens of millions every year, and this year it will cost hundreds of millions. It turns November 11th into its own "shopping carnival". The supermarket and farmer's market next door are eager to see it.
, just go up to the pole and rub it, do you think the Commercial Building can agree to it?"
["Double Eleven" is not just for Feigou Internet cafes? 】
[There was no festival on Double Eleven in the past. The “Shopping Carnival” was entirely created by Feigou.com. Now Feigou.com has built the car, but people like Taoduoduo want to “free ride” and end up being kicked out. Isn’t it normal to get off the car!]
【……】
Vaguely, an invisible information war started quietly. Netizens wrapped in an information cocoon, guided by Mr. Lu's terrifying public opinion, gradually turned to Feigou.com.
This moment is just like that moment in my previous life.
The high ground of online public opinion has been completely occupied, and offline newspapers, radio stations, and television stations have also reached out with a devil's hand.
“After years of continuous publicity and use, Double Eleven has established a de facto unique correspondence relationship with Feigou.com.
The "unique correspondence" means that when people think of "Double Eleven", they can only think of Feigou.com, not Taoduoduo or other e-commerce platforms. In law, this is called "distinctiveness".
Distinctiveness is a necessary condition for a trademark. Originally, 'Double Eleven' was just a date and could not become a trademark. However, after Feigou.com applied to register the 'Double Eleven' trademark, it has given 'Double Eleven' the first With the second meaning, there is significance.”
"Today's Statement" was playing on the TV, and the host Sabei Ning was asking questions and answers with the Vice Chairman of the Trademark Review and Adjudication Board.
"boom!"
Lu Yun couldn't stand it any longer, so he threw the remote control out and hit it heavily on the sofa.
"Dingle bell, jingle bell~"
The landline phone on the table instantly calmed people down. He unzipped his zipper, opened his clothes, picked up the receiver and said:
"How about, can 'Double Eleven' be registered as a trademark? Lu Fei, the bastard, can't take 'Double Eleven' as his own, right?"
"..."
Cai Chongxin fell into silence on the phone.
For a moment, the whole room was as quiet as death, and you could hear a pin drop.
Lu Yun spoke in a forced voice: "What the hell, it's not really effective, is it?"
"People from the Trademark Office said that a registered trademark does have exclusive rights and can exclude others from using it."
Cai Chongxin changed the subject: "But fortunately, I didn't say it to death. It is controversial for Feigou.com to register the Double Eleven shopping promotion as a trademark. It is like exploiting legal loopholes to register the sun as its own private property. We can ask The Intellectual Property Office protested and requested the cancellation of their trademark."
"Time! How long will it take!"
Lu Yun's eyes lit up and he couldn't wait.
Cai Chongxin said: "Well, this process will take a long time, maybe one or two years, maybe three to five years."
"So long? Can't we use Double Eleven during this period?" Lu Yun frowned.
"Theoretically, yes." Cai Chongxin sighed, "This is typical American bullying, a typical expansion from business competition to legal game."
"So what, Tao Duoduo can't admit defeat, and he will never admit defeat!" Lu Yun felt a surge of anger rushing up from his sides.
Cai Chongxin smiled bitterly: "Lu Fei played this game very hard and ruthlessly. You may not know that the trademark registered by Feigou.com has a much wider scope of use than we imagined, and even includes advertising, TV shopping, telephone shopping...
"
Lu Yun was startled, "What do you mean?"
Cai Chongxin said: "Not only can he sue us e-commerce companies, but he can also send notices to warn the media where we place advertisements and ask them to cooperate in removing the words 'Double Eleven', which means that our advertisements will be scrapped before they are advertised.
Half of it."
"Overbearing, too overbearing!"
Lu Yun gritted his teeth and his eyes flashed with uncontrollable anger. How could I ever be so domineering?
"Alas~"
There was a hint of weakness in Cai Chongxin's tired tone. Who makes Feigou.com so awesome? It is obvious that sales will exceed 5 billion, accounting for five-sixths of the entire e-commerce market.
As for Taoduoduo, it was originally expected to exceed 1 billion this year, but it was hit by such a failure, and it was completely out of luck, stopping at 936 million.
"Humph, I asked someone to prepare a statement."
Lu Yun picked up the speech and vented: "...A certain e-commerce company tried to take this festival as its own in a 'legal' way, and even used coercion and inducement to set up obstacles for the media and e-commerce peers, which is against the law.
The open spirit of the Internet goes against the principle of fair competition..."
After reading, a quarter of his anger subsided, "Chongxin, what do you think? If possible, I plan to post it on Yahoo and 3721 first. Hum, no matter how strong Lu Fei is, he can't block all the channels for speaking out, right?
.”
"Well, just now Yutong received a call from Liu Edong. It seems that Lu Fei invited us to Yanjing for dinner."
Cai Chongxin was confused and uneasy, "What do you think he was causing trouble? Could it be the Hongmen Banquet?"
Lu Yun pondered for a moment, "Go."
"Really go?"
"Of course, what is the Hongmen Banquet?"
"Xiang Yu invites Liu Bang."
"What did Liu Bang do next?"
"Become an emperor."
"Where is Xiang Yu?"
"I understand, let's go to the banquet." Cai Chongxin suddenly realized.
"Yep."
Lu Yun took a few deep breaths and calmed down: "Xiang Yu is unjust and has few helpers, while Liu Bang has many helpers. Isn't that just the right match? I want to see how Feigou.com and his family deal with all of us.
