Chapter 494 Let Lianxiang fall into a sea of ??opportunities (4k)
The sky in Yanjing is full of gray-yellow turbid clouds. Sandstorms have returned. The air is filled with sand and dust. Everything on the road, even a leaf, is covered with sand.
In the Lianxiang Building, which was also shrouded in yellow sand, Liu Chuanzhi came uninvited and stayed in Yang Yuanqing's office to play chess with him.
"General!"
"Hey, Mr. Liu, I lost."
Yang Yuanqing immediately admitted defeat. His face was not depressed at all because of the failure, but the corners of his eyes twitched imperceptibly.
Liu Chuanzhi patted his thigh and said, "Look at this crazy weather. I originally thought I would give you some as a gift after receiving a few cans of good tea, but now it's so troublesome. It's hard to go home."
"Haha, let me take this opportunity to play a few more games with Mr. Liu. It has been a long time since you retired."
Yang Yuanqing's smiling face was like Jiaqing holding the Supreme Emperor Qianlong in his hands, showing both reverence and respect.
After all, although Liu Chuanzhi abdicated, it was only on the surface that he had a group of old ministers who took orders from him, and with the support of major shareholders such as Goldman Sachs, Lianxiang's sky was still his.
"Dong dong dong."
At this moment, the secretary knocked on the door. When Yang Yuanqing shouted "Please come in," he immediately walked in in a panic. When he saw Liu Chuanzhi who was placing chess pieces, he said respectfully:
"Mr. Liu!"
"What's the emergency?"
Liu Chuanzhi asked in front of Yang Yuanqing.
The secretary turned to look at Yang Yuanqing and saw that he adjusted his glasses and said kindly: "Mr. Liu is asking you something. Just say whatever he asks."
"Just now, just now, Shenzhou held a press conference at Shuimu University to announce the launch of the new machine, performance parameters, and price." The secretary said as much as he could.
After hearing the parameters of the mobile phone, Yang Yuanqing asked, "How much does it cost?"
"998."
"How many?!"
Liu Chuanzhi and Liu Chuanzhi shouted almost in unison. Even though they were used to big winds and waves, they were shocked by this low price.
"998."
The secretary added casually, "And the press conference has just ended, and the phone has been put up for pre-sale online on Feishou."
"boom!"
Yang Yuanqing punched the table angrily, causing the chess pieces on the chessboard to shake. He could no longer maintain his gentle look: "Computers are about cost-effectiveness, and mobile phones are also about cost-effectiveness. This guy is definitely causing trouble!"
"And this time they are focusing on the country's first mobile phone equipped with domestically developed chips. It is a truly domestic product, unlike some mobile phones that are completely made of Chinese leather and foreign chips."
The secretary saw Yang Yuanqing's gloomy face and quickly cleared the air: "Mr. Liu, Mr. Yang, these are what they said at the press conference."
"Haha, that's the style of this guy Lu Fei."
Liu Chuanzhi rearranged the chess pieces, "How many units have been pre-sold now?"
"Taiwan 2147." The secretary replied.
"How old is this data?"
Yang Yuanqing stepped out of the crowd, his tone calm.
The secretary said weakly: "About four or five minutes."
Liu Chuanzhi got out of the screen horse and said, "Yuan Qing, it seems that Shenzhou was brought by Lu Fei to deal with Lian Xiang. The person who came here is evil. What are you going to do?"
"Mr. Liu, don't worry. Lianxiang will never fall into his trap. He will fight his price war, and I will fight my own mobile phone war. Nine mobile phones will be launched simultaneously as planned." Yang Yuanqing was full of confidence and said:
"The advantage lies with me", "Shenzhou will just add chaos to the low-end, will it also affect the mid-to-high-end?"
"Now that you've figured it out, let's get out of the car!"
Liu Chuanzhi fell heavily, half of his face was covered in shadow, and his kind smile turned sinister and terrifying.
Two days later, Lianxiang's press conference was held as scheduled, and 9 spring special models were released at one time. Through different combinations of configurations and functions, covering all price ranges from 1,000 yuan to 3,500 yuan, the models were rich and diverse, making people dazzled.
Accompanied by the mighty tactics of air and sea, the propaganda machine is at full power, bombarding all aspects of land, sea and air. It also invites celebrity endorsements such as Fan Erbing and prime time advertisements. It seems that nine armies have been assembled to join forces to encircle and suppress Shenzhou.
A lone army.
Just when Yang Yuanqing thought he had a chance to win, the Tianyu mobile phone that had been renamed came out of the blue, and he also announced mobile phone opportunities, and also launched 6 new models of different models and performance at once, which happened to be the same as Lianxiang.
front.
With just one Tianyu, Lianxiang still had the strength to fight, but he never expected that Shenzhou would be like the bait that lured the snake out of its hole. When Lianxiang was lured out, the copycats who had been lying in wait for a long time charged in one after another. From nine to one, they became
9 to 81.
The group fight failed, but they were surrounded.
No matter what new product Lianxiang launched, Huaqiangbei immediately activated the Sharingan. In less than a few days, high imitations and fakes were rampant. Even from distribution counters to endorsement posters to promotional foldouts, everything that could be stolen was stolen.
Steal it.
"Mr. Lu, which one should we go to first, Feiyang or SEG?"
Sun Hongjun wore a mask and accompanied Mr. Lu on a private visit incognito. He was secretly traveling in Huaqiangbei. He saw dozens of square buildings sitting on the edge of the central axis, with large and small shops all over the streets and alleys. Logic and Shenzhou could be vaguely seen.
's store.
"Let's go to Feiyang first."
Lu Fei pulled his hat down so that the brim covered half of his face.
Sun Hongjun saw the door full of people carrying backpacks and couldn't help but be surprised, "Hey, I haven't been here for a few years, why are there so many backpackers?"
"This is a new profession that emerged after the rise of e-commerce. Just think of them as purchasing agents. When someone finds a mobile phone that they want, they go to the stall to look for the product. When they find the product, they buy it. In short, they spend the least amount of money.
For the money, use the brand machine you want most.”
Lu Fei raised the corner of his mouth and said as he walked: "Anyway, others won't be able to tell whether your phone is second-hand. They will only see that it is the latest brand-name phone. That is enough."
"Hey, I've learned a lot."
Sun Hongjun withdrew his eyes and followed upstairs.
The first floor is mainly for repairs and accessories, while the third floor is for mobile phone wholesale. When you get up from the escalator, you can see electronic shops everywhere. There are weird mobile phones on the small counters, with the unbelievable low mark below.
Lu Fei felt nostalgic and friendly, and walked to a store with sudden interest. As soon as he entered, the boss with a worrying hairline immediately rushed up to him, rubbed his hands and said:
"Excuse me, what do you bosses want to buy?"
“Which models are selling the best now?”
Lu Fei glanced at the counter.
The boss looked at Sun Hongjun, Wang Ben and others who seemed to be followers. He was sensitive to his unusual identity and introduced him more and more eagerly:
"Oh, right now, the Nokia N90, LogicX, and the newly released Shenzhou 1201 are hot sellers."
"Which one is the best-selling one?" Lu Fei asked.
"It used to be logicX. You couldn't buy it if you wanted to. You had to pay a hundred or two hundred dollars to buy it. But now the best-selling one is the Shenzhou 1201. There are at least two to three hundred units a day. Let me tell you, don't look at other products.
The styling is not that good, but this is the first domestic mobile phone equipped with a chip developed by Chinese people!"
The boss said as he put the model machine on the cabinet.
Lu Fei and Sun Hongjun looked at each other and burst into laughter, but they completely ignored the three mobile phones in front of them.
The boss saw this and didn't want to miss the big fish, so he said hurriedly: "Boss, you don't like these models, I also have others, Nokia, Samsung, Motorola, Tianyu, Waveguide..."
Sun Hongjun asked: "Do you have any new aircraft from Lianxiang?"
"Yes, of course!"
The boss immediately took out the 9 new models of Lianxiang, "I'm not bragging, we have everything on the market. Look, this is the i726, but not many people bought it, so I bought 3
Taiwan, those are V339, i807, V350..."
"Mr. Lu, Lianxiang has really spent a lot of money to gain a foothold." Sun Hongjun curled his lips. The mobile phone market is so big, and whoever takes one more bite means that someone else will take one less bite.
"Oh, don't pay attention to it. This is how the mechanized sea tactics work. You can make 800 yuan and lose 1000 yuan."
Lu Fei played with the model machine with a relaxed look on his face.
Sun Hongjun was startled and filled with doubts, but when he saw him pick up a V339 model machine, he whispered:
“Are all the products you sell here genuine?”
"Sure!"
The boss patted his chest and assured, "And I dare say that my price is definitely the lowest in the entire store. You don't have to worry about the quality. You can take it apart and see it in person. If there is any problem with the appearance, you can return it immediately. How about I take it apart for you now?"
tower?"
Lu Fei nodded, "Just logicX."
The boss was not annoyed either. The person who gave the money was the boss. He unpacked the package smoothly and handed it over with both hands. Seeing that he didn't look at it or look at it, he weighed it in his hand first, then took off his glasses and smiled:
"Is this really authentic?"
"Of course, there are still lies."
"This handwork, this keyboard, this phone case."
Sun Hongjun took it from Lu Fei, took out his own logicX from his pocket, and compared it carefully: "Do you want me to continue?"
"I do not know what you're talking about!"
The boss looked aggrieved and said, "You are slandering me, you are slandering me." He said angrily: "I bought these genuine products from regular channels. Just tell me whether you want to buy them or not?"
Lu Fei said playfully: "Oh, really?"
"Are you deliberately looking for trouble?" The boss grabbed the phone and said warily: "Are you here to crack down on counterfeiters?"
"Have you ever seen any anti-counterfeiting agent looking for trouble without buying anything?"
After Lu Fei finished speaking, Wang Ben and others took a step forward.
Seeing each of them standing upright and looking murderous, the boss got excited and took out the flower tremblingly, "You guys are not from the police, industry and commerce, are you?"
Lu Fei patted him on the shoulder, "Relax, relax, we don't have any identities, we just want to buy some genuine ones."
Just at this time, a couple walked into the store hand in hand.
The boss didn't dare to let the "suspicious person" leave his sight, so he winked at the clerk and asked her to serve him.
"What do you want to buy, pretty boys and girls?"
"He wants to buy a mobile phone. What are the latest models on the market?"
The woman accompanied the man to choose, and it took a long time.
The boss stared at Lu Fei and was trembling for a long time.
Like a devil, Lu Fei took the trouble to inquire about the prices of mobile phones on the market before he stopped torturing him. With a wave of his hand, he generously bought three mobile phone brands: Logic, Shenzhou, and Tianyu, all of which he praised.
"Boss, do you want to issue an invoice?"
The boss finally breathed a sigh of relief.
"open!"
Lu Fei smiled, and while waiting, he suddenly heard a quarrel between a man and a woman. The man in his sight had disgust written all over his face, and he resolutely refused the Shenzhou 1201, just because many students in the class bought this model. What grade could he compare to?
Do they use the same ones?
The woman rolled her eyes and said, "What's the matter? If a classmate's home uses the same plasma TV as yours, why would you smash yours?"
"You can try Lianxiang's brand."
Lu Fei took off his hat and turned his head.
"It's okay, I know the Lianxiang brand. Their models are released too fast. They have released 9 models this month. New models may be released just after buying them. In a few months, the new models will become obsolete.
The old machine has dropped in popularity and price, so only fools buy it.”
The man raised his head, "Besides, whoever has money will buy Lianxiang, of course logicX! That's awesome!"
"Mr. Lu, I understand."
Sun Hongjun suddenly realized that the brutal growth of machine-sea tactics will make the brand fragmented. Due to the cross-collision between product lines, the shining point of the product will become weak, and the overall trend will be mediocre, making it difficult to focus on what is outstanding.
characteristics.
"Here's the disadvantage!"
Lu Fei snapped his fingers. The reason why Huawei wants to separate out Honor, and why Xiaomi wants to separate out Redmi, is because the mobile phone strategy is not only worthless for brand promotion, but will excessively consume the brand's favorability and reputation.
If Lianxiang releases more than a dozen models a year and lasts for two or three years, Lianxiang will destroy its own brand without any need for him to do anything, and it will be impossible to save it.
"Mr. Lu, now I finally understand."
Sun Hongjun suddenly realized, "No wonder you want to support Shenzhou and Tianyu. Let them do everything. We just need to stabilize the mid-to-high end with our logic."
"logic?"
When the boss handed over the packaging bag, he looked straight at it. The more he looked at it, the more familiar the face became, "Mr. Lu? My dear mother, you are the logical Mr. Lu, um..."
"Boss, someone recognized him, we should withdraw."
Wang Ben and the other bodyguards looked at each other and decisively covered Lu Fei and Sun Hongjun as they left quickly.
"Lu, Lu, Lu Fei..."
The man was stunned as if struck by lightning.
The woman asked in surprise: "Who is he? Is he a big star?"
"Lu Fei, he is Lu Fei!"
The man was excited and incoherent, "You don't even read the news? Apart from Li Huanggua, he is the richest in the country! He is simply my idol!"
"My dear mother, the richest man Lu came to my store to buy a mobile phone! The richest man Lu came to my store to buy a mobile phone!!"
The boss ran out like a storm and yelled along the corridor, wishing that he could shout all over the world.
"What mobile phone did Lu Fei buy just now?"
The man couldn't wait to ask the female clerk.
She slowly came back to her senses and replied: "LogicX, Shenzhou 1201, and Tianyu T1."
The man said: "Bring me a Shenzhou 1201!"
The woman's tone was full of resentment: "Hey, didn't you just say that using Shenzhou 1201 is not good enough?"
"Just now, now is now, hey, what kind of class is Lu Fei? Even he uses the same mobile phone as us."
The man's idea was not unique. Soon, the news of "Lu Fei buying a mobile phone" spread throughout Huaqiangbei. It was like adding fuel to a burning fire, and the entire market was completely boiling.
One after another, stores were selling the slogan "Mobile phone of the same model as Lu's richest man", immediately attracting batch after batch of customers, rushing to buy, and the three mobile phones were completely sold out.
Seeing that it was about to be sold out, the bosses didn't want to miss this huge business opportunity in vain, so they quickly relied on connections, found backdoors, and called agents, dealers, and even the customer service of Logic 3. The line on Tianyu's phone was immediately busy.
The entire mobile phone market was instantly turned into a mess!
This is true offline. On the online Feigou.com, the Shenzhou 1201 and Tianyu T1, which were still on sale, were all sold out in less than a day after they were replaced with the same models of Lu's richest man.
Especially Shenzhou, 100,000 units were wiped out.
The news spread quickly in the circle like lightning. A major earthquake occurred in the mobile phone industry, and the aftershock shock waves returned to Lianxiang.
Thanks to the old driver Shuhai for the generous 100 starting coins.
