Since Qimonda became independent from Infineon and established its own business, Luo Jianhua, the first spokesperson, has done a good job. He not only cooperates with Nanya, a subsidiary of Formosa Plastics Group, but also has a friendly relationship with SMIC.
Find partners around the world.
However, a memory chip winter hit, and all the efforts were in vain. Sales in the same period last year reached 8.6 billion euros. However, this year, it is only 7.8 billion euros so far.
In less than half a year, it lost more than 100 million euros!
Thanks to its listing in New York last year, I still have $700 million in my pocket.
However, it did not feel that a crisis was coming and continued to expand its production capacity ambitiously, preparing to jointly build a 12-inch wafer factory overseas.
Do not hesitate to set your sights on the Asia-Pacific region.
China Mainland, China Bay and Singapore, choose one from the three.
In the past, I would have chosen Wanwan without hesitation, but now I am more inclined to the mainland because of the sudden rise of Fuxin.
NAND flash memory, Nor flash memory, etching machine, 65nm process,...
It just so happens that the Dram chip is still a shortcoming!
What's more, Logic, Shenzhou, and ThePaper are all regular customers of Qimonda, and even Infineon. If Lu Fei wants to take over the 90nm and 80nm mid-to-low-end production lines, it naturally has to give this face.
The two sides hit it off immediately.
Fuxin, which has logical financial support, provides funds and resources, and Qimonda provides technology and team.
"Lu, the board of directors has agreed to expand our technical cooperation on DRAM chips. In addition to extending to 80nm manufacturing and production, the future 75nm technology transfer priority that you value most in the agreement has also been approved by a majority vote!"
Luo Jianhua laughed on the phone.
"Haha, happy working together."
Lu Fei stood in front of the floor-to-ceiling window with one hand on his hip and looked at the sky.
With 90nm and 80nm Dram trench technology, we can receive more OEM orders from Qimonda and Elpida.
"Lu, where do you think the wafer fab should be located?"
Luo Jianhua's tone was relaxed.
"Ebei River City."
Lu Fei looked at the sky getting darker and raised his eyebrows.
"Hey, I thought you would choose Pengcheng or Guancheng."
Luo Jianhua has been dealing with Chinese semiconductor companies all year round and is considered half a China expert. He is very curious as to why he settled in Jiangcheng.
"Objectively, I can help us get more preferential treatment in terms of taxes, land and other policies. Subjectively..."
Lu Fei did not hold back and said that he would separate Fuxin's entire memory chip department and create a wholly-owned "Yangtze Memory".
Gao Qiquan was hired from Nanya Branch to be the leader.
A group that includes 2D and 3D NAND flash memory, Nor flash memory, standard memory (DRAM), embedded storage, mobile hard drives, solid state drives and other solutions.
R&D, design, OEM, packaging and testing, sales...
A dragon!
"Wow, Lu, I admire your courage and courage!"
Luo Jianhua was surprised. Now, due to the poor development of Vista, which is full of loopholes, the industry's dream of increasing DRAM sales through Microsoft system upgrades has been completely shattered.
Currently, spot and contract prices have fallen to new lows.
Price pressure on the entire industry will continue.
At this node, you actually dare to invest against the trend!
“Isn’t Qimonda also investing counter-cyclically?”
Lu Fei looked at the dark clouds covering the sky and the sun.
"Haha, that's right!"
Luo Jianhua laughed heartily, "It is precisely because of this difficult market environment that Qimonda pays more attention to reducing costs and increasing production. To be honest, we plan to convert 50% of our production capacity into 80nm and 75nm by the end of the year.
Before March next year, increase the process conversion rate to 75%..."
As he spoke, he listed a series of operations to increase efficiency.
Lu Fei noticed a blind spot, "Hasn't Qimonda considered lowering the price?"
“Why lower the price?”
Luo Jianhua said dismissively: "We are not as shameless as Korean companies like Samsung and have no interest in price reduction competition!"
Lu Fei nodded. German companies rarely engage in price wars. They feel that their products are great and should be worth the price.
But the problem is that Samsung is engaging in a price war.
So, I gave a secret reminder.
"Prices will improve soon. According to my experience, the industry's cold winter cycle will last for another six months to a year at most. Qimonda's cash reserves are sufficient and it can survive until spring."
"But I see that your debt ratio is quite high."
"We have also noticed that the financial situation is not healthy, and we have prepared to spend 200 million euros to repay debts."
"Do you still plan to repay the debt?"
Lu Fei was shocked. If he hadn't known that Qimonda's cash reserves were only 700 million euros, he would have thought it was 7 billion euros!
However, as I continued to communicate with this Qimonda talker, from the industry prospects and global situation to the prospect of the partnership between Fuxin and Qimonda, everything between the lines was full of——
High emotional intelligence, confident and optimistic.
Low emotional intelligence, you will be fooled by the wind!
Not only does it continue to expand its engineering team and production capacity, it is even thought that since the wafer fab is built in the mainland, it is better to jointly build a new R&D center with Fuxin and get it right in one step.
What kind of operation is this!
Is Qimonda's management crazy?
Xu Xin, who has been listening in, although he does not understand semiconductors, he also understands how to build a large-scale construction at this juncture of the subprime mortgage crisis. He is simply dancing on the tightrope of the capital chain.
It takes one and a half years to build a 12-inch wafer fab, and it will take at least two to three years to recover the cost.
During this period, if the price of Dram chips continues to fall, it is likely that the steel wire will completely break.
The price drop is due to both the oversupply of global production capacity and the consistent counter-cyclical price wars of Korean companies such as Samsung, coupled with the financial turmoil in the future...
Memory chip prices will most likely plummet!
When the time comes, such a Qimonda——
If Infineon did not transfuse blood, if Deutsche did not take action, it would be caught between the two storms of the industry cycle and the financial crisis, and it would very likely be crushed into pieces and turned into powder.
"Sister Xin."
When Lu Fei hung up the phone, his first question was whether he should let John Paulson come forward and pick a suitable time to short Qimonda.
"Well, you Lu Xiaoji, you want to take advantage of the situation again."
Xu Xin said this, but she couldn't help but feel excited.
"Sister Xin, this is called straw boat borrowing arrows."
The corner of Lu Fei's mouth raised slightly, and he used the money from shorting Qimonda to buy Qimonda. After all, I am not a devil.
Boom, a thunder suddenly exploded in the clouds.
Along with the lightning, it started to rain, and the rain fell to the ground. The raindrops pattered against the glass windows, instantly turning into a waterfall.
Lu Fei left the company at this time.
Yin Fanka sent a text message with a hotel room number.
Following the address, I quickly found the place. As soon as I pushed the door open, I saw her turning around and untying her bathrobe with a smile.
Sure enough, it’s very Natsuki!
During the heavy rain, thunder struck from the sky and fire struck from the earth, and strong winds swept away the fallen leaves.
The two of them lost their passion and felt empty.
Lu Fei held a cigarette in his mouth, his smart IQ regaining the high ground, "Aren't you watching reality shows in Los Angeles?"
"The first episode has been recorded and is being edited. It will be broadcast simultaneously on TV stations and YouTube as soon as this weekend."
Yin Fanka turned over and said, "Let's see the final effect of the program and then consider what theme to choose for the second episode."
Lu Fei raised his eyebrows. It only took seven or eight days to go from early planning to post-production. How good is it?
Yin Fanka laughed and said: "Is it difficult? The first episode was set in the Kardashian home. It mainly introduced family relationships and character conflicts. We shot about 16 hours of total footage. It was very interesting. They know how to create explosions.
point?"
"for example?"
Lu Fei blew out a smoke ring.
"You will know when the time comes."
Yin Fanka reached out to snatch the cigarette from his mouth and took a puff herself: "Now before the show is broadcast, Kim Kardashian must maintain the popularity brought by the video tape and must have new focus. Their opinion is
The second volume can be exposed."
Lu Fei was startled, "Is there a second volume?"
Then you must put on colored glasses and criticize!
"Humph, as long as you think about it, it will naturally happen."
Yin Fanka put his hand into the quilt, "But I refused!"
Lu Fei took a breath and immediately said seriously: "You are right to refuse. The first leak can win sympathy, but the second time you will get only ridicule and curiosity."
Yin Fanka put the cigarette back into his mouth, "I will let her be the cover girl of Playboy, and then find a media or occasion for them to be exposed, and play the emotional card as a victim. What do you think?"
Sample?"
"In terms of time, it just happened to catch up with 'MET GALA'."
"What! Let the Kardashians participate in 'MET GALA', haha, are they worthy?"
"Isn't it appropriate?"
"Okay, it is indeed the most suitable, but..."
Yin Fanka suddenly felt sick in his heart.
"MET GALA" is the Metropolitan Museum of Art Charity Ball in New York, the most grand party in the fashion industry. The red carpet department is known as the "Oscars of the fashion industry". Only celebrities, Hollywood superstars, sports leaders, and fashion giants can suffice.
qualifications.
And there is no Kardashian family on the invitation list!
"No, but, don't you think so, do you have the theme for the second issue?" Lu Fei put out his cigarette in the ashtray.
"That's right, that's right!"
Yin Fanka thought about it carefully, her eyes brightened, she stared at his face closely and sighed: "You are really a genius!"
Lu Fei smiled and said, "So by staying with me, your IQ will finally get rid of your family's inheritance and continue to be maintained."
Yin Fanka lifted her blond hair from her temples and showed a charming smile:
"Zeng is also on the invitation list this time. Has she told you whether she will participate in 'MET GALA'?"
………
"Of course I will go!"
Lu Fei came back and asked, and Zeng Li answered without hesitation.
I saw that she looked serious. She was not pictured at the red carpet show of "MET GALA". She was not a carpet star, but served as the spokesperson for LV in the Asia-Pacific region. This time she was completely invited by the brand, and she could also improve her appearance by the way.
The exposure of "Iron Man".
"Then let's go!"
Lu Fei glanced at her slightly bulging belly. As long as it was covered up properly, there would be no obvious signs of pregnancy.
Zeng Li said in surprise: "I thought you didn't agree?"
"Senior, I'm not a control freak."
Lu Fei touched the back of her hand: "I can't control you to stay at home all the time. That's not raising a baby, that's going to jail. It's good to do one or two shows occasionally..."
Zeng Li opened her mouth and fell into his arms.
Put your ears against your chest, listening to the thumping of your heart.
Out of the corner of my eye, I suddenly noticed that he was sliding the mouse and operating his laptop. The screen displayed a YouTube page, and the banner window on top was the trailer for "Keeping Up with the Kardashians."
Within just one minute of the opening, a one-shot aerial shot is used to show the entire mansion, from the exterior to the interior.
In the splendid living room, luxury goods can be seen everywhere.
It is also mixed with a lot of Mr. Lu’s personal belongings.
In the wine cellar, a shot dedicated to Screaming Eagle wine.
Kim Kardashian has beats headphones, Lphone, and pure gold LMusic in her bedroom...
Two days later, the feature film was officially released. There were traces of advertising everywhere, but they were placed without any sense of violation.
The two youngest daughters are wearing beats headphones and using Shenzhou's top-end computers to play League of Legends. The drinks at hand include Monster Drink and Qilixiang Milk Tea...
The first episode of the first issue starts with a house party.
In less than ten minutes after it went online, due to the popularity brought about by the Kim Kardashian scandal and the push of the YouTube algorithm, the number of online viewers slowly soared from 10,000 to 100,000 to 200,000...
Soon, it exceeded 300,000.
Netizens gathered on YouTube all want to get a glimpse of what the life of a mysterious and upper-class socialite is like.
Is it true that if you have money, you can do whatever you want?
Isn’t this a problem for rich people too?
Are fairies like celebrities really incapable of pooping...
With all kinds of thoughts, I took a closer look and found that under the glamorous appearance and extremely luxurious mansion, what is more eye-catching is the bloody and captivating plot.
Before the house party even started, Kim Kardashian broke the explosive news that she was going to be on the cover of Playboy.
Many people would think twice before appearing in this kind of magazine. Sister Khloe Kardashian was the first to jump out and object, saying angrily: "Isn't the video embarrassing enough?"
"Better than someone using Maga2G."
Kim Kardashian immediately hit back, "We in this class, either Nokia or iPhone, use a Maga2G and let outsiders know that our family is bankrupt."
"Logic is amazing!"
Khloe Kardashian was unconvinced and said: "Don't many poor people who are not as good as our family also use iPhones..."
"whispering sound!"
Kim Kardashian broke the news in a showy tone.
"I met Lu Lu at a banquet not long ago. He said that at Logic's press conference this year, a more cool smartphone will be released. When it came out, I immediately smashed my iPhone. No matter what grade they have, they are worthy of me.
Use the same phone."
"you!"
Khloe Kardashian was furious. As a fan of Apple, she and Kim Kardashian, a fan of Kim Kardashian, quarreled with each other, followed by personal attacks, and in the end there was a ridiculous and crazy scene——
They actually started to fight and beat each other.
Mother Mary finally couldn't bear it anymore, pulled her two daughters apart from each other and scolded her. Just when the audience thought she would oppose Kim Kardashian's decision, they were surprised again.
The first one expressed support and said happily:
"Honey, you did a great job!"
WTF?
Countless people were shocked by such a mind-exploding view. Every one of them was like a subway old man looking at his mobile phone——
Is this possible?
However, there are so many famous scenes like this in one episode that the comment section immediately filled more than thirty pages.
【High-class! High-class!】
[Fake, can’t poor people use iPhone? 】
[Rich people all use lphone, I also use lphone, I = rich person]
[Why insult Maga? Apple is the world’s number one technology company! Steve Jobs is Apple’s Jesus!]
【Lu is God】
【……】
More and more netizens are coming here because of its reputation, and the data is increasing rapidly.
Compared with Microsoft and Google video sites, YouTube's user base and traffic volume were already unparalleled. With the popularity of "Keeping Up with the Kardashians" on the air, it can no longer even absorb the exhaust gas.
And Yin Fanka found many entertainment reporters, and they would not let it go. What a good material, so it spread from Los Angeles to the whole country. The media caught wind of it and grabbed the hot spots.
Dayou——
If you were not born into the Kardashian family, internet celebrity will last forever!
After the first episode was aired, viewers who had not seen enough of the wealthy family's fight said they were not satisfied. At the end of the film, a new trailer appeared.
The Kardashian family's "MET GALA" trip.
ps: In reality, the management of Qimonda acted in a reckless manner during the financial crisis, and the capital chain collapsed.