The Shanghai and Shenzhen stock markets continue to slump. The profits from the bull market in the past two years have been swallowed up by at least one-third in the "continuously falling" stock market. Investors who have just entered the market this year have generally suffered losses of 30 to 40%.
The ripple effect of the market crash has affected funds.
Small funds that had previously risen from 1 yuan to 1 yuan 3 and 1 yuan 5 have fallen all the way to the verge of liquidation. Large and medium-sized funds are also teetering on the verge of collapse.
Complaints abounded on the Internet, with jokes such as "If you hate a person, let him trade in stocks; if you kill a person, let him buy a fund."
Under such a gloomy backdrop of sluggish consumerism, various banners cheering for employees and challenging Feigou were hung on both sides of the employee office area in the Ali Baba headquarters building.
"The magical cat calms the sky, and the sick dog retreats."
“It’s so stupid to buy Meituan on the fly, Ali Baba is the best in the world.”
"Hold a dog-beating stick and beat the dog with both sticks and sticks!"
"..."
The entire work area is on alert and full of murderous intent, waiting for the official gong of the shopping carnival party at 12 midnight.
In the picture, Lu Yun appeared on the stage of the show, facing the microphone handed by the host, and said plausibly:
"If we say who is Ahri's competitor?"
"Then there is only one answer, which is Feigou.com!"
"Ali Papa's first "June 19" goal is to achieve a GMV of 3 billion and break the monopoly of Feigou.com!"
Lu Yun directly challenged Lu Fei and was very aggressive.
Sun Yutong, Cai Chongxin and other Eighteen Arhats, all the staff of Ali Baba held their breaths and stared at the 100-inch TV in unison, when they saw Lu Yun pressing the start button and shouting:
“I hereby announce that Tmall 6·19 has officially started!”
"During this period, there will be no cap on our budget!"
As soon as he finished speaking, the prepared draft immediately flew like snowflakes. First, the 3C Electrical Appliance City, a cooperation between Gome and Tmall, directly announced the launch of "If you pay more, you will pay"——
As long as users buy anything at the Tmall Home Appliances Exhibition Hall that is more expensive than Jingdong, they can get cash compensation from Ahri, pointing the finger at Jingdong, which is mainly engaged in digital appliances.
In addition, it also targets C2C Feigou.com.
There is a "buy more expensive and make up the difference" activity. As long as the price of a specific product purchased at any channel venue during the event time is higher than the price of the same brand and model product on Feigou.com, you can apply to customer service to make up the difference.
Even Zhongtong’s same-day delivery and next-day delivery, Ali Baba has launched “delay compensation”. As long as the goods are not delivered at the specified time, you will be compensated unconditionally.
Suddenly throwing money into burning money.
Isn’t it just a roll?
Come on, Lu Fei, let’s hurt each other!
Under such a ferocious offensive, Dangdang continued to lie down, while Amazon, eBay and other foreign-funded e-commerce stores watched the show outside. However, Feigou.com, which was pointed at the gun, was surprisingly indifferent.
Bored, I want to see the river of blood!
The "cat-dog war" that the media was looking forward to did not happen as expected. They rushed to Hailong Building and blocked the door of Feigou.com, forcing Lu Fei to show up and give them a perfect explanation.
"Mr. Lu, Ali Baba has been participating in Feigou.com's Double Eleven. Why doesn't Feigou.com participate in the 619 Shopping Festival initiated by Ali Baba?"
"I have been assisting in the preparations for the First World Internet Conference recently, and I have not paid much attention to this 'June 19 Shopping Festival'."
Lu Fei faced the shooting scene, "But from what I learned from Mr. Liu, who said that Feigou.com did not participate in the June 19th Shopping Festival? We sent our new group buying platform, Meituan, to Youyou
Shang waved the flag and shouted to cheer."
“Why is there only Meituan but not Feigou.com?”
The reporter persisted and continued to ask questions.
Lu Fei said directly: "The reason is very simple. 619 is Mr. Lu's hard work and is Ahri's home field. If Feigou.com is the size of Feigou.com, it will be like bullying the smaller ones. We can't dominate the competition. This is not Feigou.com."
want."
The reporter asked: "Lu Yun said that Taoduoduo will become Feigou.com's biggest competitor. Do you agree with his statement?"
“The only opponent of Feigou.com is himself.”
Lu Fei raised his chin and said, "When the starting gun is fired, there is no time to see how the opponent is running. What's more, when we run to the front, we will not look back to see how far behind the opponent is. We will only look forward. It is a pity that even if I
Even if you use a magnifying glass, you won’t be able to see an opponent at all, only yourself tomorrow will be your opponent.”
"Wow!"
The reporters were surprised and filled with joy.
This answer was enough for them to write countless articles inciting Feigou.com to confront Ahri, Lu Fei and Lu Yun.
"Tao Yao, remember to give them a red envelope before leaving."
Lu Fei confessed and turned back to the company.
Liu Edong, Xu Lei, Wang Yong, Wang Huiwen and others gathered in the office, and saw that they all had a copy of the "Dog Beating Stick Method" formulated by Ahri. The manual listed various countermeasures against themselves.
“Is Feigou.com greatly affected?”
Lu Fei looked left and right.
"There are still quite a few fluctuations."
Liu Edong changed the topic. Fortunately, Jingdong has two moats: self-operated logistics and Kuaima Alliance. Even if Ahli launches "delay compensation", the service quality and speed will still be out of reach.
"We also performed a civil and military drama for the merchants."
Xu Lei said with a smile that Wenxi is an "exclusive sales plan", promising more traffic, more resources, and more exposure. As long as we sign an exclusive contract with Feigou.com, it means that we cannot go to other online platforms.
"Where's the martial arts show?" Lu Fei asked.
"Martial arts are not very civilized. They just 'choose one of two'."
Liu Edong touched his nose: "Although it is very domineering, it is very useful. Many businesses, especially the brands we support, are reluctant to leave this cornucopia of ours."
"That's right!"
Xu Lei showed a smile as if his plot had succeeded.
Taking money is greed, changing jobs is rebellion, they don’t have the guts!
"Is that reluctance to give up? It's because you don't dare."
Lu Fei rolled his eyes, "The trend of 'choose one from two' has stopped. It's not a stock market now. How can we treat it roughly? This doesn't mean pushing merchants out! For those wavering merchants, just like ordinary people. , treat him well, give him resources, keep him fed and clothed, and he will naturally settle down."
"Our 'choose one from two' is actually 'choose two from three'."
Liu Edong quickly explained that they deliberately guided merchants to enter Meituan, and even promoted Feigou.com’s “New Brand Plan” to Meituan, focusing on small, medium and micro enterprises, just like cultivating worms, supporting 1,000 brands in 5 years, covering Various industries.
For example, let Putian imitation shoes be made good.
Therefore, Meituan Groupou adopts a low- to mid-range C2M model, Feigou.com adopts a low- to mid-range C2C model, and Jingdong adopts a mid- to high-end membership-based B2C model.
Troika drives flying shopping.
"How much have we invested in Meituan this time?"
Lu Fei's frown eased slightly.
"Not much, 20 million."
Liu Edong held out two fingers. Despite Meituan’s huge reputation, it actually has low operating costs and low store opening costs. It is a sinking market that even Taoduoduo and Feigou.com look down on.
What costs money is actually marketing costs.
"Where's Ahri?" Lu Fei asked again.
"Let's talk about more than 100 million. Lu Yun really spent a lot of money to get us."
Liu Edong felt no pressure.
Just like the struggle between Chu and Han for hegemony, Feigou is Han, Jingdong is Qi, and Meituan is Liang. The fundamentals do not overlap with Jingdong at all. As for Feigou, Meituan merchants can flow with each other.
Shops are opened at both ends, competing and cooperating.
Therefore, the only real enemy is Taoduoduo, which is flooded with fakes, copycats, and white brands.
It's a pity that Ahli is just a beggar's version of Chu.
But Feigou.com is an enhanced version of Han Dynasty!
"What makes Ali richer than us now, with US$1 billion, and it will be listed for financing soon? I think we can't delay it anymore. Even if Feigou.com does not go public as a whole, at least we should separate Meituan and go public first."
Xu Lei's proposal was immediately recognized by everyone.
With the current financial resources of Feigou.com, unless it raises another round of financing, it will not be enough to support Meituan’s cost-burning rate on marketing, expand merchants and customers, and increase market share, which requires spending money everywhere.
Simply become independent and raise funds on your own.
“How much sales can Meituan share with Taoduoduo this time?”
Lu Fei asked: "Three to four billion is victory!"
Liu Edong smiled and said: "Haha, Mr. Lu, your estimate is too conservative. According to our statistical data, the GMV on June 19th was not 700 million, but it must have exceeded 600 million."
"Then the first round will cost him tens of millions of dollars."
Lu Fei nodded, planning to use the World Internet Conference as an opportunity to raise weapons and supplies for Meituan.
It's equivalent to Peng Yue scratching Chu and poking Lu Yun's butt and eyes!
…………
“At 2:24 pm on June 19, 2007, Ali Baba announced that the total GMV of Tmall and Taoduoduo exceeded 2.5 billion!”
“Meituan’s performance is outstanding, with 566 million, temporarily ranking third in e-commerce platform sales during the June 19th Shopping Festival, second only to Ali Baba and Dangdang.com. CEO Wang Xing said: Price wars between friendly merchants can
Let investors after the stock market crash enjoy the dividends of e-commerce.”
"Dangdang has achieved historical success, with sales exceeding the 600 million mark."
"Who is Feigou.com's opponent? Lu Fei: No one can beat you!"
"Can Lu Yun's boast come true?"
"..."
Looking at the [Sales] column on the statistical report, Lu Yun's face was twisted, as if he was looking at his mobile phone like a subway man, and he never thought that he would try his best to reach 2.73 billion.
It is a full 270 million short of the 3 billion boasted about Haikou!
If you are not afraid of not working hard, you are afraid that your efforts will not yield results.
Sun Yutong and Cai Chongxin sat quietly on the sofa, with complex expressions on their faces. Neither of them said a word, fearing that they would get into trouble.
The atmosphere was in dead silence, solemn and awkward.
Lu Yun gritted his teeth. Damn it, 619 had only prepared one table of rice, but two guests, Dangdang and Meituan, came!
All of a sudden, all the traffic and order volume are divided.
"Mr. Lu, in fact, we could have achieved 3 billion, but we didn't expect that Feigou.com would be so overbearing and even give merchants an ultimatum that they must 'choose one of two'. Merchants with high gross profit margins such as clothing, snacks, and electrical appliances would not dare to disobey.
Can be forced to switch to Meituan."
Sun Yutong couldn't bear it and comforted her.
"Yes, Lu Fei's move is really powerful."
Cai Chongxin also echoed.
"What's so awesome! 'Choose one of two', doesn't this count as a monopoly?" Lu Yun's eyes widened, "Let the legal department directly litigate."
"Ahem, this is probably the same as the Double Eleven trademark..."
Sun Yutong is in a dilemma. This kind of lawsuit may take several years to be adjudicated by the jurisdiction alone, and a verdict may not be reached.
Even if you win the lawsuit, it will have no substantive effect.
Feigou.com has too many commercially feasible methods.
What's more, if Ali Daba is placed in his position, he will do the same "choose one". You can't just say it's a legitimate business competition if it's beneficial to you, and you can't say it's bullying others, right?
"This won't work, and that won't work either."
Lu Yun stood up in a hurry, "Then smash it, keep smashing it for me, at all costs, sales must exceed 3 billion!"
"Mr. Lu, isn't it a great deal to smash it like this?"
Sun Yutong insisted, "2.7 billion is already..."
"What did I say before, I only want 3 billion!"
Lu Yun was about to get angry, but at this moment, the landline phone rang, and the caller turned out to be Goldman Sachs, one of the underwriters of the listing.
"Jack, haven't you Ahri announced the news that its GMV exceeded US$375 million?" David Solomon said in a questioning tone, "Isn't it true that we have failed to achieve this goal?"
"It's not reached, it's still a little bit short."
Lu Yun's truth was mixed with lies, and he deliberately reported "2.73 billion" as "2.93 billion". "There is still one night before the end of June 19th. This time is when white-collar workers get off work. Taoduoduo will welcome
There is a new wave of shopping. It only takes one or two hours to make 70 million RMB. The sales target of 375 million US dollars is not a problem at all!"
"Yeah?"
"certainly!"
"Very good, very good. Without $375 million, I and my partners at Goldman Sachs will be very disappointed and may re-evaluate Ali's potential and valuation, you know."
"Isn't the potential shown by Ali not big enough? It took Feigou.com five full Double Eleven sessions to break through the US$1 billion mark, and our first session reached US$367 million."
Lu Yun said angrily: "Isn't this enough?"
"Hey Jack, calm down, calm down."
David Solomon reassured: "I just truthfully conveyed my client's views. We are very, very optimistic and very regretful. Goldman Sachs should have continued to hold Ali's shares and should not have hastily transferred them to SoftBank. This is absolutely
It was a super, super, huge mistake on our part.”
"David, tell those investors, tell them!"
Lu Yun's face softened slightly and he raised his voice, "As soon as the shopping festival is over, I will go to Xiangjiang, I will go to the United States, and I will make them understand in front of them that Ali will not always be the boss of China's e-commerce.
Second, Feigou.com will never be the boss!"
"Hahaha, I will prepare champagne and wait for you."
David Solomon secretly revealed that whether there is a sales volume of 3 billion will determine whether Ali Baba’s IPO will be above 20 Hong Kong dollars or below, one in the sky and one on the ground.
(ps: Ali IPO in previous life, 13.5 Hong Kong dollars)
After chatting for a while, we hung up the phone.
"You all heard it, right? This is an international viewing."
Lu Yun glanced around, "Do you have any other comments?"
"But this is not 70 million, but 270 million."
Sun Yutong was speechless. Shopping festivals are meant to focus consumers' online shopping abilities and desires for a period of time into one day, and their purchasing power will only become weaker and weaker over time.
According to the current trend, another 30 to 40 million would be good.
"Is it difficult to do?"
Lu Yun picked up the apple and turned to Cai Chongxin.
Cai Chongxin understood and said: "It's difficult to do, but it's not impossible. Didn't we reach 1.5 billion in sales during Double Eleven last year? We can do it this time too."
Sun Yutong panicked and said: "But that time it was just over 100 million, and this is 270 million. Even if the order is spoofed, even if the data is filled with water, the amount is too large, it will never stand up to the investigation, and the secret will definitely be exposed."
"Maybe we can also take advantage of live streaming."
Cai Chongxin looked directly at Lu Yun.
"Chongxin will take the lead in this matter, Yutong, you will cooperate fully." Lu Yun threw the apple in his hand to him, "I will summon the media from all over Jiangsu, Zhejiang and Hangzhou before 12 o'clock today to announce that Ali
Papa’s sales exceeded 3 billion!”
"Yes, Mr. Lu!"
Sun Yutong and Cai Chongxin looked at each other and sighed.
From evening to late at night, whether it is Taoduoduo or Tmall, the traffic and visits are obviously declining, but the order volume is rising unexpectedly.
However, no matter how much it increases, the growth rate is not as astonishing as that of 51.com’s live broadcast. In almost ten to twenty minutes, thousands of orders were sold out instantly, and sales set a single-day record——
32 million!
Under the strange growth curve, Ali Baba's sales officially reached 3 billion at 11:31:27.
In front of all the employees of the company and the media who gave red envelopes, Lu Yun was so excited that tears filled his eyes and he choked with sobs:
"I never expected that 3 billion sales were actually achieved. This is the credit of all Ahri people. This is the glory of all Ahri people. This is a small step for Ahri, but it is a step forward for Huaxia E-commerce.
Big stride!"
"From now on, the China E-commerce Shopping Festival not only has a 'Double Eleven', but also a 'June 19'!"
"From now on, Feigou.com is no longer the only dominant player in China's e-commerce industry, but there is also Ali Baba!"
"From now on, Lu Fei is not without rivals in Chinese e-commerce, there is also Lu Yun!"
"Any segment of the Internet should not have only one giant, but other competitors need to compete with it. Ali Baba is Feigou.com's most powerful competitor now and in the future!"
"A single beautiful flower is not spring, but a hundred flowers blooming makes the whole garden full of spring!"
"Whoa whoa whoa~"
In an instant, applause sounded like thunder, screams and shouts came one after another, and various slogans such as "Ali is awesome", "Ganfanfeigou", "Mr. Lu is so cool" were shouted loudly.
Among the crowd, Sun Yutong and Cai Chongxin clapped. The more they clapped, the less confident they felt, but they remained silent without revealing anything.
After losing to Lu Fei so many times, he should finally win!
