612 Repeated battles and repeated defeats, repeated defeats and repeated battles (5k)
June 19, afternoon.
"Wife, wife, calm down."
Wang Ce looked at his prodigal old woman's shopping cart. Except for Wanglaoji, Shuangwaiwai, Six Walnuts, Monster Energy Drink, and a little bit, they were densely packed, and almost all of them were sub-brands of Qilixiang.
He couldn't help but swallowed his saliva, "There are only three people in our family. Even if we drink so many drinks as water, we can last for half a year!"
"How can this be enough for half a year?"
My wife raised her hand and said, "It's okay. If you can't finish the drink, you won't have your parents. If your parents don't finish the drink, you won't have my parents!"
"Then don't just buy these. At least buy two boxes of milk for your son. It's the time when he's growing." Wang Ce was speechless for a moment.
"Are you stupid or have a poor memory?"
My wife rolled her eyes angrily: "How long has it been since the 'Silu Milk Powder' incident? How dare you let your son drink domestic milk?"
"You can't stop drinking milk."
Wang Ce curled his lips, "Imported milk is too expensive."
"Hey you, just Yi Ming."
My wife placed the order quickly and said, "It is also a sub-brand of Qilixiang. I am quite confident about Qilixiang as a company."
While the couple was chatting, an announcement suddenly popped up on the Qilixiang flagship store page without warning:
"Emergency Announcement on Shipping and Inventory".
“Thank you very much for everyone’s support and love for Qilixiang!”
"Everyone's enthusiasm and 'wild consumption' have confused our system, resulting in inaccurate data on order delays. As of now, the existing production and delivery capabilities cannot keep up with everyone's delivery service needs.
We are processing it urgently..."
“It is recommended that everyone consume rationally!”
"If you don't have actual demand, just come to us when you have demand. If you want to support more domestic brands, you can also pay attention to Elephant Instant Noodles, Hongxing Erke, Huiyuan Juice..."
"Finally, for those who are in a hurry to get the goods, please place your order carefully, or those who have already taken the order can apply for a refund. We deeply apologize for the inconvenience caused and thank you for your attention!"
"Did you see it?"
Wang Ce poked at the computer screen, "People are telling us to consume rationally and buy less."
"But the more it says that, the more I want to buy it. It's really too conscientious. Husband, what do you think I should do?" The wife blinked.
"The worst we can do is wait until Double Eleven. The discounts on Feigou.com will definitely be even greater at that time." Wang Ce nuzzled, "Not only do we buy Qilixiang, Wanglaoji, Hongxing Erke, Elephant, and Huiyuan Juice, anyway, just buy it.
Just support domestic products!”
My wife's eyes lit up, "Then during Double Eleven, I'll buy you and your son a Metersbonwe, Hongxing Erke..."
"No, I want Baleno!"
“Why buy Baleno?”
"What do you know? Lu Fei used to wear Baleno a lot. This brand is very popular now, and Liu Dehua is the spokesperson."
Wang Ce's eyes were full of expectation.
"Sure, let's buy it!" my wife said, "If it weren't for Lu Fei's Weibo, you would have lost all the money you invested in the stock market last year. It's a good thing you listened to him and didn't get trapped."
"He is a stock god. If I don't listen to him, I will listen to who else."
Wang Ce rubbed his mouth in dissatisfaction, "Oh, I really regret buying Ali Baba's stock. It's really unlucky. Now it's so low that I don't even dare to look at it. I can only keep it for half a year or a year."
As he spoke, he slapped the back of his hand depressedly.
"Why can't I control my hand?"
"Don't be upset, that's it, I'll pay."
My wife emptied her shopping cart with ease.
This purchase cost nearly 4,000.
Immediately afterwards, she directly took a screenshot of the order information, uploaded it to Qilixiang's official Weibo account, commented on the attached picture, and immediately received likes and unanimous praise from netizens.
Just look at the comment section and there are countless people like her.
"You advise us to consume rationally? I advise your boss not to meddle in other people's business! I want to "consume wildly", that is, I am not short of money!"
"Boss! Do you still want to do business?"
"Make the assembly line in Qilixiang's workshop dry and smoke!"
"Don't be anxious, take your time. If I can't receive the goods, my son will receive it. If my son can't receive it, send it to my grandson!"
"Refund? What refund? It's my business to become diabetic. I insist on drinking it. At worst, I will give you insulin to support you."
"Jielun is fat, he must be drinking your milk tea! If you buy out all your milk tea, Jaylen won't be able to drink milk tea!"
"These days, drinking Qilixiang is more respectable than drinking Starbucks."
"..."
Not only does it help Qilixiang become a hot search online, it also helps boost Qilixiang's sales. It also promotes online shopping and offline retail. Even the milk tea shop that just opened in Hantang Plaza is crowded with people and business is booming.
Unexpectedly, there was a craze for milk tea shop franchises.
It even appeared on Yangma’s No. 1 channel——
"Qilixiang becomes famous: Love surges like a tide".
The hot sales of Qilixiang is just a microcosm of Feigou Jingdong and Meituan. The sales of 619 are unparalleled, except for Alibaba, Dangdang.com, Amazon China, Baidu Youa, eBay and other e-commerce companies.
The third echelon has to be far behind.
The next day, news about June 19 was overwhelming.
"Good news! The total e-commerce sales have exceeded the 20 billion mark! The online shopping system accounts for 75%, half of the country!"
"The call for rational consumption failed, and wild consumption boosted Feigou. Meituan both created miracles. Feigou broke last year's Double Eleven results with 12.26 billion. Meituan even increased by nearly 150%, with 3.326 billion, officially ranking first in the country."
The three major e-commerce platforms, together with Feigou, achieved sales of 15.586 billion."
"Spring Thunder Plan has come to a successful conclusion! Feigou.com CEO Liu Edong said: The success of Meituan's '619' is based on the new online shopping model of 'limited time purchase + group purchase', behind which is complete big data analysis and artificial intelligence technology.
, in the second half of the year, these black technologies will also be applied to Feigou.com. It is expected that this year's 'Double Eleven' will reach new highs and stimulate consumption..."
"So disappointed! Ali Daba failed to break through 4.5 billion!"
"4.476 billion, just so-so, and a 60-point passing report card failed to stop Ali Papa's stock price from falling."
"On June 19th, Meituan was defeated by Xuanbin, and Meituan became the biggest winner! Relying on 'small business' to catch up with Ali, Lu Yun can't sit still!"
“Unexpectedly, the second largest e-commerce company in China may change hands.”
"..."
"Hahaha~"
Xu Lei walked up to Lu Fei and unfolded the newspaper, "Look at this picture, it makes me laugh so hard that I can't breathe."
All I saw was a funny picture similar to Don Quixote fighting a windmill.
Don Quixote is naturally a deer cloud, his armor is printed with the Taoduoduo logo, and he is riding not a donkey, but a fox, which symbolizes Ali Baba.
However, Fengche is not Feigou.com, but Meituan.
Feigou.com is painted as a giant dragon, hovering in the sky, hiding in the clouds, looking at Lu Yun with pity and contempt.
“The public relations money is not wasted.”
The corners of Lu Fei's mouth turned up involuntarily.
"This is not the only newspaper that talks bad about Ahri."
Xu Lei smiled and said, "I have no choice but to blame Lu Yun. If 619 could break through 4.5 billion, it would not be like this. Let alone catch up with us, it would soon be as low as ours."
Brands are competing against each other.”
"Let's not get too complacent."
Lu Fei waved his hand.
This time Meituan’s actual figure is around 2.3 billion, and the extra 1 billion is taken from Jingdong’s share. Otherwise, Meituan will only be able to reach this level next year based on its size.
But there has been significant progress.
The gap with Ali Baba has shortened from 2 times last year to 1 time now. Maybe we can catch up within three or four years.
"Too."
Xu Lei nodded, "Without the 1 billion planned by Jingdong, Feigou has already exceeded 13 billion, but it's okay. It will break sooner or later. This time 3C Digital did not fully exert its power. It relied entirely on home appliances, computers, and Qilixiang."
Yes, once Logic’s new products are pre-sold in the second half of the year, the total sales may exceed 20 billion!”
"Look, you're so worthless!" Feigou and Jingdong alone deserve 20 billion, and Meituan counts separately!" Lu Fei smiled.
"Definitely, whatever you say will be whatever it is."
Xu Lei looked at the Hong Kong stock information displayed on the computer.
Ali Baba’s share price has dropped from last year’s highest of 37.5 Hong Kong dollars to only 5.62 Hong Kong dollars. In just six months, the market value has evaporated by US$21.8 billion, leaving only US$3.8 billion.
The stock investors in Xiangjiang complained and mourned everywhere.
People in the Mainland were gloating because they either couldn't buy it or didn't want to buy Ali Papa's Hong Kong stocks, so they weren't trapped.
Ever since, a saying has gradually spread in the stock market——
Thank you Ali Daba for your kindness!
"When do you think Ali Papa will fall below HK$1 and become a penny stock?" Xu Lei stared at the green-gleaming market.
"It's almost time. The two mortgage banks in the United States will not be able to hold on, and the Federal Reserve and the Treasury Department will have a headache again." Lu Fei poured two cups of tea, "We just need to watch quietly."
Xu Lei curled his lips: "This can also be regarded as a lesson to the Hong Kong Stock Exchange. Let them see what kind of stinky fish and shrimps they are promoting. What kind of grade is Ari Baba worthy of being our opponent?"
"Don't say that, Lu Yun is doing us a favor."
Lu Fei drank the tea soup in one gulp, "After the subprime mortgage bubble burst, if the Hong Kong Stock Exchange wants to revive the Hong Kong stock market, it can't rely on Ali Baba. The only thing it can count on may be..."
"us!"
"One day, I will ask the Hong Kong Stock Exchange to be listed on Feigou just like it did when it rejected Penguin!"
“Double Eleven in the second half of the year, let’s give the Hong Kong Stock Exchange a small shock first, jiejiejie~”
Xu Lei let out a weird laugh, which made Lu Fei laugh.
Suddenly, the air was filled with joy.
"By the way, there's something I haven't figured out yet. Why did you suggest Pang Dongsheng sell 51.com to Lu Yun? Isn't this not endearing yourself to the enemy?"
Xu Lei stared at him straightly.
Although 51.com was hit hard, it is a large social networking site with 60 million users after all. A skinny camel is bigger than a horse. As long as there is a conversion rate of more than 10%, the improvement to Ali Baba will be immeasurable.
Moreover, 51.com is completely different in the hands of Pang Dongsheng than in the hands of Lu Yun. Maybe 51.com can be revitalized.
"I just want the 51 Network to fall into Lu Yun's hands."
"Why?"
"The acquisition of 51.com will consume Ahli Daba's cash reserves, and you don't have to worry about investing in the enemy, because 51.com will not survive."
"Why do I get more and more lost in the lake the more I listen to it?"
“Aren’t 3G licenses going to be issued this year?”
"Yeah, I heard it's December."
"Penguin will also launch a brand new social product called 'WeChat' by then. You can think of it as 'Fetion 2.0' in the mobile Internet era..."
Lu Fei raised a mysterious evil smile.
Under the siege of QQ, Weibo, and WeChat, social networking sites like 51.com that lag behind the mobile Internet are bound to die.
What's more, live broadcasting is a bottomless pit that burns money and has no bottom!
"Hiss, you are killing someone, and you want to kill someone."
Xu Lei shuddered.
Lu Yun, Lu Yun, why did you offend him?
……………
Throughout June, the situation changed again.
China's foreign trade and exports have both suffered setbacks because the global economy, especially in Europe and the United States, has begun to decline.
The losses in the U.S. real estate market continue to increase. The default rate on subprime bonds has exceeded 10 points. Fannie Mae and Freddie Mac are facing the same situation as Bear Stearns at the beginning of the year.
The landlord’s family has no food left!
Fannie Mae's stock price plummeted 28%, and Freddie Mac's stock price plunged 34%. Fannie and Freddie accounted for almost half of the U.S. mortgage market, so it was impossible not to save them.
But while the Fed could take care of one end, it couldn't take care of Wall Street on the other end. The stock prices of Lehman, Merrill Lynch, and Morgan Stanley all fell. Lehman even had to fire two senior executives and take the blame for the entire incompetent management.
Subprime mortgages are on the verge of collapse, and P2P has been hit one after another.
Looking at the world economy, the scenery here is unique.
Plans such as bringing home appliances to the countryside, bringing computers to cities, and popularizing broadband are being implemented in an orderly manner. Foreign trade along the southeast coast has shifted to domestic demand, and coupled with e-commerce, every factory is operating at full capacity.
For example, the production line of Shenzhou Computer has been expanded again and again.
After June 19th, in the next half month, countless logistics vehicles and couriers shuttled on the road every day.
But Ali Daba suddenly lost his brain.
These days, Lu Yun has been shutting himself in the office.
Finally, Cai Chongxin came uninvited and knocked on the door.
"Chongxin, why are you here?"
Lu Yun was sitting in the study, holding "The Romance of the Three Kingdoms" in his hand. When he saw Cai Chongxin, he was surprised.
"That's what I should ask you."
Cai Chongxin frowned, "I didn't answer the phone, and I couldn't see you in the meeting. I thought something was wrong with you."
"Didn't I let you and Wei Zhe adapt in advance? I won't ask too much about the specific businesses of the group in the future. I have many things to do, so I want to focus on strategy."
Lu Yun said seriously: "On the strategy of defeating Feigou!"
"So you watch "The Romance of the Three Kingdoms"?"
Cai Chongxin was extremely depressed. How long had it been?
It’s time to wait. Meituan has grown up relying on Feigou. In the long run, when the June 19th Shopping Festival is mentioned in the future, Meituan may be the first choice.
It's like marrying a wife, making money to marry a wife, making money to build a house, throwing banquets, and when it's time to enter the bridal chamber, nothing will happen without Ah Li.
Let Mr. Lu do it!
This is not a kind of NTR!
"Don't underestimate "The Romance of the Three Kingdoms."
Lu Yun smiled and said: "I have been studying Liu Bei recently."
"What did you study?" Cai Chongxin's eyes widened.
"Eight words, repeated battles and repeated defeats, repeated defeats and repeated battles."
Lu Yun said: "Do you think he faced Cao Cao like us and Lu Fei? They fought and lost again and again, but there is one difference. He finally defeated Cao Cao in Hanzhong. If there is nothing later,
Wu’s sneak attack, it’s really not certain who will win!”
"How about we get Tong Yu back?"
Cai Chongxin sighed, "Although Wei Zhe is motivated, he is still too young after all. Let alone Liu Yidong, he may not be Wang Xing, Wang Huiwen's opponent. If this continues..."
"Chongxin, have you accepted your fate?"
"What?"
"Do you also think Lu Fei is invincible? Do you think Feigou.com is insurmountable? Do you think we can only be the second best?"
"I never thought of it that way!"
"That's right, if you and I both accept our fate, then Ahri Daddy will be doomed, and she will only be qualified to be the second child in this life."
Lu Yun said seriously: "Old Sun has already accepted his fate, so I will not ask him to come back. Similarly, one day Wei Zhe also accepts his fate, I will replace him immediately. The CEO of Ali Baba will have to accept his fate, that is
Kill Lu Fei! Kill Feigou!"
"Of course, I will always be on your side."
Cai Chongxin forced a smile, "And I have good news. We have reached an agreement with Pang Dongsheng to acquire all his equity for US$76.5 million. 51 Network will be ours from now on."
“Great value for money! Great value for money!”
Lu Yun remembers that it cost US$51 million to acquire 25% of the equity. "As long as we can revitalize 51.com, this website can bring us a value of well over US$1 billion."
"So I'm just waiting for you to announce the good news."
Cai Chongxin patted his shoulder and said, "Hurry up."
With that said, he pulled Lu Yun into the conference room.
At this time, senior executives from Ali Baba, Taoduoduo, Yipay, Yahoo, etc. were all present, and their eyes were focused on him.
Lu Yun could keenly feel the lifeless atmosphere.
When Meituan’s sales were announced, I will never forget that the entire company felt like it was a slap in the face. They were either in despair or on the road to despair. After all, it only took two or three years for Feigou to support an e-commerce platform at will.
He is about to catch up with himself.
And it’s Ali Baba, which has been on the market almost nine years since its establishment.
"Whoa whoa whoa~"
Applause was sparse and morale was low.
Cai Chongxin looked at Lu Yun anxiously and saw that his eloquence was as good as ever. He put himself into Liu Bei and talked endlessly about Liu Bei and Cao Cao.
Gradually, the applause became louder.
Morale has also been visibly restored.
Then he talked about his two failed university entrance exams.
"I failed the college entrance examination for the first time. My dream was to work as a waiter in a hotel, but I was rejected because I was too ugly."
"The second time I failed the college entrance examination, I lowered my requirements. I went to McDonald's to be interviewed as a waiter. There were 13 people in total, and 12 were admitted. It was because they thought I was too ugly, so I became the only one who failed. From that moment on,
I just accepted my fate."
"If you are ugly, you should study more!"
"If you are ugly, you should start a business!"
"Of course it is very difficult to run a business, and even harder to do it well. It is like war, always facing dangers and challenges."
"So many years of entrepreneurial experience have taught me that you have to face any difficulties yourself, and failure may not be a bad thing again."
"Just like this time Ahri Papa let Meituan catch up, just like Ahri Papa's Hong Kong stock price is about to plummet, don't be afraid..."
"Since you have chosen a challenge, you must carry it through to the end for the rest of your life. No matter what the outcome is, challengers should not lower their confidence. Like Liu Bei, we must always believe that we can revive a great man three times. We must also always believe in one thing -
—”
“That’s what you want to do with flying shopping!”
“Fuck Fei Shopping!”
As a confidant, Wei Zhe was the first to raise his arms and shout.
Immediately afterwards, more and more people in the conference room also chanted, and the voices gradually became more and more concentrated, becoming louder and louder, and became more and more uniform, almost overturning the entire roof.
"Failed and defeated again and again, fought and defeated again and again!"
Cai Chongxin shouted slogans and looked at Lu Yun meaningfully.
He and Lu Fei are destined to be lifelong enemies...
