On October 20, in just two days, Niu Gensheng finally received far more than 1 billion in relief funds.
Paying Morgan Stanley's margin is more than enough.
Mengniu's control crisis was naturally resolved.
Seeing that the situation was over, UBS also retreated.
After all, it's not like Goldman Sachs, which has Yingjiang as its backer.
Even if there is, facing the all-star lineup of Chinese entrepreneurs, everyone will support Mengniu wholeheartedly, and they will immediately follow their heart.
Besides, Mr. Lu is still being harassed.
This ruthless man who punched Goldman Sachs, stepped on Lehman, and cursed Bear Stearns almost bankrupt in a book. He also has the powerful China as his back. He can't afford to offend him, and he can't afford to hide from him?
Although it is shameful to avoid it, UBS has not lost anything.
With the entry of the Chinese stock market master, Mengniu's stock price rose from HKD 6 to HKD 10, and those who bought the stock at a low price made a huge profit!
Niu Gensheng experienced from hell to heaven and saved Mengniu. He immediately called Lu Fei and burst into tears:
Brother Lu, thank you!
"Brother Niu, please don't say that."
Lu Fei said some words of comfort, "Although this crisis has passed, I have to remind you that Mengniu's shareholding structure is too dispersed. Not counting Qilixiang, people acting in concert hold less than 27% of the shares.
If this problem is not solved, it may happen again."
"We have actually thought about this issue."
Niu Gensheng didn't know that generally speaking, if the shares held by major shareholders were less than 25%, it would be easy for malicious mergers and acquisitions to occur. Fortunately, some circulating shares were transferred to the Xiangjiang market.
"You still have to be careful. There are thousands of people holding shares in Mengniu, and the average shareholding ratio per person is less than 1%. The risk of a hostile takeover is quite high." Lu Fei leaned his head on the pillow of the bathtub.
"There is only one way at the moment."
Niu Gensheng said: "We just need to find a white knight to purchase and re-centralize our scattered equity. He will be the major shareholder, but he must retain our management rights."
"Introducing a white knight is indeed a solution."
"Brother Lu, how about you become this white knight?"
"Brother Niu, are you kidding?"
Lu Fei raised his eyebrows and gave up control of Mengniu to himself?
"Am I kidding? I'm serious!"
Niu Gensheng said: "After this incident, our management team unanimously believes that this white knight must be you, Brother Lu."
"No, no, Brother Niu, I'm not helping you fight off foreign investment just to be Mengniu's white knight."
Lu Fei firmly refused and pushed again and again.
"Brother Lu, the more you refuse like this, the more suitable we, Lao Niu, will feel." Niu Gensheng said in a serious tone, "And I have asked Cao Guowei. Since the new wolf hired you as a white knight, it will go straight to the right track. Weibo, games
, advertising, make your performance prosperous, who else should you be if you don’t want to be Mengniu’s white knight!”
Lu Fei confirmed that he was not joking and pondered for a long time, Brother Niu, is there any difficulty in Mengniu?"
"Brother Lu, you have finally figured it out. To be honest, even if Mengniu has passed the control stage, its situation will not be much better."
During the phone call, Niu Gensheng sighed.
Mengniu was already suffering from a brand trust crisis, which was compounded by the financial crisis. Although the stock price rose a bit due to Mr. Lu's increase in holdings, the market value still suffered a loss of HK$13.75 billion, and the operating loss exceeded HK$2 billion.
There is a shortage of funds and difficulty in cash flow.
This is not the biggest crisis. The key is that after the Sulu incident, milk stations across the country collapsed and closed. The dairy industry faced an unprecedented milk crisis, forcing Mengniu to build its own dairy farms.
The investment in a dairy farm with more than 10,000 heads is at least 200 million to 300 million, and Mengniu has only built two so far.
“How big is the funding gap?”
Lu Fei wiped his face.
"About 3 billion."
Niu Gensheng hesitated again and again, but still told the truth.
"It is indeed a large amount."
Lu Fei understood deeply that given the current economic situation, it is impossible for Mengniu to raise this amount of money. Without money, there would be no self-operated dairy farms and no milk sources. Mengniu would sooner or later fall into an existential crisis.
There was a hint of request in Niu Gensheng's tone, "Brother Lu, in addition to retaining the management rights of our team, there is another condition, that is, can we use you and your brother's Qilixiang to acquire Mengniu instead of the Trisolaris Fund?"
"Qilixiang?"
Lu Fei thought about it for a moment and immediately understood the meaning.
Due to a brand trust crisis, Mengniu needs a national brand that stands up, has a loud voice, and is trustworthy to endorse it.
Because of Lu Yun's charitable donation and Xiao Hongmei's foundation's rescue and disaster relief performance, Qilixiang has become deeply rooted in the hearts of the people and has become a "national milk tea".
The number of milk tea franchise stores alone has increased to twenty or thirty.
"Yes, Qilixiang can help Mengniu reshape its brand image, or at least regain the public's trust faster." Niu Gensheng said seriously, "So you two brothers should think about it. I know that your eldest brother has always been very interested in dairy products."
Mengniu is indeed tempting.
Lu Fei thought about it, but he politely refused.
"Brother Lu, why did you refuse!"
Niu Gensheng was shocked and couldn't figure it out.
Qilixiang and Mengniu can be considered a strong alliance.
Mengniu has advantages in breeding, equipment, products, etc. Qilixiang can open up the international dairy market through Mengniu. Mengniu can also use the brands and channels established by Qilixiang at home and abroad to come back to life, which is equivalent to -
Qin Shihuang touched the switch and looked in the mirror, it was a win-win situation!
Listening to Lu Fei's push, Niu Gensheng said categorically: "Brother Lu, even if I beg you, you must help me with this! Mengniu can't do it without you, the white knight!"
Good guy, why don’t I want it?
Lu Fei patiently presented the facts and reasoned.
Taking control of Mengniu will change the nature of this rescue operation. Although it is under the banner of "white knight" to save Mengniu, the outside world may not think so.
Oh, Mr. Lu led his brothers to drive away foreign capital, but it turned out that he was interested in Mengniu's territory and took over the mountain to become the king.
What does the chicken think of him?
What does the duck think of him?
What does the goose think of him?
How are you going to hang out in the circle from now on? How are you going to be the big brother?
What's more, I already have steel, coking, petroleum, grain and oil, logistics, e-commerce, Internet, finance, payment, etc. integrated into one. I can't even count them with two hands. One more Mengniu...
Do you think your street lights are not high enough?
"Although this is the truth, in Mengniu's current situation, I'm afraid only you can turn the tide."
Niu Gensheng asked again and again, almost saying, "You have to ask for Mengniu if you want it, and you have to ask for it if you don't want it."
"How about this, Brother Niu?"
Lu Fei rolled his eyes, "Qili Xiang cannot be Mengniu's white knight alone, but I can help Mengniu find one or two more. What do you think?"
"Who else is more reliable than Brother Lu?!"
Niu Gensheng's skeptical tone was mixed with a hint of expectation.
"What do you think of COFCO?"
Lu Fei suggested that it take the lead and form a joint investment fund with Qilixiang and Luhua to serve as the white knights of Mengniu.
Niu Gensheng's eyes lit up. Not to mention Qilixiang, Confucius and Mengquan offered help in this crisis, which made him extremely grateful. Lu Hua naturally had no objections when he took over Mengniu.
As for COFCO, it is even more heavyweight.
This White Knights needs a brand, strength, and funds. All aspects have been considered.
I really have to say something with emotion——
Brother Lu is a shrewd and honest man!
"But before that, we have to find a way to let Mengniu do a brand image PR." Lu Fei touched his chin.
"Brother Lu, you already have a solution, right?"
Niu Gensheng was impatient, "Our management has been having a headache about this matter, tell us quickly, how can we remedy it?"
"live streaming."
"live streaming?"
(PS: Mengniu adopts a similar approach to crisis public relations.)
The next day, Mengniu’s Double Eleven planning was put on the agenda.
Mengniu quickly joined forces with New Wolf, Penguin, and Feigou to launch a special live broadcast. An original live broadcast team of 15 people formed by Penguin and New Wolf rushed to Mengniu’s headquarters.
In Mengniu Ranch, milking workshop, milk collection station, disinfection line, inspection laboratory, filling workshop, loading garage, cameras are installed in every link, and the online video live production line is installed.
24 hours a day, all day long.
It lasted more than twenty days until Double Eleven.
The whole process from the original state to the production of various dairy products is even accurate to a camera on the cow's ear, which can live broadcast the daily diet and daily life of the cow.
As a warm-up event for Double Eleven, it was arranged on Feigou and Meituan’s website. Penguin also had a dedicated live broadcast room, which quickly attracted many idle netizens to watch.
"Mr. Lu, Yin Li is in a hurry."
Liu Edong smiled on the phone, "The call tells us that we can't just favor Mengniu, they also want an identical package!"
"Then make arrangements for Yin Li. However, the publicity fee that should be charged cannot be less. This must be made clear in advance."
Lu Fei picked up a piece of General Tso's chicken nuggets with his tachyon.
"Understood, Mr. Lu."
Liu Edong couldn't help but laugh, not just for Yin Li.
The "Spring Thunder Plan" of June 19 allowed many companies that switched from foreign trade to domestic sales to board the platforms of Feigou and Meituan, and tasted the sweetness of e-commerce. Feigou and Meituan also promoted online shopping products through advertising, making a steady stream of profits.
And this time on Double Eleven——
The big one is coming!
"This 'Autumn Wind' plan is to use the 'autumn wind to sweep away fallen leaves' momentum to stimulate consumption and increase domestic sales."
Lu Fei took another spoonful of Li Hongzhang's offal, "The more difficult it is to do business, the more we must stand up."
Liu Edong also thinks so: "The subsidies we have invested this time are unprecedented, more than any previous year, and the higher-ups also support us. A special part of the 4 trillion stimulus plan is for e-commerce. Now Yanjing, Shanghai
City, eastern Guangdong, Jiangsu, Zhejiang, Jiangnan, northern Hubei, southern Hunan, and many provinces and cities have already cooperated with us and will issue consumer coupons on Caifubao, Feigou.com, and Meituan. It is expected that the first batch will invest two to three billion
,'Home appliances going to the countryside' and 'Computers going to the cities' are also proceeding step by step..."
"It's just us. Ahri, Dangdang, and Amazon don't have it?" Lu Fei took a bite of rice and a spring roll.
"Because the first batch is a pilot, other e-commerce companies have not yet." Liu Erdong said with a smile, "If the effect is good, the second batch will be promoted to all e-commerce platforms, which will be the 'Warm Winter Plan' in December. In short,
The right time, the right place and the right people are on our side. If we can’t get 20 billion in sales from Double Eleven this time, I will never return to Suqian in my life.”
"I still have to go back to my hometown."
Lu Fei took a sip of soup and said, "Don't put too much pressure on yourself. The Autumn Breeze Plan is not enough. There is also a Warm Winter Plan. Of course, the higher the sales, the better. The more unsalable foreign trade can be converted into domestic sales, the more we can have more sales."
Only companies can survive in subprime mortgages."
Watching him chatting while eating, Gao Yuanyuan picked up food for him from time to time, and didn't stop until he waved his hand.
It just so happened that Lu Fei and Liu Edong finished talking about the arrangements for the follow-up "Warm Winter Plan". As soon as they hung up the phone, they immediately burped.
"Pfft."
Gao Yuanyuan smiled and called the nanny to clear the table.
"Yuanyuan, are there any popular dramas recently?"
Lu Fei wiped his mouth. Feigou.com completed the wholly-owned acquisition of PPS and officially changed its name to iQiyi. This is the first real collaboration between the two companies in patch advertising.
"'Breaking Bad' is pretty good."
Gao Yuanyuan named a bunch of American TV dramas and Hollywood movies.
"Are there any homemade dramas in the Han and Tang Dynasties?"
Lu Fei told everything about his purpose.
"Is it cooperating with Double Eleven?"
Gao Yuanyuan reviewed, "There is only one left, "Sword and Sword 3", which is a joint venture with Tang Dynasty. It is planned to be the new year's drama in 2009. How about I move it to early November?"
"Forget it, the audience of "Sword and Sword 3" is basically teenagers. If it stays during the winter and summer vacations, the ratings will be higher."
Lu Fei stood up and stretched.
"If you didn't tell me earlier, I would have left you a copy of "My Brother's Name is Shunli"." Gao Yuanyuan curled her lips, "You are going back to China so soon, when will you leave?"
Lu Fei nodded: "In the past two days, after inspecting the gyroscope and fingerprint recognition laboratories, I will go back. Before Double Eleven, I will hold a domestic press conference for Logic."
"Okay, I'm going to stay."
There was a hint of loneliness in Gao Yuanyuan's eyes.
"oh?"
Lu Fei cast an inquiring look in surprise.
"The Twilight Saga will be released on Christmas, and I want to see how Hollywood's global film promotions work."
Gao Yuanyuan walked with him outside the courtyard and took a walk to eat.
Lu Fei looked at her with a joking look, "It seems that our CEO has learned a lot from studying in Hollywood during this period. He worked with the crew of "Iron Man 2" and worked with Yin Fanka and others on the acquisition peak.
Entertainment eucalyptus, how do you feel?"
"It's very good, very rewarding."
Gao Yuanyuan raised the corner of her mouth slightly and slowly pointed out the gap between the domestic and Hollywood film industries, "So I won't accompany you back to China. I want to stay for at least half a year like Guo Fan and Wu Jing."
"Come back for the New Year?"
"Of course I'll come back for the New Year, but I won't be able to celebrate Christmas. I originally thought that we would go to the premiere of "Twilight" first, watch a movie, and then..."
"Then?"
"Then give each other Christmas gifts."
"I can only make up for it. I will prepare gifts in advance."
"You haven't given me your last Christmas gift yet!"
"Yes? No?"
"Hmph! I said I wanted a baby! Where is the baby?"
Gao Yuanyuan rolled her eyes and touched her flat belly.
"That's not what I said."
Lu Fei touched his nose awkwardly.
"Then will you give it?"
Gao Yuanyuan swooped into his arms and wrapped her legs around his waist, like vines wrapped around a tree.
"Give it! Give it now! Give it as much as you want. I drank all the tiger bone wine and I want to give it to you too!"
