"Next, let us welcome Xiaomi Chairman Lei Jun to the stage with warm applause!"
Following the host's voice, a wave of applause from eight to nine hundred people erupted in the venue that accommodated 500 people.
Lu Fei wore a peaked cap and sat quietly in the front row
Then Lei Jun stepped onto the stage and blurted out:
"Shuan Q! are you ok?"
"Pfft!"
The corners of Lu Fei's mouth rose crazily.
It’s a match for Yu Dazui’s “Qilin Grandma Ti”!
After Lei Jun made a simple opening statement, he did not go straight to the topic immediately. Instead, he first talked about why he wanted to start a business and make mobile phones.
"I majored in computer science at Wuhan University. I particularly liked programming. I joined Jinshan Entrepreneurship as soon as I graduated and became a programmer as I wished. I once thought that I would be a programmer for the rest of my life, but I didn't expect that at the age of 28, I would become a programmer.
Suddenly became CEO."
"It's really not me that's great, it's just an accident."
"At that time, the board of directors couldn't find a suitable person, so they asked me to step in first. That's how I stepped into the management."
Lei Jun was wearing a black T-shirt and talking on the stage.
"When I was 31 years old, I founded Joyo.com, which was also one of the earliest e-commerce websites in China. Maybe you know it, maybe you don't know that there was another e-commerce website established that year, and its name was 'Feigou.com'
, and its founder is called..."
"Lu Fei!
!”
Before Lei Jun could say anything, the audience shouted loudly.
Amid the almost fanatical shouting, Lu Fei's lips curled up.
If it weren't for the Xiaomi logo hanging on the projection screen, I would have thought that today's press conference was a logical offline press conference.
Lei Jun's eloquence is incomparable to Lu Yun's, and even less so to himself, but his main focus is his sincerity and down-to-earth manner.
"That's right! And at that time, Joyo.com received four or five times as much financing as Feigou.com, but everyone knows the result."
"Joyo.com lost the battle with Feigou.com and was acquired by Amazon. Feigou.com, under the leadership of Mr. Lu, will soon be listed in Hong Kong this year. It is said that the valuation given by Goldman Sachs and Sequoia
Over $40 billion."
"Cowhide, right? Real cowhide!"
"Although Joyo.com competes with Feigou.com, it does not prevent me from being friends with Mr. Lu. To be precise, we are both teachers and friends."
"I often tell others that Mr. Lu is my idol. First Feigou, then Penguin, then Logic, started one business after another, and every time he achieved what we could have achieved if we worked a hundred times a thousand times, and finally we got it.
God, I can't bear it anymore."
Lei Jun's tone was full of admiration and awe.
"I went out of my way to have dinner with Mr. Lu. How can I be so successful like you? What do you think Mr. Lu said?"
"He said if you can't enjoy it, don't do it!"
Some of the audience listened with interest, while others were confused.
If it’s not a mobile phone conference, how can it be turned into a science speech?
Some people have even had the urge to quit.
Did I say this?
The corner of Lu Fei's mouth twitched, he almost believed what he made up.
"I couldn't sleep all night, and I dreamed about Mr. Lu's words. Besides programming, what else do I love?"
“It wasn’t until I touched Logic’s phone that I suddenly realized that I wanted to build a phone that could make calls!”
"So I started my second business in my life, then Xiaomi was born, and today's press conference was born!"
Lei Jun was very excited, "I would like to express my special thanks to Mr. Lu, and I would also like to express my special thanks to Mr. Lu for coming to the press conference today."
As soon as these words came out, the whole hall was in an uproar.
The audience who were originally preparing to leave suddenly gave up the idea and were deeply attracted by "Lu Fei's presence".
All eyes followed the direction of the spotlight, and they saw Lu Fei standing up and taking off his hat.
"It's really Lu Fei!"
"Mr. Lu!
"
Just like a superstar making his debut, the whole place exploded instantly, and the screams were enough to bring down the roof.
Lu Fei waved his hands in all directions, then sat back in his seat and gave Lei Jun a hint in his eyes to continue.
"To tell you the truth, the reason why 'Xiaomi' is called 'Xiaomi' is that Mr. Lu and I discussed the name together."
"Xiaomi is our important staple food and a necessity in our lives, so the 'Xiaomi' mobile phone is determined to become an indispensable item in ordinary people's lives!"
"It is to become the most cost-effective Android smartphone in the world! Make it affordable for everyone including everyone here!"
Lei Jun said: "Let's start with Xiaomi 1."
After the words fell, Yang Mi, dressed in red, walked onto the stage with Xiaomi 1 in hand, her long legs dazzling in the light.
The scene immediately became lively, and some fans even shouted excitedly in the audience: Yang Mi, I love you!
Seeing that the marketing strategy he had discussed with Lei Jun was working, Lu Fei crossed his legs with a proud smile on his face.
iqoo’s Song Thigh is very popular.
Not to mention the enhanced version of Yang Mi, Yang Thigh.
Xiaomi's early mobile phone enthusiasts were basically young and middle-aged adults. How could they resist this temptation?
Yang Mi cooperated with Lei Jun to introduce the performance, parameters, and MIUI system of Xiaomi Mi 1, and the slides were constantly changing.
Finally, we came to the "Michel-Menten comparison method", comparing it with Nokia, Shenzhou, Apple, HTC, and Motorola on the market, but none of them had any logic.
After all, Xiaomi Mi 1 uses Pengpai’s turnkey solution.
The CPU is Qualcomm's S2, and the baseband chip is also Qualcomm.
The OEM is found by BYD, which is equivalent to Xiaomi using a low-end version of Logic's supply chain, a pure Logic agent.
Help Logic deal with Nokia, Apple and copycat phones.
"Pa bang bang~"
Lu Fei clapped his hands and it was finally time to reveal the price.
Lei Jun obviously watched the video of Lu Fei's press conference over and over again, studied his words and deeds carefully, and opened his mouth:
“Xiaomi 1 is not lagging behind any other competitor in the world!”
"We use the same first-class suppliers, the same first-class assembly plants, the same first-class engineers, and the EMUI system we use is no worse than the logical system."
"But how much do Apple sell for their mobile phones?"
"3000, 4000, 5000, even Nokia N97 dares to sell for 6000, but Xiaomi doesn't want to exceed 3000."
"As for pricing, we have thought about it for a long, long time and communicated back and forth with suppliers."
“But you all know that Xiaomi is a small start-up company, but fortunately with our persistence and Mr. Lu’s support and help, we decided to launch Xiaomi 1 on Feigou.com, becoming the first company in the world that only sells products through
Mobile phones exclusively issued by e-commerce companies.”
Lei Jun whetted the audience's appetite, "There are no middlemen to make the difference, and all profits are directly passed on to all consumers across the country."
As soon as he finished speaking, the golden "1999" yuan popped out of the slideshow behind him, like flames thrown into a barrel of explosives.
In an instant, the whole place erupted into howls like ghosts and wolves.
"Fuck! Awesome!"
"Lei Jun is awesome!"
"Don't just talk about Lei Jun, there is also Lu Fei."
"Yes, Mr. Lu is awesome! Mr. Lei is awesome! They are all awesome!"
The audience cheered wildly, and the voices of "Rebus", "Iron Man", "Thank you Lu Fei", "Thank you Lei Jun" could not be heard.
Yang Mi completed the task, followed by thunderous applause, came to the empty seat on Lu Fei's right, and apologized as soon as she sat down:
"Senior, I was wrong."
"What's wrong?"
Lu Fei glanced blankly.
"Xiaomi will definitely be worthy of me in the future! I will definitely endorse Xiaomi mobile phones and grow with the Xiaomi brand!"
Yang Mi has realized that Xiaomi is likely to become a first-tier brand in China, and by then, she will be the spokesperson of the first-tier brand.
Just like Qilixiang is to Jay Chou, Wahaha is to Wang Lihong, the brand and the spokesperson are completely mutually beneficial!
"Not too stupid."
Lu Fei said: "Since you know you were wrong, will you accept the punishment?"
"Senior, please punish me severely."
Yang Mi pursed her lips, her soft eyes full of expectation.
At this moment, near the end, a short video was played on the big screen. Bi Sheng from Letao.com, Li Xueling from Duowan.com, Wang Xing from Meituan, Fanke Chen Nian and others smashed their iPhones.
Everyone shouted together with Lei Jun: "We want millet!"
Seeing this scene, Yang Mi was surprised, "Senior, didn't Mr. Lei just keep saying that he wanted to overthrow Nokia? Why don't you smash Nokia and Apple?"
"I just praised you for not being stupid, why are you so stupid again?"
Lu Fei rolled his eyes: "Do you think Nokia was damaged?"
The next day, Xiaomi 1, Lei Jun, Lu Fei, Yang Mi and other entries lived up to expectations on Weibo and almost dominated the list.
Portal websites such as Penguin and NetEase also highlighted the report.
“Xiaomi: Lei Jun’s second entrepreneurial venture in his life!”
"Without Lu Fei, there would be no current Xiaomi. Without Xiaomi, there would be no current Lei Jun. Lei Jun said: Lu Fei is his friend, his mentor, and his idol!"
"The world's first 1,999 yuan Android smartphone, Xiaomi mobile phone has made friends with users across the country with its cost-effectiveness."
"Xiaomi 1 plans to officially go on sale on June 19th. It has now been launched on the exclusive cooperation platform, Feigou.com, and pre-sale starts today."
"Eliminate junk functional machines, and the world belongs to smart machines!"
"The Xiaomi press conference was a shocking surprise. Lu Fei appeared at the scene and said that Xiaomi Mi 1 was the first shot of Android phones entering the mid-to-low-end market, which would be conducive to the popularization of 3G smartphones across the country."
"..."
After Shenzhou, the mainland’s second Android smartphone was finally launched, and it became a sensation across the country with a price of 1,999 yuan.
But even for Shenzhou, the price of smartphones has never been lower than 2,000 yuan. Xiaomi, like Tianyu, acted as a disruptor and disrupted the entire mobile phone market.
Xiaomi 1 has just been launched on Feigou.com, and in less than 12 hours, pre-sales have already exceeded 100,000, showing strong momentum.
"You should be careful. From what I know about Lu Fei, Xiaomi Mi 1 is definitely his way of giving Nokia a kick."
In the Nokia office, Liu Chuanzhi is sitting on the sofa.
"A swagger? You said Xiaomi 1 is a swoop given to us by Lu Fei?" Ma Boce spoke fluent Chinese.
"Yes, Lu Fei is a co-investor of Xiaomi."
Liu Chuanzhi took the opportunity to express his anger: "Lei Jun is one of his thugs. The reason why Xiaomi Mi 1 is priced at such a low price is simply to use price war to squeeze out other manufacturers in the mobile phone market, including Nokia and Lianxiang, and drive us all away."
Leave and leave no one behind, so that Logic, Xiaomi and others can dominate the entire market."
"Mr. Liu, are you overestimating Xiaomi?"
Mabote disagreed, "What is a small factory that just launched a mobile phone? We don't care at all. Nokia's real opponents have always been logic, Apple, Samsung..."
"Xiaomi is really nothing."
Liu Chuanzhi gave an example of what happened to Lianxiang Cell Phone back then.
It was also Xilihutu that suffered the losses of copycat phones. It was hit hard by the double blow of machine sea tactics and price war, and Nokia had to guard against it, just in case Lu Fei launched 'Red Rice', 'Purple Rice'...
"Mr. Liu, thank you for your reminder, but we are not afraid of the mobile phone tactics at all. The models launched this year alone are logical, Apple, Xiaomi, and Samsung's smart phones combined. As for the price war, no one understands price better than Nokia."
war!"
"But……"
"To tell you the truth, we had originally planned to cut the prices of mid- to low-end mobile phones and start a price war, but this has played into our plans."
There was disdain in Mabote's tone.
"That's great. Lianxiang will fully support Nokia. If you need anything, just tell me. No matter who wants to make logic, I will definitely help."
Liu Chuanzhi was still making noises inside and outside his words.
Fight, fight quickly, I want to see rivers of blood flowing!
"Mr. Liu, we also welcome Lianxiang to join the Saipan Foundation and work with us to deal with Android and IOS systems."
Mabote smiled and extended his hand.
Liu Chuanzhi shook hands with him and said, "No problem, I will introduce you to a friend another day. You should have heard of Jack Deer."
"Ali daddy?"
"Yes, the reason why Logic is so popular in China is that Lu Fei has the number one e-commerce platform in the country and has always dominated online sales channels. The reason why Xiaomi 1 dared to give up offline is also because of Feigou.com.
I think if Nokia wants to compete with Logic and others, it must have a platform that it can cooperate with."
"Mr. Liu, you are right! Our upcoming N5320 really needs an exclusive e-commerce platform for its launch."
Mabote's eyes lit up and he sent him out of the company.
Watching the car drive away, the secretary lowered his voice:
"Do we really want to put the N5320 on Ali Baba for the first time? I heard that Ali Baba is not as good as Feigou..."
"Multiple channels, multiple sales channels."
Mabote straightened his tie, "But our focus is still on offline, and now we must strictly deal with the problem of channeling goods."
"Any plans?"
"Increase the fine! The fine will make them afraid to smuggle goods!"
Mabote looked up at the sky and saw that the sky was covered with dark clouds, dark, gray, and gloomy, with thin wisps of rain floating indistinctly.
The cloudy weather lasted for three days, but there was no sign of heavy rain.
Whoosh, the cool breeze blew the curtains around.
The cell phone on the bedside table buzzed. Lu Fei reached out for it in confusion. When he opened his eyes, he saw that it was Sun Hongjun's phone number.
"What's the matter, Lao Sun?"
"Mr. Lu, Nokia's newly appointed Asia-Pacific president Marbotse has just officially announced that he is planning to cut the prices of some Nokia mobile phones by up to 25%. It seems that he has come with bad intentions."
"That's not good."
Lu Fei got out of bed, walked to the table and poured a glass of water.
"The first batch of price reduction lists announced are all mid- to low-end products, which are completely out of line with the logical market. On the contrary, they are in line with the mobile phones that are about to be launched by Tianyu, Xiaomi 1, and Shenzhou."
Sun Hongjun reported truthfully.
“How does it compare with Xiaomi 1?”
Lu Fei took a sip of water.
"Xiaomi 1 is far ahead, and Nokia's price is just a few hundred yuan lower. It's basically two levels. However, Xiaomi's problem lies in production capacity. The current pre-sale volume of 300,000 will take at least 2 months to prepare.
Might be able to handle Nokia."
There was no hint of uneasiness in Sun Hongjun's words.
"The best thing is to leave it to Shenzhou."
The corner of Lu Fei's lips curled up, "HaseeV4 is not only equipped with the first-generation Barong baseband chip independently developed by us, but also the first mobile phone to support the 'WeChat' application software. It needs an opponent like Nokia to make a name for itself."
"So, during the press conference, will you..."
"Of course I will go. I will go even with Xiaomi, the adopted one. Why won't Shenzhou, the biological one, go?"
"No, no, no, what we mean is that 'WeChat' is Penguin's software after all, and 'Barong' is the first domestic 3G baseband chip after all. It is up to you to personally declare the most suitable!"
"I?"
Suddenly, there was a sudden spring thunder and a sudden storm.
A flash of thunder illuminated half of Lu Fei's face.
