679 If you want to learn, I will teach you (5k)(1/3)
"Buzz buzz."
The vibration of the mobile phone woke up Ivanka. She turned over and touched the space. The pillow was already empty. She saw Lu Fei in pajamas, sitting in front of the computer, stirring the coffee and sliding the mouse in his hand.
"Mr. Lu, it's begun."
On the other end of the phone, Guo Xing was also staring at the computer.
At this time, Apple's press conference on the iPhone 4 issue was officially held. This time only invited media could participate, and the New York Times was one of them.
Immediately, a live broadcast of pictures and texts was started for them.
[09:02, the door of the venue is closed, Steve Jobs comes to the stage, Apple will give a 15-minute briefing, and then it will be Q&A time for reporters]
[09:05, Steve Jobs: As we all know, no one is perfect, and we want all users to be satisfied. 】
[Jobs: If you don’t understand Apple’s principles, you don’t understand us. iPhone 4 may be Apple’s best product. We have sold 2.5 million units since it went on sale two weeks ago.]
[09:06, Steve Jobs: Until recently, we began to receive reports of problems with the iPhone 4 antenna. This problem has been called "Antenna Gate."]
"Huhu."
Lu Fei blew on the steaming coffee, took a sip, then poked a piece of cake with his fork and chewed it carefully.
[09:07, Steve Jobs: When you hold your iPhone 4 in a certain way and find that the mobile phone signal is weakened, you must be dissatisfied with this, but the reality is that this is not a problem unique to iPhone 4. 】
[Jobs: Holding any mobile phone tightly will cause the mobile phone signal to drop by one bar, or even more. This is true for iPhone 4, but the same is true for mobile phones from other manufacturers. 】
[09:08, This is true for Nokia, BlackBerry, Samsung, and even logic
[This is a problem faced by the entire industry!]
【Mobile phones are not perfect.】
"Damn it, Mr. Lu, Steve Jobs is trying to bring down the entire industry and whitewash his iPhone 4!"
Guo Xing easily saw the conspiracy inside.
"Shocked by Steve Jobs, but the strategy worked."
Lu Fei saw clearly that by muddying the waters of the entire mobile phone market, shifting the focus of public opinion to other mobile phone brands, and forcing friends to be on the same level, he would be able to reduce the accusations against Apple, and the iPhone 4 would not be the only one to have problems.
Moreover, iPhone 4 is not the worst among its peers.
"Mr. Lu, I think we should take action."
There was a hint of urgency in Guo Xing's tone.
"Get out of the car!"
Lu Fei narrowed his eyes into a thin line.
Guo Xing, who was commanding at the front line, received the order and immediately launched a carefully prepared second wave of offensive against Apple.
At this time, Jobs was still explaining Apple's antenna gate. The reason was not the antenna design, but an error in the algorithm for displaying the number of signal grids, marking 2 more signals.
In other words, when you hold your iPhone 4 tightly and the signal drops by several bars, you are actually in an environment with poor signal, but because the signal error displays four bars or full bars, people mistakenly think that there is no signal in the place where you are staying.
A little problem.
"But it's not a big problem."
The reason why Jobs dared to speak so lightly was because he had the confidence and capital to be arrogant, because so far——
The refund rate for iPhone 4 is only 2%.
It's completely insignificant, not even 5%!
"We are aware that this issue exists and is affecting a small number of users, but our concern is for all users."
"We want all users to be satisfied, and if we can't satisfy them, we'll give them their money back."
"If you are still not satisfied and insist on a refund, you can get a full refund by bringing your undamaged iPhone 4 to our store within 30 days."
Jobs held his chin up, confident.
It’s not me who’s wrong, it’s the whole world!
After 15 minutes, it was reporters’ turn to ask questions.
"Steve, did Apple know about the antenna problem before?" The reporter reported that he was from Bloomberg.
"Are you referring to those comments on the Internet? That is complete nonsense! It is a complete conspiracy theory!"
Jobs yelled, "Death to Feike!"
"Under the current circumstances, can redesigning the hardware avoid this problem?" Another reporter stood up.
"I said it just now."
Jobs said with a straight face: "Now let me reiterate again, the iPhone 4 signal problem is a recognized problem in the industry. You can search for a picture of Nokia on the Internet, and there will be a label like this on the back: 'Don't touch here! Don't use your phone.
Cover this part with your hand!' And the logic is that when you hold the phone with a certain gesture, the exact same situation as us will occur."
Eyes widened: "Currently, the entire industry cannot solve this problem. Apple has been thinking of ways to solve it."
Urgent, urgent.
The reporters looked at each other and wisely did not mention it again.
At this moment, the mobile phone that was set to silent suddenly vibrated.
One by one, they secretly glanced at the received text messages, and suddenly they were in an uproar and started whispering.
"Do you have any other questions?"
Jobs looked ugly and knocked on the table.
"When you used iPhone 4, did you use Apple's special mobile phone case?" the reporter asked.
"Yes, of course we use it."
Jobs took the opportunity to advertise the phone case.
But the reporter immediately interrupted, "Then do you know that Apple's mobile phone case can solve the signal strength problem of iPhone 4, so that's why you use mobile phone cases?"
Jobs was keenly aware of the trap: "No, we don't know. Our original intention of designing the mobile phone case was not to solve the signal strength problem. Where does this statement come from?"
"That is to say, you didn't deliberately design the antenna like this just to boost sales of mobile phone cases, right?"
The reporter asked the questions Guo Xing asked.
"Who said this!"
When Jobs learned that it was self-media spreading conspiracy theories on the Internet, he was furious: "This is slander! This is definitely fake news! And I suspect that there are people behind these self-media who are deliberately instigating, with the purpose of maliciously slandering iPhone 4 and Apple!"
As soon as he finished speaking, the scene exploded.
It's so fun, the battle is getting louder and louder!
The media are eager to see blood flow.
"The time has come. Sorry, the press conference is over." Cook saw something was wrong in the atmosphere and immediately stood up. "As for the fake news just now, Apple will definitely investigate to the end and hold the rumor makers legally responsible. No one will be spared."
one!"
"snort!"
With a sullen face, Jobs walked away and returned to the backstage lounge without looking back. The door was always closed.
The employees stayed away, no one dared to get into trouble at this time, and they had to wait until Cook arrived before knocking on the door.
"Fake!"
Jobs slammed the table: "Tim, those questions just now are not in the interview outline! What on earth is going on with the phone case?"
"It was my fault in making arrangements. This is my responsibility."
Cook self-examined himself and changed the topic, "But it was also an unexpected situation. Just now, a conspiracy theory questioning 'We already knew about the antenna problem in advance, but we didn't want to solve it to sell more phone cases' appeared on a large scale on the Internet."
."
"What did you say!"
Jobs frowned and said, "Clarify immediately, immediately!"
"I have asked the public relations department to do it, but I think the best clarification now is to give each iPhone 4 user a free mobile phone case. In that case, those rumors that we want to use the mobile phone case to make money will be eliminated.
It's self-defeating, what do you think?" Cook adjusted his glasses.
“What’s the return rate now?”
Jobs asked a seemingly irrelevant question.
"I don't know about American International Telephone and Telegraph Company, but the return rate at Apple Mall is less than 5%, but..."
"Look! The signal problem has not affected the demand for iPhone 4. Our iPhone 4 is an irreplaceable masterpiece!"
"But in addition to the return rate, public opinion will also affect the reputation and sales of iPhone 4." Cook knew that Jobs had committed an old habit again, and was so stubborn that he refused to give in. He tactfully persuaded the media to announce it now before it was all exposed, which would have the best effect.
.
"Why reward them?"
Jobs curled his lips, and the user turned his nose up?
To be continued...