November 10, Hailong Building.

Lu Fei was in the chairman's office, busy approving documents, when he heard a knock on the door, shouted "Come in", and saw Xu Lei walking in in a hurry.

"Lao Xu, how's the check going?"

He poured a glass of water slowly and handed it over.

"Gulu, Gulu."

Xu Lei took a few sips and said, "Station A and Station B are small websites that have just been established. They are easy to check." He threw the file in his folder to him, "All the information is here.

."

Lu Fei flipped through the documents without saying a word.

"To tell you the truth, if you hadn't mentioned it, I wouldn't have known that apart from Tudou and iQiyi, there were also niche video websites like ACG." Xu Lei shook his head. "They are quite popular among young people.

Especially the 'barrage' function, this new video viewing experience attracts many people to join Station A and Station B."

“Do you think it’s better to invest in station A or station B?”

Lu Fei raised his head after seeing half of it.

"Let's go to station A."

Xu Lei analyzed: "Station A is considered the originator of this type of two-dimensional barrage website. Station B is completely following suit, and it has been established longer. It has been three years, and it has also completed the A round of financing. It has a relatively reliable financial institution.

endorsement."

“But the materials show that Station A has already resold it.”

Lu Fei smacked his lips.

"Yes, the founder was just out of interest at first, but he didn't expect that Station A would become popular. He had no interest or ability to manage a company, so he simply cashed out and converted all his shares into 4 million and sold them to a man named '

Chen Shaojie'."

Xu Lei said clearly.

"Chen Shaojie..."

Lu Fei took a look at the future founder of Douyu Live. His current resume is very weak, but no matter how weak it is, he still looks more reliable than the half-assed founder of Station B.

"After he bought Station A, he immediately established the 'Sheng Broadcasting' channel and was preparing to launch a live broadcast section. He was probably inspired by the Penguin e-sports live broadcast." Xu Lei is inclined to invest in Station A.

"I don't think station A is suitable." Lu Fei said with a smile.

"How do you say that?" Xu Lei was startled.

"You have to know that the genes and culture of a company, especially an Internet company, are linked to its founder."

Lu Fei explained: “Many Internet companies cannot develop because their founders are not good enough or they leave. For example, stations A and B, which are based on the two-dimensional culture, find a group of people who do not understand the two-dimensional culture.

It’s definitely not possible to run the business.”

"Do you think Chen Shaojie doesn't know how to run Station A?"

Xu Lei rubbed the wall of the cup with his hand and fell into thinking.

"His acceptance will not inject two-dimensional blood into Station A, but will inject mismatched blood types. Maybe Station A's condition will not improve, but will get worse."

Lu Fei crossed his arms.

"So you are more optimistic about station B, but this station B is too childish. It is simply a grassroots team."

Xu Lei said helplessly: "The reason for the establishment is very nonsense. Because I was wronged at station A, I started my own business, and the name was also ridiculous. At the beginning, it was 'MiKuFans', which was normal, but later it was changed to 'Bilibili'."

', the source turned out to be the heroine of a cartoon, called... called..."

"Misaka Mikoto."

Lu Fei looked at the information and read out the name.

"That's right, that's the nickname for the heroine. It's just nonsense. I don't understand what you are thinking at all?"

Xu Lei felt inexplicable shame and embarrassment.

"Look, this is what I'm saying. People like us who don't understand the second dimension at all can't run Station A well. A two-dimensional website like Station B needs to have the cultural genes of the second dimension and understand Generation Z.

User." Lu Fei laughed.

“What is Generation Z?”

"Haha, Lao Xu, it seems you are a bit behind the times. Generation Z is a young group born from 1995 to 2010. It can also be called 'post-95s'. This age group has caught up with the wave of the Internet and mobile Internet and should be the most

The generation that understands the Internet will also be the main consumer force of e-commerce in the future!"

"It seems that I have really lost touch with young people and don't understand at all." Xu Lei sighed.

"So there is no limit to learning, and we must understand it."

"The current main consumers of e-commerce are those born in the 60s to the 80s. In the days to come, the world will be dominated by the post-80s, post-90s, and Generation Z. This is a group of people who are exposed to mobile Internet, social media, and long videos.

A generation of consumers,”

"Isn't there a saying in the military industry, 'Produce one generation, develop one generation, pre-research one generation, and explore one generation'. The same goes for e-commerce. We cannot miss any generation of consumers. We must not only seize this generation, but also

Raising the next generation.”

Lu Fei knocked on the table, "This is the future!"

"No wonder you care so much about these two little bastard stations."

Only now did Xu Lei realize his true purpose.

"Even if we have mastered so many platforms and channels, they will always be updated. You see how many people are still blogging now, and they are all using Weibo, WeChat and Tieba. So in the next 10 years, will it be live broadcast?

Short video? E-commerce not only relies on logistics, service, price, but also traffic."

Lu Fei firmly concluded.

In the next 10 years, traffic will be king.

"With what you said, it seems that I have to invest in Station B. OK, I'll ask someone to make arrangements right away. It's best to investigate again."

Xu Lei slapped his thigh.

"But it is best to invest in the name of Feigou.com. Station B has not completed the A round yet. If the name is too famous, it will not be conducive to us taking more in the future, and it is not in our interests."

Lu Fei reminded him deliberately.

"In the name of Sogou, what do you think? Anyway, we are also one of the major shareholders of Sogou?"

Xu Lei rolled his eyes.

"Okay, let's do it."

Lu Fei nodded.

"Okay, I will make arrangements later. Now I should go to Yanjing TV Station. The opening ceremony of Double Eleven is still waiting for me."

Xu Lei smacked his lips and said, "By the way, this kind of work should be left to Gaodong from now on. He is now the head of Feigou."

"Oh, I don't know who came to me for this job because of Li Hong." Lu Fei playfully joked, "How are you two doing? When are you planning to get married?"

"Soon, soon, it should be next year."

Xu Lei stood up and left quickly.

Lu Fei returned to his carefree look, picked up the remote control, turned on the TV, and saw Meituan's advertisement.

As soon as I changed the channel, it was an advertisement from Feigou.com again.

On June 19th, the first thousand-regiment battle was staged.

On Double Eleven, the second Thousand Regiments War begins again.

Thousands of e-commerce companies and group buying websites were caught in the chaos of warlords and divided factions, burning money until November 11th.

Anyone in the Thousand Regiments War who has not spent tens of millions of dollars is not qualified to be on the card table. Even if he is, he can only sit at the child's table to eat, and the top player can spend hundreds of millions of dollars.

But this time, the real protagonists are Meituan and Ali. After all, Feigou has already seen everything at a glance.

Meituan announced that it would invest 200 million in subsidies, and also shouted the slogan of "lowest price on the entire network" and carried out "lowest price" activities in order to replicate the "619" and bring Ali down.

Of course, Ahri couldn't sit still and wait for death. It announced an investment of 300 million and increased the investment step by step. It must be on this Double Eleven, not to be first, but to be second, to consolidate its position as China's second best.

But other websites are also watching.

Nuomi.com has Baidu as its backer, Lashou.com has Sohu, Carlyle and other capital-backed companies, Manzuo.com has Shanda’s support, and there are also forces supported by the second echelon of the Internet such as Renren, Kaixin, and 360.

The group became a mess and turned into a pot of porridge.

Traffic, subsidies, building community advertisements, and even subway and bus advertisements are all included. Most of the playing methods have no logic, no routines, no tricks to win, and money to win without money.

At this time, the Blueberry Channel was playing an advertisement for Ali Baba. As soon as the advertisement ended, it entered the Double Eleven live broadcast.

"It's already this time. If you don't go back and fight alongside Lu Yun, why don't you stay here with me?" Sun Tongyu said with a smile, "If Lu Yun knows about it, you will be in trouble, Lao Cai."

"It's still early. There's still more than an hour before Double Eleven officially starts at 0 o'clock." Cai Chongxin glanced at his watch.

"Are you really sure you can drive Lu Yun away this time?"

Sun Tongyu looked straight at him.
To be continued...