Chapter 755 Spring Festival Gala Red Envelope Plan (4k)
On November 18, the Yipay privatization incident has been raging for a whole week, and the popularity is still high. With the announcement that Ali Baba announced that his old general Sun Tongyu will return as CEO, people inside and outside the group thought that he would save the building from collapse.
, but I didn’t expect——
As soon as he takes office, he will thoroughly investigate the Yipay incident.
The spearhead is undoubtedly directed at Lu Yun.
Suddenly, Ali, who was already turbulent, became even more turbulent. Countless people brought tables and chairs to watch the fight.
At this moment, Lu Fei accompanied Gao Yuanyuan, got into Lu Yun's car, and set off together to the hotel designated by Yangma's advertising bidding.
"Second brother, you haven't participated in the Spring Festival Gala advertising bidding for a long time, why do you suddenly think of going to this one?"
Lu Yun sat in the passenger seat and turned his head.
"Brother, are you afraid that I will snatch it from you?"
Lu Fei said in a joking tone.
"If you really want to buy it, I'll let it go to you."
Lu Yun said in a serious tone: "But you have to keep it for me at zero o'clock. Qilixiang has held this position for almost ten years. No matter what, I will continue to win this position."
"Brother, A Fei is joking. He came here mainly to talk with me about the Spring Festival Gala. This year, many of our Han and Tang dynasty people are going to attend the Spring Festival Gala." Gao Yuanyuan looked sideways at her man.
"Yes, brother, don't worry, I'm either here to compete with Qilixiang for the Spring Festival Gala advertising space, or I'm here to chat with Yuanyuan about the Spring Festival Gala program, and talk about a small cooperation by the way." Lu Fei didn't hide it, "I am here in the name of Penguin this time.
We’re going to launch a new red envelope event on the Spring Festival Gala.”
"I'm not afraid. I'm worried about the other bidders. You are so wealthy. If you really make up your mind to fight, you won't even cover all the Spring Festival Gala ads."
Lu Yun's words were full of pride.
My second brother is invincible in the world!
"Brother, please stop being modest. I heard A Fei say that Qilixiang's current scale is no worse than that of established food and beverage giants like Wahaha and Uni-President, and its valuation must be in the hundreds of billions."
Gao Yuanyuan and Lu Fei held hands with their fingers intertwined.
"Hi! Thanks to having a group of capable people under my command, all the employees in the company are mainly the second ones. If we hadn't taken advantage of e-commerce early on, we wouldn't have been able to develop so fast."
Lu Yun couldn't help but feel proud when he said this.
Qilixiang's business has developed from the earliest milk tea brewing to a giant integrated milk tea franchise, breakfast shop, snacks, beverages, food, grains, oils, dairy products, etc.
He even sells high-end red wine from Lu Fei Screaming Eagle Villa on a consignment basis.
Wall Street has no idea how many groups of institutions and brokers have begged themselves to let Qilixiang go public, but when they saw the turmoil caused by Mengniu, this idea has been eliminated.
"No, no, the biggest credit must be yours."
Lu Fei changed the subject and asked about Qilixiang's offline physical milk tea shop. After all, it was based on Mixue Bingcheng.
"It's not bad. There are more and more applications to join, but we have been doing a good job in reviewing and controlling the scale." Lu Yundao said.
"Hey, brother, isn't the more franchisees the better? Why do you still need to control it?" Gao Yuanyuan was puzzled.
"Because the bulk of our income is not the franchise fee."
Lu Fei answered that Qilixiang earns upstream material fees, but all franchisees must use the raw materials provided by Qilixiang. Currently, the raw material base and supply chain are still under construction. Once the number of franchisees increases, the supply will be out.
Big problem.
"That's right."
Lu Yun deeply agreed, "Fortunately, my second brother persuaded me to stop. Otherwise, I would still be blindly expanding now, but instead lay out the upstream industrial chain. As he said, only by firmly holding the production raw materials in his own hands can we
Ensure stable supply and maintain the ultimate cost-effectiveness of Qilixiang."
Gao Yuanyuan glanced at Lu Fei with a smile on her lips.
"Brother, I have an idea."
Lu Fei said happily. "When Qilixiang slowly spreads across the country, we may be able to launch a promotional activity, such as co-branding with Moutai and Wuliangye, and launch a milk tea category such as 'Maotai Latte'. You
how do you feel?"
"Moutai latte? Brother, can I drink this?"
Lu Yun frowned.
"Brother, this is called marketing. Neon's 'Made in China' toilet, isn't it marketing so clean that you can drink toilet water?" Lu Fei waved his hand.
"But your idea is too crooked. Is it possible?"
Lu Yun was dubious.
"Why not? In addition to following the crowd, consumers are also seeking novelty. You see, wines like Moutai and Wuliangye are all middle-aged and elderly consumers, while milk tea is mainly a young group. 'Maotai Latte' may be able to attract both groups.
interest of."
Lu Fei smiled and said: "I have already thought of the slogan, 'Young people's first cup of Moutai; middle-aged people's first cup of milk tea'."
Lu Yun pondered for a long time and couldn't help but think, "Maybe we can really try it. I wonder if Maotai will agree?"
"Brother, Maotai must agree. He can't help but want to expand his circle and cultivate young people, right? Besides, don't forget, I am a shareholder of Maotai, and I am the largest individual shareholder." Lu Fei showed a confident smile.
.
"yes!"
Lu Yun slapped his thigh, but his face quickly darkened, "I want to go back and discuss this matter with them. But now, you can advise me on whether Qilixiang should acquire Huiyuan?"
"You want to acquire Huiyuan?!"
Lu Fei was startled.
"It's not that we're going to acquire it right away, but we're going to cooperate first, then take a stake, and then have a showdown with Zhu Xinli to acquire Huiyuan."
"Is Zhu Xinli willing?"
"Why is he unwilling? He originally wanted to package it and sell it to Coca-Cola. However, because domestic brands cannot be taken out, the acquisition plan failed. Now the entire Huiyuan is in an unprecedented chaos. It has been losing money in the past two years and is expected to continue to lose money."
Lu Yun shook his head and laughed: "Otherwise, he wouldn't have asked me to come here. He wanted me to save his Huiyuan just like I saved Mengniu."
"That's Zhu Xinli doing great things but cherishing his own life."
Lu Fei scoffed.
Gao Yuanyuan blinked and listened quietly.
Seeing her cute look, Lu Fei chuckled, so he patiently told him the whole story of Huiyuan.
The reason why Zhu Xinli wanted to sell Huiyuan to Coca-Cola was because he had a premonition that the juice market would be a red ocean in the future.
Leading "Huiyuan" to fight a bloody path in the Red Sea, Zhu Xinli lacked confidence, or in other words, he thought he was not good at it.
Rather than fighting to the death, it is better to escape as soon as possible.
On the other hand, the “orchard”, the upstream raw material supplier in the industrial chain of the juice market, is quietly in a position to counterattack.
In the blue ocean period of the juice market, orchards are the weakest party.
Selling fruits depends on the sky and the ground, and there is a strong reliance on juice production companies to digest fresh fruits. However, when more and more manufacturers enter the juice market and competition escalates, the hard demand for fruit raw materials will in turn give orchards the right to speak.
It’s hard to say whether juice will make money, but orchards will definitely make money.
By selling "Huiyuan" to Coca-Cola, Zhu Xinli left the juice production factory to the other party and let the other party do the market. He controlled Coca-Cola's upstream fruit supply chain, and then asked Coca-Cola to work for him, just like Mixue Bingcheng.
.
The milk tea market is a red ocean, but we can control the upstream supply chain of milk tea and rely on raw materials to let franchisees work for Mixue Bingcheng.
"In the end, stealing the chicken will end up losing the rice."
Lu Yun smiled and said: "Just give us a chance. Second brother, do you think we should acquire Huiyuan?"
"Cooperation is possible, but acquisition is unnecessary."
Lu Fei shook his head and analyzed: "Because the acquisition of Coca-Cola was cancelled, Huiyuan's previous investments in upstream agricultural bases had to be stopped, and the sales team and sales channels had to be re-established. After such a big setback, Huiyuan's decline is certain. Instead of the acquisition,
For such a Huiyuan, it’s better to create a brand new fruit juice drink brand by yourself, with a blank piece of paper to draw on.”
"That's what I said, but channels, factories, promotion..."
Lu Yun's brows knitted into a ball, full of worries.
"Brother, Han and Tang are responsible for endorsement and promotion. We are going to launch several new variety shows recently. If it is a fruit juice, I think "Where Are We Going, Dad" is very suitable. Ah Fei, what do you think?" Gao Yuanyuan looked at it again.
Fly to Lu.
"I just want to say, Mr. Gao has great views!"
Lu Fei gave a thumbs up and praised half-jokingly.
"Haha, you guys."
Lu Yun turned his head and thought seriously.
After a while, the car arrived at the door of the hotel. Yangma's reporters were on a first-come-first-served basis and set up machines to guard the door.
It's New Year's Eve, and the 2011 Spring Festival Gala advertisement is about to start a new round of competition. Traffic rushes to the scene one after another, and the sound of snapping photos comes one after another.
"Mr. Lu!"
Lu Fei took Gao Yuanyuan's hand and walked straight into the venue.
There were both new and familiar faces in his sight. As soon as he appeared, many people immediately swarmed up to say hello.
"Haha, brother Lu!"
At this moment, a hearty laugh came from someone else. If it wasn't Niu Gensheng, who could it be? Under the envy of everyone, he shook hands with Lu Fei, called him brothers, and chatted and laughed happily, which made everyone feel sour.
"Brother Lu, is it true that Yipay has suspended its third-party payment license?" Niu Gensheng lowered his voice.
"At least it can be postponed until the whole Yipay thing is over. In other words, when Ahli Baba solves the problem of Yipay, when Yipay can get the license."
Lu Fei smiled: "After all this, even if it's the fastest, we still have to wait until the extraordinary general meeting of shareholders in December."
"Isn't that too cheap? It's only been over a month. This incident has caused us a huge loss. Mengniu's stock price has dropped five or six points in the past few days because of this nonsense."
There was resentment in Niu Gensheng's words.
"The culprits in this matter are Lu Yun and Yi Pay. Brother Niu, I think Ali Baba Group and its major shareholders are also victims. Lu Yun got Yi Pay in vain."
There was a hint of amusement in Lu Fei's smile.
"Brother Lu, what you said is different from what you said back then..."
Niu Gensheng was shocked. You were the one who wanted to strike hard and teach Ah Li daddy a lesson. Why is it that you are the one who is so arrogant now?
"We want to split it in two. It's basically Lu Yun's problem, so we have to target Ah Li Baba who has Lu Yun and his Yi Pay."
"Hey, indeed, Lu Yun is really bad!"
"Yes, so he should be the one we want to target!"
After Lu Fei finished speaking, he walked to the seat in the first row and sat down.
CCTV advertising bidding then began. With such an aerial ceremony, the bidding was naturally not limited to Spring Festival Gala advertising.
In addition to the Spring Festival Gala, "News Network", "Focus Interview", CCTV's set of prime time slots, "Weather Forecast", "Morning News", "Evening News", "News 30 Minutes", "Economic Half Hour", "Economic News"
"Lianbo", all of them are available, and companies such as Qilixiang and Mengniu are naturally vying for them.
Project by project, the minimum advertising bidding price for nine programs has exceeded 10 billion, and finally it was the Spring Festival Gala's turn.
Although the Spring Festival Gala program has collapsed in recent years and the ratings have dropped, the Spring Festival Gala is still a golden signature and the most popular.
Last year's program title and zero o'clock timekeeping were sold for 109.9 billion yuan and 52.01 million yuan, setting a record high.
But this time, the record was set again.
The minimum bids for these two advertising products in 2011 were more than 10 million and 5 million higher than last year's transaction prices.
Lu Fei was like an outsider, watching the big brother next to him pretending to be cool and holding up signs with great wealth, once, twice...
Spending a lot of money, he won the "My Favorite Program" selection in one go, and had two exclusive naming rights for the Spring Festival Gala midnight time.
Just this amount cost nearly 200 million.
Faced with such a sponsor father, Yang Ma naturally smiled from ear to ear. In addition to letting Lu Yun enjoy herself on the stage, she completely exposed Qilixiang in all aspects, and after the bidding was over,
The director of the advertising department and others came over.
"Hi, Mr. Lu, rare visitor, rare visitor!"
When the leaders of Yangma saw Lu Fei's face, their eyes lit up.
After a while of greetings, Gao Yuanyuan explained their purpose of coming and rushed to get more stage opportunities for her contracted artists.
"Mr. Gao, don't worry. Among the programs you applied for now, all those related to your Han and Tang artists have passed the review."
The leader wearing glasses laughed. For example, "Preface to Lanting" was originally scheduled for Jay Chou and Lin Zhiling, but because she appeared in another magic show, they simply gave it to Han and Tang——
The replacement Liu Shishi is very satisfied!
After all, "Bu Bu Jing Xin" directly made Liu Shishi the first to taste the dividends of the traffic era, and became popular all over the country.
"As for the host of the Spring Festival Gala..."
Gao Yuanyuan and Lu Fei looked at each other and took the initiative.
"This... Mr. Gao wants your company's host to host the Spring Festival Gala?" The leader wearing glasses said, "I'm afraid this will be difficult to do, because the Spring Festival Gala host requires very high abilities and requirements. If anything goes wrong,
, that would be a disaster."
"Don't worry, we will never embarrass the leaders. The one we recommend is not the company's host, but Li Hong."
Gao Yuanyuan narrowed her eyes, "What do you think of her?"
"Oh, it turns out to be Li Hong!"
The leaders suddenly realized that, not to mention the relationship between her and Xu Lei, she was invited to be the master of ceremonies for Mr. Lu and Gao Yuanyuan, and in the wedding of the century that was full of style.
"If it's her, she should be qualified, right?"
Lu Fei suddenly opened his mouth.
"Enough, of course it's enough."
When a certain leader saw Mr. Lu speaking out for Li Hong, he thought it was hard to handle, "Why? But Mr. Lu, Mr. Gao, the Spring Festival Gala host lineup has not changed in these years, except for one huge accident."
, basically there is no mistake, and the matching is very tacit. At this time, Li Hong is replaced..."
"Why is it a replacement and not another one?"
Lu Fei narrowed his eyes.
"I wonder if Mr. Lu has any good ideas?"
The leaders of Yangma cast inquiring glances.
"Penguin Pay is preparing to exclusively sponsor Yangma and launch an 'Internet+' red envelope event, with a total amount of 100 million!"
Lu Fei stretched out a finger and said, "This event requires a host to announce the redemption code. Is this person suitable..." ()
