Chapter 790 E-commerce Three Kingdoms Killing (4k)
The next day, Feigou announced that Jingdong Mall had a huge price reduction on 3C digital home appliances. The prices were at least 5% lower than those sold by Suning and Gome, and the lowest ones were even 15% lower.
One stone stirs up a thousand waves!
When Lu Yun received the news, he immediately realized that this was an opportunity to bring Suning and Gome into the Yipay camp. He immediately called and approached Zhang Jindong. After greetings for a while, he said:
"Jingdong is going to start a price war with Suning."
"Yes, Feigou is really a big deal. In order to deal with Suning, they actually lowered the price so much in one go and spent so much money."
Zhang Jindong held his mobile phone and couldn't help but sigh.
Suning, like Gome, focuses on offline stores. The main model is to open stores offline, pay rent for brands to settle in, and then use the payment cycle to earn the cash flow difference to invest in properties.
However, e-commerce is becoming more and more powerful. Merchants open stores online, and consumers place orders directly, eliminating the need for other middlemen to make the difference.
The only middleman is the e-commerce platform!
Compared with e-commerce, there are more costs such as manpower, rent, land sales, water and electricity, etc. The price of 3C digital home appliances has made e-commerce transparent, directly jeopardizing the offline price system.
What's more, there are low-price promotions every now and then.
Although we have cooperated with Jingdong, both as a supplier and as a flagship store, it is far inferior to working alone and establishing our own business!
"I wonder how Mr. Zhang plans to deal with it next?"
As a partner of Suning and Gome, Lu Yun’s question about Yipay was not unexpected. After all, the line on the group buying website was broken.
Now, we rely on taxi-hailing software and home appliance e-commerce.
"No matter how you respond, they are all coming to your doorstep. Of course, it is a challenge. The price of all Suning.com products does not need to be lower than Feigou, but it must be lower than Jingdong. I am ready to guarantee to the outside world that any price on Suning.com is higher than Jingdong."
Donggui, we will compensate you for twice the price difference!" Zhang Jindong didn't hide anything, and his tone was full of confidence.
"Mr. Zhang, don't blame me for speaking harshly. If you want to fight against Jingdong in this way, I'm afraid it's not enough."
Lu Yun reminded seriously.
"Mr. Lu thinks something is wrong?"
Zhang Jindong frowned and asked him humbly.
Although Ali Baba, who was under Lu Yun, faced Lu Fei and Liu Edong's flying purchase Jingdong, fighting against the sky and the earth, and suffered repeated defeats, he also had rich experience in failure, which is worthy of reference by a latecomer like him.
“Price war is the most common means for e-commerce companies to compete.”
Lu Yun said: "What are you competing for? Of course it is traffic, users, and sales. Most activities are about losing money and making money, but Jingdong losing money is different from Suning losing money."
"What's different!"
Zhang Jindong asked curiously.
"For Jingdong, the big money-burning sales are to attract traffic to the platform. Users can not only buy home appliances on Jingdong, but also buy other things. They can also be diverted to Feigou and even Meituan." Lu Yun reminded.
He said, “Suning.com’s categories are too single.”
"Well, what Mr. Lu said makes sense."
Zhang Jindong understood at once that both Feigou and Jingdong are full-category e-commerce platforms, while Suning itself is a company that sells home appliances, and Suning.com's main business is digital home appliances.
In a price war with Jingdong, Suning cannot grasp such a large amount of traffic. To be precise, the conversion rate is not high.
"The key point is that Suning has a strong stereotype. When it comes to Suning, it only thinks of home appliances. Even on Double Eleven, JD.com can compete with JD.com on 3C digital home appliances, but JD.com can compete in maternal and child care, books, etc.
, Department Store, feed yourself back.”
As an experienced person, Lu Yun reminded: "If Suning.com wants to grow bigger, it must tear off the label of home appliances. It must not only expand the category to include books, department stores, drinks, and food, but also open the platform to attract investment and expand the scale of the entire platform.
expand."
"But in just half a month, we can't recruit many businesses through temporary recruitment." Zhang Jindong couldn't help but run into difficulties.
"Since Suning.com supports Yipay, I will definitely do my best to help. There are many employees in our company who have resigned from Ali Baba, and they still have a lot of store resources. They can compile a list and provide it to Suning
Easy to buy.”
Lu Yun vowed emphatically.
"That's the best! That's the best! It's best to be someone who is reliable and honest. I can't ruin Suning's brand."
Zhang Jindong was quite excited.
"This requires Suning.com to have its own screening of third-party sellers. If that doesn't work, we might as well stop doing C2C and just do B2C, just like Jingdong. Of course, this needs to be considered in the long term." Lu Yun secretly poked Diliu.
Take a closer look.
Nowadays, apart from Lu Fei and Liu Edong, he is the only one who knows how to build a world-class e-commerce platform!
The value of human beings often lies in their irreplaceability.
Suning and Gome need themselves so much!
"Listening to what you have to say is better than ten years of reading."
There was a hint of gratitude in Zhang Jindong's words.
"You're welcome, I'm speaking from experience. After all, the better Suning.com does, the better Yipay can do, right?"
Lu Yun sighed.
"If Mr. Lu doesn't care about Yipay, I would like to ask you to manage Suning.com. Unfortunately, I know Mr. Lu will definitely not agree." Zhang Jindong gave him a high hat, "Then it depends on our cooperation.
For my sake, can you please ask Mr. Lu to be a consultant?"
Zhang Jindong pondered for a moment and extended the invitation.
Lu Yun deliberately shied away for a few times before reluctantly "thinking about it" and taking the cooperative relationship between Yipay and Suning to a higher level, but it has not yet reached the point of exclusive payment interface.
Lu Fei, you think you can drive me out by driving me out of Ali Daba! Sooner or later, I will return as the king!
On the same day, Suning issued a notice on its official website:
"Suning.com recruits third-party sellers with the following conditions: All third-party sellers listed on Suning must be registered companies for more than one year..."
Once the fraud ticket is investigated, it will be permanently blocked..."
At the same time, 4,000 employees at Suning's headquarters received overtime notices to prepare for the upcoming price war.
After the internal preparations were made, Zhang Jindong responded unceremoniously to Jingdong's big sale on Weibo as the chairman of Suning, @李镪东 and Feigou:
"The price of all Suning.com products must be lower than that of Jingdong. Anyone who finds a product that is higher than Jingdong will immediately adjust the price and pay double the compensation!"
As soon as it was released, Gome followed closely and quickly followed up.
This is the first time that a domestic offline home appliance retail giant has launched its own e-commerce platform and launched a challenge to the online leader.
For a time, the entire e-commerce industry was in turmoil.
Ahri saw that Suning, Gome and others were taking advantage of the general trend to deal with Feigou Jingdong, but they did not dare to jump out openly for fear of being resented by Mr. Lu, so they secretly entered into a price war and disrupted the situation secretly.
In terms of public opinion, Suning is also highly praised and Jingdong is disparaged.
Facing the menacing siege, Liu Edong did not take it seriously and replied on Weibo:
"Suning, Gome is still a kid, not on the same level as JD. We really don't want to use the big to bully the small."
"Mr. Liu, please don't pretend to be a sixth grader and make fun of a fifth grader. Jingdong is indeed big, but Suning is not small!" Zhang Jindong immediately replied.
The two had a tit-for-tat confrontation on Weibo, which gradually developed into a war of words between the two companies, which earned the two platforms a lot of attention.
"Godong, you."
In the Hailong Building office, Lu Fei shook his head and laughed.
"Mr. Lu, I just can't stand Zhang Jindong's villainous ambition, and Lu Yun's treacherous attitude. If it weren't for us, Suning would be where it is today!" Liu Eodong curled his lips.
"No, you misunderstood me."
Lu Fei waved his hand, "What I mean is that you should increase your efforts and attack Suning and Gome severely."
"ah?"
Liu Edong was stunned.
Lu Fei touched his chin, "It would be best to have more conversations with Zhang Jindong on Weibo, and make the topic of e-commerce price war between Jingdong, Suning, and Gome the hotter, the better!"
Liu Edong immediately understood, "Mr. Lu, do you want us to stage a big sale on home appliances just for consumers?"
"We need to make consumers feel that they can get big bargains in this price war. With this kind of consumer psychology, they can stimulate their desire to consume and make them buy more things from Jingdong and Feigou." Lu Lu
Fei's eyes flashed with gleams of light.
"No problem, we often use this routine when dealing with Ali Baba. We are really very skilled at it." Liu Edong said with a smile.
"No matter how we fight Suning, we will not suffer any loss."
Lu Fei's eyes narrowed into a thin line.
Although 3C digital home appliances are Jingdong's main business and the largest profit segment, it is not the only one. Rather, whether it is Gome or Suning, 3C digital home appliances are the only one!
At the tactical level, Feigou Jingdong’s price war this time is focused on 3C digital home appliances, which is Suning’s core business.
At a strategic level, Suning's key is to use its larger share of the business to drag down the offline stores of traditional giants.
Fighting online and offline is like fighting in the mountains!
Once the fight begins, Jingdong will be invincible.
Even if it loses, Jingdong will only lose its share of 3C digital home appliances. Meituan, Feigou, and Taobao will still be more prosperous, not to mention the logical logicX5 will take care of it!
As Suning, Gome hastily dragged thousands of offline stores into a price war when its online channels were not yet mature. The result can be imagined, and it will definitely suffer a loss.
"Mr. Lu, I have a hunch that this year's GMV is likely to set a record, possibly exceeding 100 billion."
There is a sense of confidence in Liu Edong's words.
"You think so too?"
A smile appeared on Lu Fei's lips.
Judging from the current number of users and the needs of e-commerce such as transportation, Liu Edong nodded solemnly.
"Then let's light the fire properly! Burn the fire!"
Lu Fei laughed and said: "I think we should give Zhang Jindong a call. One person can't sing this play well, at least two are needed!"
Within more than two hours after Jingdong started the price war, backend data showed that pre-sales surged by more than one billion.
Suning has perfect linkage between online and offline, and has also achieved a year-on-year growth of more than 12 times. The number of visits to both websites has reached an all-time high, successfully shifting consumers' attention online.
Jingdong and Suning, who had gained the advantage, became more and more unstoppable, and upgraded their routines to provoke in every possible way when given the opportunity.
Not only did Liu Qiangdong and Zhang Jindong challenge each other on many public occasions, Liu Qiangdong even bluntly stated in Yangma's program "Meet the Big Shots" that there are still Gome and Suning stores in Suqian, his hometown, which are a shame to Feigou and Jingdong.
Suning understood every time, cooperated skillfully and responded domineeringly. The remarks of both parties made headlines in the media many times.
The "tragic" illusion was staged for the masses, but behind the scenes both parties gained enough attention and also made a lot of money.
Seeing that the two companies are reaping the benefits, Gome naturally quits.
As a result, what was originally a struggle between Chu and Han became a tripartite confrontation. Gradually, Meituan and Ahli also participated.
In the increasingly fierce confrontation, Suning struck out at the right time and announced the launch of the "Battle of Beijing" through its official Weibo to build momentum for Double Eleven. On the day of "Double Eleven", there was another fierce battle.
A bloody battle comparable to last year’s Thousand Regiments War!
At midnight, the lights are brightly lit.
On the TV screen, Xu Lei was standing in front of the starter button device. At this moment, the big screen screen instantly switched to the animation of a clock, with the second hand moving second by second.
"Now let's count down by 5."
"five four three two one!!"
Li Hong said loudly: "Double Eleven has officially begun!!"
The moment the button was pressed, the display screen switched to a new screen smoothly, a cartoon machine like a slot machine, a series of 10-digit "0", and suddenly, there was a change.
9 seconds, 100 million!
2 minutes, 1 billion!
The numbers keep beating and sparkling.
Suddenly, like a thunderbolt, it exploded in a silent place.
"How could it be so fast!"
“Feigou Jingdong’s growth rate this year is wrong!”
"So wrong!"
Lu Yun took a few deep breaths and held the remote control tightly in his hand. When he saw that Feigou's overall sales had exceeded 2 billion in just 5 minutes, his whole body trembled with a thought.
I originally thought this was the best era for e-commerce.
Unexpectedly, now is just the beginning of the e-commerce era!
I watched the numbers on TV and saw that within 10 minutes, it had reached the 4 billion mark without any effort.
Lu Yun felt pain, soreness, numbness, and regret.
How stupid I am! Really!
I shouldn’t have given up Ali’s daddy to others!
Finally I couldn't hold it any longer and changed the channel to Blueberry.
At this time, the Tmall Taoduoduo live broadcast that Blueberry Channel cooperated with barely reached 2 billion yuan in sales in 15 minutes.
Then, in about 30 minutes, it exceeded 3.6 billion.
"so far so good."
"The performance was unsatisfactory."
"Haha, if you replace Sun Tongyu and Cai Chongxin, do you think Ali Baba can get better? Do you think they can lead Ali Baba to overtake Meituan and return to the second place in China's e-commerce!"
"Just wait, wait for you to come and beg me to come out again!"
Lu Yun took a deep breath, and his blood pressure, stimulated by Fei's purchase of Jingdong, slowly fell back, silently comforting himself.
Thirty years in Hedong, thirty years in Hexi, don’t bully the middle-aged and poor!
Make mental assumptions, regain your former energy, and look at the real-time data released by Meituan, Dangdang, Amazon, Suning, etc.
At the same time, I also paid attention to Yipay’s user activity, number of uses on the day and other indicators, but as expected, something unexpected happened. It clearly caught up with Gome and Suning. This data——
Why is it still rising so slowly?
Lu Yun looked carefully with doubts, and suddenly noticed that in the payment window of home appliance e-commerce companies such as Suning, which we have deep cooperation with, there was an additional Penguin payment in the [Preferential Recommendation] option.
It’s not Caifubao! It’s Penguin Pay!
"Damn Lu Fei! I'm qnmd!"
He stood up suddenly, his eyes widened, and finally couldn't hold back the anger in his heart, so he called Zhang Jindong and asked him to accuse him.
"Sorry, the number you dialed is currently on a call..."
