The nine major theater chains joined forces to resist the price increase of "The Thirteen Beauties", causing an uproar that spread from inside the circle to outside the circle.【??????.??????5?2?0?.
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It has completely disrupted the release plans and rhythm of all movies in December, and many producers and distributors are waiting and watching.
If Zhang Weiping could single-handedly challenge the nine major theater chains and increase ticket prices and bill sharing ratios, they would immediately follow suit and take a sip of soup, and if they failed, they would not suffer any losses.
But most of the entertainment industry thinks that Zhang Weiping can't do it, because there are Han and Tang in the nine major theater chains, and Mr. Lu is behind Han and Tang!
Mr. Lu is very angry and the consequences will be serious!
Zhang Weiping and Zhang Yimou obviously knew very well not to offend Gao Yuanyuan and the leaders of the Film Bureau, so before the official release, they held a viewing party for "The Thirteen Beauties of Jinling" in the new screen, inviting more than a hundred people from nine major theater chains.
Representatives from theaters across the country came to watch it and sat down to talk about it.
"Mr. Gao."
"Mrs. Lu."
As soon as Gao Yuanyuan got out of the car, representatives from theaters from all over the world greeted her, not only for Mr. Lu's reputation, but also for her as the "godmother of China Entertainment" and the man behind her who has a market value of hundreds of billions and is the number one in China Entertainment.
Tang.
"Tong Bureau, Director Han."
Gao Yuanyuan was surprised when she saw Tong Gang, Han Sanping and other film bureaus, and the leaders of China Film Group greeted them at the door.
After exchanging polite greetings, I glanced at Zhang Weiping who was wearing a hat from the corner of his eye. He looked polite to her, even a little flattering.
But he didn't show any warm feelings toward the representatives from the other eight theater chains. Maybe he knew that a hot face would be a cold butt. Similarly, the representatives from the eight major theater chains didn't give him a good look and were holding back their anger.
These two groups of people were brought into the conference room for a meeting by Tong Gang, Han Sanping and other leaders. The atmosphere in the room was extremely solemn and dull.
Gao Yuanyuan looked at her nose with her eyes and her nose with her heart. She didn't want to be the first to show off when she saw Tong Gang opened his mouth and said: "Mr. Zhang, your new graphics are a bit too much this time. How can you ask for a price increase at the last minute!"
"Hey, Tong Bureau, there's nothing I can do about it."
Zhang Weiping called Qu Dao.
"Haha, there's no way?"
Han Sanping rolled his eyes, "When "Hero" was released, you asked for a price increase. When "Golden Armor" was released, you asked for a price increase. You and Yimou were also exploring ways to commercialize Chinese-language films. At that time, we also asked for a price increase.
I agreed to this account sharing ratio, but now I have changed my mind and raised the price again!"
"It's unfair, the leader, and everyone."
Zhang Weiping looked pitiful, "I can understand why everyone is dissatisfied. Many domestic blockbusters tried to increase the share ratio, but you were boycotted. So when "Hawthorn Tree" and "Three Guns" were released, I
I dare not mention it because I am self-aware."
After a pause, "But at this moment, at that moment, the total investment in "Jinling Thirteen Hairpins" was 600 million. I have to recover my capital, I have to make money, and I hope to win-win with the theater chain, so I want to raise the ticket price.
What should we do if we increase the share ratio, unlike "Red Cliff" which suffered a loss?"
"Then do you have a way to increase your income?"
Gao Yuanyuan looked at Ye Ning, who represented Wanda Pictures, and stood up, his gentle face full of anger.
"That's why I invited you here today. You are all experts. I will show you the product first. Once you see it, you will know whether it is worth it and whether it can give you a bumper harvest this year."
Zhang Weiping smiled.
"Pfft."
Gao Yuanyuan shook her head and laughed, underestimating his shamelessness.
I saw theater representatives one after another who couldn't stand his shamelessness and were filled with indignation, adopting the attitude of "If you raise the price, I won't let you go".
"Everyone, the ratio of sharing accounts must be adjusted. It won't work without adjustment! From investment to publicity, everything is borne by the investor alone. Since it is a win-win situation for everyone, the risks should be shared equally."
Zhang Weiping looked at Gao Yuanyuan aggrievedly: "Han and Tang Dynasties also invested in film production. I think Mr. Gao must understand the difficulties of us producers, right?"
So bold, you dared to grab me!
Gao Yuanyuan shook her head, "I am attending this meeting as a member of the Han and Tang Cinemas."
"That's right, Mr. Gao is here on behalf of the Han and Tang Dynasty Cinemas!"
Han Sanping immediately spoke and blocked the conversation.
"Mr. Zhang, one code equals one code."
Ye Ning smiled coldly, "Don't think that because of "The Thirteen Hairpins", our theater chain will just drink the northwest wind, not to mention that Mr. Gao will have "Pacific Rim" in the second half of the year. Take a look at this."
While talking, he pushed the phone in front of Zhang Weiping.
Gao Yuanyuan knew very well that it was a text message sent by Bona Qun to several major theater chains. "Flying Swords of Dragon Gate", which was originally scheduled to be released on the same schedule as "Pacific Rim" at the end of the month, has been skipped to December 15th.
That is to say, it happened to be released on the same day as "The Thirteen Beauties", but the ticket price did not rise but fell. It was 30 yuan for Category A cities, 25 yuan for Category B, and 20 yuan for other cities, and there would be no price increase.
"What!!"
In an instant, the whole hall was in an uproar and talking.
Some people are naturally happy, while others are naturally sad.
The happy one is the theater representative. The reason why Zhang Weiping dares to challenge is simply relying on Zhang Yimou's box office appeal and the ability of "The Thirteen Beauties" to attract money. But if he can find a replacement for "The Thirteen Beauties" which will be released in mid-December,
film, Zhang Weiping's bargaining chips were greatly reduced.
The sad one is of course Zhang Weiping.
"What is this! This is Bona's revenge!"
He was attacked by Bona and was so angry that he gritted his teeth.
"Haha, Mr. Zhang, it's the other way around. It's obviously your new picture that retaliated against Bona first. Who doesn't know that this time "The Thirteen Hairpins" is released, Bona's theaters won't have a share, otherwise this joint venture
It’s not 9 companies that are boycotting, but 10 companies!” Ye Ning mocked coldly.
"That's because Bona didn't abide by the distribution contract and didn't settle the box office on time when he was working on "Three Guns" and "The Hawthorn Tree."
Zhang Weiping was furious, "I feel really chilled. I'm negotiating with you not just for myself, but to gain some benefits for all the producers. I'm not pointing out anyone to help me. Look, look,
As a result, when I looked back, there was no one there, and there were people who were adding insult to injury."
Gao Yuanyuan grabbed a handful of melon seeds from the fruit plate and peeled them while watching with cold eyes. At this moment, the entire negotiation fell into a strange stalemate due to Bona's "backstab".
"enough!"
Tong Gang knocked on the table, and then looked at the "Buddhist" Gao Yuanyuan with a pleasant look: "I wonder if Mr. Gao's "Pacific Rim" should increase the price? Should the bill sharing ratio be increased?"
Suddenly, everyone's eyes were on her.
It’s not just Gao Yuanyuan who has the Han and Tang Dynasties, but Lu Fei behind the scenes has Internet resources, especially Meituan’s ticketing group buying and film review systems are getting bigger and bigger, and there is a faint trend of catching up with offline traditional movie theaters. The couple’s
Every move can change the entire entertainment industry, just like opening up the traffic era.
Liu Shishi is already a top star among top stars!
"That's right, Mr. Gao, the price of "Flying Swords of Dragon Gate" has been reduced, and the price of "The Thirteen Hairpins" has increased. I don't know about "Pacific Rim"..."
Zhang Weiping was so excited that he sought allies.
Gao Yuanyuan stopped peeling melon seeds and looked around.
Obviously, this is a question of taking sides,
If you say there will be no price increase, you will naturally be on the side of the theaters.
And if the price is increased, it is equivalent to supporting the producer headed by Zhang Weiping, and it is also equivalent to standing on the opposite side of the theater chain representatives, but it happens that she is negotiating on behalf of the Han and Tang Cinemas this time.
"Mr. Gao, just say it, Tong Bureau said it. No matter what the answer is, the Film Bureau and China Film Group will try their best to support it."
Han Sanping lowered his voice and reminded quietly.
The reason why he kicked the ball to Gao Yuanyuan's feet was not to embarrass her intentionally. Even Tong Gang and him didn't dare to do it!
Instead, he offered her a good deal and let her be the referee.
We will do whatever Mr. Gao says!
"I have discussed the ticket price of "Pacific Rim" with Lifang and the others, and we have no intention of raising the price." Gao Yuanyuan waved her hand.
As soon as these words came out, Ye Ning and other theater representatives looked at each other with satisfied and excited smiles, as if they should be like this.
Zhang Weiping immediately fell down like a defeated rooster.
But at this moment, Gao Yuanyuan looked at Tong Gang and other leaders with a smile, "But, regarding the account sharing ratio, my wife and I have different ideas from everyone else."
In an instant, everyone present cheered up.
Who is that from Gao Yuanyuan’s family? Mr. Lu!
"Oh, Mr. Lu, Mr. Gao has different ideas?!"
Tong Gang suppressed his surprise.
"Mr. Lu, a busy man who is usually so busy, still finds time to care about such a small matter. It's really disturbing to him."
Han Sanping's expression changed and his attitude was ambiguous.
Zhang Weiping saw a glimmer of hope in his despair and heard Gao Yuanyuan say: "He said there are three models of account sharing in Hollywood."
At this moment, the room was quiet except for a woman's voice.
Hollywood's account sharing model, the first one is the same as the current Chinese-language movies, which is a fixed proportion of account sharing.
The second is that the theater will pay a fee to the producer to buy out the film, and then all the box office of the film will belong to the theater.
The third type is the most popular account sharing model in Hollywood, which is the stepped account sharing. As the film's release time becomes longer, the box office allocated to the producer will become less and less, while the box office allocated to the theater chain will increase.
more.
""Pacific Rim" has a stepped split overseas, and domestically, we also hope to follow a stepped split."
Gao Yuanyuan wiped her hands with a tissue.
Zhang Weiping disagreed in his heart and felt that instead of messing around with the step-by-step splitting of accounts, it would be better to support him in increasing the splitting ratio.
"I know that everyone doesn't understand, but everyone also knows that the cost of "Pacific Rim" is no lower than that of "The Golden Prince". The production cost is more than 90 million U.S. dollars, and the publicity cost is 30 to 40 million U.S. dollars. It is a Hollywood A-level movie.
Blockbuster standards.”
Gao Yuanyuan was serious: "Unlike "Source Code", it is a standard domestic heavy industry science fiction monster movie. If it succeeds, I don't think I need to say more about what effect it will have on the entire Chinese film industry and the entire Chinese film industry."
"Yes, President Gao is right!"
Tong Gang and other film bureau leaders were all excited.
"Pacific Rim" is not just about box office, but also about the meaning behind "domestic heavy industry", "domestic hard science fiction", "the first monster movie", etc. These are all achievements!
Support! Must support!
"Although we are confident that we can make money, we hope to take advantage of the popularity of the release to recover the cost as soon as possible. The longer the theater chain gets, the more shares it will receive. I think the ladder-like split is a win-win solution for both parties.
"
Gao Yuanyuan supports it, naturally because the stepped account sharing can encourage theaters to schedule more movies, especially those with high attendance rates. In order to make money, they will inevitably increase the number of movies and shows.
"But Mr. Gao, the Hollywood share ratio is generally that the producers can take away 80% of the box office in the first week, but the bureau has regulations that whether it is the producers or the theaters, the maximum share ratio cannot exceed 50%
.”
"Yes, Mr. Gao, after all, our domestic national conditions are different from those in Europe and the United States. Step-by-step accounting may not be a good thing."
"'Pacific Rim', although I haven't seen the finished film, I believe in the vision of Mr. Lu and Mr. Gao. There is no need for a step-by-step division of accounts. I am willing to increase it by a point, 44%. What do Mr. Gao think?"
"..."
The theater representatives were chattering and chattering.
Gao Yuanyuan ignored them and looked directly at Tong Gang, Han Sanping and others, "If I remember correctly, Director Feng's "1942" also had a similar stepped division of accounts."
"Yes, but it's more like gambling."
Han Sanping nodded and answered truthfully.
The accounting model of "1942" is the same as the most popular box office distribution method of previous movies, and "Wolf Warrior 2", "The Wandering Earth", and "Hello, Li Huanying" are no exception.
For a box office of less than 300 million, the issuer and theaters will share the account according to 43% and 57%. For the box office exceeding 300 million, the account will be divided according to 45% and 55%. As for the box office exceeding 800 million, the account will be divided according to 47% and 55%.
53% to split the account.
"There is a method of gradually increasing the box office account sharing ratio, and there is also a method of gradually decreasing the box office account sharing ratio to ensure more cost recovery, but don't worry, Mr. Lu and I chose the former method."
Gao Yuanyuan vowed: "The reason is very simple. I believe in the quality of "Pacific Rim". Mr. Lu and I believe that it will become the first science fiction blockbuster in the history of Chinese-language films to exceed 1 billion!"
"Hiss~"
The confidence in his words made everyone take a breath.
"I've finished speaking. I wonder which theater chains are willing to take a gamble with Han and Tang?" Gao Yuanyuan glanced from left to right.
"Mr. Gao, China Film Group supports you!"
Han Sanping was the first to stand up.
Theaters owned by Han and Tang, such as Wanda and Shinkansen, saw that China Film Group was quicker to express their loyalty than themselves and immediately expressed their support.
Immediately afterwards, the representatives of other theaters who were just behind the scenes also expressed their support. After Gao Yuanyuan negotiated with them the betting ratio, she finally noticed Zhang Weiping who was embarrassed and silent in the audience.
"Mr. Zhang said that the domestic box office of "The Thirteen Hairpins" is expected to be 1 billion. Since you are so confident, how about taking a gamble with us on this stepped account sharing model like "Pacific Rim"?"
"This this……"
Zhang Weiping opened his mouth and quickly weighed the pros and cons.
"This is also Mr. Lu's suggestion, 'flexible screening'. On the basis of completing the box office guarantee task of "The Thirteen Hairpins", our theater chain will adopt different account sharing ratios for the excess."
Gao Yuanyuan's eyes were full of doubt.
Zhang Weiping wanted to refuse, but when he saw Tong Gang, Han San and other leaders looking at him, and saw the theater representatives staring at him, under the pressure of everyone, no matter how reluctant he was, he had to bow his head and accept.
"Mr. Zhang, if you feel reluctant, we can talk again."
Gao Yuanyuan squinted her eyes and cracked melon seeds.
"No, it's not forced at all. Since it's Mr. Lu and Mr. Gao's idea, it must be a great idea. I have no objection."
When Zhang Weiping thought of Mr. Lu, his whole body shivered violently.
How dare you offend him!
Thanks to 20230818222920895 for the 500 starting coins.
