The taxi horn sounded, Cai Mingying stepped on high heels, her steps were hurried, her mouth was bulging, and she was holding pancakes and fruit in her hands.
"You want to go to this place, hey, little girl, do you work in Didi?" the middle-aged driver reminded him to fasten his seat belt.
"Hey, uncle, how do you know?"
Cai Mingying's eyes widened.
"Hey, how could I not know that I have taken so many passengers these days, and I don't know how many of your Didi employees there are, oh, and there are also Shunfeng."
The middle-aged driver smiled and drove the taxi.
"So there are a lot of people taking online ride-hailing services now?"
Cai Mingying asked while eating.
"How can you say 'a lot'? That's quite a lot!"
The middle-aged driver had to sigh, "With the travel subsidies provided by ride-hailing apps like Didi and Shunfeng, there are still people who go to work early in the morning and take the bus or take the subway, which only costs a few dollars more. How comfortable it is."
Then he glanced at the passengers and said, "You can save more money if you use Shunfeng's carpooling service. Anyway, my friends and I basically only take orders from ride-hailing apps. Individual passengers on the road will only take orders if they don't have orders."
"Uncle, do you usually use Didi more or Shunfeng more?" Cai Mingying intended to conduct a survey interview.
"Of course there are more tailwinds now. Whoever gives the most subsidies to tailwinds." The middle-aged driver said with a smile: "We, like the passengers, recognize money but not people. As long as whoever gives the passengers the most discounts, we will earn the most."
If there are more, we will use them."
Cai Mingying was startled, she didn't expect to say it so directly.
While waiting for the traffic light to turn green, the middle-aged driver slid the logic
Data packages provided by ride-hailing drivers.”
"Is this the data package that Shunfeng cooperates with China Mobile?"
Cai Mingying immediately became extremely vigilant.
"Yes, I'm not saying that, little girl, you Didi are too stingy. Even if the data package subsidy is less than Shunfeng, the travel subsidy has increased by one dollar more than Shunfeng a few days ago. Look, it's just a few days ago.
I was outpaced by the favorable wind."
The middle-aged driver looked like he hated iron, "Let me ask you, is your Didi going to increase or not? To be honest with you, if you don't increase, I will be like my friends and concentrate on running downwind."
The order was placed, but Didi didn’t make any profit.”
"Of course... we have to wait for news from the leader."
Cai Mingying opened her mouth, not daring to speak nonsense.
"Then have your leaders told you when and how long this big battle will last?"
The middle-aged driver kept testing her tone.
"Uncle, why do you ask this?"
Cai Mingying was very curious.
"Oh, with such a big battle, the good days of our taxis are coming. The longer you fight, the more we make. I naturally hope that you can keep fighting. The longer the better, the better.
"Yeah."
The middle-aged driver’s smile made the creases on his face look like blooming chrysanthemums.
Cai Mingying felt that it made sense and could not refute it, but she was not sure and did not know how long the company would fight.
Before leaving, he said something harsh about not asking for money:
“We will fight as long as the wind blows, and we will fight as long as the wind blows!”
He hurriedly got on the elevator, ran to his workstation, and while the computer was on, he whispered to his colleagues:
"Both Mr. Cheng and Mr. Liu are here?"
"I came early. I had a meeting in the office early in the morning. It has been going on for...more than an hour."
"So long!"
Cai Mingying was startled. When she picked up the cup and walked to the tea room, she secretly glanced at the closed general manager's office out of the corner of her eye.
"I just received the news that Shunfeng and Yaoyao have another subsidy more than ours. Users and drivers quickly went to Shunfeng and Yaoyao again."
Liu Qing put down the phone receiver heavily.
"Forget it if it's a tailwind, what the hell are you going to join in the fun with?" Cheng Wei gritted his teeth.
"Yaoyao has signed a betting agreement with Sequoia. If it doesn't take action in this price war, not to mention losing the bet, the whole Yaoyao may be driven out of Yanjing by the wind and pack up and get out."
Liu Qing frowned tightly.
"What if...what if we follow up?"
Cheng Wei stretched out a finger and said, "It's also getting bigger."
"Increase? Why? An increase of one yuan means tens of millions more investment. Didi may burn through 30 to 50 million yuan in a week. We just burned 25 million yuan some time ago, and we simply do not have such a large capital reserve.
"Liu Qing's eyebrows knitted together, "If you want to fight, you must raise funds immediately."
"Also, ask Mr. Lu, Mr. Liu and others if they are willing to increase capital and help Didi share part of it?"
Cheng Wei held his eyes, but his hands were shaking.
"You go ask Mr. Lu, and I'll ask my dad."
Liu Qing divided the work well and neatly.
"Shunfeng is prepared for this price war. The funds Didi needs are not a small amount, at least 200 million, no, 500 million. We must be prepared to fight a protracted war and fight to the end." Cheng Wei
Pick up the phone and emphasize again and again.
The two of them split up, and Liu Qing called Liu Chuanzhi.
"Hey, Dad."
"Are you here to ask for money on behalf of Didi?"
Liu Chuanzhi got straight to the point.
"Well, Dad, do you know everything?"
Liu Qing smacked his mouth, and everything he wanted to say was stuck in his throat.
"How can I not know about such a big thing like the taxi software price war?" Liu Chuanzhi reminded: "Lu Fei, this bastard, seems to be planning to clean you all out."
"So Dad, Didi must keep up with Tongfeng no matter what, otherwise, the return will fall short. Now, Shake, Baimi, Bumblebee and so many apps can only follow and burn money. It depends on who burns the last
, you can survive until the end.”
Liu Qing sighed helplessly.
"I know Lu Fei very well. Since he dares to start a price war, he must be absolutely sure. Think carefully about whether Didi can survive."
"Dad, as long as Didi can survive, it will live a better life. If others die, but I will not die, doesn't it mean that the market share will belong to us and Shunfeng?"
"How much do you need for Didi to survive in this price war?"
"At least 500 million."
"500 million?!rmb or US dollar?"
"Dad, I think it's a good deal. Uber's current valuation is US$6.8 billion. Even if Didi loses to Shunfeng, as long as it survives, it will be the second largest market share in China's ride-hailing industry. How can it be worth more than a billion dollars?"
, it’s still a beautiful sword.”
Liu Qing said firmly: "Use 500 million RMB to leverage more than a billion dollars, and even the market value will be billions of dollars in the future. I think we can give it a try, don't you think?"
"Did you ask Luyun?"
Liu Chuanzhi pondered for a long time.
Liu Qing looked at Cheng Wei, saw him holding out two fingers, and immediately replied: "Yipay can provide 20 million."
"Huh!"
Liu Chuanzhi was surprised, "20 million? Where did he get so much money." Then he said to himself, "It can't be out of his own pocket. Could it be the funds deposited from Yipay users? It's also impossible. This kind of money can only be borrowed.
For one or two quarters, we must not divert it to Didi to burn like this. Where will this money come from?"
"That's Mr. Lu's own business. We just need to take care of Didi now." Liu Qing couldn't care about so much.
"I will let Hony Capital prepare 500 million for Didi."
Liu Chuanzhi muttered: "The annual gathering of the Taishan Society is coming soon. When the time comes, you and your father and your uncles will meet. It will depend on your ability how much you can attract."
"Thank you dad!"
Liu Qing was very excited.
When she hung up the phone, Cheng Wei's face was still serious, "This alone is not enough. Didi must raise funds. These days I will go to Goldman Sachs, IDG, Dinghui, and CITIC."
"To prevent our intelligence from being monitored, WeChat and QQ are not used. Everyone in the company uses MiChat, and we must pay attention to the privacy of WeChat Moments to avoid leaks."
Liu Qing had to be on guard. After all, during the first phase of the competition, Penguin blocked Didi’s WeChat accounts in major cities several times.
"Well, get ready, let's announce it at the morning meeting." Cheng Wei took a deep breath, "It's time to fight hard."
After receiving clear financial support from Yipay and Hony Capital, with 700 million RMB in funds, a vigorous "burning money war" quickly entered a fever pitch.
Shunfeng subsidizes 5 yuan, and Didi subsidizes 5 yuan.
When Shunfeng took a look, it immediately became 6 yuan, and Yaoyao had to follow up to 6 yuan. Because the 15 million US dollars gained from betting with Sequoia Capital had not yet warmed up, he had to participate in the bloody ride-hailing software.
You must not lose in a money-burning battle.
This kind of super-large-scale capital consumption war is probably unprecedented in the history of Chinese business. It suddenly attracted the attention of the whole country, especially the media, business circles and the Internet.
Just like when the cold weapon age entered the firearm age, and then into large-scale mechanized warfare, we have never seen such a money-burning method.
So scary!
Although Baimi had hundreds of backers, it still couldn't hold on. It was the first to withdraw from the competition and chose the countryside to surround the cities. It actively gave up first- and second-tier cities and worked in third-tier cities and counties.
Wait for the opportunity, the king returns.
At this time, it is the most painful, painful and crazy period for taxi-hailing software, but it is also the happiest time for users and companies.
It basically costs nothing to take a taxi. Even those who are usually stingy and only take the bus or subway are too expensive to take a taxi. They rush to the road to take a taxi. Today they use Shunfeng, tomorrow they use Didi, the day after tomorrow...
When the battle was at its most intense, Didi's 40 servers were quickly paralyzed. The CTO immediately reported the situation to Cheng Wei and Liu Qing, who immediately asked Lian Xiang for help.
Lianxiang mobilized 1,000 servers overnight and rushed to Didi's aid at starry night, while Cheng Wei and his technical team did not go downstairs for seven days and seven nights, fighting to the end with Shake, Shunfeng, etc., so that——
One employee's contact lens has almost grown to the point of his eyes and cannot be removed. An employee's child was born in the hospital two days ago and cannot even go to the obstetrics department to accompany him.
There was even a colleague who was so exhausted that he was in a trance. He had hallucinations of an earthquake and screamed in panic, "The earthquake is coming."
Although everyone was frightened and fled to the street, it also gave all the employees who had reached their physical and mental limits a chance to breathe, and finally managed to hold on for a week.
Before I knew it, I had spent more than 100 million.
"If Shunfeng launches the next phase of the reward policy at 12 o'clock in the middle of the night, Didi will follow up at 1 o'clock. If Shunfeng launches the reward policy at two or three o'clock at night, Didi will release it in the morning."
"Anyway, one sentence."
"Our price will always be higher than that of Shunfeng!"
Cheng Wei looked around and took pictures of the table.
“In addition, we have received reliable news that Shunfeng has set up a competitive product tracking team in each city, responsible for analyzing the product functions of Didi, Shake and other friendly companies, as well as the incentive policies of drivers and passengers, and trying to quantify the results at a specific stage as much as possible.
Commit.”
Liu Qing said with a straight face: "We also need to set up a department with similar functions to start investigation and counter-investigation battles with Shunfeng."
"Now I announce the list of people in charge of each city point, and the specific team formation is left to these people in charge."
Cheng Wei announced one by one that from the north to Guangzhou and Shenzhen, to Jinling, Hangcheng, Yongcheng, Xingcheng, etc., all-out war would be launched with Shunfeng.
"I don't have many requirements, that is, as long as the person is awake, the chat tool must be online all the time, and the mobile phone must not be turned off 24 hours a day. If something is said, we will follow up immediately."
"... 30% is a lifeline, that is, users already think that Didi is not cost-effective, or they don't like Didi, so they may just uninstall the APP. If it is lower than 30%, they will immediately apply with the headquarters and burn more money.
Hurry up and burn it, otherwise Didi will never have a chance again."
Liu Qing repeatedly emphasized that those who make mistakes will never be tolerated.
The whole meeting lasted for an hour, and finally ended with Cheng Wei's "dismissal" and everyone left one by one.
There were only two of them left in the huge conference room.
"How was your conversation there?"
Liu Qing was organizing the documents.
"Cinghui, CITIC, and CICC are either afraid of Lu Fei, or they are colluding with Lu Fei, but Goldman Sachs, Primavera, and Matrix Partners are very interested in Didi. As long as we can maintain our current status, Rongcheng will
Getting funds shouldn’t be a problem.”
Cheng Wei's confident tone was laced with excitement.
"On my side, Oceanwide, a giant, has confirmed that it will invest in Didi and can raise about 100 million." Liu Qing said with a smile.
"Then our goal of raising 500 million yuan has been exceeded, and we can compete with Shunfeng."
Cheng Wei breathed a sigh of relief.
Just as the two were summing up, suddenly the vice president and secretary hurried over, their steps messy and their faces flustered.
"Mr. Cheng, Mr. Liu, Shunfeng just announced the completion of a new round of financing. Xinlang, Ali Baba, and NetEase have all invested in the company."
"What!"
Cheng Wei's heart skipped a beat, "How much melted?"
"I don't know, we are inquiring. What we know so far is Shunfeng's travel subsidy. The price is no longer fixed. Each passenger will be given a random subsidy of 10 to 20 yuan."
The vice president took out a handkerchief and wiped the sweat from his forehead.
"this……"
Liu Qing suddenly realized that this was a clever trick. It could not only stimulate users' desire for random draws, but also end the competition for subsidies that didn't know when they would reach the top. It was high, it was really high.
"Maybe we can too."
Cheng Wei immediately turned his attention to her.
"Mr. Cheng, Mr. Liu, we can discuss this later. Shunfeng has new moves. It is rumored that it has formed an alliance with Lyft in the United States to jointly deal with Uber." The vice president's face showed an anxious look.
"hiss……"
Cheng Wei and Liu Qing looked at each other, their hearts pounding.
Shunfeng has not only been accompanying Didi in China's money-burning war for a long time, but also tried every means to launch an international layout for Uber?
