Along with the applause, Logic's new product launch conference was coming to an end. When it came to the final price announcement, the prices of the 3G version and 4G version of iPhone 6 were displayed on the projection screen.
"3G version of 8GB iPhone 6,579."
"3G version of 16GB iPhone 6,679."
"..."
With the same capacity, the 4G version is 120 euros more expensive than the 3G version. However, in the barrage scrolling in the live broadcast room, you can hardly see "too expensive", but "77777" is everywhere.
Just like "6666" in China, "7777" means that the audience has no objection to Logic's pricing this year.
There are even words like "way ahead", "imported products are good", "I can't wait to buy one right away" in the comment area...
But in the picture, Lu Fei is holding the Porsche version of iPhone 6. In the close-up shot, the whole phone has a black all-metal body, with a large "Porsche Design" printed on the top of the front screen, and the back has been brushed.
All the back cover elements are centered and symmetrical, and even the "P+P" Porsche design logo is printed below the rear camera.
As if telling everyone all the time——
Porsche Logic co-branded model, high-end and classy!
"Porsche Design, Leica and Logic are all companies that value technological innovation and are the best in the world in terms of quality control!"
"How much should such a mobile phone sell for?"
Lu Fei didn't waste any time and directly announced the final price.
On the curtain behind, the latest slide popped up, and a golden "1599 euros" popped out.
In an instant, the screen in the live broadcast room was filled with either "???" barrages or "OMG", "!!!" and other surprised words.
It not only shocked foreigners, but also shocked the Chinese people who were waiting to join in the fun. The entire live broadcast room suddenly exploded.
"Damn it, 1,599 euros, it doesn't cost more than 10,000 yuan. Will anyone really spend this money on this phone?"
“Do you understand the value of the joint branding of Porsche and Logic?”
"I'm late. I didn't watch it before the press conference. Did you tell me whether this Iphene 6 RS has anything to do with Porsche, which makes the car? Isn't it like Li Kui's trick?"
"Just because of the brand Logic and Lu Fei, do you need to pull off Li Gui and Li Kui's tricks? It must be true!"
"Porsche and Porsche Design are indeed two companies that have a close relationship. The Porsche version of iPhone 6 is worth the price."
"Don't talk about 'humor' or 'too expensive'. Rich guys don't care if it costs 10,000 or 20,000. I just want to ask you if your phone is handsome or not?"
"Okay, you've got it this time!!!"
In fact, most of the audience did not understand the relationship between Porsche design and Porsche, but out of trust in Lu Fei, trust in logic, and trust in the iPhone series, they directly came to the conclusion that it is worth the price.
Value for money.
Netizens did not think that "expensive things have only one drawback, that is, they are expensive." Instead, they agreed, "Although I can't afford it, I feel that it is still too cheap."
The price of "1599 euros" completely ignited the popularity of the live broadcast room. The number of online viewers was not much worse than the highest peak of the entire conference, and it still maintained a level of one million.
Even before the press conference was over, the term "lphone6 RS" immediately became a hot search on Twitter, Facebook, Line, Reddit, YouTube, and all major social media and websites.
In the rest room backstage, Lu Fei was also scrolling through his cell phone.
"Mr. Lu, just after the press conference, the pre-sales on Jingdong went viral on our official website, and the number of orders has now exceeded 100,000 units!" Guo Xing excitedly reported the text message he received.
Lu Fei was not surprised. Before Logic was driven out of the United States by sanctions, it had already made plans in Europe. After so many years of hard work, it was far ahead of Samsung and Apple in terms of brand premium, technical content, and public perception.
It’s only because you’re not popular that you’ve seen a ghost!
"My requirements for this Porsche version are not high. I don't pursue sales, just reputation. We have to enter not just Europe but the global market, especially some strategic countries. Even if we don't make money, we still have to
Enter."
There was no doubt in Lu Fei's tone.
"Yes, Mr. Lu."
Guo Xing has already prepared it in place. Just like Porsche's limited edition sports car, iPhone 6 RS has also prepared a limited edition of 20,000 units as expected, 10,000 units abroad and 10,000 units domestically.
"What about the follow-up marketing plan?"
Lu Fei looked at him to the left and Zhang Tianmei to the right.
"We have already connected with the Volkswagen Group."
Zhang Tianmei smiled and said, "As a rule, every time Porsche promotes a new car, it will send an exclusive gift signed with the name of the car owner to the buyers who order it. This time, it will also come with iPhone 6 RS."
"Half sold and half given away, just think of it as promotion fee."
Guo Xing smiled: "Porsche has also promised that the iPhone 6 RS will be included in a series of advertising campaigns such as racing events, TV, magazines, newspapers, etc."
"Those advertisements focus on sports cars, and the mobile phone is just a sideshow. It doesn't give much exposure and pictures. The key is to rely on ourselves." Lu Fei played with the iPhone 6 RS in his hand.
"Mr. Lu, we have invited Messi."
Zhang Tianmei said confidently: "With his outstanding performance this year, if nothing else happens, he will be the winner of this year's Ballon d'Or. By then, he will be a four-time Ballon d'Or winner and the No. 1 player in football."
A player who has won the Ballon d'Or four times will not only benefit the European market, but may also have miraculous effects in the South American market."
"After negotiating with his management team, can we arrange a trip to China? It would be better if Barcelona plays a few friendly matches with the Chinese Super League. As for the tickets, priority will be given to Logic phone users."
Lu Fei touched his chin.
Guo Xing's eyes lit up, "What do you think of Evergrande?"
"It's raining and dewing, Guangdong Evergrande, Shanghai SIPG, Yanjing Guoan, it's best to show in three places. If it doesn't work, I will try to arrange a visit to China by Manchester City or the Warriors."
Lu Fei knocked on the table.
"High, Mr. Lu, this marketing is high!"
Guo Xing and Zhang Tianmei tutted in praise.
"Whether it's brand bundling or celebrity marketing, it's just a trail after all. The key is to rely on core technology."
Having learned from Xiaomi's mistakes, Lu Fei is extremely clear-headed.
"Yes, the reason why we can suppress Apple and Samsung in Europe is not because of panels and vacuum evaporation machines." Guo Xing showed a smirk, "Even if Samsung and Apple are unwilling, we can only
Can you bow your head to us to buy something?”
"Yes, Apple relies on political means such as import restrictions to curb the expansion of Samsung and us in the American market. We use restrictions on panels and equipment to curb the development of Samsung and Apple in Europe." Zhang Tianmei
sighed.
"This kind of first-mover advantage can be guaranteed for a while, but it cannot be guaranteed forever. If LG and Samsung can't do it now, it doesn't mean they can't do it in the future. We definitely can't take it lightly."
Lu Fei asked seriously about the progress of the flexible OLED screen.
Zhang Tianmei said with absolute certainty: "Mr. Lu, if nothing else happens, next year's LogicX5 will be the first smartphone with a curved screen made of flexible OLED."
"Snapped!"
Lu Fei patted the table and nodded with satisfaction.
Flexible OLED screens can not only be bent and folded, but are also soft and thin, do not generate heat, and feel comfortable in the hand. Whether it is a folding screen or a curved screen, this technology is absolutely indispensable.
"In addition to curved screens, there are also new breakthroughs in full-screen displays, but to truly realize them, we need to first overcome the supporting under-screen fingerprint and face recognition technologies."
Guo Xing reported the research and development progress of each project one by one.
"In the future, the speed of mobile phone updates will become slower and slower. We must always be ahead of Samsung and Apple. In addition to focusing on communications, battery life, fingerprint recognition, screens, and photography, we must use mobile phones as the core to develop IoT devices."
Lu Fei poked at his watch, "How is the smart watch?"
"Mr. Lu, the project team in the United States has been transferred to our new Munich experimental base, and there is not much progress left behind. Huang Zhang said that he will work overtime to make sure it is completed before next year's press conference, and there will never be any delays.
It’s a big deal!”
Guo Xing took out his mobile phone and looked through the WeChat chat history to find the information about logic smart watches that Huang Zhang sent him.
"Hey, it's different from the original design?"
Lu Fei raised his eyebrows. It didn't look like an Apple watch, but it had the business elite style of Huawei GT4.
"That's right, Mr. Lu, after several rounds of market research, we found that the style of Swiss watches is generally liked at home and abroad, especially at home." Zhang Tianmei explained, "Many Swiss watches are made by French designers, so we specially
The design center is set in Paris, absorbing French talents, and reorganizing the design team..."
Lu Fei, like Ren Zhengfei, only controls the general direction and occasionally intervenes in product planning and design. His main focus is to delegate power and let professional people do professional things.
"Smart watches are only a part of the logical wearable device project, and wearable devices are only a part of the logical IoT Internet of Things. There are also home appliances, homes, cars, drones, industrial robots, and even trash cans and traffic lights in these cities.
Infrastructure, the 'Internet of Everything' that closely surrounds terminal devices, is the future of the mobile Internet, and it is also the logical future."
Then he cleared his throat and asked, "How is the Hongmeng system?"
"According to your instructions, the project has been established. Andy Rubin will form a new team to develop the next generation operating system. This time, lessons from the Android system will be learned to make up for the shortcomings and defects."
Guo Xing spoke in detail, and Lu Fei listened carefully.
"Mr. Lu, should we involve Huawei and Google?"
Zhang Tianmei cautiously asked for instructions. The biggest problem was that the Hongmeng system needed to be fully compatible with Android to minimize the transition costs for users and developers. But after all, it is a platform that spans mobile phones, tablets, TVs, cars, IoT and other devices.
The technical difficulties encountered are more or less difficult and not easy.
"Don't worry, it's just the beginning. The most important thing right now is confidentiality. 'If you don't keep it secret, you will lose it. If you don't keep it secret, you will lose your virginity. If you don't keep it secret, you will suffer harm.' Of course, when necessary, you can bring Huawei with you."
In terms of communication, it comes in handy.”
Lu Feiyang raised his hand and said, "After the launch of Hongmeng system, the cooperation and support of Huawei's terminal business will be indispensable."
At this time, titles such as "Logic New Product Launch" and "Logic Porsche Co-branded Model" topped the hot search list on social media.
"Haha, I thought that Logic's first press conference in Europe would have some tricks, but this is the only result?"
Li Zaiyong smiled coldly.
"Yes, the iPhone 6 is not much better than the Galaxy S3. If it weren't for the limited supply of OLED panels and evaporation machines that restricted our production capacity, Samsung's market share in Europe might not be eight or nine points behind logically!" Cui Zhicheng gritted his teeth.
road.
"call."
Lee Jae-yong took out a cigarette from his cigarette case, "I seem to remember seeing that joint design with Porsche somewhere?"
"President, when the eldest lady was the minister of the Consumer Electronics Department, she had cooperated with Porsche Design."
Cui Zhicheng took out his lighter and respectfully lit his cigarette.
The first mobile phone brand to cooperate with Porsche Design was not logical. The first one was Motorola, followed by Samsung.
During Li Fuzhen's tenure, he launched the Blackberry, which was tailor-made by Porsche. The price in China alone was as high as 13,888 yuan, but sales were mediocre, with only more than 3,000 units sold, and the price plummeted to about 6,000 yuan.
"Wouldn't that be a failure?"
When Li Zaiyong heard that Li Fuzhen had failed, he was surprised and happy.
"Yes, the eldest lady even held a special reflection meeting at that time." Cui Zhicheng's memory is still fresh.
"Maybe this trick was told to him by his sister."
Li Zaiyong suddenly felt a sense of schadenfreude in his heart. He was really looking forward to seeing the failure of iPhone 6 RS, and he was even more looking forward to seeing Lu Fei's failed expression.
"President, although the lphone6 RS is likely to fail, logic is still strong in Europe. Now the old president is very concerned about every move there. It is obviously testing the ability of your successor. How do you plan to give him a
Explain?"
Cui Zhicheng cast an inquiring look.
"That's what I thought about."
Lee Jae-yong lowered his voice. Since the OLED panel is not enough, he might as well put the OLED panel from Samsung and Ulvac on top and mix the two panels. Although Samsung’s screen cannot reach the logical level and the pixels are not arranged in a diamond shape, if it is not
If you carefully distinguish them, how can consumers tell the difference with the naked eye?
This will solve the problem of logical utilization of OLED panel card production capacity, and also solve the problem of insufficient supply of Samsung mobile phones.
"President, is this too risky?"
Cui Zhicheng hesitated again and again. He mixed the screens and didn't check it. Once he checked, it would be a big or small issue.
"Isn't this all because of this bitch Lu Fei!"
Lee Jae-yong was so angry that he said, "If I had the choice, I would not take this step, but the question is, is there a better way than mixing screens?" His face darkened, "And we can just use our own
The cost of developing the panel is low, and we will conduct a promotional price reduction campaign for the Galaxy S3. Just in Europe, when the iPhone 6 is launched, we will start a price war with Logic!"
"This is indeed a good idea. Although it is a bit risky, it is worth taking!" Cui Zhicheng nodded in agreement.
After all, both Logic and BOE’s OLED panels are more expensive than Samsung’s self-developed and self-produced OLED panels. Once the two panels are mixed, it is equivalent to saving part of the cost of purchasing Logic OLED panels, and this part can just be used as Samsung’s full-scale OLED panel.
This is the funding for the price war between mobile phones and Logic.
"Catching up with OLED panels and equipment cannot be achieved overnight. Before that, we must try our best to prevent the gap between Samsung and Logic from widening even further!"
Lee Jae-yong stubbed out the cigarette butt in the ashtray.
The two of them were discussing Samsung's plan to start a war with Logic in the European battlefield. While drinking water, Cui Zhicheng mentioned it casually.
"President, according to reports from people who attended the press conference, he also discovered something that he thought was very important at the scene. Logic actually took the opportunity of the press conference to showcase his photovoltaic inverter."
"Photovoltaic inverter? Logic has a photovoltaic inverter?"
"Yes, this is the first time I know that Logic has a photovoltaic inverter business, and like us, it is also a string inverter. It must be that it wants to enter the European market and get a piece of the pie."
"Haha, daydreaming!"
Lee Jae-yong said dismissively: "In the European inverter market, we have always been rivals with SMA."
"President, we must not take it lightly. Logic is not good this time. The pricing of photovoltaic inverters is only one-third of ours." Cui Zhicheng said with fear in his tone.
"What did you say?!"
Lee Jae-yong was shocked at first, then furious.
This guy is definitely here to cause trouble!
Damn it, Lu Fei, I haven’t started a price war with you yet, but you started a price war with me first. Just wait! Wait! ()
