Chapter 830 When something goes wrong, there must be a monster (4k)
Germany, Munich Airport.
The Gulfstream G450 was already parked on the apron, and a row of bodyguards stood in front of the boarding stairs, all looking at Lu Fei.
I saw him holding Guo Xing's hand and shaking it a few times:
"Lao Guo, I'll leave the big stall here to you."
"Don't worry, Mr. Lu, I guarantee that nothing will go wrong!"
Guo Xing's tone was full of confidence. Even the photovoltaic inverter business, whose future is still uncertain, also vowed to break the two-power structure of Samsung and SMA.
"There are no jokes in the army. Do I think you are issuing a military order?" Lu Fei said half-jokingly.
"Mr. Lu, I am sure of this."
Guo Xing explained that early photovoltaic projects in Europe generally used centralized inverters, which were in disrepair. Many of them were built in places with extremely harsh natural environments and required frequent maintenance and troubleshooting. However, centralized inverters were preferred.
The inverter does not have the function of accurately locating faults. If an error occurs, the fault cannot be found immediately.
As a result, problems occurred frequently, equipment was damaged, maintenance was difficult, and the power generation of the entire photovoltaic power station was seriously reduced. Compared with the high labor cost, it was simply replaced by a new one.
"Europe's current centralized inverters have long lagged behind and cannot compare with our distributed and string inverters."
The words are full of a sense of superiority with advanced technology.
"Europe has indeed reached a period of inverter technology reform."
After Lu Fei thought for a moment, he knew that his judgment was correct.
Logic's string inverter, apart from Huawei, I'm afraid there's no other in the world that can do it. It not only makes a single inverter fire-proof, waterproof, and lightning-proof, but also redesigns the internal structure to include it.
All components such as fans and fuses that are prone to failure have been removed, and the overall failure rate has been reduced to less than five thousandths.
Now, we are working hard to achieve no more than three thousandths.
"That's right, Mr. Lu."
Guo Xing said with a smile: "This is the case in Europe, then in Australia, Southeast Asia, Latin America, North America, it can be said that the aging inverter equipment all over the world needs to be replaced with new ones. This is a great opportunity for us. Maybe we can overseas
blossom everywhere."
He let go of his hand, winked and said, "Otherwise, I wouldn't dare to issue this military order in front of you."
"If it's true as you said, I will give you and the entire photovoltaic inverter department a year-end bonus increase!"
Lu Fei was not stingy and waved his hand.
"boom!"
Accompanied by the deafening roar of the engine, the plane skidded off the runway, dragging up a long line of water mist and rising into the sky.
"Hey, Yuanyuan, I've already set off."
Lu Fei took the satellite phone and let the flight attendant cover his legs with a thin blanket and put a cup of hot coffee on the table.
"What time will you be back?"
Gao Yuanyuan seemed to have just woken up and made a lazy voice.
"About eleven or twelve o'clock in the evening, don't wait for me."
You said something, I said something, and the two of them exchanged greetings for a while.
After finishing chatting about home affairs, Gao Yuanyuan suddenly spoke up.
"You asked me to find artists from the company to promote Logic's Porsche version of the mobile phone. I found Wang Baoqiang, Huang Bo, Xu Shangao, Zhang Liangying, Jay Chou, Brother Hu..."
"Sister Zeng Li and Sister Hailu have also agreed that when they get their own exclusive lphone6 RS, they will endorse lphone6 RS on Weibo, Facebook, WeChat, Line, in short, as long as they have social media accounts.
Wave."
"What do you think? Are there enough people?"
She asked kindly: "If it's not enough, I'll shout for you again."
"That's enough, that's enough. In fact, you can't use so many, and you don't need too many platforms. Weibo and WeChat are enough."
Lu Fei put one sugar cube after another into his coffee.
"That's good, I have too little to worry about."
Gao Yuanyuan breathed out, "It's a pity that the 'Four Little Girls' can't help you. They all have mobile phone endorsements. Mimi is Xiaomi, Tiantian is Shenzhou, Shishi is Oppo, and Qianqian is vivo. Otherwise, they
Four top streamers are here to promote iPhone 6 RS to you. In terms of traffic, I don’t know how many celebrities I can support.”
"I want you to take action more than they do."
"I?"
"Well, the four of them combined are not as good as you."
"Really? I don't believe it."
"Of course, high-end products need to sell values to segmented groups. I am looking for so many celebrities. I just want to give the Logic Porsche version a 'high-end and classy' identity. With so many celebrities you just mentioned, how many of them can compare with me?"
Is it worthy of you?"
Lu Fei slowly stirred the coffee.
"No wonder, okay, I'll help you publicize it too."
Gao Yuanyuan agreed wholeheartedly.
"Not only will you help me promote it, you must also agree to be the ambassador of the Paul Logic Porsche version."
Lu Fei took a sip of coffee.
"Me being the image ambassador? Not good, let's let Sister Zeng Li do this kind of thing. She is an international superstar and has won three gold medals..."
Gao Yuanyuan's first reaction was to decline with humility.
"No, Yuanyuan, this endorsement belongs to you. There is no more suitable candidate than you!"
Lu Fei's tone was full of doubt.
Letting Gao Yuanyuan be the spokesperson for the lphone6 RS, or even the entire Porsche version, is like asking Wang Shi to endorse the 8848 mobile phone, out of the need for brand tone.
The 8848 mobile phone was known as "the standard equipment for successful people".
The exterior is made of crocodile skin, the body is made of titanium alloy, and the exterior is decorated with precious sapphires. It is called "practical luxury" and the pricing is indeed very luxurious.
When I first started testing the waters, I dared to put the price at 9,999 yuan.
At that time, it was 2015, and the latest version of Apple mobile phones, even for scalpers, was not so expensive, not to mention the most expensive model in the 8848, which was priced at 29,999 yuan.
lphone6 RS naturally draws on 8848’s style of play.
The same goes for the spokesperson. After all, who is Gao Yuanyuan?
Among celebrities, there is no entrepreneur more successful than her, and among entrepreneurs, there is no celebrity better at acting than her. Moreover, she is the godmother of China Entertainment, TVB’s “Mrs.
As the master's wife, any status can make the logical Porsche version rise immediately.
Others will feel a great honor——
No matter how good I am, I can actually use the same mobile phone as Gao Yuanyuan!
"Now, this is what you said. I didn't beg you, you begged me." There was a hint of smile in Gao Yuanyuan's words.
"Yes, yes, I begged our CEO to sell me some face and condescend to be the image ambassador of iPhone 6 RS. Don't worry, the endorsement fee will definitely be the highest."
Lu Fei cooperated with the acting.
"Well, since you sincerely begged me, I will mercifully agree to your request."
Gao Yuanyuan giggled on the phone.
Lu Fei raised a smile and said, "Yuanyuan, is the Bazaar Celebrity Charity Night held this year?"
"Not yet. What's wrong? You don't want to advertise the iPhone 6 RS at the Harper's Bazaar Charity Night, do you?"
Gao Yuanyuan reminded: "It's just a show place, so you don't have to worry about so many celebrities being exposed and diverting traffic."
“Charity is part of the equation.”
Lu Fei explained the entire Porsche version of brand planning, from the bundle of spokesperson images, to celebrities’ help in communication, to creating a sense of identity, to charity to value recognition.
One ring after another, one after another.
"I plan to donate 3 mobile phones signed by celebrities and put them up for auction at the charity night, and all the proceeds will be donated."
"Okay, anyway, my sister-in-law and we have to spend millions for charity every year, so this time we will be more high-profile and show off."
Gao Yuanyuan smiled and said: "This is called 'from now on...'"
"The people of Lu do not redeem others."
Lu Fei replied tacitly.
"I'll help you find a match with Harper's Bazaar."
Gao Yuanyuan asked: "You just mentioned the signatures of three mobile phones. Apart from you, have you thought about the other two?"
Lu Fei shook his head and laughed, "I'll spare it, let's let Gaodong, Hua Teng and Gu Yongqiang do it. iQiyi will be listed soon, so let's do some publicity in advance in the name of iQiyi."
"It's good, iQiyi's self-produced dramas are slowly picking up, and many celebrities are willing to lend their support and sell their favors."
Gao Yuanyuan thought that she would be the one to reveal the truth in the end.
"When this set of marketing is over, the last step will be at the '2012 China Brand Annual Conference' at the end of this year. The Porsche version of Logic has achieved a historic breakthrough in China's high-end consumer electronics products. I even thought about the title."
"Extreme product at the ultimate price." Lu Fei smiled.
"Extreme price? Pfft, you can imagine it. If you sell it for 1,599 euros abroad, how much do you plan to sell it for in China? 10,000?"
"No, 9999 yuan."
Two days later, at a press conference held in Kyoto, as soon as the price of the iPhone 6 RS was announced, it immediately went online and offline, igniting public opinion. It was actually 2,000 yuan cheaper than abroad. It was a clear cut from foreigners.
One word, absolutely!
However, the popularity of iPhone 6 RS brought by the price of “9999 yuan” was quickly replaced by the screenshot posted by Wang Sicong on Weibo. The picture clearly showed the pre-sale order for the Logic Porsche version. One order is 5
The stage is so awesome.
Where there is the first, there is the second. The so-called "Emperor of Shanghai", members of the SCC Supercar Club, etc. are all scrambling to post screenshots of their reservations. Although this interaction to show off wealth is a bit arrogant for logic products.
, but bringing this foothold to Porsche owners is undoubtedly very successful.
All of a sudden, the circle of rich friends, celebrities, business circles, entrepreneurs, and successful men rushed to buy it.
The scalpers immediately smelled the money, just like the shoe sellers smelled AJ's shoes, and pounced on him like hungry wolves.
Most of the melon-eating people are just watching the fun, but a small number of people are rushing to buy. Although they can't use it themselves, as a financial product, I'm afraid stock trading can't bring such high returns.
Suddenly, opportunities are hard to come by.
As Logic's first Porsche co-branded model, the price went from 9,999 yuan to more than 50,000 yuan, approaching 30,000 yuan.
Along with a series of new Logic products such as iPhone 6 and Kindle Pad Plus, pre-sale sales are also rising.
"Mr. Lu, the pre-orders for iPhone 6 exceeded 3 million units on the first day, directly breaking the record of 2 million units set by logic
, even in the worst case scenario, it is estimated that 7 million units can be broken..."
“But what I didn’t expect the most was the lphone6 RS!”
Sun Hongjun was surprised and happy. He originally thought that the expected target of 20,000 units was set high, but he never expected that the target was set low. The domestic 10,000 units have been sold out, and the gap may be 30,000 to 40,000 units.
It is completely different from Samsung's Porsche design. Even if Samsung offered it at half price, it only sold more than 3,000 units. This is the root cause of logic's concern that the iPhone 6 RS will overturn.
As a result, this worry was completely unnecessary!
"We have caught this incredible wealth."
Lu Fei lay in the bathtub, relaxing wholeheartedly.
"The 10,000 units from abroad have not been fully digested. Should we urgently transfer some from abroad to China, such as 1,000 units?"
Sun Hongjun gave tentative suggestions.
"There is no need for this at the moment."
Lu Fei refused without even thinking about it: "I said that for this Porsche version, my requirement is not sales volume, but reputation. We have to enter not just Europe but the global market, especially some strategic ones."
Even if we don't make money in the country, we still have to enter the country. The extra thousand units in the country will at most increase sales, but it goes against our strategic goals."
"Mr. Lu, I understand."
"The reason why limited editions are called limited editions is because they are rare and precious. As long as we can establish the 'Porsche Design' brand, there will be many opportunities to make money in the future. It can be 30,000 units next year, 50,000 units the year after that, or
It’s 70,000 units…”
"Mr. Lu, if this is not the case, if the overseas market cannot digest the follow-up, we will transfer the rest to the country, what do you think?" Sun Hongjun mentioned the issue of the aftermath.
"Yes, but I don't think there is such a chance."
Lu Fei leaned his head back and leaned against the pillow in the bathtub.
The two were chatting about the pre-sale sales of Logic's new products, and Sun Hongjun suddenly said: "Mr. Lu, Lao Guo reported a particularly interesting phenomenon. Samsung has actually begun to cut prices on all models this year, and they happened to be selected at our press conference.
After it’s over.”
“Galaxy S3 also dropped?”
Lu Fei frowned.
"That's right, it's been reduced by a full 50 euros. It seems that they are afraid that iPhone 6 will take away market share in Europe, so they stepped up promotions before it was launched." Sun Hongjun said sharply.
"With such a big sale, will the goods be available by then?"
Lu Fei narrowed his eyes in confusion.
Sun Hongjun speculated: "Yes, this is what I find strange. Where does Samsung come from so much production capacity? OLED panels have always been our trump card to limit the sales of Samsung mobile phones. Could it be that Samsung has overcome this problem behind our backs?"
problem?"
"impossible!"
Lu Fei carefully analyzed: "If Samsung wants to fundamentally solve the production capacity problem of OLED screens, it must either find a stable panel supplier or its self-developed evaporation machine can catch up with the level of special machines."
"Although there are rumors that Samsung and Neon's Ulvac will jointly develop it, but based on our experience, it cannot be so fast."
Sun Hongjun hesitated and said: "Mr. Lu, do you think BOE will reach an agreement with Samsung..."
"Don't be too quick to doubt your own people. Ask BOE first. Maybe Samsung has used something that we don't even know about."
Lu Fei looked at the smoke-filled ceiling and fell into deep thought.
"I'll ask right away," Sun Hongjun said.
"No rush." Lu Fei paused, "What about China? Have all the prices of Samsung mobile phones on the domestic market been reduced?"
"There has been no news for the time being, but I think Samsung is likely to follow suit. The problem is still the same, how can Samsung guarantee production capacity?" Sun Hongjun was puzzled.
"When things go wrong, there must be a monster."
Lu Fei's face was serious, "Buy a few more Samsung mobile phones in circulation, especially the Galaxy S3, and send them to the testing center for disassembly to find out the source of the OLED panels."
"In addition, send someone to keep an eye on the prices of Samsung mobile phones on the market. If there are any changes, report them to me immediately!"
While talking, he stood up from the bathtub.
With a splash, the water suddenly splashed out and fell to the ground.
